{"id":4771,"date":"2019-11-07T15:36:23","date_gmt":"2019-11-07T22:36:23","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=4771"},"modified":"2024-07-01T01:46:07","modified_gmt":"2024-07-01T08:46:07","slug":"future-of-video-communication-for-sales-marketing-and-beyond","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/future-of-video-communication-for-sales-marketing-and-beyond\/","title":{"rendered":"The Future of Video Communication for Sales, Marketing and Beyond"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=future-of-video-communication-for-sales-marketing-and-beyond\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Predicting the future of video communication is, for lack of a better word, difficult. While the future is always uncertain, it is especially difficult to predict the future of technology. Technologies, especially in today\u2019s day and age, sprout up and develop extremely quickly. Today\u2019s giants in the tech world are constantly at risk of being overtaken by a new, disruptive technology. The<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Innovator%2527s_Dilemma\"> <span style=\"font-weight: 400;\">Innovator\u2019s Dilemma<\/span><\/a><span style=\"font-weight: 400;\"> clearly persists.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having said this, just because it is difficult does not mean that we cannot (or should not) make predictions about the future of video communication. Even though we may be wrong, having a view or thesis on the future of technology can be immensely profitable. In other words, anticipating long-term changes and \u201cfuture-proofing\u201d yourself can lead to some extremely exciting opportunities\u2014both for you and your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is quite exciting for us at<\/span><a href=\"http:\/\/www.dubb.com\"> <span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">. Futurism is in our roots. To further explore some of these exciting opportunities in video communication, we at Dubb recently sat down with two well-known futurists to discuss the future of video communication for sales, marketing and beyond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, their insights were truly fascinating. If their predictions come true, the future is going to be truly surreal\u2014both in our personal lives and our professional lives.<\/span><\/p>\n<p><b>Two Futurists Contemplate the Future<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about some of the future of video communication, we at Dubb spoke with two well-known futurists. The first is Craig Rispin. The second is Brett Leonard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craig Rispin loves thinking about the future. His<\/span><a href=\"https:\/\/www.futuretrendsgroup.com\/\"> <span style=\"font-weight: 400;\">professional bio<\/span><\/a><span style=\"font-weight: 400;\"> lists him as a business futurist and innovation expert whose expertise is in emerging business, people and technology trends. Craig is an award-winning speaker and author who has written<\/span><a href=\"https:\/\/www.futuretrendsgroup.com\/author\"> <i><span style=\"font-weight: 400;\">How to Think Like a Futurist<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say that Craig is in tune with what is around the corner. He is obsessed with anticipating the future and works with<\/span><a href=\"https:\/\/www.futuretrendsgroup.com\/%23clients\"> <span style=\"font-weight: 400;\">well-known clients<\/span><\/a><span style=\"font-weight: 400;\"> like Apple, IBM, Pfizer, General Electric, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEverything that was science fiction is becoming science reality,\u201d he told me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with Craig, we spoke with Brett Leonard. We at Dubb have a personal connection to Brett. Brett is the father of my colleague and friend Shannon Leonard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brett Leonard is well-known for having directed a 1992 film called<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Lawnmower_Man_(film)\"> <i><span style=\"font-weight: 400;\">The Lawnmower Man<\/span><\/i><\/a><span style=\"font-weight: 400;\">. The film predicted many trends in technology that we see today (like the rise of virtual reality). While <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The Lawnmower Man<\/span><\/i><span style=\"font-weight: 400;\"> was released several decades ago, he continues to monitor current technology trends and opines about how video communication is going to change through new, disruptive technologies.<\/span><\/p>\n<p><b>The Rise of Computing Everywhere<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most notable predictions about the future of video communication centers on the continued proliferation of computing in our world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, Brett is bullish on the rise of spatial computing. Spatial computing, if you don\u2019t already know, is the<\/span><a href=\"https:\/\/medium.com\/@victoragulhon\/what-is-spatial-computing-777fae84a499\"> <span style=\"font-weight: 400;\">simple idea of blending technology into the world<\/span><\/a><span style=\"font-weight: 400;\">. It essentially<\/span><a href=\"https:\/\/medium.com\/@victoragulhon\/what-is-spatial-computing-777fae84a499\"> <span style=\"font-weight: 400;\">makes the hardware disappear<\/span><\/a><span style=\"font-weight: 400;\">. Instead of constantly looking at a phone, desktop, or some other computing device, the<\/span><a href=\"https:\/\/medium.com\/@victoragulhon\/what-is-spatial-computing-777fae84a499\"> <span style=\"font-weight: 400;\">output will surround us<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Brett, \u201cWe are going to have layers and shelves of data and other alternate realities around us as part of our human identity. That\u2019s really where all human communication is going.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brett says that we are moving into a \u201cvisual language era.\u201d This visual language era, however, isn\u2019t going to be solely about flat screens in our home or the world. Instead, according to Brett, \u201cIt is going to be all around us in an immersive environment.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craig is also thinking hard about the future of this type of computing. He agrees with Brett in that our future is going to be \u201cfull walls and full-time.\u201d He thinks that we are still in the early innings of video walls and that they are going to totally transform video communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself: how will these trends impact your business? What opportunities do they unlock and what challenges will develop?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, with the proliferation of computing, can you use different tactics to build genuine connections with your audience? According to Brett, we should think of our audience as an empowered network of creators rather than simply consumers. On a moment-to-moment basis, your audience is simultaneously creating the brand identity of your organization. What do technologies like spatial computing when working with your audience to shape your brand?