{"id":5298,"date":"2020-02-18T09:57:43","date_gmt":"2020-02-18T16:57:43","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=5298"},"modified":"2024-07-01T07:01:20","modified_gmt":"2024-07-01T14:01:20","slug":"instant-videos-vs-produced-videos-how-to-scale-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/","title":{"rendered":"Instant Videos vs. Produced Videos: How To Scale Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Understanding the differences between instant videos and produced videos can go a long way in reaching your business goals. Read on to learn some tips and strategies on how both instant videos and produced videos can help you scale your business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=instant-videos-vs-produced-videos-how-to-scale-your-business\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><b>The Power of Video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As a salesperson, marketer, or founder of your company, you\u2019re likely communicating with your prospects through a variety of channels. You\u2019re certainly pitching prospects face-to-face and making your fair share of sales calls. You may even be relying on digital strategies like email marketing or social media ads to spread the word about your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These strategies certainly have their place. That said, we at Dubb believe that video is an extremely effective channel that you should explore. Video can help you better connect with your current customers, convert warm prospects, and establish brand equity within your sector or industry. We are huge proponents of the power of video and are confident that it can help you scale your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When talking about video, however, it is easy to brush over some important nuances. In this post, I want to talk about one of them. That distinction is between instant videos and produced videos. In the B2B world, it\u2019s all too easy to equate video with produced videos. The simple fact of the matter is that an instant video can be a better choice than that slick video you produced in your office.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, I want to further explore the differences between instant videos and produced videos. Knowing these differences, you can be more strategic and select the best video format to accomplish your marketing or sales objectives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Editing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the major differences between instant videos and produced videos centers on editing. Instant videos typically don\u2019t have editing. They are one-click record and send videos. Simple enough, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the main benefits of a one-click record and distribution is that you can get them to your audience faster. You don\u2019t need to spend hours editing your video so that it is <\/span><i><span style=\"font-weight: 400;\">perfect<\/span><\/i><span style=\"font-weight: 400;\">. Instead, you simply record the video and send it out. This can be especially useful if you are recording a video outside your office. As an example, if you\u2019re at an industry conference and recorded a quick interview with one of the keynote speakers, you can distribute that interview with just one click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, produced videos typically involve more editing. Whether you or a colleague is completing the editing, you\u2019ll need to invest some time into the editing process. The flip side, however, is that your videos look more polished. While they are not mutually exclusive, you\u2019ll want to consider these features when choosing an instant video or produced video.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sending Videos at Scale<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Next, there is a difference between instant and produced videos when talking about scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get me wrong: it is certainly possible to take a no-edit instant video and send it to many people. As just one example, you may send that instant video as a newsletter to your audience at scale. In doing so, you may be able to get some significant traction and viewership numbers. If you have a large enough social media following, there\u2019s also nothing stopping you from posting a quick video to your many followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, if you are sending a video to an extremely large audience, you may want to strongly consider putting some production work into it. As just one example, think about removing some of the awkward pauses in your videos. Add some transitions or music if you think it fits with your message and theme. Finally, don\u2019t forget to add a call-to-action, as this can be a terrific way to coax your audience down your sales pipeline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you don\u2019t need to spend hours upon hours in the editing studio, taking some time to clean up your video can massively pay off when distributing your video to a large audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Branding<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Any video can be branded. Arguably, you <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\"> brand every video. Branding can include everything from using some common music in your intro (as we do in <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCMjENWpIWLjAlIc1zMiAwzQ\"><span style=\"font-weight: 400;\">the Daily Dubb<\/span><\/a><span style=\"font-weight: 400;\">) to simply including your logo on the bottom part of each video. You can use branded background colors, distinctive T-shirts or outfits that you wear in your videos, or specific words or phrases that you are using in your videos. Because there is so much video content out there, it\u2019s essential to think about ways that you can separate yourself from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, produced videos have more opportunities to include your branding. From your editor\u2019s chair, you can add images, text, and other things to your video content. As a basic example, you can include your logo at the beginning of the video and B-roll clips of your product or service. You can even include a quick testimonial from a satisfied customer to show your audience that your product or service can change their lives.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can certainly include branding in instant videos. Having said this, you will need to be more creative. Because the editing process is minimal at best, you\u2019ll need to include your branding in the video itself. Again, this can be everything from your apparel to the words that you use. If branding is an extremely important part of your video content, however, you may want to have a bias toward produced videos over instant videos.