{"id":5944,"date":"2020-05-07T10:03:55","date_gmt":"2020-05-07T17:03:55","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=5944"},"modified":"2024-07-03T01:32:39","modified_gmt":"2024-07-03T08:32:39","slug":"small-business-video-guide","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/small-business-video-guide\/","title":{"rendered":"Small Business Video Guide: The Basics"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=small-business-video-guide\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"color: #030303; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap; background-color: #f9f9f9;\">This blog post provides a comprehensive small business video guide. Learn which videos a company should make, and how to leverage video for growth.This video is brought to you by Dubb.<\/span><\/p>\n<p>Owning a small business in an ever-expanding and constantly shifting business landscape can be fairly difficult. As the world becomes more and more digital, the challenge of engaging the online market has also become more difficult.<\/p>\n<p>In fact, all across the globe, business owners are trying their best to come up with different approaches and strategies to further establish their brands and create online presence.<\/p>\n<p>Amid these twists and turns in the business world, you might be left with these very pressing questions:<\/p>\n<p><em>How do I keep up?<\/em><\/p>\n<p><em>How do I sharpen my marketing strategy to attract more customers?<\/em><\/p>\n<p><em>What new tools or innovations can I explore in order to keep up with the changing world?<\/em><\/p>\n<p>This could be the silver bullet answer to your questions: video marketing.<\/p>\n<p>Over the past several years, many experts and different researches have shown that human attention span has drastically declined. On average, a person\u2019s attention span has been reduced from 12 seconds to just 8 seconds\u2014even shorter than the attention span of a goldfish!<\/p>\n<p>So, for example, if you attempt to advertise your business using text-heavy content, it is highly likely that people won\u2019t bother reading the entire thing. Sometimes, they might not bother reading it at all.<\/p>\n<p>This decline can be traced back to the rise of social media and the evolution of social media content that people interact with on a day to day basis. This development has posed a serious challenge to online marketers. If we were to engage potential clients and make them avail of our products, how can we do that in just a short period of time?<\/p>\n<p>In addition to this, people nowadays put a high premium on immediacy and accessibility. Meaning, business clients and customers demand quick information, quick access to products, or instant delivery of the services that they need.<\/p>\n<p>Because of this, business owners and online marketers are faced with a serious challenge of engaging their potential clients by innovating and trying out new approaches to promote their businesses.<\/p>\n<p>In order to do this, business owners and online marketers must learn to diversify their strategies in order to effectively reach their target market.<\/p>\n<p>To put it simply, relying on traditional marketing approaches may no longer work in the current business landscape. But take heart, because video marketing can provide solutions to these problems.<\/p>\n<p>Video marketing is a marketing tool that can ramp up audience engagement by integrating various social activities around a particular video.<\/p>\n<p>By using videos instead of traditional mediums, you\u2019re delivering your message in a different packaging, which guarantees the most engagement. With the right video marketing platform, accessibility may just be as good as seeing them face-to-face.<\/p>\n<p>Now, if you\u2019re a small business owner planning to get started with video marketing, we\u2019ve got you covered. Coming up with business video ideas and figuring out how to distribute them do not have to be as complicated as they sound.<\/p>\n<p><em>What kinds of videos would work for my small business?<\/em><\/p>\n<h2 style=\"text-align: left;\"><strong>1. Hero Videos<\/strong><\/h2>\n<p>Because you\u2019re just starting out, you\u2019d want to introduce yourself strong. The first step to doing that is by making a hero video.<\/p>\n<p>A hero video can be a couple of things, but it\u2019s essentially an opportunity for you to briefly introduce your business and build trust and anticipation on the outset.<\/p>\n<p>This kind of video usually consists of someone greeting the viewers\u2014in most cases, this person is the business founder.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6608 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/gif-6.gif\" alt=\"Dubb CTAs\" width=\"500\" height=\"281\" \/><\/p>\n<p>The hero video serves the purpose of putting a face to your business. It tells viewers that you\u2019re more than just an email, product, or some random company. By putting a face to your brand, you\u2019re showing your potential clients that you\u2019re a real person and that you can be trusted.<\/p>\n<p>Your company\u2019s product or service will largely determine the actual message of your video. Also, your objective will determine the video\u2019s overall context. Nevertheless, it is very important that your video conveys the message that you value relationships over transactions; because that\u2019s what people are looking for.<\/p>\n<p>The main point of e hero video is to establish trust and relationship with your potential clients. By putting a face to your brand and message, you\u2019re creating an impression that you are more than just a random company that\u2019s selling something on the internet. You are someone that they can trust; a real person that\u2019s interested not just to transact with them but to establish a healthy business relationship with them.