{"id":6954,"date":"2020-06-19T06:25:45","date_gmt":"2020-06-19T13:25:45","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6954"},"modified":"2024-07-03T01:35:40","modified_gmt":"2024-07-03T08:35:40","slug":"how-to-build-a-personal-brand-on-linkedin","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-build-a-personal-brand-on-linkedin\/","title":{"rendered":"How to Build a Personal Brand on LinkedIn"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-build-a-personal-brand-on-linkedin\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been wondering how to build a personal brand on LinkedIn? If so, you have come to the right place. In this article, we are going to take a deep dive into how you can build a great brand on LinkedIn and connect with others in your sector or industry. Doing so, you\u2019ll be able to unlock plenty of both expected and serendipitous opportunities on one of the world\u2019s greatest professional networking platforms.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Power of LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we hear the word \u201csocial network,\u201d we often think of uber-popular social networks like Facebook, Twitter, YouTube, or Instagram. We think of these platforms for a reason, as they are where we spend most of our time throughout the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having said this, most of us forget about LinkedIn. It is one of the most underrated, yet effective platforms for building your personal brand. What used to be a platform solely for job seeking or connecting with recruiters has transformed into a platform where you can connect with industry thought leaders and build up your own profile. To put it another way, LinkedIn isn\u2019t a valuable platform only when you are searching for a job. Instead, it has become a professional hub where you can (and arguably should) be visiting at least once per day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply being on LinkedIn isn\u2019t enough, however. You\u2019ll need to be strategic about the way that you create posts, comment on other people\u2019s posts, and even how you connect with other LinkedIn users. An <\/span><i><span style=\"font-weight: 400;\">ad hoc<\/span><\/i><span style=\"font-weight: 400;\"> approach may work in the short-term, but you will quickly discover that you could be getting much more value out of LinkedIn on a long-term basis. Along with this, you may inadvertently violate unwritten rules and etiquette, which may make it even tougher for you to accomplish your LinkedIn goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bad news? There are no shortcuts to building a great personal brand on LinkedIn. The good news, however, is that there are things that you can do to get an immense amount of value out of this awesome social network. Ultimately, if you are wondering how to build a personal brand on LinkedIn, I encourage you to implement the following tactics and strategies.\u00a0<\/span><\/p>\n<h3><b>The Value of Consistent Posting<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you first join LinkedIn, one of the most important things that you should do is post consistently. Ideally, the more that you post, the better. It\u2019s just like a blog, social media page, or any other digital platform for sharing content. You want to be known as someone who consistently shares valuable and insightful content with your followers. While it takes time and consistent, hard work, the results will be extremely appetizing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One great example of this is from Brian Golod. Brian is an entrepreneur who helps people navigate complex immigration laws to move to Canada. But along with this, Brian is a prolific LinkedIn user, having used it to build a lucrative resume review business. Speaking with him on a recent episode of <\/span><i><span style=\"font-weight: 400;\">Connection Loop<\/span><\/i><span style=\"font-weight: 400;\">, Brian said that consistency was key. He posted twice a day (once in the morning and once in the evening) for over 900 times in the past two years. He has had around 13 million views of his content, and much of it comes down to simply showing up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I encourage you to post on LinkedIn at least one to two times per day. Consistency is key here. But along with this, don\u2019t just chase the views. You need to provide valuable content in all of your posts. Don\u2019t be selfish; instead, follow Brian\u2019s lead and post things that will provide value to your audience. By doing so, you will naturally collect the views, likes, and comments that you are looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, make sure that you are being authentic. Avoid acting a certain way because your audience \u201cexpects\u201d or \u201crequires\u201d it. Instead, don\u2019t shy away from being yourself. It has worked for Brian and it will certainly work for you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">In the Beginning, Give Away Your Content for Free<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A big part of how to build a personal brand on LinkedIn is leading with free content. You can even provide services for free (if you are trying to promote a service-based business).