{"id":5940,"date":"2020-05-07T10:02:00","date_gmt":"2020-05-07T17:02:00","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=5940"},"modified":"2024-07-04T06:10:50","modified_gmt":"2024-07-04T13:10:50","slug":"video-messaging-basics","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-messaging-basics\/","title":{"rendered":"Video Messaging for Business: The Basics"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-messaging-basics\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Whether you are the CEO of a startup or are a sales or marketing leader at your organization, you will certainly want to use video messaging for business. Video messaging can be used in all sorts of scenarios. You can use it to reach out to brand new prospects who may be interested in your product or service. Video messaging can be an effective way to check up on key customers and generate additional sales. It can even go so far as to help you and your colleagues communicate more effectively and more efficiently.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what business you are in, there are certainly ways that video messaging can help you accomplish your organizational goals. But having said this, there are still plenty of businesses that don\u2019t take advantage of this opportunity. Whether it is due to inertia, confusion about how video messaging can help, or something else, these organizations are missing out on an excellent chance to grow and scale their businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, this blog post is here to help you learn some of the basics about video messaging for business. Whether you are just hearing about video messaging for business for the first time or are looking for ways to advance your video messaging work, I\u2019m going to describe <\/span><span style=\"font-weight: 400;\">how businesses can use video messaging (through both email and SMS) to increase revenue and productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to watch the video instead, no worries. The accompanying video is brought to you by Dubb, which can help businesses like yours leverage video messaging to reach your goals. To learn more about Dubb (and take advantage of a free seven-day trial of our premium product), feel free to click<\/span><a href=\"http:\/\/www.dubb.com\/register\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9250\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Growth.gif\" alt=\"Dubb Growth\" width=\"480\" height=\"270\" \/><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><a href=\"#the-issue-with-text-based-communication\"><span style=\"font-weight: 400;\">The Issue With Text-Based Communication<\/span><\/a><\/p>\n<p><a href=\"#what-exactly-is-video-messaging\"><span style=\"font-weight: 400;\">What Exactly Is Video Messaging?<\/span><\/a><\/p>\n<p><a href=\"#potential-use-cases\"><span style=\"font-weight: 400;\">Potential Use Cases<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#connecting-with-potential-clients\">Connecting with Potential Clients<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#following-up-with-current-clients\">Following Up with Current Clients<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#introducing-a-new-product-or-service\">Introducing a New Product or Service<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#getting-customer-testimonials\">Getting Customer Testimonials<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#communicating-with-your-team\">Communicating With Your Team<\/a><\/span><\/p>\n<p><a href=\"#what-youll-need-to-get-started\"><span style=\"font-weight: 400;\">What You\u2019ll Need To Get Started<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#required-items\">Required Items<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#a-computer-smartphone-or-tablet\">A Computer, Smartphone, or Tablet<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#a-video-messaging-platform\">A Video Messaging Platform<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#optional-items\">Optional Items<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#an-external-camera\">An External Camera<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#a-separate-microphone\">A Separate Microphone<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#tripods\">Tripods<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#lighting\">Lighting<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#some-other-helpful-items\">Some Other Helpful Items<\/a><\/span><\/p>\n<p><a href=\"#the-requirements-of-a-great-video-messaging-platform\"><span style=\"font-weight: 400;\">The Requirements of a Great Video Messaging Platform<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#tracking-and-analytics\">Tracking and Analytics<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#calls-to-action\">Calls to Action<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#branding\">Branding<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#ability-to-send-in-bulk-automation\">Ability to Send in Bulk \/ Automation<\/a><\/span><\/p>\n<p><a href=\"#general-principles-to-keep-in-mind\"><span style=\"font-weight: 400;\">General Principles to Keep in Mind<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#create-for-your-audience\">Create For Your Audience<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#create-a-plan-or-outline\">Create a Plan or Outline<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#keep-learning-and-experimenting\">Keep Learning and Experimenting<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#have-fun\">Have Fun<\/a><\/span><\/p>\n<p><a href=\"#start-creating-today\"><span style=\"font-weight: 400;\">Start Creating Today<\/span><\/a><\/p>\n<h2 id=\"the-issue-with-text-based-communication\"><span style=\"font-weight: 400;\">The Issue With Text-Based Communication<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before describing some of the ways that you can leverage video messaging for your business, I want to why you would want to invest in video messaging in the first place. After all, you have plenty of ways to communicate with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most prevalent ways is reaching out through an email or text message. For some of us, it is the default medium. We don\u2019t even think about it. Whether it is out of pure habit or it is because it\u2019s the way that we <\/span><i><span style=\"font-weight: 400;\">\u201cshould<\/span><\/i><span style=\"font-weight: 400;\">\u201d be communicating, the business world tends to run on text-based communication.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, the world wouldn\u2019t be able to run without text. Right now, you are reading a blog post that is entirely made of text. However, I\u2019m here to argue that in a business setting, there are situations where it is a less-than-ideal way of communicating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d like to start with a basic premise. Have you ever received an email or a text message that you just left unread or unopened? Whether you\u2019re as a business owner, a client, or a common digital user, you most certainly have! The world is moving so much more quickly, so it is much easier to skip some of those emails or text messages. Our schedules are busy, so if that text message or email doesn\u2019t pique our attention right away, it\u2019s probably going to be ignored forever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take it one step further. If you ever try to figure out and analyze what made you feel disinterested about that particular email, you\u2019ll probably be able to point your finger at several reasons why.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Was it the downright generic subject line that killed your interest?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Was it the message preview that did not do much to grab your attention?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Or was it because the email just isn\u2019t relevant to you at all?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As a digital marketer, you know how important it is for your emails and text messages to reach your target market, create interest, and generate potential income. An unopened email is tantamount to lost business opportunities for your company. It doesn\u2019t matter whether that email will literally change the recipient\u2019s life. If they miss your message entirely or aren\u2019t interested in the subject line, you will miss out on an opportunity to add immense value and generate more revenue for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the \u201ctale of the unopened email\u201d is one of the major challenges that digital marketers are navigating right now. Digital marketers around the world are constantly thinking about ways that will make it more likely for their audiences to open their emails or text messages. The simple truth is that all of our schedules are getting busier, so the challenge has become much greater.