{"id":2117,"date":"2019-03-22T22:55:28","date_gmt":"2019-03-23T05:55:28","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=2117"},"modified":"2024-07-02T22:59:13","modified_gmt":"2024-07-03T05:59:13","slug":"what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business\/","title":{"rendered":"What Is Conversion Rate Optimization and How Can It Help Improve Your Business?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p>Every business works toward the desired outcome. Some businesses want more sales, others want more website visitors, and many others have multiple goals.<\/p>\n<p>How can all businesses create one method to measure this success? They can use\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2684489?hl=en\">conversion rate optimization<\/a>, or CRO. CRO is a process that aims to increase the likelihood of a specific outcome or goal.<\/p>\n<p>CRO helps you track your customers and your progress, and what you can do to ensure they take the specific action you desire.<\/p>\n<p>To use CRO, you\u2019ll have to understand conversions and the different CRO methods you can use.<\/p>\n<p>What is CRO, you ask? Continue reading to understand how your business can benefit from CRO.<\/p>\n<h2>What Is CRO?<img decoding=\"async\" class=\"wp-image-2131 alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate.jpg\" alt=\"chart showing increase\" width=\"512\" height=\"320\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate-200x125.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate-300x188.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate-400x250.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate-600x375.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/conversion-rate.jpg 767w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h2>\n<p>Before you utilize the benefits of CRO, you must fully understand what it is. We already defined CRO. Now, we\u2019ll take a closer look at conversions and how to optimize your marketing and sales strategy to accomplish your goals.<\/p>\n<h3>Conversions<\/h3>\n<p>A conversion is a term that signifies an action and how that correlates with your goals.<\/p>\n<p>For example, let\u2019s say you\u2019re optimizing a landing page.<\/p>\n<p>Conversions are how many website visitors click on your landing page. You can compare this to how many visitors are visiting your landing page as opposed to other pages.<\/p>\n<p>You can also use conversions to test out specific landing page marketing methods and viewing which strategy works the best.<\/p>\n<p>Every business has different goals. But each fits one of two types of conversions: macro- and micro-conversions.<\/p>\n<p>Macro-conversions signify an end result from the customer journey. This includes purchasing a product, subscribing to your website and\/or social media, contacting your company, buying into a service, etc.<\/p>\n<p>Micro-conversions are smaller goals that still prove you\u2019re generating leads. Examples include subscribing to an email list, creating a checkout account, and clicking around on your shop and different products.<\/p>\n<p>To ensure the success of your conversions, you\u2019ll need to use a conversion rate method.<\/p>\n<h3>Conversion Rate<\/h3>\n<p>A conversion rate is a way to measure the effectiveness of a goal. It\u2019s usually calculated using an equation, though there are different methods to calculate this rate.<\/p>\n<p>In short, you compare your customers\u2019 actions by your goal. Conversion rate can also be applied to a customer\u2019s action versus your customer reaching your goal \u2014 for example, how many times they visit your website before buying a product.<\/p>\n<p>There are different ways to utilize conversion rates for other areas of marketing such as SEO and sales.<\/p>\n<h2>The Benefits of CRO<img decoding=\"async\" class=\"wp-image-2133 alignleft\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480.jpg\" alt=\"money puzzle\" width=\"512\" height=\"270\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-200x106.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-300x158.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-400x211.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-600x317.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-768x406.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480-800x422.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/puzzle-2500328__480.jpg 909w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h2>\n<p>Tracking your conversions can bring a myriad of benefits to your company. This includes:<\/p>\n<ul>\n<li>Improved ROI<\/li>\n<li>Better customer insights<\/li>\n<li>Improved UX<\/li>\n<li>Scaling your resources and your customers<\/li>\n<li>Better use of the sales funnel<\/li>\n<\/ul>\n<p>CRO helps you better understand your customers and what you need to do to improve their experience and achieve your goals. You\u2019ll accomplish your goals as well as receiving a myriad of smaller benefits.<\/p>\n<h2>Different CRO Methods<\/h2>\n<p>Now that you know about CRO and the benefits, it\u2019s time to start implementing a CRO strategy. Here are different ways to\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/priceonomics\/2017\/08\/10\/analyzing-conversion-rate-data\/\">analyze conversion rates<\/a>.<\/p>\n<h3>The Equation Method\u00a0<img decoding=\"async\" class=\"wp-image-2134 alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation.jpg\" alt=\"Equation \" width=\"512\" height=\"352\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation-200x137.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation-300x206.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation-400x275.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation-600x412.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/equation.jpg 699w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h3>\n<p>This is one of the most common methods. You take the rate of the customer actions and compare them to your goal.<\/p>\n<p>Let\u2019s say your goal is a common one \u2014 more sales. And let\u2019s say you\u2019re tracking a customer and how many sessions and website visits it takes to achieve a sale.