{"id":6291,"date":"2020-05-07T08:00:05","date_gmt":"2020-05-07T15:00:05","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6291"},"modified":"2024-07-02T08:15:32","modified_gmt":"2024-07-02T15:15:32","slug":"why-video-hosting-is-essential-to-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/why-video-hosting-is-essential-to-your-business\/","title":{"rendered":"Here\u2019s Why Video Hosting is an Absolute Essential for Business Marketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-video-hosting-is-essential-to-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">When you think of the term, \u201cvideo hosting for business,\u201d what comes to mind?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re like most people under quarantine lockdown\u2014and by most, we mean <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\">\u2014the image of video conferencing apps like Zoom or Houseparty probably come to mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platforms that host video calls and allow you to convene with family, business associates, and clients are all under the purview of video hosting, correct?<\/span><\/p>\n<p><b>Close, but no cigar.<\/b><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6292 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy2-1.gif\" alt=\"Dubb Founder Ruben Walking Around the Office\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the general sense, <\/span><b>video hosting<\/b><span style=\"font-weight: 400;\"> describes what you\u2019d assume\u2014it\u2019s an online platform that \u201chosts\u201d or houses videos for users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better examples of these platforms are platforms like YouTube, Vimeo, and\u2014dare we say, it\u2014<\/span><i><span style=\"font-weight: 400;\">Dubb.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now, that you know what it, here\u2019s why it\u2019s important\u2014particularly for your business.<\/span><\/p>\n<p><b>If your business uses video marketing, video hosting is absolutely essential for growth.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Video Hosting Spares You From a Lot of Headaches<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let me explain.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6293 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy5.gif\" alt=\"Dubb Director Shannon Explains Something to the Camera\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Okay, so as we mentioned above, <\/span><b>video marketing<\/b><span style=\"font-weight: 400;\">\u2014marketing using video content\u2014can be done one of two ways:<\/span><\/p>\n<ul>\n<li>House your videos on your own website.<\/li>\n<li>House your videos on an external site.<\/li>\n<\/ul>\n<h2>The Experience of Internal Video Hosting<\/h2>\n<p><span style=\"font-weight: 400;\">Now, you\u2019re probably thinking:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cOf course, I\u2019d rather house it on my own site. I draw traffic to my website, which allows me to push potential customers to schedule an appointment or call. It\u2019s a win-win.\u201d<\/span><\/i><\/p>\n<p><b>Which is true.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s one problem here to consider&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless your website is built to incorporate analytics data from your video specifically\u2014and we\u2019re willing to bet all the cash in our wallets it isn\u2019t\u2014you\u2019ll have a simple video player on your website with ZERO way of tracking its efficacy.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">That sales page with the video that\u2019s sporting high-conversions?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Unless you strip all the copy off that page, you won\u2019t know if\u2014and to what effect\u2014that video is <\/span><i><span style=\"font-weight: 400;\">truly<\/span><\/i><span style=\"font-weight: 400;\"> having on your conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And bonus, you won\u2019t even know how much of the video your prospects watched.<\/span><\/p>\n<p><b>Now, let\u2019s look at the second option, hosting on an external website.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">The Experience External Video Hosting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you decide to put\u2014or host\u2014your video on an external site like YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With YouTube, you\u2019ve got one of the biggest social media platforms in the world, a potential audience in the billions, and a simple model for upload and distribution (post it, grab a link to it, and share it.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With YouTube, your content is theoretically there forever. Always capable of being shared and always ready to be discovered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds like a pretty good deal right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(At this point, you should know where we\u2019re going with this\u2026)<\/span><\/p>\n<p><b>Well, in truth, it is.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">But\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, there\u2019s one big problem when it comes to general video hosting sites like YouTube:<\/span><\/p>\n<p><b>They don\u2019t have good analytics.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the case of YouTube, you can review your video\u2019s analytics such as its views, % watch time, etc., but one of the most important metrics\u2014whether someone clicked your link when you <\/span><i><span style=\"font-weight: 400;\">shared<\/span><\/i><span style=\"font-weight: 400;\"> it\u2014is unfortunately absent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means if your video content is discovered organically\u2014you didn\u2019t have to pay for it to appear as an ad\u2014then you won\u2019t be able to track if your video marketing tactics like link-sharing is effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That might now sound like a big problem, but when you\u2019re investing hundreds if not thousands of dollars into quality video content and you\u2019re trying to get the word out, you need to <\/span><i><span style=\"font-weight: 400;\">know<\/span><\/i><span style=\"font-weight: 400;\"> what\u2019s working and what\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the ONLY way to effectively know that is with the ability to <\/span><b>see when your video links are opened.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At this time, general video hosting websites like YouTube and Vimeo <\/span><i><span style=\"font-weight: 400;\">cannot<\/span><\/i><span style=\"font-weight: 400;\"> provide these services.<\/span><\/p>\n<p><b>And that\u2019s where Dubb comes in.<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">So, What Can Dubb Do for Your Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-6295 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-6.gif\" alt=\"Dubb Creators Ruben and Shannon Talk in an Office\" width=\"480\" height=\"270\" \/><br \/>\n<\/span><span style=\"font-weight: 400;\">Good question.<\/span><\/p>\n<p><a href=\"https:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> is a video marketing platform that allows you to record and share videos from your desktop or mobile phone and send out a video link to anyone of your choosing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These video links are hosted on individual landing pages and tagged with code that enables you to see a few key metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">When your videos are clicked<\/li>\n<li style=\"font-weight: 400;\">How long they were watched<\/li>\n<li style=\"font-weight: 400;\">Whether the prospect clicked anything else\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this case, a call-to-action button below.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These three perks are crucial because, for a small or growing business, this information gives you the power to constantly refine and tweak your video marketing strategy for better results.