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality of platforms like LinkedIn is that everyone has a voice. Because of this, you really have to prove that your voice is worth your audience\u2019s attention. The best way to do this? By selflessly providing value. In doing so, your audience will speak with their feet. You will quickly discover if your content is resonating by the number of views, shares, and comments that you receive. Sometimes, all you need is one viral LinkedIn post to jump start your overall LinkedIn presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian has a great example of this breakthrough. He posted a resume template to his LinkedIn page. He told his few followers that if they wanted his template, they would need to like, comment, or share so that others could also get the template for free. That post received a stunning <\/span><i><span style=\"font-weight: 400;\">4.7 million views<\/span><\/i><span style=\"font-weight: 400;\">. In one week, Brian received 38,000 followers. That came out to 21 new followers per minute. Brain says that if you give with your heart, the world will take care of you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you have proven that you can do some great work, you can slowly raise your prices for those who want to work with you on LinkedIn. As just one example, Brian started reviewing resumes for free. He completed eight free jobs before starting to charge 150 Canadian dollars per resume review. Now, Brian is the most expensive resume writer on LinkedIn. He now charges $3,000 per resume review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian\u2019s story shows that you can transform free content into exciting opportunities down the road. Whether you are looking to use LinkedIn as a way to find new clients or simply as a way to nurture your reputation in your sector, leading with free content is the most effective and efficient way to do it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Take On Your Fear and Imposter Syndrome<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imposter syndrome can be one of the most damaging roadblocks on our career journeys. No matter how large our goals are, they become more difficult to attain if we don\u2019t think we\u2019re worthy of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, it comes down to fear of what people think of us. In another <\/span><i><span style=\"font-weight: 400;\">Connection Loop<\/span><\/i><span style=\"font-weight: 400;\"> episode, I spoke with Hannah Brown, who is a TedX speaker and author of <\/span><i><span style=\"font-weight: 400;\">The Power of You<\/span><\/i><span style=\"font-weight: 400;\">. Hannah is deeply passionate about helping our clients overcome the fear of what people think. As she told me, many of us limit our own lives because of this fear. Those that don\u2019t? They end up having amazing lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hannah and I urge you to confront this feeling head-on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to feel confident about your content. Growth in life comes from getting outside your comfort zone, creating content about what you\u2019re passionate about, and providing consistent value to your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian offered a great analogy here. When our time on this planet has passed, our tombstone isn\u2019t going to say how many LinkedIn followers that we had. Instead, what others and the world generally will remember is our contributions to it. If you zoom out and take this approach to create content, you may find it easier to go beyond your imposter syndrome and release your content into the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like getting through any other fear, it takes constant work and attention. It\u2019s almost like building a muscle. If you take a few days off, you will start to notice that those acute feelings of doubt or fear come back. On the other hand, if you continue to release content on LinkedIn, you\u2019ll find that you know a lot more than you thought you knew. Not only that, but your audience will appreciate your opinions and contributions to the overarching dialogue in your sector or industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Hannah told me, the reality of when our followers actually say negative, mean, or nasty comments is substantially less bad than the fear of them doing it. Once you\u2019ve had your first few negative comments, it doesn\u2019t sting as much. And the only way to get this feeling? It is by consistently releasing content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By trying to do something new or different, you are putting yourself out there. Yes, you are more susceptible to being knocked down. It is the metaphorical cost of doing business before building up your armor. However, once you keep getting up and keep producing awesome content, you will discover that these temporary obstacles weren\u2019t so daunting in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, all of us are constantly learning. Even the supposed \u201cmasters\u201d in our field are learning the nuances of their craft. Keeping this in mind is another helpful way to get over these feelings of imposter syndrome when you are posting on LinkedIn.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mentally Prepare Yourself for the Long Haul<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I mentioned this earlier, but a big part of how to build a personal brand on LinkedIn is patience. It isn\u2019t going to happen instantaneously. Because of this, you need to mentally prepare yourself for the long haul. Recognize that there are going to be moments where you want to give up or deviate from your content schedule. Resist those temptations. By setting your expectations early and not expecting immediate gratification, you\u2019ll hang in there and eventually get the gratification that you expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, there is the possibility that some of your content goes viral. You may experience a spontaneous viral moment that sweeps you up. If that happens to you, definitely go with it. But that being said, you can\u2019t expect this kind of virality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Christine