{"id":2218,"date":"2019-03-28T17:07:29","date_gmt":"2019-03-28T17:07:29","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=2218"},"modified":"2024-07-02T23:22:15","modified_gmt":"2024-07-03T06:22:15","slug":"stop-cold-calling-heres-the-solution","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/stop-cold-calling-heres-the-solution\/","title":{"rendered":"Stop cold calling &#8211; here&#8217;s the solution [video]"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=stop-cold-calling-heres-the-solution\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">While one of the mainstays in the business world is cold calling, we at <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> believe that you and your business need to stop cold calling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, this may initially be a relief. No one likes cold calling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you feel the same way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve made cold calls before, you\u2019ve undoubtedly encountered frustrated, annoyed people who have no interest in your product or service. And if you have been the recipient of cold calls, you likely have received them at the worst possible times, leading you to express your annoyance to the person making the call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can tell, the operative word of cold calling is <\/span><i><span style=\"font-weight: 400;\">annoying<\/span><\/i><span style=\"font-weight: 400;\">. However, you may feel some hesitation about eliminating cold calling from your lead generation portfolio. Cold calling is such an old, established practice that it almost feels negligent to totally abandon it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, I believe that however scary this may be, you and your organization should move away from cold calling and move toward content creation. By doing so, you will find better leads, can avoid the annoyance and awkwardness of cold calling, and save time in the process. <\/span><\/p>\n<p><strong>The Problems with Cold Calling<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Recently, Dubb\u2019s content producer Shannon and I were on the Hollywood Walk of Fame, just minutes from Dubb\u2019s world headquarters. It was a beautiful day and we wanted to illustrate why everyone should stop cold calling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we were on the Walk of Fame, Shannon held a large stopper block and dropped it on the ground. While it caused some initial chaos, the block settled and a large weight was lifted off of Shannon\u2019s shoulders. Shannon was happy (as he always is) and we moved on with our day.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This is exactly what you need to be doing with your cold calls. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Cold calling can be a significant weight on us and our organizations. It takes a significant amount of time and effort to get a list of potential leads, trying to get a buyer on the phone, and ultimately making the sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After thinking about cold calling on the Hollywood Walk of Fame, Shannon and I went to one of our favorite restaurants\u2014<\/span><a href=\"https:\/\/boxchoy.com\/\"><span style=\"font-weight: 400;\">Box Choy<\/span><\/a><span style=\"font-weight: 400;\">. There, I actually received a cold call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like many cold calls, I have no idea how this company obtained my number. But when I tried calling the number back, I received an automated message saying \u201cThe number you dialed isn\u2019t a working number.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I, a customer, call back a cold caller because of potential interest in a product, yet I can\u2019t connect with a human, what\u2019s the point? How do they get any business from that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact is that they see a return on investment in cold calling. If you hit a certain button on a website or phone call, you will be added to a list. Your one action qualifies you as a lead for a particular product or service. From there, the organization will continue calling until they, to put it bluntly, get the message. Others, however, will respond and engage with the cold caller, which leads to the return that executives see on their spreadsheets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations rely on cold calling because they have extremely cheap leads. Cold calling is the vehicle allowing organizations to explore those leads with the lowest possible cost. Even though social media ads\u2014like Facebook ads\u2014may be more effective, they can be expensive. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So even though organizations and corporations may see some ROI from cold calling, it can be a mind-numbingly frustrating experience. Even though they may see an initial bump in sales or traffic, companies are incurring brand debt the more that they rely on cold calling. These companies aren\u2019t building brand equity and, in fact, are turning off potential customers from their product or service\u2014no matter how great it is. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, there is an opportunity cost to cold calling. Hiring a team of individuals to randomly cold call individuals on a list costs time and money. That time and money can certainly get expensive, and companies could be spending that capital in other ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There has to be a better way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in fact, there is.