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To salespeople and digital marketers, business messaging has always been a vital means to improve customer engagement, draw interest among customers, attract more potential clients, and provide a better customer experience. But according to research, the average office worker today receives over 100 emails and text messages per day. However, studies show that on average, only 20% of these emails are being opened and read. Moreover, the number of emails that are being sent globally is expected to increase to almost 250 billion by 2021 on a daily basis. It is safe to assume that as the number of emails rises, the number of unopened emails is also expected to climb. We simply don\u2019t have the time or patience to go click on this flood of messages, dedicate time to each and every one, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> still get our work done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something has to give. As the world becomes more and more digitally integrated, people\u2019s modern mailboxes are also becoming noisier. Their newsfeeds and inboxes are getting more and more crowded, and the digital marketing space is becoming even more competitive by the minute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bearing these things in mind, we are then left to wonder:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is it still possible for business owners and digital marketers to attract potential customers by use of business messaging?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">How can digital marketers be able to maintain engagement among clients and customers?<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9318\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Motivation.gif\" alt=\"Motivation\" width=\"459\" height=\"256\" \/><\/p>\n<h2 id=\"what-exactly-is-video-messaging\"><span style=\"font-weight: 400;\">What Exactly Is Video Messaging?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">True enough, if you are ever going to recalibrate and upscale your business marketing strategies, it\u2019s best to start doing it now. And what better way to step up your business marketing game than by exploring the potential of video messaging?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They say that a picture paints a thousand words. If that\u2019s the case, then how much do you think will it be worth if you reconstruct your text-based e-mails into engaging and digitally appealing videos messages?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, video messaging for business is a great way to avoid this inundation of text-based communication. It helps us create, deliver, and consume our messages as efficiently as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s get to it. What is video messaging?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to be confused with video conferencing, video messaging is basically incorporating videos into your business communication system. You are leveraging the power of video to communicate with some particular audience about virtually anything. Instead of having to type out a long email or text message, you can press the record button and start talking to the camera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The power of video messaging for business comes from the fact that it is so expansive. You can use it to do so many different things. We\u2019re going to get into some use cases in a moment, but rest assured that there are plenty of ways for you to incorporate video messaging into your day-to-day work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with its expansive number of use cases, video messaging allows companies to put a face to their products and services. By speaking to the camera, you are able to develop strong, authentic relationships with virtually any type of audience. It\u2019s a more personal medium, as your audience can not only hear the words that you are communicating, but can hear your tone of voice and see your body language. With video, you can even include other elements (like items on your screen) that can really add to your message and strengthen the viewer relationship. On the contrary, text-based e-mails and SMS often create a mere transactional relationship with their clients. With text, you don\u2019t get that opportunity to show off your personality or voice with your audience. Even though you can build strong relationships with text, the task is much more difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, video messaging provides a better and more effective way to deliver the essence of the message you want to convey. This could result in a significant increase in sales, revenue, and even referrals. In fact, research data show that online consumers are 64% more inclined to purchase a product online after watching a video, compared to when they simply read about it. It is for the reasons listed above (and then some). With video, you can more easily build the viewer relationship, show off that product or service, and more easily follow up <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> that viewer has purchased the product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from its advantages on company sales, video messaging also helps clients a lot in processing and retaining information compared to other methods of communication. Specifically, viewers are likely to retain 95% of a message when watched on video as compared to only 10% when read on text. It is a stickier medium because the human brain is wired to prefer images over text. Because of this, by choosing to communicate via video, you can tap into our evolutionary preferences and help your message resonate in the minds of your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In sum, video messaging can be a true game-changer for any business. It has inherent qualities and attributes that you simply cannot find in text-based communication like emails or text messages.<\/span><\/p>\n<h2 id=\"potential-use-cases\"><span style=\"font-weight: 400;\">Potential Use Cases<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With that basic overview of video messaging for business in mind, I now want to talk about some potential use cases. To be clear, these are just some of the many use cases that you can adopt with video. In all likelihood, you will identify at least one that is extremely relevant to your business. Nevertheless, these use cases help illustrate the power of video messaging for business. They can also help you generate some ideas on how you can incorporate video into your daily operations.<\/span><\/p>\n<h3 id=\"connecting-with-potential-clients\"><span style=\"font-weight: 400;\">Connecting with Potential Clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a huge use case for video messaging for business. Let\u2019s face it: finding new customers can be tough. Not only do you need to identify the problems that a new prospect is facing in his or her life, but you need to create trust before that prospect makes a purchase. Prospect relationships are always ebbing and flowing, and because of this, it is up to salespeople and marketers like you to continue nurturing those relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video messaging can play a key part in building trust and strengthening those nascent relationships. Even better, you don\u2019t need to have any professional video experience to get these benefits. By creating a quick selfie video with a tool like<\/span><a href=\"http:\/\/www.dubb.com\/\"> <span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, you can easily reach out to new prospects and start building those relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The awesome part about this is that you can really discuss whatever you want. Because you are reaching out to potential clients, you\u2019ll probably want to rely on some sort of pitch about your product, service, or company. Because you are dealing with prospects at the top of your funnel, you\u2019ll need some time to educate them about your company <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> to learn about their problems, wants, and needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were doing this via email or text, it could take quite some time. However, with video, you can quickly record a one to two minute pitch and easily send it to that prospect. Dubb users can specifically leverage many different calls to action to nurture that early relationship, including things like having that prospect schedule a call on your calendar, download a white paper or eBook, or even follow up with a video reply of their own. After sending that initial video message, you can do so many things to bring that prospect much closer to the finish line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are sending a personalized one-minute selfie video or a more detailed video describing your product or service, sending a video can help you increase your conversion rate and generate more sales.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<h3 id=\"following-up-with-current-clients\"><span style=\"font-weight: 400;\">Following Up with Current Clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While much of the focus on video messaging for business comes in the prospect nurturing phase, there is just as much value in using video to communicate with your current clients. After all, your current customers are the best source of future sales. You don\u2019t want to neglect those current customer relationships, as doing so may represent thousands of dollars (or more) of lost sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent this from happening, you can sustain\u2014and even build upon\u2014those relationships with the power of video. These videos will probably be less \u201cformal\u201d than those that you send to cold or warm prospects. There\u2019s nothing inherently wrong with this. In fact, you may find that more of these informal videos go a long way in strengthening those relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be clear, when sending video messages to current clients, you <\/span><i><span style=\"font-weight: 400;\">do not<\/span><\/i><span style=\"font-weight: 400;\"> always have to be in \u201csales mode.