{"id":6281,"date":"2020-05-06T08:00:56","date_gmt":"2020-05-06T15:00:56","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=6281"},"modified":"2024-07-02T08:13:58","modified_gmt":"2024-07-02T15:13:58","slug":"how-to-use-screen-videos-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-use-screen-videos-to-grow-your-business\/","title":{"rendered":"How to Use Screen Videos to Grow Your Business Remotely"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you using <\/span><b>screen videos for your business?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a question that\u2019s more important than you think.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The practice of using screen sharing to create and share <\/span><b>screen videos for your business<\/b><span style=\"font-weight: 400;\">\u00a0is becoming essential in modern marketing.<\/span><\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-use-screen-videos-to-grow-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">And if you want to grow your business, you have to start thinking remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chances are high you\u2019ve had the \u201cscreen video\u201d experience already, too.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6283 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-3.gif\" alt=\"Group of users on a video call\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Whether this was in a shared screen webinar\u2014or its recording\u2014demonstrating a digital product, service, or process <\/span><i><span style=\"font-weight: 400;\">on-screen<\/span><\/i><span style=\"font-weight: 400;\"> has gradually shaped the way we commute over vast distances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No longer do you need to bring clients in and show them a presentation in person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can simply create and record a presentation you\u2019ve done in isolation and send it to them to view\u2014and review\u2014at their discretion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this coming future, your ability to close and land new clients and customers will come down to your ability to <\/span><b>express an idea and value through a pre-recorded video.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds like a challenge for those tech-impaired, fear not, we\u2019re not only going to teach you how to do it, but how to do it effectively enough to grow your business in your pajamas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First up&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a Screen Video for Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s get the basics out of the way first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we said above, a screen video\u2014again, for business purposes\u2014also known as a <\/span><b>screen recording<\/b><span style=\"font-weight: 400;\">, is a video asset that\u2019s effectively a recorded screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds easy enough, right?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6284\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-4.gif\" alt=\"Dubb Founder Ruben Speaks to Camera\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A screen video for business can honestly be of anything you want, technically, but as it relates to business and video marketing, a screen video is typically going to a <\/span><b>webinar, presentation, <\/b><span style=\"font-weight: 400;\">or <\/span><b>demo<\/b><span style=\"font-weight: 400;\"> on a product or service.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Webinars<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6287\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720.jpeg\" alt=\"A man attends a webinar\" width=\"1125\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-200x133.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-300x200.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-400x267.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-600x400.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-768x512.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-800x533.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720-1024x683.jpeg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-374720.jpeg 1125w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>webinar<\/b><span style=\"font-weight: 400;\"> is a portmanteau (a new word combined from two other words) of seminar and web. Essentially, a webinar is a discussion of a given topic. To be frank, there is a good amount of overlap between a webinar and a presentation but we\u2019ll get to the key differences in a moment.<\/span><\/p>\n<p><b>When conducting a webinar, here\u2019s how things will generally be constructed:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have promoted the upcoming webinar using email, ads, or some other form of online marketing to attract an audience.<\/span><\/p>\n<ul>\n<li><b>Special Note:<span style=\"font-weight: 400;\"> Webinars are invariably live audience events (remote, however).<\/span><\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">In the webinar, you\u2019ll present a specific topic for 15 minutes or longer, working through a slide deck (presentation document) and either calling for questions or holding them until the end of the webinar.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<ul>\n<li><b>Special Note: <span style=\"font-weight: 400;\">You\u2019ll be recording this entire webinar from start to finish to be used as a content asset later. Many webinar platforms will have this feature built into them.\n<p><\/span><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">By the webinar\u2019s close, you\u2019ll ask for any further questions and promptly end it.\n<p><\/span><\/li>\n<li><span style=\"font-weight: 400;\">At the close of the meeting, you\u2019ll send out the webinar recording via email to attendees and guests who couldn\u2019t make it\u2014and potentially host it on your website.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<ul>\n<li><b>Special Note: <span style=\"font-weight: 400;\">We say \u201cpotentially\u201d here because you may want to give that webinar again and hosting accessibly on your website doesn\u2019t allow you to attract and hold the attention of new visitors.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And that\u2019s it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A webinar is a live presentation that is typically converted into a screen video recording for later distribution.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Presentation<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6286\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730.jpeg\" alt=\"A video conference room\" width=\"1000\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-200x150.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-300x225.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-400x300.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-600x450.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-768x576.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730-800x600.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-236730.jpeg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This type of screen video asset is pretty simple to explain. In effect, it\u2019s the same thing as a recorded webinar, the only difference is content intent.<\/span><\/p>\n<p><strong>Here\u2019s what we mean:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Where a webinar is typically used to explain a subject, product, or service offering, a presentation is usually a <\/span><i><span style=\"font-weight: 400;\">pitch<\/span><\/i><span style=\"font-weight: 400;\"> for that product or service offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with <\/span><i><span style=\"font-weight: 400;\">Dubb<\/span><\/i><span style=\"font-weight: 400;\">, we might create a presentation for our enterprise-level subscription service for a marketing agency looking to improve its sales figures. In this presentation, we\u2019d work from a general explanation of our services offerings, their benefits, but then <\/span><i><span style=\"font-weight: 400;\">tailor<\/span><\/i><span style=\"font-weight: 400;\"> specific details to the agency themselves to address their individual needs and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After recording this presentation, we\u2019d then send it out to our pre-established contact at the agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a screen video presentation, the prospect can review our offer, do their own research, create a list of questions, and reach out to us at their discretion when ready to make a decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The biggest benefit of screen videos like this, of course, is the fact that we can track whether they\u2019ve opened up the video or not and send appropriate follow-ups to make sure our message is properly received.