{"id":6409,"date":"2020-05-12T08:00:54","date_gmt":"2020-05-12T15:00:54","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6409"},"modified":"2024-07-03T02:14:48","modified_gmt":"2024-07-03T09:14:48","slug":"how-to-scale-your-businesss-outreach-efforts-using-video-sms","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-scale-your-businesss-outreach-efforts-using-video-sms\/","title":{"rendered":"How to Scale Your Business\u2019s Outreach Efforts Using Video SMS"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Have you ever heard of the term <\/span><b>video SMS?<\/b><\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-scale-your-businesss-outreach-efforts-using-video-sms\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this article and have no idea what I\u2019m talking about\u2014<\/span><i><span style=\"font-weight: 400;\">good<\/span><\/i><span style=\"font-weight: 400;\">\u2014you\u2019re in luck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m here to show you how <\/span><b>sending personalized videos through text messages <\/b><span style=\"font-weight: 400;\">can mean BIG MONEY<\/span> <span style=\"font-weight: 400;\">for your brand and business, allowing you to rapidly scale your operations, get more clients, and close more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this article, you\u2019ll be able to start doing <a href=\"https:\/\/www.forbes.com\/sites\/shamahyder\/2020\/02\/27\/this-is-how-small-businesses-are-using-video-marketing-in-2020\/#1dda72c17bf4\" target=\"_blank\" rel=\"noopener noreferrer\">video SMS marketing <\/a><\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\">\u2014and bonus, you\u2019ll be able to send personalized messages to your prospects for FREE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And no, that\u2019s not a typo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heck, if you want to skip this article and <\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">get started with a free account<\/span><\/a><span style=\"font-weight: 400;\"> right now, go ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for a step-by-step guide taking you from sign-up to sending out your first contact with a prospect, <\/span><b>here\u2019s the complete breakdown to growing your business with video SMS.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s take it from the top\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Difference Between Video Marketing and Video SMS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although you\u2019ve likely heard of the term <\/span><b>video marketing<\/b><span style=\"font-weight: 400;\">\u2014the process of general digital marketing using video assets\u2014where video SMS differs is in its execution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we stated above, <\/span><b>video SMS <\/b><span style=\"font-weight: 400;\">is a form of marketing that takes video assets and distributes them to your prospects via SMS (text messages).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While video marketing is often distributed on social media channels such as YouTube, Instagram, and Facebook, encompassing every kind of video type from ads to explainer videos, the problem with general video marketing is three-fold:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s expensive (high barrier to entry)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s hard to track<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It rarely inspires action<\/span><\/li>\n<\/ul>\n<p><b>Here\u2019s one example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve just clicked on a YouTube video and are served an ad. This a form of video marketing. The ad itself is highly produced, it looks great, and you can tell a lot of effort was put in to raise its quality.\u00a0<\/span><\/p>\n<p><b>And then you skip it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost immediately, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re the person who created that ad, you\u2019re left scratching your head if it even moved the needle in the head of your prospect\u2014especially after tens of thousands have been spent and hundreds of hours have been poured into it.<\/span><\/p>\n<p><b>Here\u2019s another common scenario:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve eschewed the high-production ad. You\u2019re making a simple explainer video. You figure a well-made, helpful bit of content shared on your social media will expose your business\u2019s brand, bring in more traffic, and get you more customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you record a video or two. Post at least once a week to sites like Facebook and YouTube, and then you wait.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And wait\u2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And wait\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6411 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-9-1.gif\" alt=\"Dubb Director Shannon Nodding His Head\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Until you recognize that after three months of posting videos to social media once a week, you\u2019ve got a grand total of 500 views combined. No one\u2019s watching them\u2014and worse, among the few that are, you have no idea who among them are coming to your website and becoming customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no call-to-action on your videos and no click attribution. Your video is just another piece of free content on the Internet that will be consumed and ignored if you let it.<\/span><\/p>\n<p><b>You need to set your video content up for success.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Video SMS is the answer.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The True Benefit of Video SMS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, video SMS is video marketing through text message, however, there are a few BIG differences separating the two:<\/span><\/p>\n<p><b>Tracking<\/b><span style=\"font-weight: 400;\"> &#8211; video SMS allows you to track whether your recipient opens or ignores your message, allowing you to refine and evolve your pitch.<\/span><\/p>\n<p><b>Accessibility<span style=\"font-weight: 400;\"> &#8211; a text message video doesn\u2019t require a big budget, you can shoot a quick 30-second hello from your chair without even doing your hair.<\/span><\/b><\/p>\n<p><b>Analytics <span style=\"font-weight: 400;\">&#8211; video SMS stores your video\u2019s engagement data letting you know how many videos it\u2019s gotten among your contacts.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a result, video SMS can be boiled down into five steps:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6414 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-10.gif\" alt=\"A woman on video outlines helpful tips\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And <\/span><i><span style=\"font-weight: 400;\">voila.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got video marketing made easy\u2014and most importantly, made accountable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With video SMS, whether you recording a $100,000 ad spot or you\u2019ve just picked up your phone to shoot a quick 1-minute introduction, with a good video SMS platform (ahem), you can send a video to your prospects through text, email, and social media, determine if\/when they view it and build in pre-recorded responses and CTAs to move them along the customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">General video marketing, on the other hand, uses the \u201ch&amp;p\u201d method\u2014hope and pray.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What to Expect from Video SMS?