{"id":3567,"date":"2019-05-15T19:50:19","date_gmt":"2019-05-16T02:50:19","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=3567"},"modified":"2025-12-19T10:56:15","modified_gmt":"2025-12-19T17:56:15","slug":"20-secrets-of-a-successful-marketing-video","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/20-secrets-of-a-successful-marketing-video\/","title":{"rendered":"20 Secrets of a Successful Marketing Video"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {<br \/>\n    background-color: #ffa737;<br \/>\n    color: white;<br \/>\n    font-size: 22px;<br \/>\n    font-weight: bold;<br \/>\n    border: none;<br \/>\n    padding: 10px 20px;<br \/>\n    cursor: pointer;<br \/>\n    text-decoration: none;<br \/>\n    border-radius: 10px; \/* Rounded corners *\/<br \/>\n    margin-bottom: 50px; \/* Space at the bottom *\/<br \/>\n  }<br \/>\n<\/style>\n<style>\n  .space-50px {<br \/>\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/<br \/>\n  }<br \/>\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&amp;utm_medium=blog-post&amp;utm_campaign=20-secrets-successful-marketing-video\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<p id=\"8000\" class=\"graf graf--p graf-after--figure\">A marketing video is now a daily part of a consumer\u2019s life. Videos are consumed daily by consumers globally, and this opportunity cannot afford to be missed by your business.<\/p>\n<p id=\"e3eb\" class=\"graf graf--p graf-after--figure\">78% of marketers who use video get more traffic to their website, and 71% of these marketers report that visitors spend more time on their website now that they are using video.<\/p>\n<p id=\"0a96\" class=\"graf graf--p graf-after--p\">From creating a story to moving the viewer throughout the sales funnel, a successful marketing video requires many factors. Here are 20 secrets that you absolutely need to know.<\/p>\n<h3 id=\"351d\" class=\"graf graf--h3 graf-after--p\">1. Don\u2019t Focus Solely on the\u00a0Sale<\/h3>\n<p id=\"34f8\" class=\"graf graf--p graf-after--h3\">A big marketing video mistake that is made so often is that businesses focus on selling a product or a service. The videos are usually \u201cSell, sell, sell!\u201d<\/p>\n<p id=\"549d\" class=\"graf graf--p graf-after--p\">This is a mistake. Viewers lose interest quickly in videos that focus only on the sale; they need to be more than that.<\/p>\n<h3 id=\"d1a0\" class=\"graf graf--h3 graf-after--p\">2. Be Funny, Use\u00a0Humor<\/h3>\n<p id=\"a795\" class=\"graf graf--p graf-after--h3\">Don\u2019t be afraid to tap into the lighter side of what you do. Viewers love videos that show the humorous, funnier side to daily problems. Even executive decision makers enjoy fitting a giggle into the middle of their 9 to 5 grind.<\/p>\n<p id=\"fa75\" class=\"graf graf--p graf-after--p\">Including humorous takes on problems that your business can solve is a great idea if done correctly.<\/p>\n<h3 id=\"ba5e\" class=\"graf graf--h3 graf-after--p\">3. Humanize Your\u00a0Brand<\/h3>\n<p id=\"2790\" class=\"graf graf--p graf-after--h3\">Never be hesitant to show the faces behind what makes your brand tick. Viewers and customers enjoy being able to see the humans behind the brand.<\/p>\n<p id=\"4992\" class=\"graf graf--p graf-after--p\">You could interview employees, specialists in different divisions of your company and most importantly, the head honcho talking about his passion always goes down well with viewers.<\/p>\n<h3 id=\"8598\" class=\"graf graf--h3 graf-after--p\">4. Educate\u00a0Everyone<\/h3>\n<p id=\"1c53\" class=\"graf graf--p graf-after--h3\">If you\u2019ve decided to put together a tutorial or a\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/dubb.com\/blog\/video-commercials-101-how-do-you-explain-your-product\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/dubb.com\/blog\/video-commercials-101-how-do-you-explain-your-product\/\">demonstration video<\/a>, then focus on educating your audience. Make sure you\u2019re clear in the first few seconds and the title of the video what the purpose of the video is.<\/p>\n<p id=\"e21f\" class=\"graf graf--p graf-after--p\">Focus on educating the viewer with your subject matter. Viewers mostly watch a video with the purpose of learning something, use this to your advantage.