{"id":5472,"date":"2020-03-03T12:18:04","date_gmt":"2020-03-03T19:18:04","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=5472"},"modified":"2024-07-01T07:32:21","modified_gmt":"2024-07-01T14:32:21","slug":"using-video-for-sales-enablement","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/using-video-for-sales-enablement\/","title":{"rendered":"Using Video for Sales Enablement"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=using-video-for-sales-enablement\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Without sales enablement, your company is going to go extinct. The good news, however, is that the future is bright for companies that are using video for sales enablement. Ultimately, video lets the sales enablement team spread their knowledge, win over their sales colleague, and generate more sales. Read on to learn about how you can supercharge your sales enablement productivity with the power of video.\u00a0<\/span><\/p>\n<p><b>The Era of Sales Enablement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All of us at Dubb are fully invested in the power of video marketing. We have seen it transform both our clients\u2019 businesses and our business. Video isn\u2019t going away anytime soon and we believe that it will continue to unlock new opportunities to make our businesses more productive, efficient, approachable, and profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, we believe that using video for sales enablement gives companies an unfair advantage. Behind every movie star or athlete is a team of driven, hard-working individuals. They often don\u2019t get a lot of press attention or praise from the general public. However, without that hard-working team, the movie star or athlete wouldn\u2019t achieve nearly as much success or public acclaim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same is true of salespeople. Sales enablement professionals may be out of the spotlight, but they provide a wealth of value to the sales team. They work hard to ensure that the sales team makes the right choices on the right technology and integrate it throughout the company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, sales professionals who have been traditionally been behind-the-scenes can now be in the spotlight. Using video for sales enablement is a fantastic way for sales enablement professionals to build their own brand equity and take their organizations to the next level.\u00a0<\/span><\/p>\n<p><b>Common Complaints<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we often speak with sales enablement professionals. While many of them love their job, we hear some similar complaints. Specifically, these sales enablement professionals provide training and resources to their sales colleagues, yet it is often ignored. Even if the sales team adopts the recommendations, it may take months (or even years) to integrate the recommendations into the company\u2019s sales culture. It can be extremely frustrating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another common obstacle involves meetings. Sales enablement professionals may find it difficult to get all of their sales colleagues to show up in a meeting. Many have told me that it\u2019s like herding cats. Even when you find a time that is amenable for everyone, \u201cemergencies\u201d and other interruptions emerge, causing you to postpone the meeting for another day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these challenges can be truly annoying, we believe there is a solution. We recommend that sales enablement pros use videos for their training. It goes a long way in eliminating the scheduling problem. Instead of trying to gather everyone in a conference room or dial-in to a conference call, you can provide them with a video link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But besides this scheduling benefit, video helps people take you more seriously. Colleagues will listen to you more and will find it more difficult to ignore your message (like they would with an email or Slack message). It is the nature of video itself that makes it more likely that you will get a response. The human element of video, including its visual nature and powerful storytelling attributes, will prompt your colleagues to respond, whether it is simply to acknowledge that they enjoyed your video or whether they want to share some constructive feedback.\u00a0<\/span><\/p>\n<p><b>Leveraging Video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how do you do this? Ultimately, this is where you should think about using video for sales enablement.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First things first. I think that you should record a video preemptively and get it right. Conciseness is key here. Take a thirty-minute conversation and turn it into a six-minute (or even two-minute) video that can train your entire staff. By doing this, your staff can watch the video on their own time and on any device that they prefer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can feel free to appear on camera as necessary, but I think that you should take advantage of a screen recording option. Screen recording is a powerful way to communicate more effectively. You can actually show your audience what you are talking about rather than simply describing it through your words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we have noticed that piecemealing training videos are helpful. Information that is cut into smaller pieces and added to a playlist makes it easier to remember. It is also more pleasurable to consume. Doing this, you can also add additional call-to-action (\u201cCTA\u201d) buttons where a viewer can learn more information about a particular topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some quick tips that can help you leverage video when training or informing your sales colleagues. Ultimately, video can go a long way in gaining your audience\u2019s attention and accomplishing the sales enablement team\u2019s goals.