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To be clear here, <\/span><b>video marketing is the future<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s consumers are watching more video than ever, and the media is being integrated into every nook and cranny of the Internet, from social media to video essays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, without the added benefit of tracking and analytics that come built into video SMS platforms like Dubb, video marketing alone is a method of spreading content without attribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, here are four expectations every video marketing effort should be held to:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tracking and Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve said before, the fundamental difference between standard video marketing and video SMS is the fact that the latter is defined by its ability to track analytics. This means every time you send a personalized video to a prospect you\u2019re trying to move along the funnel, you can <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> see if your efforts are effective through your open rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your approach is off. Maybe you\u2019ve got to fine-tune your pitch. Maybe it\u2019ll take a few more touches for them to feel your personality and persistence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the reason, knowing what\u2019s working and what\u2019s not is paramount to accomplishing your goals\u2014and by tracking the open rate, watch time, and CTA click-through rate, you\u2019ll have the information needed to make the better decisions in reaching them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">CTA Options<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing worse than capturing the attention of a viewer, getting them interested, then neglecting to push them to the next step. That\u2019s like approaching a woman for a date, charming her, then leaving without asking for her number\u2014it\u2019s a waste of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure you\u2019re moving things along in a direction best for your business, you need a video marketing platform (like Dubb), that comes with built-in CTA options right below your video.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Like this.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">By explicitly calling out the next step\u2014and making it easy to follow through\u2014you can dramatically increase your videos response rate, allowing you to book more appointments, develop more contacts, and close more sales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Branding Integration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This one\u2019s simple:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your video marketing platform let you put your logo on it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using a video platform like YouTube or Facebook the answer is no. Sure, you can have your logo <\/span><i><span style=\"font-weight: 400;\">in<\/span><\/i><span style=\"font-weight: 400;\"> the video, but what about everything around it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heck, on YouTube, your video will be surrounded by other videos, ads, and products, which can lead to you incidentally bringing more business to your competitors than to yourself, ironically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you need a platform that\u2019s free from distractions; a single page that\u2019s completely dedicated to your message with no other distractions to take your prospect\u2019s focus.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bulk\/Automated Distribution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, when comparing video distribution platforms like Facebook and YouTube to a video marketing platform like Dubb, one of the key differences is the ability to distribute video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In both social media platforms\u2019 cases, sharing a video from their websites\u2019 creates a single link with few\u2014if any\u2014available tracking analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine copying and pasting that link into hundreds of emails and crossing your fingers that you\u2019ll see a significant uptick in your view count\u2014despite the fact you\u2019ll have no idea who\u2019s watched it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6417\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-11.gif\" alt=\"Dubb Director Shannon with a Cat on his neck\" width=\"480\" height=\"270\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather, if you want to be effective in video marketing, you\u2019ll need a platform that allows you to send uniquely personalized video messages to <\/span><i><span style=\"font-weight: 400;\">thousands<\/span><\/i><span style=\"font-weight: 400;\"> of your prospects and contacts, allowing you to track the open rate and view analytics <\/span><b>down to the individual<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, you\u2019ll know exactly who opened your video message, how much they watched, and whether they clicked your CTA for the next steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now, to our final point&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Scale Your Business Using Dubb Video SMS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that your prospects are <\/span><b>90% more likely to open a text message than an email?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because it\u2019s easy to ignore an email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a text? <\/span><i><span style=\"font-weight: 400;\">That<\/span><\/i><span style=\"font-weight: 400;\"> could be someone important? It\u2019s just too personal to ignore indefinitely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is why video SMS marketing is the next big leap in telecommunications. Whether you own a business, work in sales, offer recruiting, or simply want to make a deeper impression with someone important, video SMS marketing\u2014especially now, in its early stages\u2014is <\/span><i><span style=\"font-weight: 400;\">exactly<\/span><\/i><span style=\"font-weight: 400;\"> what you need to set yourself apart from the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, <\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">register for your free Dubb account here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve downloaded the desktop, mobile app, and chrome extension, watch the video below for a quick tutorial on video SMS.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, tracking and evaluation, it\u2019s impossible to improve your practices and grow\u2014you need to know what\u2019s working and what isn\u2019t. Thankfully, using a video platform like Dubb that tracks your video outreach efforts and their results, you can adjust and refine your tactics as often as you need to on your way to crushing your goals.<\/span><\/p>\n<h2><\/h2>\n<div class=\"video-shortcode\"><iframe title=\"Video Messaging for Business: The Basics\" width=\"1260\" height=\"945\" src=\"https:\/\/www.youtube.com\/embed\/W64pGjOAKGM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to try video SMS for your business, <\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">click here to set up your free account.<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-scale-your-businesss-outreach-efforts-using-video-sms\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":6419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,151],"tags":[369,238,4,526,32],"class_list":["post-6409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-video-marketing","tag-best-practices","tag-business-growth","tag-dubb","tag-dubb-features","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Scale Your Business\u2019s Outreach Efforts Using Video SMS<\/title>\n<meta name=\"description\" content=\"Want to bring more customers, clients, and revenue to your business? 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