{"id":5708,"date":"2020-04-12T12:27:05","date_gmt":"2020-04-12T19:27:05","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=5708"},"modified":"2024-07-02T07:49:21","modified_gmt":"2024-07-02T14:49:21","slug":"the-best-tips-for-social-media-marketing-in-2020-and-beyond","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/the-best-tips-for-social-media-marketing-in-2020-and-beyond\/","title":{"rendered":"The Best Tips for Social Media Marketing in 2020 and Beyond"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-best-tips-for-social-media-marketing-in-2020-and-beyond\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing in 2020 presents plenty of opportunities for small and large businesses alike. We\u2019re blessed with a wealth of tools at our disposal\u2014most of which are free. That said, this large number of tools at our disposal may lead to analysis paralysis. Moreover, there are always new things to learn about the social media marketing tools that we do use (including <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better learn how to use social media marketing in 2020, I was pumped to speak with <\/span><a href=\"http:\/\/linkedin.com\/in\/joshualgoldstein\/\"><span style=\"font-weight: 400;\">Josh Goldstein<\/span><\/a><span style=\"font-weight: 400;\">. Josh is an attorney who specializes in immigration law. He helps his clients from everything to obtaining green cards and work visas to the formalities in becoming a U.S. citizen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Josh does amazing work and has helped countless numbers of clients. Being an immigration attorney is difficult work and Josh and his colleagues burn the candle to consistently achieve stellar outcomes. But along with achieving huge wins for his clients, Josh has to wear his \u201cbusiness\u201d hat and promote his firm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, he has come a long way in kick-starting his social media marketing efforts as an attorney. Josh leverages social media marketing to get in touch with clients (or potential clients) and solve issues that they are facing. He is always learning and loves learning about new methods or strategies to improve his social media marketing work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my conversation with Josh, you will see that we touched on a range of subjects related to social media marketing. Because of this, I wanted to share some of the most interesting insights from our conversation. You\u2019ll definitely want to consider how each of these insights applies to you and your organization. Nonetheless, by implementing some of these insights, I believe that you\u2019ll see some promising results by relying on these insights in your day-to-day marketing work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel free to watch the entire conversation by clicking on the video below:<\/span><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/_L8lNYsoKzA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><i><span style=\"font-weight: 400;\">Before we get started, you\u2019ll notice that this conversation occurred on <\/span><\/i><a href=\"https:\/\/streamyard.com\/\"><i><span style=\"font-weight: 400;\">StreamYard<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. Streamyard is a great way to hop on video calls and share your screen with others. At Dubb, we have entered into a\u00a0 partnership with StreamYard, so click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/streamyard\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> if you would like to get a 14-day free trial.<\/span><\/i><\/p>\n<h2><b>Remote Work and Social Media Marketing in 2020<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the first things that came up in our discussion was the value of video amidst COVID-19. The coronavirus has disrupted nearly every aspect of our lives. Even if you haven\u2019t been infected, COVID-19 has forced nearly all of us to work from home. Our sense of normalcy has been disrupted, causing us to think of different ways to get our work done while we\u2019re away from the office.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since he has been working from home, Josh has embraced the power of video. Working from home is a new experience for Josh, yet he has found video to be a terrific way to connect with his clients. It helps him continue to provide value to his clients\u2014even if he can\u2019t meet with them face-to-face. In fact, Josh has set aside a certain area of his home where he can shoot and create as much video content as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When someone asks Josh a question, he often responds in the form of a video. His overall goal is to be prolific and create a substantial amount of video content. That said, providing value is much more important to him than pure marketing. He wants to make his clients and audience\u2019s lives better, whether that is through education or actual legal advice for his clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Josh is one of many individuals who have seen the power of video in a world that is increasingly embracing the <\/span><a href=\"https:\/\/www.vox.com\/recode\/2020\/2\/26\/21153343\/coronavirus-covid-19-work-from-home-remote-pandemic\"><span style=\"font-weight: 400;\">work from home movement<\/span><\/a><span style=\"font-weight: 400;\">. At Dubb, we want to arm you with all of the tools you need to capitalize in this remote-first world. This is why we are so pumped about <\/span><a href=\"https:\/\/dubb.com\/remote\"><span style=\"font-weight: 400;\">Dubb For Remote Work<\/span><\/a><span style=\"font-weight: 400;\">. Dubb For Remote Work is a