{"id":3905,"date":"2019-08-23T16:00:13","date_gmt":"2019-08-23T23:00:13","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=3905"},"modified":"2024-07-04T06:19:30","modified_gmt":"2024-07-04T13:19:30","slug":"video-marketing-benefits-for-you-and-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-marketing-benefits-for-you-and-your-business\/","title":{"rendered":"Video Marketing Benefits for You and Your Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-marketing-benefits-for-you-and-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Reading this blog, I am assuming that you are a business owner or are working for a business that is looking to grow quickly. Regardless of your sector, business success is going to come from cheaply finding new customers and extracting significant value from them. In other words, customer acquisition costs <\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/valuation\/cac-ltv-ratio\/\"><span style=\"font-weight: 400;\">need to be lower<\/span><\/a><span style=\"font-weight: 400;\"> than the lifetime value of your customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, finding and nurturing those customers isn\u2019t a walk in the park. marketing isn\u2019t a walk in the park. All too often, we are searching for rapid, effective solutions that lead to immediate results. It\u2019s easy to simply pull up Google and search for <\/span><a href=\"https:\/\/blog.wishpond.com\/post\/115675436672\/growth-hacking\"><span style=\"font-weight: 400;\">growth hacks<\/span><\/a><span style=\"font-weight: 400;\"> that can help you find an influx of customers\u2014all within a matter of days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, some of these growth hacks may work. If they didn\u2019t work, there wouldn\u2019t be such a wide range of articles and videos explaining how you can implement growth hacks to grow your business. But that said, I believe that truly cultivating and nurturing your audience cannot be done in a weekend or through a collection of hacks. It requires dedication and commitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, this dedication will pay off if you are committed to a sound video marketing strategy. I will discuss effective video marketing strategies in the latter half of this blog. But before doing so, it is helpful to take a step back and truly establish some of the video marketing benefits for you and your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In sum, video marketing can offer some significant benefits for both your actual business and your business career. By understanding some of these benefits in the early stages, you will have the confidence to push through challenges and keep going\u2014even if you aren\u2019t seeing early traction.<\/span><\/p>\n<p><b>Increased Video Consumption<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the previous <a href=\"https:\/\/dubb.com\/blog\/what-is-video-marketing\/\">post<\/a>, I spoke about the rising importance of video and how people of all ages are <\/span><b><i>consuming more video<\/i><\/b><span style=\"font-weight: 400;\">. Whenever you are starting something new\u2014whether that is a product, service, or even a new company\u2014your road can be slightly easier if you have some macro trends working in your favor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The increasing popularity of video is, quite obviously, one such trend. Video content is only getting more important and it is not going away anytime soon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you are trying to sell a product or service, it is important to have some presence where your target audience hangs out. While you will need to think about the particular video platforms that your audience enjoys, the fact remains that your audience is watching video. There\u2019s no question about it. Therefore, it is absolutely in your best interest to follow your audience\u2019s interests and behavior. Doing this will not only increase the odds that your audience will find you but that your audience will become future, recurring customers of your business.<\/span><\/p>\n<p><b>Authentic Connections<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So you will want to have a least some video marketing presence simply because your audience enjoys this type of content. But beyond this basic reason, one of the most significant video marketing benefits is that it allows you to build a <\/span><b><i>strong, authentic connection with your audience<\/i><\/b><span style=\"font-weight: 400;\">. In fact, this is probably the most prominent video marketing benefit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, there are other ways to connect with your audience. For example, you can rely heavily on weekly text-based emails to share news about sales or new products. This is one way to reach a large audience relatively quickly. Assuming that your audience opens your emails, you may see a slight uptick in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having said this, video marketing lets you leverage the power of video to build this connection. As I described in the last <a href=\"https:\/\/dubb.com\/blog\/what-is-video-marketing\/\">post<\/a><\/span><span style=\"font-weight: 400;\">, empathy and stories are critical here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this is from one of the most viral marketing videos of all time. On March 6, 2012, Michael Dubin, the founder of Dollar Shave Club, uploaded a marketing video to YouTube (which you can see <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI&amp;t=2s\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">). The video, which was titled \u201cDollarShaveClub.com &#8211; Our Blades Are F***ing Great,\u201d shows Dubin explaining his company\u2019s value proposition as he walks through a warehouse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t any old, boring promotional video, however. Dubin shows off his personality as he speaks directly to the camera. He is his true, authentic self and holds nothing back. He knows who his audience is, what it wants, and he isn\u2019t afraid of giving it to him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This video (which has around 26 million views) put Dollar Shave Club on the map. It was one of the catalysts leading to a <\/span><a href=\"https:\/\/www.nytimes.com\/2016\/07\/27\/business\/dealbook\/1-billion-for-dollar-shave-club-why-every-company-should-worry.html\"><span style=\"font-weight: 