Teh is a financial coach and has amassed over 50,000 followers on LinkedIn. As she told me on another episode of <\/span><i><span style=\"font-weight: 400;\">Connection Loop<\/span><\/i><span style=\"font-weight: 400;\">, personal branding takes a long time. You can\u2019t just show up one day and expect clients to be pounding on your doors the next day. Christine\u2019s secret to gathering 50,000 followers? Simply put, she spends a lot of time on the platform. She has created a habit where she posts every single day. For instance, she posts every morning after she wakes up and spends one hour responding to comments on her post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This, again, echoes the point of how consistency is key. Keep going\u2014even when you are ready to give up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understand the LinkedIn Algorithm<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, we come to the LinkedIn algorithm. I think the best approach here is to <\/span><i><span style=\"font-weight: 400;\">understand<\/span><\/i><span style=\"font-weight: 400;\"> the algorithm rather than try to \u201chack it\u201d or take advantage of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The LinkedIn algorithm is extremely intelligent. People are only going to see your content if they like your content. Of course, some of the users who <\/span><i><span style=\"font-weight: 400;\">do not<\/span><\/i><span style=\"font-weight: 400;\"> like your content and engage with it may continue to see your content. Christine echoed that idea, saying that LinkedIn changed the algorithm so that your posts will only be shown to relevant audiences. While you may have seen your views fall since the algorithm change, the good news is that those who <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> viewing your content will be more likely to engage with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some other important things to recognize about the LinkedIn algorithm. First, Christine recommends that you be careful with external links on your posts. She has noticed that including hyperlinks in the main content of posts causes the LinkedIn algorithm to demote them. Instead, if you want to include hyperlinks, go ahead and post them in the comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, be careful when tagging people on your posts just to get attention. Tagging definitely has its time and place. But if you overuse tagging, people will notice that you aren\u2019t contributing to their posts as well. If you do decide to tag people in your posts, make sure that you are making thoughtful comments on their posts as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Christine says, if you tag someone in your post, you are expecting them to comment. But if you keep tagging, you keep taking. You don\u2019t take the time to show up when <\/span><i><span style=\"font-weight: 400;\">they<\/span><\/i><span style=\"font-weight: 400;\"> post valuable content. If that happens, you\u2019ll start to notice that the people you tag will unfollow you or ignore your content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Focus on Relationships Over Reach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Massive reach is good for business. There are few situations where it isn\u2019t great for business. However, as you are growing your profile on LinkedIn, I highly encourage you to focus on relationships rather than your follower count.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good number of people get it backward. They think that they first need to gather a substantial follower count to be seen as \u201ccredible\u201d in their sector or industry. In fact, one of the best ways to get that follower count of your dreams is to build one-on-one relationships in the beginning. See the other person as a real life human being, rather than just one of your many followers. Focusing on building organic relationships is the quickest and most effective way of getting the follower count that you desire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk a bit more about generating business on LinkedIn. I firmly believe that you should not go in for the hard sell on other people\u2019s posts. Instead of trying to promote your product or service, write thoughtful comments. Not only are you actively contributing to the organic conversation, but you are inadvertently getting closer to your goal of making a sale. This is because you are building an organic relationship with the original poster. You aren\u2019t being selfish or greedy; rather, you are doing your part to provide value to everyone involved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be careful even when posting your own content. One of Christine\u2019s pet peeves is when a LinkedIn user posts a great and insightful post, but then concludes it by saying that readers should schedule a call or meeting with the user. It\u2019s too salesly for her. Instead, you should try to build curiosity. Adopting the \u201cbuy, buy, buy\u201d mentality with your posts is not going to lead to a great result.