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Rawness<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rawness may not be the most obvious thing when considering instant videos or produced videos. Nevertheless, it should be a factor that you think about before making your choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of instant videos, you are empowered to record an extremely raw video. Raw can be a great thing. It lets you build extremely close connections with your audience. Whether you are recording your video from your phone, your webcam, or directly from Gmail, raw videos show that you are being honest. You\u2019re putting yourself out there and are essentially holding nothing back. While the video may be \u201cunaesthetic,\u201d it drives connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obtaining this raw sensation is harder in a produced video. If you look at the term itself, \u201cproduced video\u201d seems to be antithetical to rawness. You are eliminating the spontaneity of instant videos and making edits\u2014no matter how small they are. So if rawness is an important attribute to your video content, make sure that you are focusing on instant videos.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Volume<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By volume, I am talking about the sheer number of videos that you can make in a certain period. As you can guess, you\u2019re able to create far more instant videos within a certain time than produced videos. If you\u2019re feeling especially passionate about instant videos, you can create 50 or even 100 instant videos per day. With one-click recording and distribution, this is certainly possible. While we may not produce 100 videos per day, all of us at Dubb record dozens of instant videos per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you may find it difficult to edit and distribute many produced videos. Naturally, this is because it takes some time to edit and produce this type of video content. This is true even if you are delegating these videos to producers, editors, and other colleagues. Because of this, think about having a bias toward instant videos if you need to produce many videos per day. If this doesn\u2019t matter as much to you, you may give the edge to produced videos here.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Speed<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instant videos tend to have an edge with speed as well. With speed, I\u2019m talking about the recording time for your specific video. Instant videos can be between 30 and 60 seconds. After recording, you can move on to the next quick video. Before you know it, you\u2019ll start to get into a flow. You\u2019ll notice that you are moving more quickly. If you\u2019re so inclined, you can even choose to send personalized videos to all prospects who call or email your business on a specific day. That is the beauty of instant videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With produced videos, you will find that they tend to be longer. While they can be in the 30 to 60-second range, they are often one minute or above. There is nothing inherently wrong or bad about this. If you are choosing a produced video for one (or several) of the reasons listed above, you\u2019ll discover that the actual length of the video will tend to be longer. Whichever route you choose, make sure that you are being conscious about the speed trade-offs that you\u2019re accepting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Budget<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, one of the main differences between instant videos and produced videos centers on budget. Produced videos tend to cost significantly more than instant videos. Instant videos are virtually free to make. All they require is your time. On the other hand, produced videos can cost hundreds, even thousands, of dollars. This can include costs related to a set, actors, editing, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that being said, you get what you pay for. Investing in a produced video can result in a highly polished, sleek video. Instant videos look less professional but their rawness and authenticity can pay off in the long run. You and your colleagues will have to decide which option makes the most sense for your marketing needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Making Your Choice<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You and your colleagues have spent years building up expertise and perfecting your craft. Regardless of the size or sector of your business, video can help bring your expertise to life. It can help you build a genuine connection with your audience and can possibly generate future sales for your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose an instant or produced video, be deliberate about it. Consider the pros and cons and aggressively execute your plan. As always, don\u2019t forget to track the data and feel free to iterate as necessary.\u00a0<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=instant-videos-vs-produced-videos-how-to-scale-your-business\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions about the points and insights discussed above, don\u2019t hesitate to contact me! I live and breathe video marketing, so click <\/span><a href=\"http:\/\/www.dubb.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get in touch. Wishing you all the best on your video marketing journey!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the differences between instant videos and produced videos can go a long way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,121,363,104,228,7,151],"tags":[],"class_list":["post-5298","post","type-post","status-publish","format-standard","hentry","category-business-growth","category-email-marketing","category-inbound-marketing","category-sales","category-social-media","category-tutorials","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instant Videos vs. Produced Videos: How To Scale Your Business - Dubb Blog<\/title>\n<meta name=\"description\" content=\"The World&#039;s First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instant Videos vs. Produced Videos: How To Scale Your Business - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"The World&#039;s First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T16:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T14:01:20+00:00\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"Instant Videos vs. Produced Videos: How To Scale Your Business\",\"datePublished\":\"2020-02-18T16:57:43+00:00\",\"dateModified\":\"2024-07-01T14:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\"},\"wordCount\":1725,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"articleSection\":[\"Business Growth\",\"Email Marketing\",\"Inbound Marketing\",\"Sales\",\"Social Media\",\"Tutorials\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\",\"url\":\"https:\/\/dubb.com\/blog\/instant-videos-vs-produced-videos-how-to-scale-your-business\/\",\"name\":\"Instant Videos vs. Produced Videos: How To Scale Your Business - 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