collection of features that let you capitalize on video marketing\u2014wherever you are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb For Remote Work lets you take advantage of many of the features that make Dubb great, including a wealth of call-to-action options, automatically generated landing pages, and more. Even so, with Dubb For Remote Work, you can capitalize on even more features and benefits, like YouTube and Asana integrations, a killer mobile app, and Dubb chat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To view all of the features that come with Dubb For Remote Work, go ahead and click on the image below:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"www.dubb.com\/remote\" target=\"_self\" aria-label=\"Dubb For Remote\"><img decoding=\"async\" width=\"300\" height=\"127\" alt=\"Dubb For Remote Work\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-300x127.png\" class=\"img-responsive wp-image-5666\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-200x85.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-400x170.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-600x255.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-800x340.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-For-Remote-1200x510.png 1200w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">In sum, I think that the work from home movement is going to persist\u2014even after COVID-19. Whether you choose to leverage Dubb For Remote Work or simply want to create more professional videos away from the office, I believe that you will be well-prepared for the future.<\/span><\/p>\n<h2><b>Sharing Social Media Posts Over Different Platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When discussing social media marketing in 2020, it\u2019s important to touch on scheduling social media posts. Yes, you will want things like content calendars to make the process much smoother. Even so, one of the issues that small and large businesses encounter is how to actually share their content across different platforms. There are plenty of tools out there (like <\/span><a href=\"http:\/\/www.buffer.com\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.agorapulse.com\/\"><span style=\"font-weight: 400;\">Agorapulse<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"http:\/\/www.hootsuite.com\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">) that can make scheduling and sharing your posts a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, as Josh asked me, there is this question of whether we are punished by using a scheduling service like Buffer or Hootsuite. The problem comes down to native sharing. It\u2019s a common question, as many creators and marketers are concerned that they won\u2019t get the same engagement as if they manually shared their post on the social network(s).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start things off, social media automation is critical for all businesses. It\u2019s especially critical if you are a solopreneur or have a small team. It takes time to post high-quality content and you don\u2019t necessarily want to be on social media platforms throughout the day. The advantages of doing this are that you can pre-schedule everything and save time in the long run. But one disadvantage is that you may miss out on certain native features on these social networks (like certain aspect ratios that are essential to platforms like Snapchat or LinkedIn). Moreover, these platforms won\u2019t necessarily promote your externally-linked content.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So what do you do?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you create a <a href=\"http:\/\/Dubb.com\">Dubb<\/a> video URL, we don\u2019t recommend that you use the link in a social post. You won\u2019t get as much engagement as you would if it was a native video. Instead, we recommend that you download your Dubb app, desktop, or screen recordings and upload it natively into your selected social network(s).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forced to make a choice, I would probably say that you want to use video in its native format across all channels. However, if you have found through extensive A\/B testing that you\u2019re getting the same (or more) engagement through an automated tool like Buffer or Hootsuite, go ahead and stick with it. As with many things in video marketing, it\u2019s all about experimentation and iteration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, I think that the benefit of going native on every channel is that you can embrace the features and formats that are most relevant. For example, on LinkedIn, square videos perform better than 16&#215;9 videos. It is a better experience for LinkedIn users who are watching your video on their cell phones. Square videos, which have a 1&#215;1 ratio, take up more of the screen, and users don\u2019t see the next post that\u2019s below your post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, I\u2019m a huge proponent of square videos not only on LinkedIn, but on Twitter, Facebook, and Instagram. The only problem is that it is hard to export them. They aren\u2019t exported natively. At <a href=\"http:\/\/dubb.com\">Dubb<\/a>, we built a tool that can let you export your video into a 1&#215;1 format, but it requires transcoding. If you still aren\u2019t able to get 1&#215;1 videos, 9&#215;16 videos are ideal for platforms like LinkedIn, Twitter, Instagram, and maybe Facebook. If you can\u2019t do that, then opt for 16&#215;9.