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same is true with DMs. As Christine says, people who DM her with sales pitches are sent immediately to the spam folder. Instead, DM to build relationships. Christine doesn\u2019t randomly DM people. Instead, she leverages DMs when the other person opens up the conversation. Follow Christine\u2019s lead here and be careful when you are using DMs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of adopting the salesly approach, use one carefully-selected link in your profile. Christine does this and has found that it can be an effective way for her followers to get in touch with her. And when she does need to be a bit more promotional? Christine says that her followers should check out the comments to her post, where she posts a relevant link to the product or service that she is promoting. Again, you want people to be curious about you, rather than being turned off when you are being too salesy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last (but not least), there is the question of whether you should accept everyone\u2019s connection request on LinkedIn. Christine recommends that you do, but there is a caveat. Accept everyone <\/span><i><span style=\"font-weight: 400;\">until <\/span><\/i><span style=\"font-weight: 400;\">they give you a reason to block or delete the user. This is a good rule of thumb that will help you grow your LinkedIn reach while minimizing the salesy or professional connections that continue to spam you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Carefully Use Hashtags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From there, let\u2019s talk about hashtags. If you\u2019re wondering how to build a personal brand on LinkedIn, you will discover that hashtags can be a good way to have other LinkedIn users discover your content. That said, you don\u2019t want to just randomly select hashtags that you think are popular. Doing this, you won\u2019t see the results that you expect. Instead of flying blind, do some hashtag research. Identify the most followed hashtags on LinkedIn that are still relevant to your post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, when you are using your selected hashtags, integrate them into the body of the text. While you may see other LinkedIn users clump hashtags at the bottom of your post, you don\u2019t want to follow their lead. Putting a huge collection of hashtags at the bottom of your post looks spammy. Instead of having 20 hashtags at the bottom of your post, integrate several of them throughout the post itself. Related to this, make sure your posts contain a lot of white space, are readable, and contain few (if any) emojis.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Embrace Video<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, the majority of your posts on LinkedIn should be videos. Whether it is live streaming or pre-recorded one to two minute videos, you\u2019ll find that you\u2019ll build stronger relationships with your audience members. It comes down to seeing and hearing from you. As humans, we are drawn to visuals, and we are more likely to develop relationships with those that we can physically see. Even if you are camera shy, I encourage you to fight those fears and get in front of the camera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no real rules here. For instance, Christine found that LinkedIn videos of one minute or less were effective for her needs. You may want to appear for a longer amount of time on a live stream or pre-recorded video. Whatever it is, make sure that you are always thinking of your audience and how you can offer value to them. Adopting this mindset, you\u2019ll notice that your follower count will start to grow.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Beginning Your LinkedIn Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I hope that I have demystified some of your questions on how to build a personal brand on LinkedIn. LinkedIn is a fabulous platform to connect with others and build your personal brand. It is less a job-seeking platform now and more of a platform that can help you accomplish your career goals. Having said this, LinkedIn is a busy and active platform. You\u2019ll want to be strategic as you leverage LinkedIn to accelerate your career.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To survive on LinkedIn, make sure that you are providing content that is valuable and selfless. Keep your audience in mind throughout the entire content creation process. Make sure that you are not spamming your audience members. Be friendly, and in the early days, have a bias toward giving away your content or services for free. Finally, be aware of changes to the LinkedIn algorithm, but don\u2019t let these algorithm changes dictate your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So returning to the question on how to build a personal brand on LinkedIn, I hope you can see that it is a challenging, yet exciting journey. But by following these tips and all of the tips above, I\u2019m confident that you will accomplish your LinkedIn goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I encourage you to leverage <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> when you are working with LinkedIn. Dubb is an excellent tool to help you create awesome video content and share it with your LinkedIn followers. If you\u2019d like to learn more about Dubb, feel free to click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also register for a free Dubb account by clicking on <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">this link<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-build-a-personal-brand-on-linkedin\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":6955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,100,129,151],"tags":[576,182,785,325,783,786,784,32],"class_list":["post-6954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-email-marketing","category-marketing","category-tips","category-video-marketing","tag-best-pactices","tag-business-advice","tag-how-to-build-a-personal-brand-on-linkedin","tag-linkedin","tag-linkedin-marketing","tag-personal-brand","tag-personal-growth","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Personal Brand on LinkedIn<\/title>\n<meta name=\"description\" content=\"Wondering how to build a personal brand on LinkedIn? 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