<\/p>\n<p>But, just a caveat: Be careful not to bore your potential client by bombarding them with lots of information about your company or your product. The hero video\u2019s goal is to capture their attention and to initially build trust and rapport.<\/p>\n<p>So don\u2019t make the mistake of losing their interest with a video that\u2019s too long. It\u2019s not imperative to present every piece of information about your product on your hero video.<\/p>\n<p>That\u2019s a job for\u2026<\/p>\n<h2 style=\"text-align: left;\"><strong>2. Explainer Videos<\/strong><\/h2>\n<p>An explainer video must do exactly what it implies\u2014to explain.<\/p>\n<p>As compared to the hero video, an explainer video can be a bit longer by a couple of minutes. On average, this type of video can be as long as about five minutes.<\/p>\n<p>The video\u2019s core focus is your product or service. In this video, the main idea is to explain\u2014in the most concise way possible\u2014what the viewers need to know.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6740 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-4-2.gif\" alt=\"Sample of explainer video\" width=\"480\" height=\"270\" \/><\/p>\n<p>This video is where you bring out the big guns, so to speak, in order to impress your potential clients about the products and services that you offer. Show them what your business is made of! Differentiate your brand from your competitors. Convince them that your products or services are the best in the market.<\/p>\n<p>The primary question that must be answered by the video is this: <em>How are you any better than the rest of the other businesses that offer similar products or services in the market?<\/em><\/p>\n<p>The key here is to present your products in the most creative, concise, and innovative way. Explore different options and approaches in making an explainer video. You can make use of photos, screenshots, text, animations, and other graphic elements to further establish your brand and communicate your message.<\/p>\n<p>Speaking of further communicating your message, how do you communicate your brand and your message in a more personal way to the clients?<\/p>\n<p>Use testimonial videos.<\/p>\n<h2 style=\"text-align: left;\"><strong style=\"text-align: center;\">3. Testimonial Videos<\/strong><\/h2>\n<p>If there\u2019s a video that could better support or justify your business, it would be a testimonial video.<\/p>\n<p>Contrary to popular notion, a testimonial video does not actually have to be a testimony from a client. In fact, testimonial videos can also be referred to as a \u201csocial proof video.\u201d When we say social proof, it is essentially a demonstration of how the product or service is working in real life. The video aims to let the clients see how the product works in order to create value for the product or the services that you offer.<\/p>\n<p>A testimonial video can be a lot of things, really. The main idea is to give a tangible demonstration of how your products or services provide solution to their problems or meet their personal or business needs.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7047 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-GIF-downsized_large-1.gif\" alt=\"Dubb Testimonials\" width=\"480\" height=\"270\" \/><\/p>\n<p>You may also consider going over the metrics from a successful transaction with a client in order to make a powerful testimonial video.<\/p>\n<p>Now that we\u2019ve got the kinds of videos figured out, let\u2019s lay down some important requirements in video marketing:<\/p>\n<h3 style=\"text-align: left;\"><strong>Requirement #1: Tracking and Analytics<\/strong><\/h3>\n<p>Knowing your target market and having a sense of familiarity towards your consumers is essential in managing any kind of business.<\/p>\n<p>In the case of video marketing, this basically means that you need to know how much interaction or engagement your videos have been receiving. It\u2019s integral to find out who are watching your videos, how much of the video they actually watched, and what they did after they were done watching the videos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4873\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-scaled.png\" alt=\"Dubb's Reporting Interface\" width=\"480\" height=\"300\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-200x125.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-300x188.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-400x250.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-600x375.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-768x480.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-800x500.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-1024x640.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-1200x750.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-1536x960.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-11-27-at-1.24.48-PM-scaled.png 2560w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>In other words, you need to invest in tracking and analytics in order to know if you\u2019re successfully engaging and reaching your target market.<\/p>\n<p>There are video marketing platforms that provide tracking and analytics features to help you know how many people you are actually reaching. These features can also give you important insights on what\u2019s working and what\u2019s not.<\/p>\n<p>Knowing these things can help you a lot in terms of planning your marketing approach, recalibrating your business strategies, or even in improving your product line.