{"id":4316,"date":"2019-09-27T07:00:11","date_gmt":"2019-09-27T14:00:11","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=4316"},"modified":"2024-07-01T01:31:41","modified_gmt":"2024-07-01T08:31:41","slug":"how-to-increase-conversion-rates-on-landing-pages","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/","title":{"rendered":"How to Increase Conversion Rates on Landing Pages"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-conversion-rates-on-landing-pages\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">As you can tell, deciding where to upload your video content can play a massive role in the future success of your video marketing strategy. But whether you decide to upload your content to YouTube, Facebook, Instagram, or somewhere else, you will need to direct your audience somewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most situations, your overarching goal isn\u2019t for the viewer to simply watch your content and move on. Instead of this, you want your customer to make a purchase, sign up for your email newsletter, or fulfill some other call to action. The video content is just one component of your overall plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where landing pages can be extremely useful. While I have mentioned landing pages in prior posts, I wanted to take a deep dive into what landing pages are and how they can help you accomplish your video marketing goals. Leveraging well-constructed landing pages will put you in a great position to make that sale or get that signup for your email list.<\/span><\/p>\n<h2><b>Landing Pages 101<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Landing pages, if you aren\u2019t yet aware, are lightweight web pages. They are often constructed as single, static web pages, but they don\u2019t have to be. Typically, a landing page contains your company\u2019s logo, your video content, some text introducing the video and your call to action, and a form to capture information from your audience. That form may simply ask for a viewer\u2019s email address, but it can also ask for other detailed information (like full names and birthdays) so that you can personalize further content that is sent to the viewer.<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/SmWVPe856yY?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, there are two types of landing pages. The first type is the automatically-generated video landing pages. By using a tool like <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, you can automatically create landing pages for your particular business needs. For instance, Dubb landing pages automatically generate a video, optional description, and calls to action that you can include underneath the video. The second type is landing pages that you create with a content management system (\u201cCMS\u201d).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing pages don\u2019t have to be super complicated. You don\u2019t need to explain <\/span><i><span style=\"font-weight: 400;\">absolutely everything<\/span><\/i><span style=\"font-weight: 400;\"> about your business or your products. What really matters is <\/span><i><span style=\"font-weight: 400;\">what you do<\/span><\/i><span style=\"font-weight: 400;\"> with the limited amount of space that you have. In many situations, it is better to have a simple, less cluttered landing page than one that contains distracting textboxes or images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because landing pages are so lightweight and easy to create, it is in your best interest to create personalized landing pages for your audience segments. For instance, if you created a video to introduce a new subset of customers to your business, you would want to direct that audience to a landing page that speaks to how your business will solve <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> problems. Taking the time to personalize your landing page to your desired audience will increase your call to action conversions.<\/span><\/p>\n<h2><b>Best Practices for Landing Pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Dubb, I closely work with my clients so that they can increase conversion rates on landing pages. Through this experience, I have come across several best practices that can improve the conversion rate of any landing page.<\/span><\/p>\n<h3><b>Crystal Clear Messaging<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, let\u2019s start by talking about <\/span><b><i>messaging<\/i><\/b><span style=\"font-weight: 400;\">. This is similar to a conversation. When you first meet someone, you want to make it easy for your new acquaintance to know you and like you. Because first impressions are so important in building trust, you want your audience to understand that you empathize with them. From the start of your landing page, you need to make it clear that you understand their pain points and struggles.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, your \u201c<\/span><a href=\"https:\/\/1stwebdesigner.com\/clean-simple-hero-web-design-examples-landing-pages\/\"><span style=\"font-weight: 400;\">hero message<\/span><\/a><span style=\"font-weight: 400;\">\u201d needs to be on the top of your landing page. You can include a sub-message below your hero message, but that is up to you. As the user moves down your landing page, provide more information and value about what you do and how you can help the viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, ensure that your company\u2019s brand is present on all of your landing pages. That includes your company logo, custom background images, and your brand colors. You may also want to consider showing logos of notable customers or companies that you have served, your clear value proposition, features and benefits of your product, and testimonials.<\/span><\/p>\n<h3><b>Consider Your Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, you will want to <\/span><b><i>consider your media<\/i><\/b><span style=\"font-weight: 400;\">. Simply put, you need high-quality media for your landing pages. It is the lifeblood of your landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where your creativity shines. You have so many options to include not only video content, but photos, interactive web modules, and other features to gain viewers\u2019 attention and convey critical information. That said, beware of too much text on your page, as this may cause users to get bored or move on. The last thing you want is a premature bounce from your site. Not only do you lose the opportunity to gain a conversion, but high bounce rates affect your page\u2019s SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your video content is going to be the best way to convey information to your audience. It can create a close bond with your audience, which can lead to conversions on your landing page. That said, you may also want to consider including <\/span><a href=\"https:\/\/monetizepros.com\/ecommerce\/5-trust-badges-that-can-increase-your-conversion-rate\/\"><span style=\"font-weight: 400;\">trust badges<\/span><\/a><span style=\"font-weight: 400;\">, which give statistics or other numerical information on why your audience should trust you.