{"id":6303,"date":"2020-05-08T08:00:07","date_gmt":"2020-05-08T15:00:07","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6303"},"modified":"2024-07-02T08:28:24","modified_gmt":"2024-07-02T15:28:24","slug":"what-makes-a-good-video-platform-for-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/what-makes-a-good-video-platform-for-business\/","title":{"rendered":"What Makes a Good Video Platform for Business?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Determining what makes a good video platform for business is no easy task.<\/span><\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=what-makes-a-good-video-platform-for-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Well, actually if you\u2019re reading this, you should know where we\u2019re going with this already&#8230;\u00a0<\/span><\/p>\n<p><b>Dubb has all of these features&#8230;and then some.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There. Now that the elephant of a video marketing company writing about its own product has been addressed, not only do we plan to outline the necessary essentials for <\/span><i><span style=\"font-weight: 400;\">any<\/span><\/i><span style=\"font-weight: 400;\"> video marketing platform but why Dubb is unequivocally the best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll let you decide for yourself by the end of the piece.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sound fair?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good, let\u2019s dive in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s address the obvious\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Do I Need a Video Platform for my Business?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6304 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-6-1.gif\" alt=\"Dubb Founder Ruben Speaks at a whiteboard\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t mind, we\u2019re going to be candid here because we love this question:<\/span><\/p>\n<p><b>Because it\u2019s the future of telecommunications.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s as simple as that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As hard as this may sound, consumers today are <\/span><i><span style=\"font-weight: 400;\">increasingly<\/span><\/i><span style=\"font-weight: 400;\"> disinterested in interacting with people they don\u2019t know\u2014especially as it pertains to sales.<\/span><\/p>\n<p><b>Here\u2019s an example:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">What do you do when you get a call from a number you don\u2019t recognize?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a business owner or business professional, you <\/span><i><span style=\"font-weight: 400;\">might<\/span><\/i><span style=\"font-weight: 400;\"> pick up the call because you understand that missing it could mean missing out on an opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re thinking solely from the mindset of a consumer, <\/span><b>you\u2019re going to ignore it<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s a natural response. We as consumers don\u2019t want to talk to someone we don\u2019t know. On one hand, we ration that it could be an uncomfortable waste of our time, and on the other, we don\u2019t want to be caught off guard by either new information or some form of a request (i.e. a sales call).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, it\u2019s easier to let the call go to voicemail where it can be responded too, and vetted later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, cold calling isn\u2019t what it used to be. Today, you\u2019d be lucky if you can reach an assistant or <\/span><i><span style=\"font-weight: 400;\">may<\/span><\/i><span style=\"font-weight: 400;\"> pass your message along to set up a real call with a decision-maker. But even assistants are trained to block these attempts\u2014keep in mind, they\u2019re entire job is to <\/span><i><span style=\"font-weight: 400;\">free<\/span><\/i><span style=\"font-weight: 400;\"> up time for their boss, not add to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the question becomes:<\/span><\/p>\n<p><b><i>How do you break through the obstacles and noise of traditional outreach techniques?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, the answer is simple. You need to deliver your message in a package that\u2019s difficult to ignore and instantly endearing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today the most engaging form of messaging is video, and by delivering a personalized video to a prospect or client that mentions them <\/span><i><span style=\"font-weight: 400;\">by name<\/span><\/i><span style=\"font-weight: 400;\">&#8230;it\u2019s a show of effort that\u2019s hard to ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that effort books appointments, builds relationships, and closes sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, with that out of the way, let\u2019s get back to the topic at hand\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Should You Look for in a Video Marketing Platform?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6305 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-7.gif\" alt=\"A man on a video call\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To be frank, there\u2019s a lot to look for. You should expect a certain number of integrations, account management, and ongoing support\u2014trust us, we know introducing a new system into a finely-tuned sales strategy isn\u2019t easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for the sake of brevity, we\u2019re going to keep the key expectations to a reasonable shortlist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good video marketing platform MUST have&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tracking &amp; Analytics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay, this one is effectively non-negotiable and here\u2019s why:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you can\u2019t determine who opened your video link, how much of it they watched, and what they did with it after they finished, then you might as well send your own videos yourself using Google Drive.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Dubb Management<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Seriously, you\u2019d be surprised how often we see competitors advertising video marketing services without the ability to track analytics. It\u2019s the whole point of video marketing\u2014to know what\u2019s working and what\u2019s not so you can fix it, not merely shooting in the dark and hoping something sticks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With precise tracking and analytics built into your video marketing platform, you track every interaction of your recipient down to the time they opened it, how much they watched, and whether they clicked any of your links when they completed it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And speaking of links\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Call-To-Action Functionality<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6323\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173.jpeg\" alt=\"A white keyboard\" width=\"1125\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-200x133.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-300x200.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-400x267.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-600x400.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-768x512.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-800x533.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173-1024x683.jpeg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-532173.jpeg 1125w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A <strong>call-to-action (CTA)<\/strong> is, as its name implies, a call to action (ha). It\u2019s essentially an imperative command that pushes your reader, viewer, customer to make a choice\u2014a choice you\u2019re ultimately driving them to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re watching a video on YouTube and the channel host adds an extra bit at the end to use the special promo code, that\u2019s technically a CTA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s just not a very effective one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When sending video messages through a video marketing platform, what happens when they click on it and finish watching? Do they know what the next step is? In the case of most video platforms, the answer is no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is why every good video platform has a CTA button somewhere below or near the video that has a simple CTA on it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Book an appointment<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Register for the Webinar<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Reply with a Video<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Etc.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These pre-determined \u201cnext steps\u201d help guide your viewer along, and ultimately, guides them straight down the funnel to the point of sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customizable Branding<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6326\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649.jpeg\" alt=\"A Mac Computer Sits on a Desk\" width=\"1120\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-200x134.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-300x201.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-400x268.