\u201d Doing so may actually harm those relationships than help them. Instead, don\u2019t hesitate to check in with those prospects to see if they are enjoying your product or service. Go ahead and solicit feedback. Even if it is negative feedback, you\u2019ll be able to incorporate that feedback into future iterations of your product or service. Not only that, but by asking for feedback, you show your customers that you truly care about their opinions. Even if those customers aren\u2019t interested in making further purchases right now, the act of soliciting their feedback and comments will, once again, strengthen the relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these video messages, you don\u2019t even need to talk about \u201cbusiness\u201d per se. One great example of this was in March and April 2020. At the time, Covid-19 was quickly spreading around the world. There was so much uncertainty\u2014both in our personal and professional lives. This was a great time to check in with your current customers. In those check-in videos, business could have been the last thing on your mind. Instead, sending a quick video to see how your prospects were doing was a great opportunity to strengthen those relationships in a difficult time. While the situation was unknown and scary, there was an opportunity there if you decided to leverage it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, don\u2019t hesitate to use video to communicate with your current clients. Especially if those videos are personalized, you\u2019ll find that your work will be rewarded down the road.<\/span><\/p>\n<h3 id=\"introducing-a-new-product-or-service\"><span style=\"font-weight: 400;\">Introducing a New Product or Service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video was made to introduce a new product or service. As a reminder of what we discussed above, surveys show that online consumers are around 65% more likely to purchase a product online after watching a video. You don\u2019t get this increased propensity to purchase if you are communicating with your audience via email or text message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a video about a new product or service, you can make it more real for your audience. Even though they may be located halfway around the world, a video lets them see, hear, and experience the product. It is basically the closest thing we have to that product or service being in the viewers\u2019 hands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose to introduce a new product or service through a video message, there are so many ways that you can take it. For instance, if you are introducing a new digital product, you can create a screen recording that shows the product in action. Rather than trying to describe this new product in words, you can actually show how it works. This type of screen recording video can be extremely effective. The best example is Dropbox\u2019s Drew Houston, who used a screen recording to show how the earliest version of Dropbox worked. The video went viral and Dropbox was on its way to becoming a multi-billion dollar company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your product is more tangible, you can still use a video message to introduce it. The opportunities are limitless. You can create a selfie video that shows you (or a colleague) actually using that product. You can show very early customers\u2019 reactions to using that new product. If it is an upgrade to an older product, you can even put both of those products side-by-side and show how the new one is superior to the old one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you choose, recognize that you have so many options here. Introducing a product or service through a video message is a fantastic way to build awareness\u2014both among your current customer base and to prospects that just heard about your company. And who knows? Your product introduction video may be so good that it follows in Dropbox\u2019s footsteps and goes viral.\u00a0<\/span><\/p>\n<h3 id=\"getting-customer-testimonials\"><span style=\"font-weight: 400;\">Getting Customer Testimonials<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an underrated, yet extremely valuable use case of video messages for business. As you likely know, one of the most important ways to generate new sales for any product or service is through a customer testimonial. Testimonials are so powerful because a real-life customer is advocating on behalf of your company. A customer testimonial leverages the word-of-mouth effect, meaning that prospects who just heard about your company are more likely to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you can get customer testimonials in text form. By browsing the Internet, I\u2019m sure you\u2019ve come across text-based testimonials for all kinds of products or services. As you can guess, however, I don\u2019t think they are as effective as video testimonials. With video-based customer testimonials, new prospects can engage their sight and hearing. They can see how passionate the customer is, whether that is through their tone of voice, body language, or a combination of both. It is a more engaging experience and it helps build trust with those prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been using video to communicate with a satisfied customer, it is easy to ask for a recorded customer testimonial. Using Dubb, for instance, you can easily include a \u201creply with video\u201d call to action below your video message. By clicking on that CTA, the satisfied customer can easily record a customer testimonial on their computer or phone. With that customer testimonial in hand, you can display it to other prospects, making it more likely that you\u2019ll generate more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, whether you are communicating with a brand new prospect or a current customer, don\u2019t forget about the power of customer testimonials. Don\u2019t hesitate to ask for one from a satisfied customer. Accordingly, don\u2019t hesitate to show customer testimonials to new prospects,\u00a0 whether those testimonials are in standalone videos or in a package of testimonials. By keeping at it, you will see those testimonials lead to more sales.<\/span><\/p>\n<h3 id=\"communicating-with-your-team\"><span style=\"font-weight: 400;\">Communicating With Your Team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When discussing video messaging for business, it\u2019s natural to think about ways that you can communicate with people outside your organization. We are all looking for ways to further develop prospects and generate more sales. With that said, you can also use video messaging to better communicate with your coworkers and colleagues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To show off the benefits of using video messaging in this way, it\u2019s important to spend a moment on a key distinction in video content. Whenever you are creating a video, you are making a choice on whether that video is synchronous or asynchronous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Synchronous videos are those where you and your audience are communicating in real-time. The best example of this is a Zoom or Microsoft Teams meeting. In these types of meetings, you can immediately see how your audience is reacting to your content. Your audience members may interrupt you to ask questions. They can even communicate with you in a live chat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, there are asynchronous videos. With asynchronous videos, you are creating your video at some point in time and then your audience is consuming that video at <\/span><i><span style=\"font-weight: 400;\">another<\/span><\/i><span style=\"font-weight: 400;\"> point in time. The process doesn\u2019t happen simultaneously as with synchronous videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While much of the hype around business communication centers on synchronous video tools like Zoom, there is something to be said about asynchronous communication. The prime benefit is that you get to create and consume videos on your own time. Instead of trying to coordinate calendars and find the time when everyone is available, you can look to your own schedule and find time when you\u2019re free.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This, therefore, is why video messaging can be so helpful when collaborating with your coworkers. You get to answer questions and provide value on your own time. It lets you become more productive and efficient in your work. Rather than focusing on scheduling and other logistics, you can devote your attention to the substantive content that you want to deliver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I encourage you to use video messaging when reaching out to your coworkers. It helps you avoid the annoyances of typing out long emails and let you focus on providing value to your team members.