{"id":6669,"date":"2020-05-14T08:00:34","date_gmt":"2020-05-14T15:00:34","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6669"},"modified":"2024-07-02T09:56:42","modified_gmt":"2024-07-02T16:56:42","slug":"how-to-find-a-great-video-platform-for-business-marketing","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-find-a-great-video-platform-for-business-marketing\/","title":{"rendered":"How to Find a Great Video Platform for Business Marketing"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">What makes a great video platform for business marketing?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this right now, we already know one thing about you:<\/span><\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-find-a-great-video-platform-for-business-marketing\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><b>You\u2019re ambitious.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Because that\u2019s what it takes to succeed in sales, marketing, and any form of entrepreneurship; it takes ambition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, you would think that connecting with new customers would easier than ever\u2014but this couldn\u2019t be farther from the truth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You see it all the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many times have you been \u201c<\/span><a href=\"https:\/\/www.consumer.ftc.gov\/articles\/0259-robocalls\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">robocalled<\/span><\/a><span style=\"font-weight: 400;\">\u201d this week?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re anything like us, you\u2019ve learned to ignore any calls you don\u2019t recognize\u2014perhaps even <\/span><i><span style=\"font-weight: 400;\">blocking<\/span><\/i><span style=\"font-weight: 400;\"> these unknown numbers once they\u2019ve left a blank voicemail tipping you off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem, however, is that these ignoring tactics are now more engraved than ever on prospective customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means reaching new customers by phone has become <\/span><b>harder than ever<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, every salesperson and marketer with a desire for success and growth has to adapt accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you already know that, don\u2019t you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this, you already understand that cold calling and emails aren\u2019t going to cut it if you want to break through the barrier modern-day consumers have built up\u2014all to avoid being sold.<\/span><\/p>\n<p><b>Which is <\/b><b><i>exactly<\/i><\/b><b> why you\u2019re here.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know how a video platform for business works, don\u2019t worry, we\u2019ll explain. However, by the end of this article, you\u2019ll not only know what makes a video platform good, but more importantly, what to look for in finding the best one for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What\u2019s a Video Platform for Business Marketing?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6671 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-2-1.gif\" alt=\"Dubb creators Ruben and Shannon talk to the camera\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, a video platform for business marketing is any video platform that allows businesses to host and share videos via the application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds a little technical, here\u2019s an easy example:<\/span><\/p>\n<p><b>YouTube.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although more of a social media and content platform these days than a video marketing platform, YouTube allows its users to freely upload content to its platform and to then share that content using URL links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though YouTube can be a great website for hosting content, the reason why it isn\u2019t considered a true video platform for business marketing is because it lacks one key attribute that all great video platforms for business marketing have:<\/span><\/p>\n<p><b>Analytics tracking.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Good analytics tracking is <\/span><i><span style=\"font-weight: 400;\">integral<\/span><\/i><span style=\"font-weight: 400;\"> in sales and marketing\u2014particularly when it involves client acquisition and outreach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to YouTube, the metrics that can be measured are very basic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Watch time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Basic demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unfortunately, those analytics can mean very little if you can\u2019t trace them down to the individual. Or if you can\u2019t tell when your prospect opens up your link or if they open it at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s these kinds of dirty details that make all the difference in your marketing and sales approach (more on this later), and that\u2019s where other video marketing platforms have come in to bridge the gap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, video platforms for business marketing focus almost exclusively on analytics tracking to help you not only share your video messages with new prospects but to trace the critical analytics information at every step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know what a video platform for business is, the next question is what you should be looking for in one&#8230;\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Four Qualities to Look for in a Great Video Platform<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6672 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-3-1.gif\" alt=\"Dubb Creators Shannon and Ruben talk to the camera\" width=\"480\" height=\"270\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Price<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It should come as no surprise that businesses are generally focused on spending less and making more. Therefore, any additional marketing element to a general sensitive sales system shouldn\u2019t be monetarily disruptive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suffice it to say, when looking for a great video platform for your business, you should aim for value. This means ultimately looking for a platform that emphasizes a polarity of price and experience, with the price being on the low-end and the experience being on the high-end\u2014i.e. a great experience for a low price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does a great experience for a video platform for business marketing look like?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it can mean a variety of things from active support, plentiful integrations, <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCkUiPm74r4fqOrykTyNSxaA\/videos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">helpful online video content to keep new users informed<\/span><\/a><span style=\"font-weight: 400;\">, and a user-experience that\u2019s instantly intuitive and easy to pick-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On price, we believe any monthly subscription plan should be accessible to users big and small. This means it\u2019s a service that\u2019s affordable for solopreneurs, entrepreneurs, small businesses, and enterprises\u2014and anyone else with the ambition to grow.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Our Price:<\/span><\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6352\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM.png\" alt=\"A pricing chart for Dubb\" width=\"621\" height=\"593\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-200x191.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-300x286.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-400x382.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-600x573.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM.png 621w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we offer a range of plans from a free two-week trial, a $40\/month \u201cPro\u201d package, and our $100 \u2018Pro Plus\u201d subscription. Each covers a range of features and benefits that fit any range of salesperson or marketer from the individual to the enterprise level.