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-600x402.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-768x514.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-800x536.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649-1024x686.jpeg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-1034649.jpeg 1120w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This one is key. Imagine for a moment that rather than using a proper video marketing platform like Dubb (ahem), you opt to use YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You record your video, you upload it to YouTube, then you send the link via email or SMS to your personal contact list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds simple enough, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But herein lies the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your recipients click your link and land on YouTube, they\u2019re confronted by a lot of things\u2014many of which are not your video.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6353\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM.png\" alt=\"A screenshot of a Dubb video\" width=\"1164\" height=\"556\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-200x96.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-300x143.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-400x191.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-600x287.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-768x367.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-800x382.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM-1024x489.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-04-at-1.28.23-AM.png 1164w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Heck, we just pulled up our own video in incognito mode and the right side of \u201csuggested\u201d videos only has <\/span><i><span style=\"font-weight: 400;\">one<\/span><\/i><span style=\"font-weight: 400;\"> of ours there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other three could just as easily be our competitors.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">See the problem?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With a good video platform for business marketing, you\u2019re able to control <\/span><i><span style=\"font-weight: 400;\">exactly<\/span><\/i><span style=\"font-weight: 400;\"> what your prospective viewer is able to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means no distractions\u2014just your message lour and clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then we have&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Automation Options<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because no one wants to do 10,000 mindless and repetitive tasks when computers exist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re <a href=\"https:\/\/www.martechadvisor.com\/articles\/marketing-automation-2\/what-is-crm-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">working with a CRM<\/a> with prospect\/contact lists in the thousands, the idea of sending individual videos to each of these recipients individually should scare you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, that\u2019s where automation comes into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a solid video marketing platform that\u2019s built for automation and instant, mass distribution, you can stop worrying about managing your communications, and instead focus on building the best <\/span><i><span style=\"font-weight: 400;\">systems<\/span><\/i><span style=\"font-weight: 400;\"> to approach, warm, and close new leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Account Management &amp; Support<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although we\u2019ve mentioned this before, we understand how difficult it can be to introduce or embrace a new way of doing things\u2014particularly when it comes to disrupting something as sensitive as a sales strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these cases, the last thing you want is to begin implementing a new system and when a question arises, have little to no feedback with your vendor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why any good video platform for business marketing should have built-in account management services as well as easily-accessible phone support lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve got a question about your services or how to make the most out of the platform, you deserve the best answers as soon as you need them. So, don\u2019t accept any video platform that can\u2019t give you the time you need to get your system in check.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Right Price<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6310\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-8.gif\" alt=\"A video of downtown los angeles\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Value is essential\u2014are you getting what you paid for\u2014but price is a part of that, too. When comparing multiple video marketing platforms it\u2019s important to break down the features of each platform based on their utility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, are these features that are absolutely essential or just fluff, and more importantly, how much are they costing you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many video marketing platforms will have multiple tiers of their subscription service with a wide range of prices. To be frank, you\u2019ll be able to tell who their primary customer base is by the way they\u2019re priced\u2014free low tier entry means small fish, whereas lofty enterprise fees are likely where they make their bread and butter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing this, you can assume what level of service you\u2019ll receive if you choose the more frugal option (hint: you get what you pay for.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the agency has median prices amongst all of its tiers, it\u2019s more likely to treat its customer base in a more egalitarian method, offering comparable services and support wherever its customers find themselves in the business hierarchy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something like this&#8230;<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6352 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM.png\" alt=\"A pricing chart for Dubb\" width=\"621\" height=\"593\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-200x191.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-300x286.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-400x382.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM-600x573.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-05-03-at-9.51.35-PM.png 621w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In comparison to something like this\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6348 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/unnamed.png\" alt=\"A pricing chart for Dubb\" width=\"512\" height=\"221\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/unnamed-200x86.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/unnamed-300x129.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/unnamed-400x173.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/unnamed.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This is per month, mind you.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">See what we mean?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Closing Thoughts<\/span><\/h2>\n<div class=\"video-shortcode\"><iframe title=\"Video Platform for Business - More Than Just a Product\" width=\"1260\" height=\"945\" src=\"https:\/\/www.youtube.com\/embed\/9o1w3Iv0Msw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">As you can imagine, Dubb offers all of these essential services and more because we understand the needs of our consumers. In the hectic\u2014and let\u2019s face it, <\/span><i><span style=\"font-weight: 400;\">noisy<\/span><\/i><span style=\"font-weight: 400;\">\u2014world of sales and marketing, you need something special to stand out amongst your competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> the future. The question is who\u2019s going to recognize it first to take advantage of it before the rest of the pack catches wind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you do go looking for a video platform for your business, keep these essentials in mind and you\u2019ll be adding a solid piece of foundation to your outbound marketing strategy.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=what-makes-a-good-video-platform-for-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you\u2019re interested in growing your business with our free Dubb account<br \/>\n<\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">click here to sign up.<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[238,4,526,34,206,32],"class_list":["post-6303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","tag-business-growth","tag-dubb","tag-dubb-features","tag-dubb-video","tag-sales-video-platform","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes a Good Video Platform for Business?<\/title>\n<meta name=\"description\" content=\"Looking for a new video platform for your business? Here&#039;s what you should look for when finding your next video platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/what-makes-a-good-video-platform-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Video Platform for Business?\" \/>\n<meta property=\"og:description\" content=\"Looking for a new video platform for your business? 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