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9660\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-Dubb-Team.gif\" alt=\"Dubb Team\" width=\"449\" height=\"251\" \/><\/p>\n<h2 id=\"what-youll-need-to-get-started\"><span style=\"font-weight: 400;\">What You\u2019ll Need To Get Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the end, videos help digital marketers connect with their customers and potential clients on a more personal level. They allow for improved customer engagement. Compared to text-based communications, videos convey emotions, provide accurate demonstrations of products and services, establish the company\u2019s brand, and build deeper trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, I want to slightly shift gears and talk about more of the <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> than the <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">. At this point, you can see how video messaging can be used in all different facets of your business. Whether you are trying to hit your sales goals or simply become a more productive and efficient organization, video messaging can help you get there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, to this point, we really haven\u2019t discussed how you can get from point A to point B. In other words, knowing the value of video messaging isn\u2019t enough. You need to execute to get all of these benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, let\u2019s start talking about the <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\">. To begin, I want to share some of the required and optional items that you\u2019ll need to create video messages for business.\u00a0<\/span><\/p>\n<h3 id=\"required-items\"><span style=\"font-weight: 400;\">Required Items<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The great news is that there aren\u2019t too many required items to get started with video messages. Going one step further, you may already have some (or all) of these mandatory items. This means that you can start creating video messages <\/span><i><span style=\"font-weight: 400;\">right now<\/span><\/i><span style=\"font-weight: 400;\">. It is a liberating feeling, so keep it in mind as you are reading through this list.<\/span><\/p>\n<h4 id=\"a-computer-smartphone-or-tablet\"><strong>A Computer, Smartphone, or Tablet<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Because you are recording, editing, and distributing video content, you\u2019ll need some sort of electronic device. In all likelihood, you have at least one of these.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating video messages for business, it is more ideal to do so on a computer or smartphone. While you can do it on a tablet, it is a little clunkier and a little more difficult. Using your computer or smartphone gives you the full power to create, edit, and distribute your video messages in the way you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though a computer, smartphone, or tablet is an absolute requirement, the great news is that your electronic device (or devices) are likely good enough. You don\u2019t need to go out and purchase a brand new computer, smartphone, or tablet. I would say, however, that while your current device is likely sufficient, you want to make sure that it has a working webcam and microphone. At the very least, this will let you record a selfie video, which you can then edit and distribute to your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you always have the option of purchasing a separate camera and microphone. As I\u2019ll discuss in the optional items section, there are plenty of high-quality cameras and microphones that can help you record stunning video content. To reiterate, however, you will do just fine by starting with your current computer, smartphone, or tablet.\u00a0<\/span><\/p>\n<h4 id=\"a-video-messaging-platform\"><strong>A Video Messaging Platform<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Along with hardware, you are going to need some software to create video messages for business. The software should let you record, edit, and distribute any type of video message. Moreover, it should be easy to use and should meet your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later in this post, I am going to further discuss what you should look for in a great video messaging platform. While there are plenty of options out there, not all of them are made alike. Some of them have certain \u201cmust-have\u201d features and others are missing those features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, however, you will need some type of video messaging platform. This is a must-have tool, so make sure you are doing your diligence before selecting your preferred platform.\u00a0<\/span><\/p>\n<h3 id=\"optional-items\"><span style=\"font-weight: 400;\">Optional Items<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you can see, there are really only two things that you absolutely need to get started with video messaging. While you likely already have a suitable electronic device, signing up for a video messaging platform is very easy. After you complete some diligence and try out some free trials, you\u2019ll be able to make the best decision for you and your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, I want to talk about some of the optional tools that you can use in your video messaging work. Even though these tools are optional, you want to seriously consider investing in them. They can make it much easier to create your video messages <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> can make your video messages more compelling. Because of this, review your budget and see whether you can make these investments.<\/span><\/p>\n<h4 id=\"an-external-camera\"><strong>An External Camera<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">As I mentioned above, an external webcam or camera can be a great addition to your video messaging toolkit. The primary reason is that you can get higher-quality video from a separate camera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For essentially all video messages, the quality of your video isn\u2019t the most important thing. It\u2019s about the message that you are delivering to your audience. That being said, if your video quality is poor, it can be extremely distracting. If your audience can\u2019t see your face or the other images or people in the video, you\u2019re going to have a very difficult time accomplishing your objectives. With a higher-quality camera, however, you can create much sharper video and keep your audience engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an external camera, you can also shoot high-quality video away from your desk. If you are looking to save money, you can probably get away with using your smartphone. The iPhone\u2019s camera, for instance, is quite good. However, if you get a portable high-quality camera, you\u2019ll be able to record stunning footage wherever you are.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for an external camera, you can certainly find one that is within your budget. Be careful here, however. It is tempting to splurge on a camera. Make sure that you stay disciplined and find one that doesn\u2019t break the bank. By doing this, you can affordably get these benefits of buying an external camera.\u00a0<\/span><\/p>\n<h4 id=\"a-separate-microphone\"><strong>A Separate Microphone<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This is similar to a camera in that it isn\u2019t specifically a must-have. Your device\u2019s microphone is good enough to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having said this, if you think you are going to create plenty of video messages, you may want to invest in a separate microphone. A separate microphone can be a great decision because of the higher audio quality that you\u2019ll get. Like video quality, audio quality can play a huge role in helping you accomplish your video sales and marketing goals. It\u2019s quite obvious: if your audience can\u2019t adequately hear what you or your colleagues are saying, your message isn\u2019t going to resonate with them. They are going to move on\u2014even if your message solves a true pain point in their lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a high-quality microphone can help you record great audio. Whether you are interviewing a satisfied customer or are recording yourself talking on a very windy day, another microphone can ensure that you have great audio quality. You won\u2019t have to worry about whether your audio quality is going to distract your viewers. Instead, you can focus on what is <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> important, which is the content itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like video cameras, there are plenty of different microphones that you can purchase. As just one example, if you plan on creating plenty of video messages from your office or home, you can invest in a podcasting microphone. There are plenty of affordable podcasting microphones on marketplaces like Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you foresee yourself creating video messages both at the office and outside the office, you may want to invest in a lavalier microphone. Lavalier microphones are small portable microphones that you attach to your clothing. For instance, news anchors sitting at their desks wear lavalier microphones. They offer high-quality audio\u2014wherever you are. Like podcasting microphones, you can find great lavalier microphones that meet your budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever type of microphone that you end up purchasing, you\u2019ll likely find that it leads to much better audio for your video messages. Nonetheless, you don\u2019t absolutely need to invest in a microphone if you don\u2019t want to. In the short term, you can likely get by with the microphone in your laptop, smartphone, or tablet.