{"id":1977,"date":"2019-03-20T17:34:19","date_gmt":"2019-03-20T17:34:19","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1977"},"modified":"2024-07-04T05:45:34","modified_gmt":"2024-07-04T12:45:34","slug":"generating-inbound-leads-cutting-through-the-jargon","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/generating-inbound-leads-cutting-through-the-jargon\/","title":{"rendered":"Generating Inbound Leads (Cutting through the Jargon)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=generating-inbound-leads-cutting-through-the-jargon\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p class=\"p1\"><span class=\"s1\">Generating inbound leads is a task that should be on the mind of any marketer or entrepreneur, yet it may be more difficult than we anticipate.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Part of this is due to the fact that many marketing terms are confusing. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sometimes, marketers just can\u2019t talk like humans. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">They resort to industry jargon that can take on a meaning of its own. If you approached a normal human on the street and used some industry jargon in explaining your current marketing strategy, that human probably wouldn\u2019t know what you are talking about.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Therefore, I think it\u2019s crucial to cut through the jargon and truly explain what we are trying to accomplish by generating inbound leads. By getting to the root of the strategy and what we are trying to accomplish, you and your team can design a stellar inbound lead strategy that can grow your business.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">The Basics of Generating Inbound Leads<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Inbound lead generation, for those of you who don\u2019t know, is where you and your organization <a href=\"https:\/\/www.blendb2b.com\/blog\/inbound-vs-outbound-lead-generation-differences-and-similarities\"><span class=\"s3\">lay out a trail of information and incentives<\/span><\/a> (like content) that prospects can follow toward your company. It is essentially trying to find people to ultimately bring them into our business, no matter what it is. This is in contrast to <a href=\"https:\/\/www.blendb2b.com\/blog\/inbound-vs-outbound-lead-generation-differences-and-similarities\"><span class=\"s3\">outbound lead generation<\/span><\/a>, which requires you and your organization to actively reach out or send messages to your prospects. With outbound marketing, your team decides on the <a href=\"https:\/\/www.blendb2b.com\/blog\/inbound-vs-outbound-lead-generation-differences-and-similarities\"><span class=\"s3\">type and timing<\/span><\/a> of each customer interaction. Inbound marketing, however, <a href=\"https:\/\/www.blendb2b.com\/blog\/inbound-vs-outbound-lead-generation-differences-and-similarities\"><span class=\"s3\">empowers your prospect<\/span><\/a>, who decides when and how they are going to interact with your business. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Inbound lead generation is truly a paradigm shift. The value of inbound lead generation is that it is designed to bring people into your business and to give them value. You and your business release something out into the world (like content on your blog or even social media posts) and potential customers interact with it. <\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/11\/05\/inbound-marketing-examples\">Some simple examples<\/a><\/span><span class=\"s1\"> of inbound lead generation include a company blog, an infographic that you publish on social media, search engine optimization, a podcast, and, yes, videos\u2014whether on your website or on a platform like YouTube. As you can surmise, much of inbound marketing allows you producing some type of content and then releasing it out into the world for your potential customers to discover. While there are some general principles in mind when you are trying to generate inbound leads (as we will discuss below), you ultimately will have to be generating content in order for your inbound lead generation strategy to truly work.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So even though it may take some time to develop, inbound lead generation can be extremely exciting\u2014especially if some of your content goes viral. One awesome example of this is <a href=\"http:\/\/www.dollarshaveclub.com\"><span class=\"s3\">Dollar Shave Club<\/span><\/a>. In 2012, Michael Dubin, the founder of Dollar Shave Club, <a href=\"https:\/\/www.inc.com\/magazine\/201507\/diana-ransom\/how-youtube-crashed-our-website.html\"><span class=\"s3\">produced a hilarious video<\/span><\/a> outlining the benefits of becoming a member of the Dollar Shave Club, which was a fledgling, unknown startup at the time.<span class=\"Apple-converted-space\">\u00a0 <\/span>The video cost <a href=\"https:\/\/www.inc.com\/magazine\/201507\/diana-ransom\/how-youtube-crashed-our-website.html\"><span class=\"s3\">$4,500<\/span><\/a> and took only a single day to shoot. But within 72 hours, Dubin\u2019s video went viral, with over <a href=\"https:\/\/www.inc.com\/magazine\/201507\/diana-ransom\/how-youtube-crashed-our-website.html\"><span class=\"s3\">three million people<\/span><\/a> viewing the video and tens of thousands signing up for Dollar Shave Club\u2019s service.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is just one example showing the power of inbound lead generation. If you create awesome, compelling content and share it with the world, warm leads will find your company. They will discover your organization\u2019s value proposition and, in all likelihood, will become new customers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That is the promise and opportunity of inbound lead generation. It can introduce your business to people that you wouldn\u2019t necessarily expect. It can provide new insights into your marketing strategy, which you can later iterate upon for your future campaigns. It can force you and your team to exercise your creative muscles when developing content. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Overall, inbound lead generation is something that you simply cannot ignore.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Strategies on Inbound Lead Generation<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Considering the importance of inbound lead generation itself, what can you do to maximize the odds of your inbound lead generation strategy succeeding? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At <a href=\"http:\/\/www.dubb.com\"><span class=\"s3\">Dubb<\/span><\/a>, we spend a lot of time thinking about inbound lead generation. One of our goals is to help our clients best leverage inbound lead generation to grow their businesses. Because of this, I have collected some key tips and tricks that any business can use to leverage their inbound lead generation campaigns. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Yes, each and every business is slightly different. Nevertheless, I believe that the tips and strategies below can help you create some stellar inbound lead generation strategies\u2014no matter the age, size, or sector of your business. <\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Know and Target Your Audience<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">This is a critical component of any marketing strategy, and it is equally as important for inbound lead generation. Without knowing who your customers are and taking deliberate steps to target them, your inbound lead generation campaign will likely fall flat. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Just creating content for the sake of creating content isn\u2019t going to work. Your inbound lead generation strategy needs to be more thought out than that. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Therefore, you are going to want to know and target an audience for your campaign. It can be a particular subset of people that you <i>know<\/i> purchase your products or it can be even more granular than that. Whatever it is, it helps to be deliberate here. Place some thought into who you are targeting and why you are targeting them. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That said, there is one key caveat here. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One of the beauties of inbound lead generation is that a customer outside of your target audience could find your content and react to it. In fact, your inbound marketing campaign may speak to an individual or group of people that you <i>least expect<\/i>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So considering this, what do you do?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I think the best thing you can do is go forward and target your original audience segment. But when doing this, pay attention to who is actually consuming your content. See where they are coming from. And track it so that you can implement these insights in future campaigns (more on this below).<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Design a Comprehensive Workflow<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">This is a critical step to generate a consistent influx of inbound leads. At Dubb, we tend to think of generating inbound leads through the following framework:<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><i>Create <\/i><\/span><span class=\"s4\">\u2192<\/span><span class=\"s1\"><i> Learn <\/i><\/span><span class=\"s4\">\u2192<\/span><span class=\"s1\"><i> Iterate<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is the attitude that we adopt when working to generate inbound leads. We spend a significant amount of time creating content that we believe will resonate with our audience. From there, we release it out into the world, spending a good amount of time who (and how) individuals are interacting from our content. From there, we learn from our successes and failures and incorporate that feedback into our next inbound lead generation campaign.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I\u2019m not saying you have to necessarily follow our workflow. But nonetheless, you should develop a list of procedures and steps that you and your team follow when generating inbound leads. By doing this, you increase the odds that your inbound lead generation campaign will be successful.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Diversify Your Content<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">This tip dovetails with the first two. Because you don\u2019t necessarily know who your inbound leads will be, it is in your interest to create content for different platforms.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As you know, we at Dubb are <a href=\"https:\/\/dubb.com\/blog\/avada_portfolio\/the-video-marketing-guide-for-modern-business\/?portfolioCats=122%252C124%252C125%252C123\"><span class=\"s3\">obsessed with video<\/span><\/a>. And yes, video should be a critical part of your inbound lead generation strategy. But don\u2019t hesitate to expand outward and try new things, whether that is creating an ongoing company blog or even a company podcast. Make sure to create content that is also SEO-optimized so that your content is easier to find on Google. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ultimately, inbound lead generation is about experimentation and iteration. Don\u2019t be afraid to try some of the newer platforms out there\u2014even if they don\u2019t feel like they fit into your \u201cbrand\u201d or \u201cimage\u201d in the marketplace. Sprinkle your content all over the internet and see what happens. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In all likelihood, you will expect some things and will be surprised by other things. That\u2019s the beauty of inbound lead generation. As long as you accept the uncertainty and learn from your successes (and mistakes), you will find your inbound lead generation campaigns to be extremely fruitful.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">A New Influx of Leads<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Cutting through the jargon, generating inbound leads simply means that you are relying on awesome, compelling content to attract new customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The truly exciting part of inbound lead generation is that you can discover a new group of customers. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It taps into the beauty of the internet. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Anyone can release content out into the world. That content can affect thousands (or even millions) of people. And because there isn\u2019t a distinct formula to make content \u201cgo viral,\u201d all we can do is try. By putting your content out there and leveraging inbound lead generation, you are tapping into the power of serendipity. While you don\u2019t know exactly what will happen, you do know that you will gain some unique insights about your content and your business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Therefore, I encourage you to get started today. In all likelihood, you will find inbound lead generation to be an exciting and insightful process to market your organization.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=generating-inbound-leads-cutting-through-the-jargon\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":3336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[119,298,156,32],"class_list":["post-1977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-inbound-leads","tag-leads","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generating Inbound Leads (Cutting through the Jargon) - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Generating inbound leads is a task that should be on the mind of any marketer. 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