<\/p>\n<h3 id=\"5c6e\" class=\"graf graf--h3 graf-after--p\">5. Focus on Solutions<\/h3>\n<p id=\"c345\" class=\"graf graf--p graf-after--h3\">Throughout your\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/dubb.com\/blog\/avada_portfolio\/10-steps-to-master-video-marketing-ebook\/?portfolioCats=122%2C124%2C125%2C123\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/dubb.com\/blog\/avada_portfolio\/10-steps-to-master-video-marketing-ebook\/?portfolioCats=122%2C124%2C125%2C123\">video marketing campaign<\/a>, focus on solutions for your target audience. Dig into your support call archives and find problems that have come up often when clients have called your call center.<\/p>\n<p id=\"cc7e\" class=\"graf graf--p graf-after--p\">Use these frequently asked questions to build a library of problem-solving videos; it will be well received by your current and potential customers. And could even aid in closing a sale.<\/p>\n<h3 id=\"582e\" class=\"graf graf--h3 graf-after--p\">6. Trigger Emotional Responses<\/h3>\n<p id=\"0187\" class=\"graf graf--p graf-after--h3\">The human condition is empathy. Us humans are big softies. We feel what others feel. Use this to your advantage. Focus on\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.inc.com\/christina-desmarais\/how-to-get-your-video-to-go-viral.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.inc.com\/christina-desmarais\/how-to-get-your-video-to-go-viral.html\">triggering an emotional response<\/a>\u00a0from your audience.<\/p>\n<p id=\"fa8f\" class=\"graf graf--p graf-after--p\">Think about what type of emotion you want to draw out from your viewer? Do you joy? Do you want relief? Do you want understanding?<\/p>\n<p id=\"0584\" class=\"graf graf--p graf-after--p\">Once you know what emotion you\u2019d like to evoke, then you can create a story in your video that will trigger that response and cause your viewer to share your video with others.<\/p>\n<h3 id=\"dde5\" class=\"graf graf--h3 graf-after--p\">7. Take Advantage of your First 10\u00a0Seconds<\/h3>\n<p id=\"d74a\" class=\"graf graf--p graf-after--h3\">Marketers have a very small window to truly catch the attention of their viewer. Use your first 10 seconds wisely.<\/p>\n<p id=\"ee40\" class=\"graf graf--p graf-after--p\">One-fifth of viewers will exit a video in the first 10 seconds if they\u2019re uninterested in watching the rest. The introduction to your video should be inspiring and entertaining. Tell the viewer what the video is about and don\u2019t waste time getting into the main message.<\/p>\n<h3 id=\"3cac\" class=\"graf graf--h3 graf-after--p\">8. Customize Your Video Thumbnail<\/h3>\n<p id=\"9f7b\" class=\"graf graf--p graf-after--h3\">Most web browsers won\u2019t automatically play a video as you scroll past, or enter the website. Look at YouTube, for example; you have hundreds of thumbnails to look at before you click on the video you want to see.<\/p>\n<p id=\"28d9\" class=\"graf graf--p graf-after--p\">Your thumbnail should be eye-catching and relevant, and very self-explanatory.<\/p>\n<p id=\"c6e7\" class=\"graf graf--p graf-after--p\">It should make your viewer want to click on your video straight away, and stand out from videos of a similar message.<\/p>\n<h3 id=\"93a7\" class=\"graf graf--h3 graf-after--p\">9. Target Relevant Audiences<\/h3>\n<p id=\"2026\" class=\"graf graf--p graf-after--h3\">Once you\u2019ve posted your video online, and it\u2019s been placed on social media. Your targeting is critical.<\/p>\n<p id=\"3e0d\" class=\"graf graf--p graf-after--p\">Very similar to how you wouldn\u2019t market your business or product to someone who wouldn\u2019t purchase it, why would you want someone to watch your video who wouldn\u2019t find it appealing?<\/p>\n<p id=\"11a1\" class=\"graf graf--p graf-after--p\">When posting your video onto social media platforms, make sure your targeting is set to the right audience for the message you\u2019re trying to send.<\/p>\n<h3 id=\"7790\" class=\"graf graf--h3 graf-after--p\">10. Absence of Sound and With\u00a0Sound<\/h3>\n<p id=\"219a\" class=\"graf graf--p graf-after--h3\">Most viewers will watch video on mobile, with no sound. You need to be mindful of this when creating your marketing video. If your video is optimized only for watching with the sound on, you\u2019ll lose those viewers who watch with the sound off.<\/p>\n<p id=\"10e6\" class=\"graf graf--p graf-after--p\">If a viewers smartphone is on silent, a video will automatically play with the sound off. You need to anticipate this.