{"id":3228,"date":"2019-05-13T13:04:50","date_gmt":"2019-05-13T20:04:50","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=3228"},"modified":"2025-03-07T14:00:26","modified_gmt":"2025-03-07T21:00:26","slug":"video-landing-pages-101-tips-for-maximum-impact","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-landing-pages-101-tips-for-maximum-impact\/","title":{"rendered":"Video Landing Pages 101: Tips for Maximum Impact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Video landing pages can be a terrific asset in your video marketing playbook, yet you may not know exactly how to develop landing pages that offer the maximum impact. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re here to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, we have spent lots of time experimenting with video landing pages and discovering principles that lead to the highest conversion rates. Regardless of the size or age of your business, the strategies below will help you use video landing pages to find new customers and increase your bottom line. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are you waiting for? Let\u2019s get started.<\/span><\/p>\n<div class=\"video-shortcode\"><iframe title=\"Video Landing Pages 101: Tips For Maximum Impact\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/T4V3jdxtYVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">Video Landing Pages 101: Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best places to start is the design of your landing page. While we are going to get to how video landing pages can maximize your conversion rate, the actual design of your landing page is often an underrated part of this process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, you want to keep your landing page <\/span><b><i>as simple as possible<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you want is a landing page that is cluttered with too many buttons and links. By having a clean landing page, you are giving the viewer a much more pleasant experience. The viewer, upon visiting your landing page, will be able to easily identify your video and call to action (\u201cCTA\u201d) in the center of the page. By embracing minimalism and keeping your landing page as simple and as easy to understand as possible, you will increase the odds that the viewer follows your CTA and converts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your audience will thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as the placement of the video itself, you should position it where it can have the highest chance of converting. Often, this is at the top center part of your landing page. It\u2019s the first thing that visitors see. Other times, you can use a \u201csqueeze page\u201d which includes many testimonials and the video at the bottom of the page. But for the most part, if your video is the primary driving force on your landing page, it should be at the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, you have the option of turning on autoplay for your landing page video. Autoplay is tricky in that it doesn\u2019t always work. Typically, it won\u2019t work on mobile devices. On a desktop, it depends on the viewer\u2019s browser settings. Also, keep in mind that when autoplay is on, the user will likely have to click \u201creplay with sound on,\u201d which isn\u2019t always the best practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, with the landing page itself, ensure that it has a cohesive tone. This includes the embedded video, the copy on your landing page, and the graphics on your landing page. While the tone is usually \u201cprofessional\u201d for businesses cases, viewers are increasingly craving a human side to these videos. Don\u2019t be afraid to be creative\u2014even playful\u2014with your landing page and landing page videos.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Landing Pages 101: Video Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From the design of your landing page, let\u2019s focus on one of the most important aspects of your landing page\u2014the actual video that you share. <\/span><\/p>\n<p><b>Build Rapport With Your Audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are several things to note here. First, the most effective videos build rapport with their audience. The best way to build rapport is to tell a story that is <\/span><b><i>directly related to your audience<\/i><\/b><span style=\"font-weight: 400;\">. As just one brief example, you and your organization can tell the story of an individual or entity that has used your product or service. In that story, you can explain how your product or service helped the user overcome a common pain point that they faced. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just one example, but the fact remains that building rapport is an extremely high priority when creating your video content. Having said this, one of the most important parts of building rapport is capturing your audience\u2019s attention. You likely only have a few seconds, so make sure that they count. The more creative, the better.<\/span><\/p>\n<p><b>A Content Roadmap<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about the layout of the video itself. This is a framework that has worked well for us at <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> and likely will work for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, you will want to design your video to first describe your audience\u2019s pain points. This will connect with your viewer and will convince them to keep watching your video. From there, include your first CTA. It\u2019s not a hard sell; rather, it is, again, designed to keep them engaged and tease out some further information for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout your video, the two best tools you can leverage are empathy and authority. Your audience will be more likely to connect with you if you establish that you understand their pain and that you can solve that pain. This will ultimately lead to higher conversion rates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, explain your credentials. While you don\u2019t have to share your entire resume, you should spend this time explaining how you are an expert in your field and how you differ from competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After offering your credentials, spend some time explaining the products and services that you are offering. Your viewers will be extremely interested in how your offering will immediately help them, so don\u2019t waste time getting to the point. Once you do this, add a verbal CTA explaining how viewers can make a purchase. A simple \u201cclick below to buy\u201d button often works well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One important point here: follow up your CTA with some context on what will happen if a viewer <\/span><i><span style=\"font-weight: 400;\">does not<\/span><\/i><span style=\"font-weight: 400;\"> follow through. While you don\u2019t want to use scare tactics, one effective way to do this is to explain how viewers will miss out if they don\u2019t purchase your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, end the video with one last verbal CTA asking the viewer to purchase. This CTA should give them all of the information they need to make a purchase.<\/span><\/p>\n<p><b>Mind Your Length<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You should also spend some time thinking about the <\/span><b><i>length<\/i><\/b><span style=\"font-weight: 400;\"> of your video. The length should coincide with where a viewer is in your funnel. For example, if a viewer is at the top of your funnel and doesn\u2019t necessarily know much about your organization, your video should be short\u2014perhaps as short as six to 15 seconds. If they are in the middle of your funnel and are trying to learn more about your business, it could perhaps be 30 to 120 seconds. And if they\u2019re at the bottom of the funnel, your video could be as long as 5, 10 or even 30 minutes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the length, you should also spend some time in post-production. Trim out pauses and \u201cums\u201d in your video. Doing this will make the length more manageable and will make your video seem more polished.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Landing Pages 101: Getting Found<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you may make the best, most creative video content, it is all for naught if viewers aren\u2019t able to find you. Discovery is the other side of the content creation coin, so you have to think about how viewers will be led to your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best things you can do is focus on search engine optimization (\u201cSEO\u201d). Make sure your metadata is accurate\u2014for instance, your title and meta description. Your headline should be bold and clear. It should easily explain to viewers what value they will receive when watching your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you want to optimize your keyword density. In other words, include your target keyword throughout your blog post. You can\u2019t fake this, however. It has to be organic. By placing valuable content on your page with the organic inclusion of your keyword, viewers will notice and spend time on your page, which will lead to a higher Google search ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also be more easily found by uploading closed captions for your video. By uploading your captions (specifically through an SRT file), Google crawlers will have an easier time indexing your video. One of the easiest ways to automatically create captions is through YouTube. Simply upload a video (you can even keep it as \u201cunlisted\u201d) and YouTube will automatically add captions. The captions are about 90 percent accurate, meaning that you\u2019ll need to go through the transcript and clean it up. However, after making some tweaks, you can download the SRT file and place it on the video on your video landing page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A Great Way to Generate Leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page videos are terrific ways to generate leads. They can be extremely powerful. Having said that, don\u2019t let the production of video interfere with sharing compelling stories with your audience. Don\u2019t be afraid to leverage tools like your mobile phone and webcam to create videos that convert. No matter the tools that you use, commit to producing video content for your business. Your decision will pay off in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also invite you to check out <\/span><a href=\"https:\/\/dubb.com\/register?utm_source=blog&amp;utm_campaign=video-landing-pages&amp;utm_medium=blog&amp;utm_content=3228\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">. Everything that we have discussed in this article can be easily completed using the Dubb platform. Dubb not only allows you to create videos for your landing pages and emails, but it can help you drive conversions, engagement, and referrals.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:#e0e0e0;--awb-bg-color-hover:#e0e0e0;--awb-bg-size:cover;--awb-border-color:#c9c9c9;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:6px 6px 6px 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fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.12;\"><h2 style=\"text-align: left;\"><span style=\"color: #3366ff;\">Want to maximize your sales growth? Get a Free Trial Dubb.<\/span><\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:20px;\"><p style=\"text-align: left;\"><span style=\"color: #808080;\">Join over 100K businesses who have joined Dubb.<\/span><\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/dubb.com\/register?utm_source=blog&amp;utm_campaign=video-landing-pages101&amp;utm_medium=blog&amp;utm_content=3228&amp;utm_term=footer-widget\"><span class=\"fusion-button-text\">GET A FREE TRIAL TO DUBB<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,104,144,151],"tags":[4,70,30,33,32],"class_list":["post-3228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-email-marketing","category-sales","category-thedailydubb","category-video-marketing","tag-dubb","tag-sales","tag-video","tag-video-for-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Landing Pages 101: Tips for Maximum Impact - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Video landing pages can be a terrific way to find new customers. 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