{"id":4229,"date":"2019-08-28T22:11:50","date_gmt":"2019-08-29T05:11:50","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=4229"},"modified":"2024-07-01T06:39:27","modified_gmt":"2024-07-01T13:39:27","slug":"how-to-increase-email-open-and-click-rates-when-sending-a-video","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-increase-email-open-and-click-rates-when-sending-a-video\/","title":{"rendered":"How to increase email open and click rates when sending a video"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-email-open-and-click-rates-when-sending-a-video\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span id=\"ember5085\" class=\"ember-view\">How to increase email open and click rates when sending a video email (for sales, business development, recruiting, marketing, and any other type of business relationship building). Not emailing videos yet? Try <\/span><a id=\"ember5089\" class=\"feed-shared-text-view__hyperlink ember-view\" href=\"http:\/\/dubb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">dubb.com<\/a><span id=\"ember5093\" class=\"ember-view\">. <\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">1) include &#8220;video&#8221; in subject line<\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">2) include a high value offering in subject line (e.g. Video of X to help your business) <\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">3) include context in the email body (e.g. I created this screen video for you showcasing how your competitors are doing X, etc.) Overall I don&#8217;t recommend webcam videos if you&#8217;re not getting a response. At that point, they probably want info, value, education &#8212; not personality. <\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">4) for the email thumbnail, try to show something that they can&#8217;t resist clicking on. (e.g. their website, their LinkedIn profile, their competitor&#8217;s website, etc). <\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">5) consider creating a more generic video (or social <a href=\"https:\/\/www.linkedin.com\/posts\/rubendua_dubb-video-communication-for-sales-leaders-activity-6572705454856765440-T7V1\">post<\/a>) that you can share with the social channels (esp. LinkedIn) so they can engage with your content and start to build trust with you. <\/span><\/p>\n<p><span id=\"ember5093\" class=\"ember-view\">The story continues on <\/span><a id=\"ember5097\" class=\"feed-shared-text-view__hyperlink ember-view\" href=\"http:\/\/dubb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">dubb.com<\/a><span id=\"ember5101\" class=\"ember-view\">.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-increase-email-open-and-click-rates-when-sending-a-video\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,121,363,100,104],"tags":[372,119,373,371],"class_list":["post-4229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-email-marketing","category-inbound-marketing","category-marketing","category-sales","tag-click-rates","tag-email-marketing","tag-emailing-a-video","tag-open-rates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase email open and click rates when sending a video - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Read this blog post to learn how to increase email open and click rates with the use of high-value video content. 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