<\/p>\n<p>For one customer, it took them three different website visits to buy a product. Divide the sale (1) by the number of times they visit your website (3). You get 0.33, which means your conversion rate is 33%.<\/p>\n<p>To increase the conversion rate, you\u2019ll have to find a way to better generate leads. You could also make changes to your website or marketing strategy to entice leads to make a sale sooner.<\/p>\n<h3>The People Method<img decoding=\"async\" class=\"wp-image-2137 alignleft\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Survey.png\" alt=\"Survey\" width=\"512\" height=\"318\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Survey-200x124.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Survey-300x186.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Survey-400x248.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Survey.png 588w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h3>\n<p>Is Math not your thing? If you\u2019re a better communicator, then try what is called \u201cthe people method.\u201d In short, you\u2019re tracking your conversions by reaching out to your customers.<\/p>\n<p>This helps you identify potential problems and helps you focus on where you need improvement.<\/p>\n<p>Customer surveys are a prime example. You can also test methods to ensure your business is customer-friendly. An example is testing the UX quality of your website.<\/p>\n<h3>The Analytics Method<\/h3>\n<p>If you still prefer working with numbers, try the analytic method. This helps you track conversions by looking at raw data. This method provides answers about your customers and their actions.<\/p>\n<p>The analytics method has the power to identify who your customers are. You can view their analytics by knowing where they live, what language they speak, their gender, nationality, etc.<\/p>\n<p>In addition, quantitative analysis can show different behaviors. You can see how users engage with your website, where they enter, what devices they use, how they found your website, and if they abandon the sales funnel.<\/p>\n<h3>A\/B Testing<img decoding=\"async\" class=\"wp-image-2138 alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing.jpg\" alt=\"test\" width=\"512\" height=\"388\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-200x152.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-300x227.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-400x303.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing-600x455.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/testing.jpg 633w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h3>\n<p>Implementing a CRO A\/B testing strategy is beneficial if you plan on making changes or are trying out a new strategy.<\/p>\n<p>For example, let\u2019s say you\u2019re promoting a specific product and are using landing page optimization to draw customers to the product.<\/p>\n<p>You try two different methods: a Google or\u00a0<a href=\"https:\/\/dubb.com\/blog\/make-better-facebook-ads-budgets-bids-and-tips\/\">social media advertisement<\/a>\u00a0and landing page SEO. You\u2019re trying to see if SEO improves your conversion rates better or if ads show more results.<\/p>\n<p>You conduct A\/B testing and test the conversion rates of the two methods in order to know which marketing strategy is worth your focus and investment.<\/p>\n<h2>CRO Mistakes<img decoding=\"async\" class=\"wp-image-2139 alignleft\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes.jpg\" alt=\"wrong way sign\" width=\"512\" height=\"361\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes-200x141.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes-300x211.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes-400x282.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes-600x423.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/mistakes.jpg 681w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/h2>\n<p>When implanting a CRO strategy, many marketers get into common mistakes. This includes:<\/p>\n<ul>\n<li>Following your competition<\/li>\n<li>Guessing or using your gut instinct<\/li>\n<li>Only trusting one person\u2019s opinion<\/li>\n<\/ul>\n<p>In short, CRO is data-based. No matter the method you use, all successful CRO strategies need to use data to test customer behaviors and your goals. You should also make any changes based on your data.<\/p>\n<p>Invest in a Video-Driven CRO Strategy<img decoding=\"async\" class=\"wp-image-2140 alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way.jpg\" alt=\"checkmarks \" width=\"512\" height=\"351\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way-200x137.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way-300x206.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way-400x274.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way-600x411.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/right-way.jpg 700w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>What is CRO? Conversion rate optimization identifies your goals versus your customers\u2019 actions. You can view these rates to know where you\u2019re successful and where you can improve.<\/p>\n<p>Did you know video marketing is at its peak? You can implement a video marketing strategy to improve conversion rates. Dubb offers a video communication platform to drive sales with video.<\/p>\n<p><a href=\"https:\/\/dubb.com\/features\">Click here<\/a>\u00a0for more information.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":2121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,100,104,129,151],"tags":[],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-sales","category-tips","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Conversion Rate Optimization and How Can It Help Improve Your Business? - Dubb Blog<\/title>\n<meta name=\"description\" content=\"If you want your website visitors to convert to customers, you need CRO. But what is CRO? Here&#039;s how conversion rate optimization can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Conversion Rate Optimization and How Can It Help Improve Your Business? - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"If you want your website visitors to convert to customers, you need CRO. But what is CRO? 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