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lastly\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Demonstrations (or demos for short)<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6285\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281.jpeg\" alt=\"Two men get ready to play a video for a crowd.\" width=\"1125\" height=\"750\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-200x133.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-300x200.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-400x267.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-600x400.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-768x512.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-800x533.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281-1024x683.jpeg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/pexels-photo-716281.jpeg 1125w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t love a good demonstration?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s a magic trick or the home shopping network, it\u2019s always a pleasure to watch a product or service\u2019s <\/span><i><span style=\"font-weight: 400;\">benefit<\/span><\/i><span style=\"font-weight: 400;\"> be shown directly in real time\u2014or as close to real-time as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With screen recordings of demonstrations, unlike webinars and presentations\u2014which are used to gain the viewer as a customer\u2014a demonstration video is often performed and recorded <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> the viewer has already become a client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, with Dubb, many of our demos can be found on our <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCkUiPm74r4fqOrykTyNSxaA\"><span style=\"font-weight: 400;\">Dubb support page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each of these videos shows how to use Dubb as a platform to accomplish the goal of the video\u2019s title.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s important to mention that demo videos <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be implemented before the prospect has become a client, however, in this case, a demonstration video is a late-stage tactic to push the prospect over the edge and into a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, demo videos are a wonderful tool for giving your prospects and clients the information they need to act on their own, so use the demonstration medium often.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll help keep your prospects and customers moving forward along their customer journey without you having to interact with them as much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will not only save you time but streamline your customer management system dramatically.<\/span><\/p>\n<p><b>So, how do you use these tools to grow your business remotely?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Here\u2019s How to Grow Remotely Using Screen Videos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve said above, the future of business growth is quickly shifting towards remote interaction due to the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few strategies to keep in your back pocket as you leverage video marketing to form deeper impressions with prospective clients:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Reach Out to New Prospects<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This one should be a no brainer but you\u2019re going to have to reach out and make contacts with new clients if you want to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>This means doing the very basics:<\/em><\/span><\/p>\n<ul>\n<li><b>Sign up for a FREE Dubb account\n<p><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You can do it <\/span><a href=\"https:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><b>Create a shortlist of prospective contacts\n<p><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If you don\u2019t have one, find 10 small business that could use your services<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Script out a video\n<p><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Know what you\u2019re going to say and how and you\u2019re going to say it.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Record your video\n<p><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Download our free mobile app <\/span><a href=\"https:\/\/dubb.com\/mobile-app\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Send it out to your contact list and study the analytics\n<p><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Special Note: Give this a few days. It\u2019ll allow you more time to let the data roll in and give you room to send a proper follow-up.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Try and Try again\n<p><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your first video probably won\u2019t go viral. Maybe your delivery is off. Maybe your pitch is wrong. Study small-batch samples of who watched it and for how long and refine and develop your pitch based on the response data. Once you get a high-converting video (let\u2019s say 50%), use that as the baseline video to send to your larger contact list.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Nurture Relations with Clients<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-6282 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy4.gif\" alt=\"A video of a vineyard and airplane\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve closed a few clients, don\u2019t forget about them. The most important aspect of client acquisition is ironically less about getting them, and more about <\/span><i><span style=\"font-weight: 400;\">keeping <\/span><\/i><span style=\"font-weight: 400;\">them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to create videos that are personalized to these clients that simply check-in and ask if they need anything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they do, send them a demonstration video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d be surprised how effective a simple check-in video message can be to a client\u2019s perception of you. It shows that you care enough to take time out of your day to ensure they\u2019re needs are being met.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that effort can go a LONG way if\/when competing vendors try to steal your clients.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Strengthen Vendor Partnerships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of your <\/span><i><span style=\"font-weight: 400;\">type<\/span><\/i><span style=\"font-weight: 400;\"> of business, there\u2019s a good chance you\u2019re working with some other business out there as a third-party vendor, and these relationships are important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you work with a vendor, be sure to send videos to your personal reps. These videos will likely air on the webinar presentation front, as these can be shared with prospective referral clients <\/span><i><span style=\"font-weight: 400;\">by<\/span><\/i><span style=\"font-weight: 400;\"> your vendor depending on the strength of your relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, keep your vendors top-of-mind if you hope to mutually benefit from increased exposure.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<div class=\"video-shortcode\"><iframe title=\"How to Make Screen Videos for Business\" width=\"1260\" height=\"945\" src=\"https:\/\/www.youtube.com\/embed\/M-veoPMhZaM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">In these changing times, the importance of growing your business remotely using screen video for your business is at its most critical point. If you want to grow in these changing times, you\u2019ll need to see ahead of the fray and predict the trends ahead.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-use-screen-videos-to-grow-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">And if you wish to grow your business while your competitors flounder, being able to effectively communicate remotely is the first step.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>To create and get started with your free Dubb account, <a href=\"https:\/\/dubb.com\/register\">click here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you using screen videos for your business? It\u2019s a question that\u2019s more important [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4,731,532,523],"class_list":["post-6281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-dubb","tag-screen-videos","tag-video-hosting","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Screen Videos to Grow Your Business Remotely<\/title>\n<meta name=\"description\" content=\"In a modern economy, you need to know how to expand your business remotely. Here&#039;s how to use screen videos to grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/how-to-use-screen-videos-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Screen Videos to Grow Your Business Remotely\" \/>\n<meta property=\"og:description\" content=\"In a modern economy, you need to know how to expand your business remotely. 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