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In terms of features, there are a few elements to consider when choosing a video platform:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Analytics<\/b><\/li>\n<\/ul>\n<ul>\n<li>Customization<\/li>\n<\/ul>\n<ul>\n<li>Account support<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Analytics<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned before, there\u2019s no getting around the necessity of having good analytics tracking in your business\u2019s video platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When seeking out a good video platform for your business, you want to ensure that its range of analytical tracking capabilities are solid and concise. This means your business\u2019s video platform should cover the essentials without inundating you with useless metrics.\u00a0<\/span><\/p>\n<p><b>Two good analytical metrics to track are:<\/b><\/p>\n<h5><b>Recipient Open Rates<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">How often are your prospects opening the video messages you send them? When are they opening them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing this can inform you of whether you\u2019re outward messaging needs work or if your prospect list needs some reshuffling.<\/span><\/p>\n<h5><b>Watch Time<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">How much of your video message are your recipients watching? Are they finishing the video? Are they cutting out at the 2-minute mark?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing these can let you know if your internal messaging (within the video) is working. Maybe your pitch needs work or your energy is off. Being able to pinpoint where your viewers lose interest can be incredibly instructive.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Customization<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Although branding is important in marketing your business, the question of \u201cwhose\u201d branding is important\u2014is it yours or the platform providers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When searching for a video platform for your business, look for detailed customization options that enable you to personalized every aspect of your video marketing messages from the CTA to the URL.<\/span><\/p>\n<h4><i><span style=\"font-weight: 400;\">Account Support<\/span><\/i><\/h4>\n<p><span style=\"font-weight: 400;\">Does the video platform provide a library of free resources for you to read\/watch to get you up to speed on the product? Is there a helpline you can call or email to get support quickly as you get up-and-running?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These questions are vital because when you\u2019re introducing a new system to your sales or marketing process, the last thing you need are hiccups that make the learning curve steeper. With the support of the platform provider, you should expect to be able to introduce the new tool into your system seamlessly and with minimal friction.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Our Features:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Thankfully, Dubb caters extensively in each of these categories, from the plethora of available user analytics data to help you fine-tune your outbound marketing, the customization options to help you personalize your marketing message, to the ongoing support network to make your marketing efforts seamless, we\u2019ve got you covered on all fronts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Integrations<\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-6673 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-4-1.gif\" alt=\"A graphic of Dubb integrations\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is an easy differentiator when looking at multiple video platforms for business marketing: integrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An integration is simply a compatibility with another digital tool, platform, or application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Gmail is an integration of Dubb that allows you to record and share video messages via the Gmail application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to integrations\u2014particularly if you\u2019re a large business with a bevy of existing programs and platforms in use\u2014a video platform with a variety of integrations can be extremely helpful in easing a new platform into your existing system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, the more integrations the better.<\/span><\/p>\n<h4><b>Our Integrations:<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Thankfully, while our competitors have compatible integrations numbering 40 and 34, at Dubb we have more than 84 integrations available to help our clients introduce Dubb into their marketing and sales strategy with ease.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ease-of-Use<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Perhaps, most importantly, any great video platform for your business should be easy-to-use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from the obvious, introducing a video marketing platform to a business can be potentially disruptive. You don\u2019t want to bring in a new element to your sales process that slows down your efforts\u2014or the efforts and productivity of your team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need a seamless system that\u2019s easy to pick up, quick to get started, and produces real results, fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how is a video platform made to be easy-to-use?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than it\u2019s integrative capacity, a good video platform is built to be intuitive, guiding you from download, to recording your first video, to sending it to your first recipient within the first five minutes of using it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tutorial step is key because whether you or your staff is tech-savvy or not, the ease of use when sending that first message will determine if the system is adopted widely or not.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Our Ease of Use:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">At Dubb, not only do we pride ourselves in providing a simple, and easy-to-use tutorial, but we also bolster our platforms designed user experience with external instruction videos on our support channel. Updated multiple times a week, these videos are designed to be instructive, teaching users how to get the most out of the platform and score more conversions and sales on a consistent and ongoing basis.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<div class=\"video-shortcode\"><iframe title=\"Video Platform for Business - More Than Just a Product\" width=\"1260\" height=\"945\" src=\"https:\/\/www.youtube.com\/embed\/9o1w3Iv0Msw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to create a dramatic improvement in your client acquisition, retention, or marketing impressions, there is no better road than video marketing.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-find-a-great-video-platform-for-business-marketing\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we\u2019re here to help you create a longlasting impression among your team members, clients, and prospects while helping you market more efficiently and get more sales.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">To get started with your free Dubb account, <\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">click here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes a great video platform for business marketing? If you\u2019re reading this right [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,151],"tags":[369,4,526,280,32,523],"class_list":["post-6669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-video-marketing","tag-best-practices","tag-dubb","tag-dubb-features","tag-video-content","tag-video-marketing","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find a Great Video Platform for Business Marketing<\/title>\n<meta name=\"description\" content=\"If you want to grow your business, video marketing is the way to do it. 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