<\/span><\/p>\n<h2><b>Audio, Captions and the Power of Meme Text<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Dubb, we love meme text videos. Essentially, these are short videos that have some sort of text on the top (and\/or bottom) of the video. An example is below:<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/posts\/dubb_remotework-brands-linkedinfamily-activity-6653372023403872256-_rGF\" target=\"_self\" aria-label=\"Meme Text Video\"><img decoding=\"async\" width=\"230\" height=\"300\" alt=\"Meme Text Videos\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text-230x300.png\" class=\"img-responsive wp-image-5710\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text-200x261.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text-400x521.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text-600x782.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text-800x1043.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2-Meme-Text.png 890w\" sizes=\"(max-width: 640px) 100vw, 230px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Meme text videos get a lot of engagement for social media marketing in 2020 because they provide context. Viewers can quickly understand what the video is about and how it is going to create value in their lives. These videos are also easily shareable, allowing your followers and fans to spread the word about your product and organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to create meme text videos of your own, I recommend that you use a tool like <\/span><a href=\"https:\/\/wave.video\/\"><span style=\"font-weight: 400;\">wave.video<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"www.wave.video\" target=\"_self\" aria-label=\"Wave.Video\"><img decoding=\"async\" width=\"300\" height=\"127\" alt=\"Wave.Video\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-300x127.png\" class=\"img-responsive wp-image-5711\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-200x85.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-400x169.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-600x254.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-800x338.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/3-Wave.Video_-1200x507.png 1200w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">There are also other platforms like this. Essentially, what you do is upload an MP4 file to the platform and add relevant text. It\u2019s that simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meme text videos are also helpful because they capitalize on a larger point. Unless your video is on YouTube, your video\u2019s audio will be off by default. Because of this, you\u2019ll want to draft and incorporate captions. As a starting point, you\u2019ll want to draft an informative caption above your video. Provide value first and stick within the character limits that the social network requires. If you don\u2019t have time to write your own captions, you can hire a freelancer to get the job done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But along with an informative caption above your video, you should include a transcript of the video itself. Essentially, what you are doing here is providing a transcript so that viewers can consume it without audio. This is especially useful if viewers are looking at your content without headphones when they\u2019re on-the-go. Ultimately, it\u2019s another way to let users consume and engage with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To upload transcripts for any particular video, you will need to obtain an SRT file. It is basically a caption text file that matches the text with your video. There are plenty of ways to get an SRT file. You can use a paid service like <\/span><a href=\"http:\/\/www.rev.com\"><span style=\"font-weight: 400;\">Rev<\/span><\/a><span style=\"font-weight: 400;\"> or you can get a free SRT file by uploading your video to YouTube. That said, YouTube and other tools that automatically generate SRT files may not be completely accurate, so you may have to go in there and make some minor changes. For instance, if you use YouTube to generate your SRT file, you\u2019ll need to delete the last line of the file. It\u2019s a weird bug, but you\u2019ll need to make this change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that we do at Dubb is burn the captions to the video itself. It\u2019s an optional feature, but a fancier way of incorporating text with your videos. We do this through Adobe After Effects, but you can also add this feature through Adobe Premiere.<\/span><\/p>\n<h2><b>Dubb\u2019s Waterfall Method<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One common complaint that I hear about social media marketing in 2020 is how long it takes. Yes, we\u2019ve talked about scheduling tools that can make the posting process itself easier. But what about content creation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I explained to Josh, we at Dubb embrace the waterfall method. The waterfall method is a way to get much more out of your new and already-existing content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started with the waterfall method, you\u2019ll need some long-form content (like a podcast or webinar). That content then gets cut into multiple different formats and video clips. It can be everything from text copy and short quotes to quick clips encapsulating a key lesson from a recent webinar. From there, you can share these mini clips on your favorite social networks. You can even strategically include them at certain points of your marketing or sales funnels.