\u00a0<\/span><\/p>\n<h4 id=\"tripods\"><strong>Tripods<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Tripods are another optional tool that you can use when creating video messages. In the \u201coptional tool stack,\u201d they are probably lower on the list compared to microphones or cameras. That being said, a tripod can make your life easier when you\u2019re recording video in a stationary location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quintessential example is when you are recording a video message at your desk. Yes, you can create a video message by holding your phone and recording a selfie video. In fact, I\u2019d argue that this is one of the most common types of video messages. While you can get away with holding your phone and creating selfie videos for some time, it can get tiring if you are making many at once. Moreover, your videos will look the same. There isn\u2019t much flexibility in the way your videos look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a tripod, however, you can create different types of videos. You can shoot a video of yourself in the center of the frame or on the edges of the frame. Along with this, your videos are stable. Instead of having a slightly rocky picture when you are recording video selfies, you can place your camera on the tripod and start shooting. A stable tripod will ensure that your camera doesn\u2019t move, making your video messages look more professional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different tripods on the market today. However, one of my favorites is a little tripod that you can put on your desk. This tripod is for your smartphone and it can help you create high-quality videos. Even better is the fact that it is really cheap. It can fit anyone\u2019s budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is just one example. There are plenty of other tripods that you can find. Like I said, this isn\u2019t the most essential item on this optional list, but it may be something that you should consider. Because tripods aren\u2019t the most expensive pieces of equipment, don\u2019t hesitate to get one if you are interested.\u00a0<\/span><\/p>\n<h4 id=\"lighting\"><strong>Lighting<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Lighting is an underrated, yet really important part of any type of video content. The same principle above applies here. If your profile is too dark or your audience can\u2019t see the individual you\u2019re interviewing, your video is going to be significantly less effective. But if your face is well-lit, you can more easily build trust with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When discussing lighting for video content, many people naturally think of selfie lights. While selfie lights are better than nothing, they aren\u2019t necessarily the best option for getting good lighting. For instance, LED grid lights can be a great option. You will want to do some further research on your end to find the best lighting that fits your budget. In the end, however, lighting can be one of your best investments. It can really make your videos pop and help you create stronger relationships with your audience.\u00a0<\/span><\/p>\n<h4 id=\"some-other-helpful-items\"><strong>Some Other Helpful Items<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, you may want to invest in some other miscellaneous items. Again, these aren\u2019t absolute must-haves, but they can make the creation process much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first is a pair of AirPods. AirPods are wonderful tools for both creating video messages and consuming all types of audio and visual content. When you are creating video messages for business, your AirPods can be a good audio source for selfie videos. All you need to do is put your AirPods in your ears, put your phone in selfie mode, and start recording. If you already have a pair of AirPods, I highly encourage you to use them for some of your video messaging work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides AirPods, you may want to invest in an external hard drive. If you are planning on recording plenty of video messages (especially long video messages), your computer may not have enough memory to store the content of your video. An external hard drive can easily solve that problem. Once you\u2019ve finished recording and editing your video messages, you can keep an extra copy of your videos on the hard drive. You can find affordable external hard drives that have up to one terabyte of memory.\u00a0<\/span><\/p>\n<h2 id=\"the-requirements-of-a-great-video-messaging-platform\"><span style=\"font-weight: 400;\">The Requirements of a Great Video Messaging Platform<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, you only need a few things to get started making video messages. From there, you can invest as much as you want. Whether you want to invest in a high-quality camera, microphone, or something else mentioned above, these tools can make the video creation process much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a word of caution here, however. It is all too easy to spend more time focusing on equipment and less time focusing on creating content. You can spend days (or even weeks) thinking about which camera that you want to purchase. Even though this is an important decision, you don\u2019t want to spend an inordinate amount of time on it. Once you have completed a proper level of diligence, you\u2019ll want to make a decision and move on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, I just want to spend a few more moments talking about one of those two mandatory requirements for video messaging for business. That is the video messaging platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arguably, your video messaging platform is the most important part of creating video messages for business. It is the force behind your video messages being edited, hosted, and distributed to your audiences. Creating video messages for the sake of creating video messages obviously isn\u2019t enough. You are doing this to fulfill some goals that your company has. Because of this, you want to make sure that your video messaging platform helps you reach (and even exceed) those goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter your specific goals, however, there are certain things that you\u2019ll want to look for in any video messaging platform. These attributes are mission-critical and can help you get the most out of your video messaging work. When you are shopping around for video messaging platforms, make sure that your targeted platforms have these attributes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, on to the requirements of a good video messaging platform!<\/span><\/p>\n<h3 id=\"tracking-and-analytics\"><span style=\"font-weight: 400;\">Tracking and Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This first attribute is absolutely critical if you are looking to send the most effective video messages possible. In order to maximize your online reach, the video messages you send out must always include tracking and analytics capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A video platform with tracking and analytics features grants you the ability to know the extent of your video\u2019s reach. You can \u200b\u200bobserve how much interaction or engagement your video messages are getting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more than just tracking your online engagement and reach, analytics lets you discover more information about your market. This is an absolutely huge benefit that you can apply not only in further video messages, but even in things like product development. By incorporating tracking and analytics in your video messages, you can answer plenty of questions. For instance, what products are gaining ground on the market? Which services do they like? Which video messaging approach works best for your target audience? Which approaches or styles do you need to improve or adopt?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, you can actually choose to send a video to your clients using a regular smartphone, but unfortunately, you will not be able to track or monitor any data out of it. Not to mention the fact that the quality of the video could be reduced and would most likely turn out to be grainy or pixelated. Do this often and you\u2019ll run the risk of disengaging a faithful client or losing a potential customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another popular option is to upload a video on YouTube and then sending its link to the clients or attaching it to an email. This may look like a viable option, but YouTube only provides very basic analytics. By distributing your video messages this way, you run the risk of losing the opportunity to acquire very important information that is necessary to your business. For instance, you will never find out which of your recipients actually watch your videos. You might not know how much percentage of the video was watched and how your viewers responded to any of your material after they finished watching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s the good thing: some of your video messaging platforms can offer detailed tracking and analytics, thereby letting you get all of the benefits that we discussed above. Dubb offers not just basic analytics data. With Dubb, you will have access to these important insights, along with email open rates, reaction rates, and page views, among other things. You can get granular information on how specific members of your audience are responding to your video messages.