<\/span><\/p>\n<p><strong>Replacing Cold Calling with Content<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we firmly believe that you should be replacing cold calling with content marketing. Content marketing allows you to obtain the same benefits of cold calling, all while removing some of the major annoyances within each and every cold call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further explain this thought, I\u2019d like to share one example that may be useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, I\u2019ve gone on Facebook and seen hilarious videos of auto salespeople. In these videos, the salespeople film themselves showing off some new cars in a funny, humorous manner. They\u2019re willing to go ballistic in order to have the videos go viral. These videos show that the salespeople don\u2019t take themselves too seriously. Ultimately, they do attract a following on Facebook because they are funny. They are super entertaining to watch. And this entertaining content becomes their lead generation system, as each video has a link and phone number if viewers are interested in purchasing the vehicle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is almost like the modern version of used car sales ads on television. They often included \u201cout there\u201d personalities who weren\u2019t afraid to show off their true colors. The modern version of this is putting your content on Facebook, where you can introduce your product and what you\u2019re about to an extremely large audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the remedy for boring cold calls is compelling, creative content on social media. Better yet is content that is <\/span><i><span style=\"font-weight: 400;\">evergreen<\/span><\/i><span style=\"font-weight: 400;\">, meaning that it isn\u2019t relevant only for a specific period of time. It is always relevant, so users can continue to discover it even after you hit publish. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, some pieces of evergreen content on our website include our <\/span><a href=\"https:\/\/dubb.com\/blog\/avada_portfolio\/the-ultimate-guide-to-using-video-for-sales\/?portfolioCats=122%2C124%2C125%2C123\"><span style=\"font-weight: 400;\">ultimate guide to using video for sales<\/span><\/a><span style=\"font-weight: 400;\"> or our <\/span><a href=\"https:\/\/dubb.com\/blog\/avada_portfolio\/modern-guide-email-marketing\/?portfolioCats=122%2C124%2C125%2C123\"><span style=\"font-weight: 400;\">modern guide to email marketing<\/span><\/a><span style=\"font-weight: 400;\">. This content is always relevant to our audience and is a great way for us to show off our brand and our knowledge about marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, these videos exist forever. This is a <\/span><i><span style=\"font-weight: 400;\">significant<\/span><\/i><span style=\"font-weight: 400;\"> difference from a cold call, which is ephemeral. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the cold call is complete, you cannot keep referring to that cold call to deliver value. It\u2019s over. The value was delivered or it wasn\u2019t delivered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can, however, deliver continuous value with content\u2014especially evergreen content. Videos will exist forever. Often, it is the case that some of the best converting videos aren\u2019t the ones that you expect, so the more content you put out there, the more likely that your videos will lead to real, paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that choose to leverage cold calling aren\u2019t building up their own brands. During many of those cold calls, the majority of recipients choose to hang up as quickly as possible. This simply isn\u2019t the case with content. If you are able to create quality content that people enjoy, that content will inevitably lead to warm leads. There\u2019s no doubt about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In effect, this is the distinction between a cold call and a sales call. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are not one and the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is relationship building and then there\u2019s lead generation. Personally, I think that the ideal place to be is in relationship building. You get to know a lead on a personal basis\u2014even if the \u201cask\u201d is days or weeks down the road. You understand what that customer\u2019s wants and needs are, and you can ensure that your product solves those needs. By contrast, with a cold call, you know little (if anything) about the recipient\u2019s business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And without having this in-depth knowledge about your target\u2019s wants and needs, how can you satisfy them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is extremely difficult. You have to find people and prospect for potential leads. This is much easier said than done, and it requires significant time and effort from your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, I recommend that you rebrand your cold calls as social media posts. Reallocate the time that you spend on cold calls by spending time on creating compelling, awesome content. By doing this, you can find better leads, interact with happier customers, and increase your bottom line.<\/span><\/p>\n<p><strong>The Cold Calling Resistance<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By starting a cold calling campaign, you may feel like you are being productive. In fact, you may see the \u201cpositive\u201d results on a spreadsheet, as some cold calls convert into actual sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, I implore you to think differently. Instead of placing hundreds of cold calls, you can spend that time creating compelling, entertaining content that will delight your customers. By doing this, you <\/span><i><span style=\"font-weight: 400;\">know<\/span><\/i><span style=\"font-weight: 400;\"> that your work won\u2019t evaporate when a potential customer hangs up the phone. Your content will exist forever on the internet and users\u2014wherever they are\u2014can get to know about you and your company. These nuggets on the internet can lead to future sales, so it is in your best interest to put down the phone and start recording compelling content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, build your brand. Close more deals. And generate consistent, awesome content that surprises and delights your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will undoubtedly be satisfied with the results.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=stop-cold-calling-heres-the-solution\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318,144],"tags":[],"class_list":["post-2218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dubb-onboarding","category-thedailydubb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop cold calling - here&#039;s the solution [video] - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Why should you care about\u00a0a CRM? 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