<\/span><\/p>\n<p><b>Authentic Communication<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Beyond this rise in spatial computing, Craig believes that technology is going to continue changing the nature of video communication. We have already seen great progress. Technologies like augmented reality (\u201cAR\u201d) and virtual reality (\u201cVR\u201d), for instance, are already changing the nature of video communication. Even though they may seem far into the future, many communication platforms right now are using these technologies. As just one simple <\/span><span style=\"font-weight: 400;\">example, with these communication platforms, we can already customize the backdrop without even needing to have a green screen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Craig, \u201cWe are going to have a lot more of what I call \u2018authentic everyday communication\u2019 on an increasing basis. And for some people, that\u2019s eight hours per day, nine hours per day, or twelve hours per day. We\u2019re going to have to get better at filtering.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several decades ago, a Canadian philosopher named<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Marshall_McLuhan\"> <span style=\"font-weight: 400;\">Marshall McLuhan<\/span><\/a><span style=\"font-weight: 400;\"> coined the term \u201cglobal village.\u201d The basic idea was that the world would become more interconnected<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Global_village\"> <span style=\"font-weight: 400;\">due to the propagation of media technologies around the world<\/span><\/a><span style=\"font-weight: 400;\">. That vision has already become a reality. Whether we are attending a conference call on Zoom or sending a video email using Dubb, we can reach nearly anyone in the world at an instant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, technologies like VR and AR are going to bring us even closer together. It\u2019s not just about what we\u2019re saying, but where we are saying it. Yes, this conversation is all about balance. It\u2019s pretty clear that we are not going to <\/span><i><span style=\"font-weight: 400;\">completely<\/span><\/i><span style=\"font-weight: 400;\"> shift to VR and AR-based communication. That said, it is useful to check out some of the apps that are emerging in video communication. By doing so, you will be in a great position to capitalize on this trend as technology improves.<\/span><\/p>\n<p><b>Deeper Lessons From Future Technology Predictions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Those are just some predictions about the future of video communication for sales, marketing and beyond. Speaking with Craig and Brett, it was fascinating to hear their views of the future. Nevertheless, in these conversations, we were able to take away some deeper lessons on how businesses of all shapes and sizes can anticipate the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, recognize that <\/span><b><i>change is happening extremely quickly<\/i><\/b><span style=\"font-weight: 400;\">. We may have an idea of how the world works one day and then be surprised at how rapidly the game has changed. As just one example, TikTok has become a new, dominant social media platform that is now even a threat to Facebook. While you or a competitor may have had a rock-solid Facebook strategy, you now have to consider whether (and how) TikTok can be a valuable platform for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though we likely can\u2019t control how the future will play out, what we <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> control is our willingness to adapt to that future. Agility is an extremely important attribute for any organization. While the size of the organization is often inversely correlated with agility, organizations of all shapes and sizes must do their best to quickly capitalize on these rapid paradigm shifts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, <\/span><b><i>have the mindset of an early adopter<\/i><\/b><span style=\"font-weight: 400;\">. One of the best ways to get a sense of the future is to read about and use products that incorporate these futurist ideas. Go to websites like<\/span><a href=\"http:\/\/www.producthunt.com\"> <span style=\"font-weight: 400;\">Product Hunt<\/span><\/a><span style=\"font-weight: 400;\"> and see what people are building. Read tech and science publications to get a <\/span><span style=\"font-weight: 400;\">better sense of what is truly on the horizon. Do your best to live in the future and then think about how your organization can prepare itself for that future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be clear, being an early adopter doesn\u2019t always pay off. There may be some dead ends and wrong turns. What you think was going to be monumental in the future simply isn\u2019t so. However, being an early adopter lets you learn and identify trends that are likely to occur. Even though you may not have a perfect batting average, this exercise will most likely lead to some exciting opportunities.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, <\/span><b><i>don\u2019t let technology get in the way<\/i><\/b><span style=\"font-weight: 400;\">. When speaking about the future, it is easy to get excited about the technology itself. Having said this, it is important to not get bogged down with technology. Everything <\/span><i><span style=\"font-weight: 400;\">does not<\/span><\/i><span style=\"font-weight: 400;\"> have to be futurist or technologically sophisticated. In fact, technology can <\/span><i><span style=\"font-weight: 400;\">get in the way<\/span><\/i><span style=\"font-weight: 400;\"> and inhibit us from communicating with each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, it is about people connecting. Therefore, we need to create a balance between old-world and new-world communication. We must, once again, be agile and determine which tools are most appropriate for different situations. There is lots of discretion here, and to be honest, you may make some mistakes. That said, by continuing to think about this balance, you will avoid getting unnecessarily bogged down with technology when serving your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>A Fascinating Future<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The future of video communication is tremendously exciting. Using these technologies, we will be able to better connect and communicate with each other. We will be able to build closer relationships with our audiences. Ultimately, the good times will continue for content creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether or not the future plays out according to plan, however, the bottom line is that <\/span><i><span style=\"font-weight: 400;\">all of us<\/span><\/i><span style=\"font-weight: 400;\"> must monitor these video communication trends. We must recognize that change is happening quickly and that our businesses must move quickly to capitalize on these trends. But above all, we must remember that we can\u2019t let technology get in the way of serving our customers. Keeping all of these things in mind, we will be able to better anticipate and take advantage of an exciting future.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=future-of-video-communication-for-sales-marketing-and-beyond\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,121,334,100,104,144,7],"tags":[182,238,336,4,34,354,423,424,136,421,422],"class_list":["post-4771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-email-marketing","category-interviews","category-marketing","category-sales","category-thedailydubb","category-tutorials","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-dubb-video","tag-future","tag-futurism","tag-futurist","tag-tips","tag-video-communication","tag-video-for-sales-and-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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