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9268\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Analytics.gif\" alt=\"Analytics\" width=\"463\" height=\"259\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As just one example, let\u2019s say that you are sending a video message to a brand new prospect that you met at an in-person event. You feel like this prospect will be interested in a particular product that you sell, yet you aren\u2019t sure if she is <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> interested. Using Dubb, what you can do is create a quick video message, send it to that particular prospect, and see how she reacts to your message. Looking at the analytics, you can see whether she opened the video, how long she viewed that video, and whether she engaged with any of your calls to action. Even if that prospect isn\u2019t indicating interest in conversations with you, you can see that prospect\u2019s actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With tracking and analytics, you are equipped with the most intelligent data tool to help you understand your current customers and to discover more sales and marketing opportunities. No matter which video messaging platform you choose, make sure that there is at least <\/span><i><span style=\"font-weight: 400;\">some<\/span><\/i><span style=\"font-weight: 400;\"> tracking and analytics.\u00a0<\/span><\/p>\n<h3 id=\"calls-to-action\"><span style=\"font-weight: 400;\">Calls to Action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From tracking and analytics, let\u2019s now talk about calls to action. No matter what your video messaging goals are, you will absolutely need calls to action to accomplish those goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t yet heard of them, calls to action (CTAs) are designed to evoke prompt responses from targeted recipients. CTAs guarantee optimum end-user experience by quickly attending to customers\u2019 needs or even anticipating them ahead of time. Ultimately, CTAs are all about generating engagement and prompting responses among customers. Better yet, as the designer of the CTA, you get to choose how you want your viewer or prospect to respond. Whether an individual is at the top or the bottom of your sales funnel, you can nudge them to take certain actions.\u00a0<\/span><\/p>\n<p><b><i>Providing your customers with CTA options is vital in video messaging<\/i><\/b><span style=\"font-weight: 400;\">. CTAs are more than just mere verbal cues on videos for customers. They should do more than just tell audience members to click or sign-up somewhere. What you need are actual clickable, interactive, actionable, and trackable links that will encourage your customers to make real-time responses to your message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CTA buttons can be a number of things. At Dubb, for instance, we provide CTAs with a great deal of valuable functionality. Dubb also offers customizable CTAs to help produce positive results, increase click-through rates, conversion rates, and sales. Some of the many CTAs that you can leverage on the Dubb platform include the following:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Scheduling a call on your calendar<\/b><span style=\"font-weight: 400;\">: Dubb has direct integrations with many calendar services (like Calendly). With this CTA, your viewer can easily reach out to you (or a colleague) after viewing their video message.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Obtaining a video reply<\/b><span style=\"font-weight: 400;\">: Video replies are extremely valuable tools. They not only help you avoid endless back-and-forth emails, but they can be great ways to get video testimonials for your business.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Communicating via Facebook<\/b><span style=\"font-weight: 400;\">: Some of your prospects may not want to communicate over the phone or over email. They may prefer Facebook. If so, this CTA lets you meet your prospects where they are.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Downloading an eBook or white paper<\/b><span style=\"font-weight: 400;\">: This can be a great CTA for individuals at the top of your sales funnel. By directing a prospect to one of your eBooks or white papers, you can further educate him or her about your product, service, and\/or company.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Making a purchase:<\/b><span style=\"font-weight: 400;\"> Finally, this is one of the most exciting CTAs that you can leverage. Using link redirections, you can insert a CTA button that links to a purchase page. No matter what you are selling, you can create a CTA button that makes it easier to purchase that product or service.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8658\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/cta-1.gif\" alt=\"CTA\" width=\"600\" height=\"375\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, as shown in the video, Dubb even has a unique exit intent pop-up feature that comes with CTA buttons. As you have likely seen in your own web browsing, exit intent pop-ups are pop-ups that emerge when you are about to leave a webpage. This prompts the customers to respond should they attempt to leave the webpage. That exit intent pop-up is another way to engage with your audience and have them leave their email addresses. You\u2019re not going to find anything like this on any other video platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is one important point in this discussion. Be mindful of laying out too many CTA options for your customers. The primary danger is that this might overwhelm them and lead to confusion. They may see all of these CTAs and exit-intent popups and be paralyzed. Before you know it, you have lost a potential customer because you inundated them with choices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is as important to present your customers with multiple options as it is to not overwhelm them with too many. In the end, you\u2019re going to have to find just the right balance. This may require some experimentation, so don\u2019t hesitate to do so. After some time, you\u2019ll find the right amount of CTAs (and exit-intent popups) to include for your audience.\u00a0<\/span><\/p>\n<h3 id=\"branding\"><span style=\"font-weight: 400;\">Branding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another important attribute on any great video messaging platform is the ability to provide your own branding to your messages. While this may not seem like a critical feature right now, incorporating branding into your video messages makes it more likely that your audience purchases your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: your branding is your business identity. It\u2019s what sets you apart from your competitors. Even if your competitors offer a better product or service, a strong brand can convince some customers to purchase your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, branding has a lot to do with the customer experience and what your customers remember you by. A strong brand is more than just a catchy name, a sleek logo, or an interesting design. It is your overall message that is reflected in every facet of how your business operates. Essentially, it is the feeling that your customers get when they work with your company. If you look at some of the most famous brands today (like Nike, Apple, or Tesla), their customers feel like they belong to a tribe. That tribe-like feeling brings those customers closer to those companies, thereby making it much easier for them to generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, when delivering video messages, it\u2019s important to exclude distractions and make sure that the recipient will focus on your brand and your brand alone. You don\u2019t want <\/span><i><span style=\"font-weight: 400;\">other<\/span><\/i><span style=\"font-weight: 400;\"> companies and brands to be interfering with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this is a bigger deal than you may think. As you may have seen in the video, we showed you how hosting a video on YouTube looks like. When users open a YouTube video, they are also shown competing content and advertisements from other brands or companies, taking away from successfully getting the full attention of the user. To put it another way, your video message, no matter how great it is, is competing against so many different types of videos. Those videos may be from your competitors or they may be from totally unrelated businesses or creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of us only have 24 hours per day. We have a finite amount of time to consume video content\u2014both in our personal and professional lives. Because of this, the fact that your video is up against plenty of other videos makes your job much tougher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube may be an ideal platform for discovery, but it\u2019s not the case for using video in business. Distributing your material without distractions is crucial in strengthening your brand and boosting your sales. You have to make certain that your brand is distinct from others, and that you are communicating your message consistently without anything getting in the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like Dubb, for example, you don\u2019t have to compete against all different types of video content. Instead, by becoming a Dubb user, you automatically get access to a Dubb action page <\/span><i><span style=\"font-weight: 400;\">for every one of your videos<\/span><\/i><span style=\"font-weight: 400;\">. Essentially, Dubb action pages are hubs for all of your Dubb videos. Instead of directing a viewer to YouTube or some other video-sharing website, you can tell them to visit the Dubb action page for their specific video message.