<\/span><\/p>\n<h3><b>Analyze Key Metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From the media, <\/span><b><i>pay attention to key metrics<\/i><\/b><span style=\"font-weight: 400;\">. By paying attention to these metrics, you can iterate your media to optimize conversions on your landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first\u2014which I briefly referenced\u2014is your bounce rate. Essentially, it is the number of people leaving your website without clicking on a second page. Your ideal bounce rate should be less than 80 percent. The second metric is average session duration. This is the average amount of time that people are spending on your site. Algorithms on Google and other search engines associate average time on a website with how relevant the content is to the user. The last metric is the average page views per session. That is simply an average number of pages that someone is viewing on your landing page or website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming that you have the <\/span><a href=\"http:\/\/www.analytics.google.com\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> script on your landing pages, you can easily monitor these metrics. The better these metrics are, the higher ranking your SEO will be.\u00a0<\/span><\/p>\n<h3><b>Test Your Calls to Action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I next urge you to pay close attention to your <\/span><b><i>calls to action<\/i><\/b><span style=\"font-weight: 400;\">. I\u2019ve made this point before, but I\u2019m reiterating it here because it is such a crucial part of the video marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I discussed earlier, calls to action are so critical because they help your audience move down your marketing funnel. Nothing will convert better than a <\/span><i><span style=\"font-weight: 400;\">clear<\/span><\/i><span style=\"font-weight: 400;\"> call to action button below your video. If you have a larger landing page, think about including multiple calls to action throughout the entire experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To remind you, calls of action can be things like URLs, emails, phone calls, calendar integrations, or the download of a digital product. I recommend that you customize your calls to action and test them so that you optimize your conversions. For instance, experiment with the size, color, and the text of the button. By doing this, you will be in a bet.\u00a0<\/span><\/p>\n<h3><b>Be Cognizant About Driving Traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The fourth best practice is <\/span><b><i>being deliberate about driving traffic to your landing page<\/i><\/b><span style=\"font-weight: 400;\">. You can leverage both paid and organic channels to drive traffic to your landing page. While organic channels are ideal, paid channels can help you scale more quickly. For instance, if you are posting on your preferred social channels, make sure that you are providing a link to your desired landing page. What is also helpful is to determine your targeted keywords, come up with multiple creatives that you can A\/B test, and then use your landing page as the final URL.<\/span><\/p>\n<h3><b>Emphasize Deliberate Conversions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next, <\/span><b><i>focus on converting prospects into clients<\/i><\/b><span style=\"font-weight: 400;\">. Designing your landing page is a critical step, but if you don\u2019t have a clear, concise way of converting prospects into clients, you will be in trouble. You must get your audience to know, like, and trust you. Whether it\u2019s calling leads, emailing them, sending them a sample, or something else, ensure that the process is seamless. And from there, don\u2019t forget to A\/B test so that you can continue improving your conversion rates.\u00a0<\/span><\/p>\n<h3><b>Sealing the Deal<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages are an essential component of video marketing. Whether you are getting most of your traffic from YouTube, Instagram, or any other platform, an effective landing page transforms your audience from prospects to clients.\u00a0<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-conversion-rates-on-landing-pages\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Effective landing page construction is an art. I encourage you to continuously experiment. Nevertheless, seriously consider incorporating these best practices when constructing your own landing pages. As with everything in video marketing, the focus should be on your audience and how you can deliver the most value to them. Step into their shoes. If you think that your audience will be too overwhelmed by text or images on your landing page, think about trimming them down. If you think that your copy is vague, spend some extra time making sure that your message is immediately evident.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no easy answers here. But by keeping the audience\u2019s perspective in mind, you should be able to increase your conversion rate.<\/span><\/p>\n<p>If you are looking for an all-in-one video marketing solution, consider getting a free trial on\u00a0<a href=\"https:\/\/dubb.com\/\">Dubb<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[363,100,7,151],"tags":[163,218,344,30],"class_list":["post-4316","post","type-post","status-publish","format-chat","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing","category-tutorials","category-video-marketing","tag-call-to-action","tag-conversion-rate-optimization","tag-landing-page","tag-video","post_format-post-format-chat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Conversion Rates on Landing Pages - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Landing pages are an essential component of video marketing. 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Read this blog for tips to increase conversion rates on landing pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-27T14:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T08:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-08-29-at-7.37.50-PM-1024x589.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"How to Increase Conversion Rates on Landing Pages\",\"datePublished\":\"2019-09-27T14:00:11+00:00\",\"dateModified\":\"2024-07-01T08:31:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/\"},\"wordCount\":1763,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-08-29-at-7.37.50-PM.png\",\"keywords\":[\"call to action\",\"conversion rate optimization\",\"landing page\",\"video\"],\"articleSection\":[\"Inbound Marketing\",\"Marketing\",\"Tutorials\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/\",\"url\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/\",\"name\":\"How to Increase Conversion Rates on Landing Pages - Dubb Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-increase-conversion-rates-on-landing-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2019-08-29-at-7.37.50-PM.png\",\"datePublished\":\"2019-09-27T14:00:11+00:00\",\"dateModified\":\"2024-07-01T08:31:41+00:00\",\"description\":\"Landing pages are an essential component of video marketing. 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