<\/p>\n<p id=\"9d97\" class=\"graf graf--p graf-after--p\">Plan for video content that can be viewed in both ways as best you can.<\/p>\n<h3 id=\"b538\" class=\"graf graf--h3 graf-after--p\">11. Include a Call To\u00a0Action<\/h3>\n<p id=\"1022\" class=\"graf graf--p graf-after--h3\">Your videos will have a purpose whether they\u2019re educational, brand-focused or another type of video content. There will be something that you want your viewer to do when he\u2019s done watching. Include this strategy.<\/p>\n<p id=\"56bd\" class=\"graf graf--p graf-after--p\">You can either place a call to action:<\/p>\n<ol class=\"postList\">\n<li id=\"3beb\" class=\"graf graf--li graf-after--p\">In your video title<\/li>\n<li id=\"a961\" class=\"graf graf--li graf-after--li\">In the video\u2019s description<\/li>\n<li id=\"9cf2\" class=\"graf graf--li graf-after--li\">Inside the actual video itself<\/li>\n<\/ol>\n<p id=\"e090\" class=\"graf graf--p graf-after--li\">Think about where the call to action will work best. You can be smart when it comes to this, think about actions like pointing towards the side of the frame where the description might sit, and tell them to click a link.<\/p>\n<p id=\"c7fe\" class=\"graf graf--p graf-after--p\">It\u2019s all about where your customer goes to, after they\u2019ve finished watching, you need to tell them this. Your video has a purpose, to\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.youtube.com\/watch?v=I-7Y3Uqks5Y&amp;list=PL40DiZS7OXHBWQEr-2Jag4bXYacqRZOAO\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.youtube.com\/watch?v=I-7Y3Uqks5Y&amp;list=PL40DiZS7OXHBWQEr-2Jag4bXYacqRZOAO\">increase your conversion rate<\/a>, it\u2019s that simple!<\/p>\n<h3 id=\"e478\" class=\"graf graf--h3 graf-after--p\">12. Consider Brand Collaboration<\/h3>\n<p id=\"7667\" class=\"graf graf--p graf-after--h3\">A great way to get your videos out there is to consider collaboration. Think about other brands that could go hand in hand with yours, and how you might collaborate on a video together.<\/p>\n<p id=\"5cac\" class=\"graf graf--p graf-after--p\">Alternatively, a smart move\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.business.com\/articles\/guide-to-influencer-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.business.com\/articles\/guide-to-influencer-marketing\/\">with an influencer<\/a>\u00a0who uses your brand and has purchasing power influence for your relevant audience.<\/p>\n<p id=\"eb4b\" class=\"graf graf--p graf-after--p\">If you work with the right person or the right brand, you won\u2019t only be reaching their audience; you\u2019ll be reaching a whole new audience for yourself. Thereby increasing your reach and brand awareness by their followers, and your own.<\/p>\n<p id=\"3a5f\" class=\"graf graf--p graf-after--p\">It is a great way to find a mutually beneficial situation, where both brands get to grow their reach.<\/p>\n<h3 id=\"9bdc\" class=\"graf graf--h3 graf-after--p\">13. Short and\u00a0Sweet<\/h3>\n<p id=\"0f3f\" class=\"graf graf--p graf-after--h3\">Long-winded videos don\u2019t get nearly as much watch time as their shorter and sweeter counterparts. The two-minute window is always a good rule of thumb to try and stick to.<\/p>\n<p id=\"35f8\" class=\"graf graf--p graf-after--p\">The average watch time of a video online is two minutes; you don\u2019t want to lose your viewer before this time is up, resulting in your message not being given.<\/p>\n<p id=\"fe7e\" class=\"graf graf--p graf-after--p\">Keep your videos focused on the message you\u2019re trying to send, on the result you\u2019re trying to get and how to keep your viewer watching until the very end.<\/p>\n<p id=\"6e26\" class=\"graf graf--p graf-after--p\">It\u2019s easier to do this if you script your videos beforehand, and stick to that script as best you can.<\/p>\n<h3 id=\"3da3\" class=\"graf graf--h3 graf-after--p\">14. Stimulating Titles<\/h3>\n<p id=\"9ea5\" class=\"graf graf--p graf-after--h3\">Just like the title of a hard copy book.<\/p>\n<p id=\"fb68\" class=\"graf graf--p graf-after--p\">Or the title of a newspaper headline.<\/p>\n<p id=\"f36d\" class=\"graf graf--p graf-after--p\">Or the name of a movie.