<\/span><\/p>\n<p><strong>Here\u2019s something to think about:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re a recruiter for a staffing firm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know that your \u201csales\u201d are based on how many prospects you can entice to work with you (among many other recruiters), keep in touch (among many other job seekers), and follow your instructions in a timely manner conducive to the employer you\u2019re working with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, <\/span><b>you need to make a deep impression.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One that\u2019s both endearing while commanding respect.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So, how do you do it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Want to know who job seekers remember among the deluge of emails, LinkedIn in-mails, and connection requests they get?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probably the one who took the time to record a personalized video explaining how they want to help them get a better job and make more money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s definitely something <\/span><i><span style=\"font-weight: 400;\">we\u2019d<\/span><\/i><span style=\"font-weight: 400;\"> remember.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These extra efforts are critical to the growth of new businesses as we move further into a digital age.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to set yourself or your business apart\u2014whether it\u2019s in sales, marketing, or customer service\u2014you need to make a lasting impression and you need to do it quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is a good answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a better answer is video you can <\/span><i><span style=\"font-weight: 400;\">track.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">How to Get Started with Dubb<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6294 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-5.gif\" alt=\"A TV is smashed with a sledgehammer\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, you\u2019re ready to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re a solopreneur, an entrepreneur, a small business owner, or just someone that\u2019s trying to gain a competitive edge in a crowded field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We get it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, you can try Dubb and start prospecting new clients and customers <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as a bonus,<\/span><b> you can even do it for FREE.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For two weeks, at least.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started with Dubb, here\u2019s your first big step:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sign up for a FREE trial account<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All you need to do is <\/span><a href=\"https:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we\u2019re big fans of the try-before-you-buy mentality. Why charge you a dime for service you haven\u2019t tested or tried. We\u2019re confident enough in our service to give it away for free\u2014plus we want you to start seeing some initial success as soon as possible (word of mouth is good for business).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve set up your free account&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Input Your Contact List<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It could be 100 names or one. Give the platform a try to get yourself familiar with the product. Record a quick video saying hello and send it to a friend. After you\u2019re done, you can check if\/when they\u2019ve opened it, how much of it they watched, and they can even reply back with a video or chat message of their own.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We also <\/span><a href=\"https:\/\/dubb.com\/mobile-app\"><span style=\"font-weight: 400;\">recommend downloading our mobile app<\/span><\/a><span style=\"font-weight: 400;\"> as it will allow you to record video from your phone on-the-go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although some videos you record may require a professional and quiet setting\u2014such as a private office or quiet room\u2014a phone shot in the car can give off an authentic and intimate tone as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fine-Tune Your Message<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6296\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473.jpeg\" alt=\"Women writing in a notebook\" width=\"1000\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-200x150.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-300x225.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-400x300.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-600x450.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-768x576.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473-800x600.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-110473.jpeg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re ready to send off a real video message for a client, take some time to perfect what you\u2019re going to say, how you\u2019re going to deliver it, and in how long you\u2019ll need to convey it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, writing out a short script and practicing it a few times before hitting record isn\u2019t a bad idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Truth be told, whether you\u2019re being recorded in front of an audience in the millions or simply recording yourself in a selfie video, camera shyness is a real thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give yourself a few times to get your message down pat before the right light comes on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re ready, it\u2019s showtime!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Send Your Message Out to a Shortlist First<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Select 10 people on your initial contact list\u2014they\u2019ll be easier to monitor and fine-tune this way\u2014and send out your video message. Give it a day or two for people to watch the video and respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on your analytics report, you can decide whether or not your video is effective in accomplishing your objective. It\u2019ll also create enough space for you to follow up with an additional video message with a renewed pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The story of tracking and analytics is one of trial-and-error so don\u2019t be afraid to keep trying the same shortlist of contacts until you get a good baseline video that you can comfortably send out to larger audiences.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Closing Thoughts<\/span><\/h2>\n<div class=\"video-shortcode\"><iframe title=\"Video Hosting for Business - Dubb vs Vidyard vs Wistia\" width=\"1260\" height=\"945\" src=\"https:\/\/www.youtube.com\/embed\/a1vBIGK6ZvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Choosing the right video hosting platform for your business is a big decision. It means embracing a new method of business marketing\u2014video\u2014and growing your business with innovative new means.\u00a0<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-video-hosting-is-essential-to-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">To make the best step forward, choose a video hosting platform that allows you to track the analytics you need to grow your business and make the best decisions possible.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>To sign up for your free Dubb account, <a href=\"https:\/\/dubb.com\/register\">click here.<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[369,238,4,105,532],"class_list":["post-6291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-best-practices","tag-business-growth","tag-dubb","tag-marketing","tag-video-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s Why Video Hosting is an Absolute Essential for Business Marketing<\/title>\n<meta name=\"description\" content=\"Want to take your business marketing to the next level? 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