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The waterfall method also works when expanding into other types of content. For instance, at Dubb, we may have a particular piece of long-form content (like this one) that can be transformed into blog posts. From there, we share these posts not only on our blog, but highly-trafficked websites like <\/span><a href=\"http:\/\/www.medium.com\"><span style=\"font-weight: 400;\">Medium<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.linkedin.com\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Medium is SEO-friendly and is deeply integrated into Twitter, making it an easy way to share content. The platform is mostly catered to the tech and startup world, but nothing is stopping you from sharing content related to your niche.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/medium.com\/@rubendua\/dubb-for-enterprise-the-power-of-actionable-videos-74b0a3f3722e\" target=\"_self\" aria-label=\"Medium\"><img decoding=\"async\" width=\"300\" height=\"193\" alt=\"Medium\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-300x193.png\" class=\"img-responsive wp-image-5713\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-200x129.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-400x257.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-600x386.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-800x514.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium-1200x771.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Medium.png 1478w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">As for LinkedIn, I\u2019m a huge fan. LinkedIn articles get a ton of engagement. In fact, it is trying to become a competitor to YouTube as a content destination. Therefore, LinkedIn is a great place to distribute your content and connect with potential customers or clients.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/company\/dubb\/\" target=\"_self\" aria-label=\"LinkedIn\"><img decoding=\"async\" width=\"300\" height=\"275\" alt=\"LinkedIn\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-300x275.png\" class=\"img-responsive wp-image-5714\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-200x183.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-400x366.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-600x550.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-800x733.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn-1200x1099.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-LinkedIn.png 1336w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-7\"><h2><b>The Risks of Duplicating Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When posting content to many different platforms, however, you may be concerned about the SEO implications of duplicate content. This is a real concern. If, for instance, you take a blog post and copy it to every single social channel, you will start raising some red flags with Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no easy answer to this issue. It&#8217;s prevalent when talking about social media marketing in 2020. That said, we at Dubb use transparency links. Essentially, they tell search engines that a particular blog host has an origin source. The Dubb hyperlink in the Medium post below is one such example.<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/medium.com\/@rubendua\/dubb-for-enterprise-the-power-of-actionable-videos-74b0a3f3722e\" target=\"_self\" aria-label=\"Transparency Link\"><img decoding=\"async\" width=\"300\" height=\"134\" alt=\"Transparency Link\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-300x134.png\" class=\"img-responsive wp-image-5715\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-200x89.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-400x178.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-600x268.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-800x357.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium-1200x535.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/6-Medium.png 1488w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">These types of links signal that every duplicated copy of that blog post is from the origin source. Doing this shows that we are being transparent, and as a result, we aren\u2019t going to be dinged by Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, we recommend that you post on all of your desired channels as long as you are providing value to your audience. Doing so, your audience will be more likely to consume and share your content, leading to more followers, fans, and revenue.<\/span><\/p>\n<h2><b>Capitalizing on Social Media Marketing in 2020<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media marketing in 2020 is extremely exciting. There are plenty of opportunities to grow your brand, provide valuable content to your audience, and generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I encourage you to implement the insights and tips that Josh and I discussed. Don\u2019t be afraid to experiment and try different things. As always, follow the data and double down on what is working. You\u2019ll be in an excellent position to grow your brand through social media in this new decade. Best of luck!<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-best-tips-for-social-media-marketing-in-2020-and-beyond\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,228,7,151],"tags":[182,4,155,325,193,194,136,625,160],"class_list":["post-5708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-social-media","category-tutorials","category-video-marketing","tag-business-advice","tag-dubb","tag-facebook","tag-linkedin","tag-social-media","tag-social-media-marketing","tag-tips","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Tips for Social Media Marketing in 2020 and Beyond - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Social media marketing in 2020 is critical for any business. 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