<\/p>\n<p id=\"d41f\" class=\"graf graf--p graf-after--p\">You won\u2019t pick it up if the title doesn\u2019t grab you right from the start. Marketing videos are exactly the same. Focus on\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.thehoth.com\/headline-generator\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/www.thehoth.com\/headline-generator\/\">engaging, interesting headings<\/a>\u00a0for your video.<\/p>\n<p id=\"4393\" class=\"graf graf--p graf-after--p\">Make sure that even by just reading the heading your viewers will know what they\u2019re getting and what they\u2019ll learn by the end of it.<\/p>\n<p id=\"f616\" class=\"graf graf--p graf-after--p\">Remember, putting your keywords into your titles will also assist with SEO in the long run.<\/p>\n<h3 id=\"b627\" class=\"graf graf--h3 graf-after--p\">15. Make it Mobile\u00a0Friendly<\/h3>\n<p id=\"b622\" class=\"graf graf--p graf-after--h3\">Gone are the days where all searching is done on a desktop.<\/p>\n<p id=\"a27c\" class=\"graf graf--p graf-after--p\">Over half of the video content is viewed on mobile. 92% of mobile video viewers share content with other users.<\/p>\n<p id=\"e036\" class=\"graf graf--p graf-after--p\">28% of smartphone users watch a video on their device at least once per day.<\/p>\n<p id=\"22e8\" class=\"graf graf--p graf-after--p\">40% of the global watch time on YouTube comes from mobile devices.<\/p>\n<p id=\"a351\" class=\"graf graf--p graf-after--p\">You need to ensure that your videos are made for mobile, as well as desktop according to\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-stats\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-stats\"><em class=\"markup--em markup--p-em\">all of these stats<\/em><\/a>.<\/p>\n<p id=\"e419\" class=\"graf graf--p graf-after--p\">Viewers report leaving a video after a few seconds if it isn\u2019t easily viewed on their mobile phone. And only 5% of people will have enough interest to find that video again once on the desktop. The window for attention is very small.<\/p>\n<p id=\"ea5f\" class=\"graf graf--p graf-after--p\">Your videos should be optimized for watching on mobile; there should be no frustrating black borders. Your video should be viewable in landscape or portrait view, as most mobile users are unlikely to flip their phone to watch a video better.<\/p>\n<h3 id=\"3c73\" class=\"graf graf--h3 graf-after--p\">16. Focus on Production Quality<\/h3>\n<p id=\"b750\" class=\"graf graf--p graf-after--h3\">There\u2019s no harm in having amateur videos for your brand in the online world. Live videos on most social media platforms are filmed from mobile devices. This is okay.<\/p>\n<p id=\"31c2\" class=\"graf graf--p graf-after--p\">BUT\u2026<\/p>\n<p id=\"9225\" class=\"graf graf--p graf-after--p\">When it comes to your brand\u2019s videos, these videos need to be of superior quality.<\/p>\n<p id=\"0872\" class=\"graf graf--p graf-after--p\">You need to make sure that you have the budget to produce these videos with proper equipment or even hire a production team to assist you with it. There are years of experience that go into creating the perfect video. Simple slideshow videos are no longer what the world wants to see.<\/p>\n<p id=\"4252\" class=\"graf graf--p graf-after--p\">Consumers want to see the seamless flow from movement to diagrams, and back to products, this comes with amazing editing software and the recording with the right equipment. Don\u2019t downplay what a professionally produced film series could do for your brand. You won\u2019t regret it.<\/p>\n<h3 id=\"7b09\" class=\"graf graf--h3 graf-after--p\">17. Create an Element of Interactivity<\/h3>\n<p id=\"49f9\" class=\"graf graf--p graf-after--h3\">Interactive video is no longer a thing of the future; it is here, now.<\/p>\n<p id=\"2a05\" class=\"graf graf--p graf-after--p\">Think about videos that can be recorded for 360-degree viewing; this is interactivity at its finest. It\u2019s a great way to bring the viewer right into the environment you\u2019re in, with you and to experience it with you.<\/p>\n<p id=\"5325\" class=\"graf graf--p graf-after--p\">Alternatively, branching is a great way to get viewers to interact. Have you seen the new Bear Grylls show on Netflix, where you can choose the outcome of what happens? This is what we\u2019re talking about!<\/p>\n<p id=\"6146\" class=\"graf graf--p graf-after--p\">Given the viewer choices through your videos.