<\/p>\n<p>Sadly, this feature is not available on most platforms such as YouTube. Sending your videos via SMS or e-mail as mere downloadable files or attachments will not help you monitoring engagements as well.<\/p>\n<p>With Dubb, we provided you with detailed analytics information that will give you important insights about your video marketing strategy. Again, the goal is not just to send out your message to your target clients. We also want to know if we\u2019re engaging our target market and if our products and services are meeting their needs.<\/p>\n<h3 style=\"text-align: left;\"><strong>Requirement #2: Call-to-Action<\/strong><\/h3>\n<p>The purpose of a call-to-action (CTA) button is to elicit a response from your audience. It is best to always include a CTA in every video you will broadcast to encourage participation and response from your viewers.<\/p>\n<p>Instead of just being passive, CTAs grant viewers the choice to participate in the business as a valued client.<\/p>\n<p>Here at Dubb, we offer more than just basic CTA buttons that only allow link redirection. If we\u2019re serious about leveraging our online marketing reach and augmenting our online engagement, we must invest in more than just the basic functions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4877\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/multiple-calls-to-action.gif\" alt=\"multiple calls to action\" width=\"480\" height=\"234\" \/><\/p>\n<p>We believe that interactive, clickable, and trackable CTAs are the way to go, and Dubb provides exactly that.<\/p>\n<p>Dubb allows for customizable CTA buttons, and not just link-based ones that others offer. Customizable CTA buttons makes for greater efficiency and accessibility. It also allows business owners to meet their customers\u2019 needs quickly and efficiently, or to even anticipate what their customers would need.<\/p>\n<h3 style=\"text-align: left;\"><strong>Requirement #3: Branding<\/strong><\/h3>\n<p>One of the biggest challenges with online marketing is the fact that you will have to compete for people\u2019s attention against a number of competitors that offer the same products and services. Providing excellent products and services is one thing, but to actually get business owners and clients to believe in your product is another.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4824\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/personalized-email.gif\" alt=\"personalized gif email\" width=\"480\" height=\"643\" \/><\/p>\n<p>In business, branding is a very crucial thing.<\/p>\n<p>Branding is everything that has to do with your business identity. It\u2019s what makes your brand stand out from other brands in the market. It\u2019s the face of your company. A good company brand can accelerate your sales and expand your reach in the market.<\/p>\n<p>Having said that, it is important that your business logo or your company brand must always be on every material you put out, especially on promotional materials. This will further establish your brand on the market and will help potential clients have a good recall of your brand, products, or services.<\/p>\n<p>We might lose the opportunity for branding when we distribute our videos through email, text messaging, or even other video platforms.<\/p>\n<h3 style=\"text-align: left;\"><strong>Requirement #4: Ability to Send in Bulk \/ Automation<\/strong><\/h3>\n<p>Of course, it is critical that you have the means to send your videos out in bulk in order to achieve greater business efficiency.<\/p>\n<p>While there may be other platforms that you can use such as GMass, Outlook, or CRMs, Dubb is the only platform that offers bulk SMS capabilities and e-mail automation.<\/p>\n<p>This helps in building drip sequences of emails and building marketing automation workflows, so you must definitely check that out.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6737 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-7-2.gif\" alt=\"Automation Feature\" width=\"480\" height=\"270\" \/><\/p>\n<p>Once again, if you want to leverage your competitive edge on the digital market, video marketing is the way to go. Check out all these powerful features that we\u2019ve shared above and see for yourself how these can help you boost your online engagement and attract more clients to your business.<\/p>\n<p>Should you need any support, check out our support articles or videos in order to learn how to utilize these tools and features that we provide.<\/p>\n<h2 style=\"text-align: center;\">Get a Free Account on Dubb!<\/h2>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Create actionable videos and pages that help grow your business. Free trial with no credit card required.\u00a0 Well&#8230; What are you waiting for?<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"480\" height=\"270\" alt=\"Dubb ad\" title=\"dubb-ad\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-ad.gif\" class=\"img-responsive wp-image-5994\"\/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/dubb.com\/register\"><span class=\"fusion-button-text\">GET A FREE ACCOUNT ON DUBB<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,19,121,104],"tags":[382,260,671,491,288,236],"class_list":["post-5944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-comparisons","category-email-marketing","category-sales","tag-business-videos","tag-corporate-video","tag-sales-video-for-success","tag-small-business","tag-small-business-video","tag-video-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Video Guide: The Basics - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Check out this comprehensive small business video guide. 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