{"id":561,"date":"2018-08-15T18:19:49","date_gmt":"2018-08-15T18:19:49","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=561"},"modified":"2024-07-02T08:32:27","modified_gmt":"2024-07-02T15:32:27","slug":"how-to-increase-your-email-open-and-click-rates-and-get-more-views-on-your-dubb-videos","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-increase-your-email-open-and-click-rates-and-get-more-views-on-your-dubb-videos\/","title":{"rendered":"How to Increase Your Email Open and Click rates &#8211; and get more Views on your Dubb videos"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" id=\"ruben@dubb.com\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-your-email-open-and-click-rates-and-get-more-views-on-your-dubb-videos\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p>If you&#8217;re in the business of relationships, you&#8217;ve probably realized\u00a0the next best thing to in-person communication is video.<\/p>\n<p><a href=\"http:\/\/dubb.com\">Dubb<\/a> is a simple-to-use platform that lets you share screen and camera videos to get your <em>best ideas<\/em> across in the most <em>personalized<\/em> way.<\/p>\n<p>We&#8217;ve conducted intensive research and have gone through terabytes of data and here are a few pointers that could help you increase your email open\/click rates along with views of your Dubb videos.<\/p>\n<p><strong>Personalize Your Subject Lines<\/strong><\/p>\n<p>If you&#8217;re like most people you have a perpetually full inbox of emails. The new average number of emails that people receive on a daily basis is 88, while the average number of emails people send on a daily basis is 34.<\/p>\n<p>Include the person&#8217;s first name in the subject line, and offer something interesting, valuable or even entertaining.<\/p>\n<p><strong>Send Personal Emails instead of Batch Sends (when possible)<\/strong><\/p>\n<p>There are a plethora of ways to mass send emails, however, even with personalized fields\u00a0in your mass emails, you will not get the results you&#8217;re looking for. Email systems are too smart now and know when emails are sent from third-party servers. Most of the time mass emails end up in the promotions folder or even the abominable\u00a0spam or junk folders.<\/p>\n<p><strong>Try keeping the same subject line in your personal follow-up emails.<\/strong><\/p>\n<p>The benefit of keeping the same subject line is to show the message history. This shows perseverance, tenacity and gives the reader a chance to review your messages to better understand the message you are sending. That said, don&#8217;t send too many emails. A good number of touch points to get someone on a call or in a meeting in sales is 6-12. Yes, that&#8217;s right 6-12 touch points to get someone to respond back for a sales solicitation.<\/p>\n<div id=\"attachment_564\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-564\" class=\"wp-image-564 size-600\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-600x247.png\" alt=\"same subject line\" width=\"600\" height=\"247\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-200x82.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-300x123.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-400x164.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-600x247.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-768x316.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-800x329.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-1024x421.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line-1200x493.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/08\/same-subject-line.png 1358w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-564\" class=\"wp-caption-text\">Example of the message number highlight<\/p><\/div>\n<p>If you are using <a href=\"http:\/\/dubb.com\">Dubb<\/a> to share camera or screen videos, here are few pointers for video.<\/p>\n<p><strong>Open Your Video with Something That They Value<\/strong><\/p>\n<p>Here are a few examples of things that will impress your contacts and make them want to click on your videos.<\/p>\n<p>their website<br \/>\ndashboard\/analysis\/report pertaining to their business<br \/>\naward they won<br \/>\narticle\/blog\/social post that featured them<\/p>\n<p>Too often we tend to show things that we want to see and we want to sell, instead of things that they want to see. If you&#8217;re in sales, remember your funnel and don&#8217;t try to jump steps. Here is a typical sales funnel. Email messaging should adhere to this sales funnel.<\/p>\n<ol>\n<li>Introduce yourself<\/li>\n<li>Present a problem\/opportunity<\/li>\n<li>Provide a clear value proposition<\/li>\n<li>Provide social proof<\/li>\n<li>Offer a no-obligation trial\/conversation\/meeting, etc<\/li>\n<li>Provide a specific proposal<\/li>\n<li>Assist in the decision-making process (and be patient)<\/li>\n<li>Follow up as necessary and adjust accordingly. If the prospect chooses not to move forward in a business relationship, then understand why and try to have you and your team learn from it.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-your-email-open-and-click-rates-and-get-more-views-on-your-dubb-videos\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318,7],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dubb-onboarding","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Your Email Open and Click rates - and get more Views on your Dubb videos - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Do you want to increase your email open and click rates? 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