400;\">$1 billion acquisition of Dollar Shave Club in 2016<\/span><\/a><span style=\"font-weight: 400;\">. This is just one example, but the fact remains that it would be difficult\u2014let alone impossible\u2014to replicate the effect of this viral video in a different medium. Dubin even could have copied and pasted the exact copy from the video script onto his company blog or Facebook page, yet it still wouldn\u2019t have had the same effect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video establishes a direct connection between you and your audience. Because of this, it is critical to understand who your audience is and what they want (we will discuss specific strategies in the future post). A video with the tone and style of Dollar Shave Club most likely would not work for a more \u201cserious\u201d company like a bank or law firm, and typical video content for a \u201cstuffy\u201d bank or law firm most likely would not work for fans of Dollar Shave Club. Once again, empathy is absolutely critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But once you do have a good hypothesis of what your audience wants, you have free reign to create video content that addresses their needs. You can connect with your audience on a deep, emotional level. You and your team can show that you are just a group of people that want to make your customers\u2019 lives better. By building these deep connections, you substantially increase your odds of transforming your biggest fans into recurring customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, authenticity is the name of the game here. If you are faking enthusiasm about your product or faking interest in your target audience, your audience will quickly catch on. And once your audience catches on, you will have lost any chance to build any goodwill or long-term relationships with these potential customers.\u00a0<\/span><\/p>\n<p><b>Introspection<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From building strong, authentic connections with your audience, another video marketing benefit is that it <\/span><b><i>forces you to answer some tough questions about your business<\/i><\/b><span style=\"font-weight: 400;\">. To connect with your audience, you not only have to understand what your audience wants but how your business can provide what they want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At times, this process can be uncomfortable. If you are being honest with yourself, you may recognize that your product or service <\/span><i><span style=\"font-weight: 400;\">doesn\u2019t solve<\/span><\/i><span style=\"font-weight: 400;\"> your audience\u2019s main problem. Perhaps even worse, you may come to realize that you aren\u2019t crystal clear on who your audience is. After producing several different types of video content, you may recognize that your videos aren\u2019t converting as expected because you are targeting the wrong people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this is the case, there\u2019s no need to panic. You can adjust course\u2014even if this requires some significant changes. Ultimately, however, video marketing forces you to ask some of these tough questions about your business. While there may be some short-term pain, there is long-term gain\u2014both in your video marketing strategy and the future course of your business.\u00a0<\/span><\/p>\n<p><b>Improving Other Skills<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, a subtle, yet one of the effective video marketing benefits is that it can <\/span><b><i>improve your team\u2019s soft skills<\/i><\/b><span style=\"font-weight: 400;\">. To be clear, you don\u2019t have to be the suavest, charismatic person to appear on-camera. Fear of looking awkward shouldn\u2019t stop you if you have a great idea for a specific piece of video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, if you and your team do want to appear on-camera for some of your video content, you will eventually become more comfortable. The odds are on your side. You will become a better, clearer speaker, whether you are shooting a preplanned video or are simply vlogging for your company\u2019s social media pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this may not be the most visible benefit of video marketing, it could be a game-changing benefit for you and your company. Learning how to communicate under pressure on-camera is an invaluable skill. It could serve you well if you are speaking on a panel at a conference. It can also be valuable if you are explaining your company\u2019s product or service to a television reporter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking confidently on-camera is a skill that requires practice. Luckily, you can easily apply this skill to other situations in your business career.\u00a0<\/span><\/p>\n<p><b>A Wealth of Benefits<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing can offer significant value to you and your business. You can ride the strong macro trend of increased video consumption, establish deeper connections with your audience, answer some tough questions about your business, and improve your communication skills. This is just a small collection of benefits, however. You may find more relevant benefits that speak to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to take advantage of these video marketing benefits, however, is by getting started. Once you put aside some of your internal fears about getting started, you will be able to quickly leverage the powerful attributes of video marketing.<\/span><\/p>\n<p>If you are looking for an all-in-one video marketing solution, consider getting a free trial on\u00a0<a href=\"https:\/\/dubb.com\/\">Dubb<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-marketing-benefits-for-you-and-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":3337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[228,7,151],"tags":[309,182,238,193,280,32,10],"class_list":["post-3905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-tutorials","category-video-marketing","tag-blog","tag-business-advice","tag-business-growth","tag-social-media","tag-video-content","tag-video-marketing","tag-video-recording"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing Benefits for You and Your Business - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Do you want to learn more about video marketing benefits for you and your business? 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