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9650\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Action-Page.gif\" alt=\"Action Page\" width=\"528\" height=\"295\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dubb action pages are extremely powerful. For one thing, you get to incorporate all of your branding on your action pages. Whether you want to include your logo, font, colors, or something else, Dubb lets you incorporate these features automatically. Dubb action pages are also the home of your contact information and any CTAs that you may want to include. With the ability to easily create templates for your video action pages, you can be certain that all of your Dubb video action pages appear the way that <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> want them to appear.<\/span><\/p>\n<h3 id=\"ability-to-send-in-bulk-automation\"><span style=\"font-weight: 400;\">Ability to Send in Bulk \/ Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, a key feature that you\u2019ll want to find in any video messaging platform centers around distribution. Even if you create the best possible video message for your audience, your work will be for naught if you can\u2019t properly distribute your message to that audience. Moreover, you want a way to <\/span><i><span style=\"font-weight: 400;\">easily<\/span><\/i><span style=\"font-weight: 400;\"> distribute those videos. Ideally, you\u2019ll rely on automation as much as you can\u2014especially if you are sending many video messages to many different audiences.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, here\u2019s a very exclusive function to Dubb that you will definitely need for video messaging. It is the ability to send either an e-mail or SMS messages in bulk or through automation. This feature helps you save time. It systemizes your processes and lets you redirect your focus on other matters. Organizing email drip sequences and creating marketing automation workflows has never been easier. Sending in bulk or through automation is basically technology doing the work for you. What\u2019s not to like, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, we could continue comparing Dubb to other video marketing services or video sales platforms, if only this function weren\u2019t unique to Dubb. While I may be biased, I believe that Dubb is the best video messaging platform out there. No matter which plan that you select, I strongly believe that Dubb will help you accomplish all of your video messaging goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb, your target recipients will receive the same video and will practically have the same experience whether you send your messages to them through e-mail or via text messaging. But upon attaching the video, you are given one powerful feature: that is the option to input the recipient\u2019s first name on the video to make it more personal; this also comes with a default animated GIF preview of the first few seconds of the video. Note that the GIF preview is customizable into anything of your choice. Please note also that text messaging does not support the GIF preview yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, your e-mail or SMS will contain a link to the video and a pre-populated message, which you can also personalized. When recipients proceed to click the link, they will then be redirected to the trackable page, complete with branding and interactive CTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending one-on-one messages to all of your clients is simply inefficient and not scalable. With Dubb, you have the means to build out e-mail or SMS campaigns that you can send to your clients either in bulk or through automation. By triggering automation, you can send out video messages at periods and dates of your own choice. This also gives you the ability to intertwine SMS campaigns with regular e-mail campaigns. Additionally, you may also add delays, action steps, branches, and tags to them\u2014all at your personal disposal. Not only that, but you are also able to know exactly how your recipients are engaging with the material by viewing the detailed reporting and analytics that are available for each campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, bulk sending and automation are killer features for your video messaging work. Whether you are sending your video messages to just a few people or to thousands of people, you can rely on Dubb to get those messages out when you want them. With the backing of Dubb, you can have more time to focus on the <\/span><i><span style=\"font-weight: 400;\">other<\/span><\/i><span style=\"font-weight: 400;\"> vital tasks on your plate.<\/span><\/p>\n<h2 id=\"general-principles-to-keep-in-mind\"><span style=\"font-weight: 400;\">General Principles to Keep in Mind<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video messaging platforms are critical tools in helping you communicate with your audiences, distribute your video messages, and generate more sales. Even if they weren\u2019t a mandatory part of the video messaging creation process, I would still argue that you should invest in one. These platforms are <\/span><i><span style=\"font-weight: 400;\">that<\/span><\/i><span style=\"font-weight: 400;\"> important.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of that said, I want to wrap up this post by discussing some general principles that you should remember when creating video messages. If you are creating video messages for the first time, you undoubtedly have so many different ideas on the types of video messages that you can create. This is a great thing! No matter the size or sector of your business, video messages can be a huge asset in helping you accomplish your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But whether you are creating a one-on-one selfie message or a video message for a much larger group of people, there are some underlying first principles that you\u2019ll want to follow. These principles may not seem complicated. Yet for some reason, some creators tend not to follow them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I urge you to resist that temptation. Make sure that you are following these general principles in your video messaging work. They can help you avoid unforced errors and get you that much closer to your video marketing goals.<\/span><\/p>\n<h3 id=\"create-for-your-audience\"><span style=\"font-weight: 400;\">Create For Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This seems like a no-brainer, right? A video message is a two-way communication between you and someone else. Considering that, however, you\u2019d be surprised at how many video messages are created with the <\/span><i><span style=\"font-weight: 400;\">creator\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> goals in mind. In these situations, it isn\u2019t necessarily about the audience itself. Rather, the content is all to satisfy the creator\u2019s goals, whether those goals are to hit some sort of sales quota or something else.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating any type of video message, you want to look beyond yourself. Even if you have some underlying goal that you want to reach, your video message needs to overwhelmingly be about the audience. You want to focus on your audience\u2019s problems, issues, and dilemmas. Granted, these problems can be very minor problems. You don\u2019t need to save the world in your video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, my point is that you need to be empathetic. You need to record content that is going to create some real value in your audience\u2019s lives. That value can be everything from learning more about your product or service or learning how to better use your product or service. \u201cValue\u201d can even mean emotional value. As I mentioned above, you could have created a quick \u201ccheck-in\u201d video message and sent it to your customers during the height of Covid-19. Even though you weren\u2019t explicitly selling anything, that video could have created a significant amount of value in your audience\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So keep this point in mind. When creating any type of video message, your audience\u2019s wants, needs, goals, and objectives need to be at the forefront. By doing this, you\u2019ll find that your video messages better connect with that audience.