\u00a0\u00a0<\/span><\/p>\n<p><b>Integrating New Technologies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Along with training your sales colleagues on new technologies, there is the related question of how your sales team can integrate new technologies. While there may be a learning curve with these technologies, the promise is that they can make your sales team more efficient, productive, and profitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The old adage is that you can only get two out of quality, price, and speed. Now, that has changed. All of us at Dubb have a lot of empathy for people who take a chance and try to adopt a new type of framework or technology. At times, their jobs may be on the line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When integrating new technology into a sales process, we always recommend that sales enablement professionals use pilot tests. Have one or two people pilot a new type of technology to see its strengths and weaknesses. Get information that is valuable and then disseminate it throughout your sales team. You can scale your victories and wins in a methodical and responsible way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, think about starting small. Launch little pilot programs to see how the technology works. When you have more confidence, you can then expand outward and pitch the new tech to your colleagues.\u00a0<\/span><\/p>\n<p><b>Personalized One-to-One Videos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we have been trying to make it much easier and more effective for clients using video for sales enablement. We have discovered that a one-click record solution is ideal, as it lets these sales leaders leverage video with as few roadblocks or obstacles as possible. And while the prior sales attitude has been \u201calways be closing,\u201d the mantra has been changing in the sales industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s about consulting. It\u2019s about providing more value and continuously helping your customers or clients solve problems in their lives. To be clear, \u201ccustomers\u201d can mean everyone from your company\u2019s biggest account to your boss in the sales department.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best parts about leveraging video with Dubb is that you can build relationships with your target customers or clients <\/span><i><span style=\"font-weight: 400;\">without chasing them down<\/span><\/i><span style=\"font-weight: 400;\">. The asynchronous nature of video lets you avoid the aggressive chase and incessant calls that are part of the old-school sales culture. That sales culture turns people off and, ironically, makes it much harder to complete the sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, video lets you build a long-term relationship with your customer or client. Visual communication, especially a screen recording, can let you easily explain complex topics and ensure that you and your audience are on the same page. Whether you choose to include a live video of your face in the corner of the screen or simply your profile photo, you are both building trust and conveying value. By doing this, you get great responses and better sales focus touchpoints (which can help drive the sale).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And lest we forget, sharing information with video is just more fun. There are really no rules and often, it is easier than typing out a lengthy email. For instance, at Dubb, we like creating and distributing playlists. These playlists let us release content to large groups of people without sacrificing video quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All videos sent from a sales perspective have a quick (five to fifteen second) personalized video followed by an evergreen video that is repeated at scale. You can do this using Dubb\u2019s playlist feature. It presents a great way to combine both personalized and high-quality video content. After gaining your target\u2019s attention with a quick, personalized video, you can offer them a well-thought and produced video that can help them solve a key problem in their job.\u00a0\u00a0<\/span><\/p>\n<p><b>Gaining Trust<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the toughest things in today\u2019s busy and chaotic world is gaining the trust of others. Most of us know that sales and business growth are built on relationships. Competing on features or price is a slippery slope that most companies can\u2019t sustain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best organizations in the world are providing value first. They are essentially approaching prospects as coaches rather than salespeople. It\u2019s an extremely powerful approach, but the only way to do that is to have the right tools to actually coach those prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we are laser-focused on providing you with these tools. We\u2019re passionate about enabling sales leaders and facilitating communication for <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of our clients. We want our clients to be able to coach their prospects and quickly build trust with them. To think of it another way, it is almost like turning the marketing funnel on its head. Generally speaking, the latter part of the marketing funnel is when sales associates offer the most value. In today\u2019s day and age, however, we believe that the marketing funnel is inverted. The value must be provided upfront. Only then will a prospect gain more trust in you, thereby increasing your chances of making that final sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, it doesn\u2019t need to be that complicated. You can create this upfront value by sending quick videos that you can record from Gmail, LinkedIn, or your other favorite platforms. This all takes place through Dubb\u2019s many integrations (click <\/span><a href=\"https:\/\/dubb.com\/integrations\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to see them all). Along with this, we offer a desktop screen recorder, mobile app, Chrome extension, and a wealth of CTAs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can visit <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">our website<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about using video for sales enablement. We strongly believe that our software can help you achieve all of your sales enablement goals.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=using-video-for-sales-enablement\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,363,100,104,228,129,7,151],"tags":[],"class_list":["post-5472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-inbound-marketing","category-marketing","category-sales","category-social-media","category-tips","category-tutorials","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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