<\/p>\n<h3 id=\"50bb\" class=\"graf graf--h3 graf-after--p\">18. Optimize for SEO and Social\u00a0Media<\/h3>\n<p id=\"8156\" class=\"graf graf--p graf-after--h3\">SEO is a term we\u2019re all too familiar with. Your videos need to include parts of your SEO strategy in them, think keywords and web traffic increase.<\/p>\n<p id=\"e15d\" class=\"graf graf--p graf-after--p\">If your videos are optimized for SEO, they can only increase your search rankings.<\/p>\n<p id=\"b441\" class=\"graf graf--p graf-after--p\">Your videos should also be\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/dubb.com\/blog\/how-optimize-videos-across-social-media-platforms\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/dubb.com\/blog\/how-optimize-videos-across-social-media-platforms\/\">optimized for social media<\/a>, focus on the social media platforms that your brand is active on, and make sure the videos are made flexible to be viewed on each one.<\/p>\n<h3 id=\"6bb9\" class=\"graf graf--h3 graf-after--p\">19. Tell a Story That Has a\u00a0Purpose<\/h3>\n<p id=\"eebc\" class=\"graf graf--p graf-after--h3\">A story usually has a purpose: the introduction, the conflict, the climax, and the conclusion. You can\u2019t tell a great story if you omit any of these. Your video should tell a story.<\/p>\n<p id=\"b49f\" class=\"graf graf--p graf-after--p\">This could either be in videos that stand alone as their own story, or a series of videos that create a following so that your viewer will want to come back and see what happens next.<\/p>\n<p id=\"dbf3\" class=\"graf graf--p graf-after--p\">You need to plan your story. Think beyond just one video.<\/p>\n<p id=\"7de8\" class=\"graf graf--p graf-after--p\">Think of a series of videos, break a larger story into a series of smaller, shorter videos. This also allows \u201cinter-video\u201d referencing, and gives you the opportunity to tell people to check out previous videos or videos that are still to be published.<\/p>\n<h3 id=\"1f04\" class=\"graf graf--h3 graf-after--p\">20. Create a\u00a0Campaign<\/h3>\n<p id=\"8e12\" class=\"graf graf--p graf-after--h3\">When planning for a marketing video you need to think long term. It\u2019s great to have a once-off video that does a great job, but eventually, it will stop being shared, and your potential reach will get to its maximum.<\/p>\n<p id=\"0863\" class=\"graf graf--p graf-after--p\">You need to plan for an ongoing campaign. Plan for a series of videos that will have a longer lifespan and keep telling a story to your customers and potential customers.<\/p>\n<h3 id=\"3a70\" class=\"graf graf--h3 graf-after--p\">Marketing Video\u00a0Success<\/h3>\n<p id=\"6bf4\" class=\"graf graf--p graf-after--h3\">Your marketing video success is not out of reach. Focus on the 20 tips we\u2019ve given you, try to implement each of them as often as you can and throughout your entire campaign.<\/p>\n<p id=\"5528\" class=\"graf graf--p graf-after--p\">If you\u2019re unsure, search our\u00a0<a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/dubb.com\/blog\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-href=\"https:\/\/dubb.com\/blog\/\">library of resources<\/a>\u00a0for more information on video marketing success!<\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&amp;utm_medium=blog-post&amp;utm_campaign=20-secrets-successful-marketing-video\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,100,104,228,129,151],"tags":[105,70,30,32],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-marketing","category-sales","category-social-media","category-tips","category-video-marketing","tag-marketing","tag-sales","tag-video","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Secrets of a Successful Marketing Video<\/title>\n<meta name=\"description\" content=\"Discover 20 proven secrets behind successful marketing videos, including messaging, structure, and strategy that drive engagement and results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/20-secrets-of-a-successful-marketing-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Secrets of a Successful Marketing Video\" \/>\n<meta property=\"og:description\" content=\"Discover 20 proven secrets behind successful marketing videos, including messaging, structure, and strategy that drive engagement and results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/20-secrets-of-a-successful-marketing-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" 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