<\/span><\/p>\n<h3 id=\"create-a-plan-or-outline\"><span style=\"font-weight: 400;\">Create a Plan or Outline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another great first principle that you\u2019ll want to follow when creating any type of video message. When creators start hearing about what video messaging is, they naturally think that it involves shorter videos that are sent to one (or several) viewers. Because of this, they may think that all they need to do is pick up their cell phone, just start speaking to the camera, and then send that video message on its way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may be true in some circumstances. In others, you may be creating lengthier videos that you send to a much larger audience. However, whatever type of video message that you\u2019re creating, I think it\u2019s a great idea to jot down some notes on what you are going to say. The best way to do this is through a bullet point or outline form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many benefits to planning or outlining before shooting your video message. Probably the most obvious is the fact that you can better tailor your message to your audience. In other words, by outlining before you begin recording, you can ensure that you are including the most important points in your video message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you may be a natural on camera, there will undoubtedly be times where you forget to include a major point in your video message. You may catch this as you are recording, but there may be other instances where you don\u2019t catch it at all. This is a clear mistake and one that may make the difference between making a sale and losing a valuable customer. By outlining or planning beforehand, however, you can drastically decrease the chances of mistakes. When you start recording, you can be confident that you are going to provide your best possible content for those viewers or viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, outlining can make the video collaboration process much easier. You may be part of a larger sales or marketing team. You may also have a boss that has a deep interest in the types of video messages that you are sending to your prospects and customers. By creating a mini-outline beforehand, you can get your boss\u2019s approval and start making your video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it may take some time in the beginning. Instead of taking out your camera and shooting, you are spending some of your valuable minutes planning the shoot. However, think of this planning as an investment in the success of your video message. The upfront work will likely lead to more value\u2014including more sales\u2014down the road.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9172\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-for-Software-Sales.gif\" alt=\"Video for Software Sales\" width=\"480\" height=\"270\" \/><\/p>\n<h3 id=\"keep-learning-and-experimenting\"><span style=\"font-weight: 400;\">Keep Learning and Experimenting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a video message is like being an artist. There is no magic formula that is going to help you get conversions and sales every single time. Unfortunately, the world doesn\u2019t work like that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, it is in your best interest to take the tool and experiment with it. You will be rewarded for using video messages in new and unique ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do this is to leverage experimentation with analytics. Yes, you can try creating a new type of video message and ask your audience whether they liked it or not. By engaging in interviews or surveys like this, you may find some interesting insights. Having said this, the best experiments leverage data. Even if your audience tells you whether they liked a video message or not, seeing how they <\/span><i><span style=\"font-weight: 400;\">act<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">behave<\/span><\/i><span style=\"font-weight: 400;\"> is much more insightful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why tracking and analytics are so important. No matter the type of video message that you are distributing, make sure that you are looking at the cold, hard data. See how long they watched a particular video message and see whether they <\/span><i><span style=\"font-weight: 400;\">continue<\/span><\/i><span style=\"font-weight: 400;\"> to watch your video messages. You could even run something similar to A\/B tests, where you send a certain type of video message to one cohort and another slightly modified video message to another. Isolating variables this way can help you discover what your audience really wants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, experimentation can be intimidating and scary. Especially if you are doing something new, there is also the fear of being judged or being seen as \u201cunprofessional\u201d by members of your audience. For as tough as it may be, you need to resist this feeling. Keep putting video content out into the world and see how your audience reacts. The sooner that you do this, the better your video messages will become.<\/span><\/p>\n<h3 id=\"have-fun\"><span style=\"font-weight: 400;\">Have Fun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, it\u2019s important to have fun when creating your video messages for business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating any type of video content, it\u2019s really easy to get serious about it. After all, you are creating a digital asset that can be seen by virtually anyone on the globe. Especially if the video is about your products, services, and\/or business, you want to put on the best possible impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, this meant that companies needed to make significant investments in their video content. They invested in expensive equipment and took days to finalize all types of videos. These sleek videos may have seemed \u201cprofessional\u201d at the time, but they came at the cost of money and speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, we are living in a different era. \u201cProfessional\u201d videos today don\u2019t depend on how much money you spend. In fact, I think \u201cprofessional\u201d videos today are equivalent to \u201cauthentic\u201d videos. In your video messages, your audience wants to see your authentic self. Whether you are advocating for your product or service or are simply checking in with a key customer, you don\u2019t want to take yourself too seriously. You want to be your relaxed self.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, when you are creating your video messages for business, don\u2019t feel the need to put up a \u201cserious\u201d front. You don\u2019t need to take yourself so seriously when communicating over video. In fact, by being your authentic self, you will probably see better results. Your audience will more easily trust you, and through that trust, you\u2019ll be able to build stronger relationships and generate more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So going forward, make sure that you are taking the pressure off yourself. Even if you are creating a video that you don\u2019t like, there\u2019s no need to worry. Just take the lessons from that video and apply them to your next video message. By having fun and staying calm, cool, and collected, you can tap into all of the benefits of video messaging that I listed above.<\/span><\/p>\n<h2 id=\"start-creating-today\"><span style=\"font-weight: 400;\">Start Creating Today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To sum it all up, if your business or company is committed to building organic connections and strong relationships with your client base, it is important that you invest in video messaging tools that will help you do the job effectively. Video messages are an extremely powerful tool, yet you need to hit some of these initial notes before you get all of the benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For starters, make sure that you check out the requirements in your video messaging platform if you want to expand your market reach and improve your company\u2019s engagement and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb has provided you with the tools you need to carry out video messaging tasks appropriately and with industry best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our video content for sales and video marketing if you haven\u2019t already. These videos can help you understand the value of incorporating videos into your marketing and sales efforts.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-messaging-basics\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":5,"featured_media":7232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,19,442,100,104],"tags":[680,236,681,679],"class_list":["post-5940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-comparisons","category-dubb-mobile-app","category-marketing","category-sales","tag-video-automation","tag-video-email-marketing","tag-video-messaging","tag-video-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Messaging for Business: The Basics - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Are you looking for a better way to leverage video messaging for business? 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