{"id":1933,"date":"2019-03-13T22:41:52","date_gmt":"2019-03-13T22:41:52","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1933"},"modified":"2024-07-02T09:24:49","modified_gmt":"2024-07-02T16:24:49","slug":"should-you-be-using-emoji-in-your-marketing-campaign","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/should-you-be-using-emoji-in-your-marketing-campaign\/","title":{"rendered":"Should You Be Using Emoji in Your Marketing Campaign?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=should-you-be-using-emoji-in-your-marketing-campaign\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Should I be using emoji?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question may cross your mind as you try to market on spaces like Instagram, Snapchat, or Facebook. Even emails now offer built-in emoji system. They\u2019re ubiquitous and fun \u2013 but are they professional enough to use in a marketing campaign? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over six billion emoji are sent out every day. Professor of Information Science at Indiana University Susan Herring called emoji a \u201cnew phase of language development\u201d. Harnessing this new language can increase click-through rates, better market to modern generations, and make your campaign stand out from the crowd \u2013 you know, all those things that every good marketer wants. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-emojis\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">: Emoji in a Tweet can increase engagement by 25%; and in Facebook posts by 57%. If they increase engagement, why not use them in your marketing campaign?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1934 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720.png\" alt=\"\" width=\"960\" height=\"648\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-200x135.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-300x203.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-400x270.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-600x405.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-768x518.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720-800x540.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-2762568_960_720.png 960w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><b>What are \u201cemoji\u201d? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Just to make sure we\u2019re all on the same page: emoji are small digital icons that express emotion or ideas using pictures. The word is a portmanteau of two Japanese words: \u201c<em>e<\/em>\u201d meaning \u201cpicture\u201d and \u201c<em>moji<\/em>\u201d meaning \u201ccharacter\u201d. They can be facial expressions, objects, symbols \u2013 just about anything that can be shrunk down to tiny picture size. They\u2019re a way to convey emotion and body language in a world where text can be misinterpreted. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in case you\u2019re wondering, \u201cwhat\u2019s the difference between an emoji and an emoticon?\u201d \u2013 an emoticon are \u201cpunctuation marks, letters, and numbers used to create [picture] icons that generally display an emotion or sentiment\u201d, according to <\/span><a href=\"https:\/\/www.britannica.com\/story\/whats-the-difference-between-emoji-and-emoticons\"><span style=\"font-weight: 400;\">Britannica<\/span><\/a><span style=\"font-weight: 400;\"> (that\u2019s how serious emoji are nowadays: they have definitions in the Encyclopedia Britannica!). Emoticon is a combination of \u201cemotional\u201d and \u201cicon\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So emoticon = :) Emoji =\ud83d\ude0a <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want definitions of all emoji, you can visit this <\/span><a href=\"https:\/\/emojipedia.org\/\"><span style=\"font-weight: 400;\">online emoji dictionary<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that those definitions are established, back to the discussion at hand: why you should use emoji (not emoticon, which are outdated) in your marketing campaign.<\/span><\/p>\n<p><b>Modern Body Language<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emoji better enable messages to express tone and social cues, better than text. Expressing these cues allows us to process information faster and more efficiently. So emoji are allowing us to process faster and remember more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That has a lot to do with body language. No, you read that right: body language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In face-to-face interactions, <\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/language-in-the-mind\/201804\/breaking-the-emoji-code\"><span style=\"font-weight: 400;\">up to 70%<\/span><\/a><span style=\"font-weight: 400;\"> of our understanding of others is from nonverbal cues: hand gestures, eye contact, face tics, types of smiles, eyebrow placement, general expressions, to name a few. How we read a person or a situation depends on their body language first, their words second.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: if someone says, \u201cI\u2019m happy\u201d, but they\u2019re frowning, their eyebrows are lowered, their hands are in fists \u2013 most people would take the cue and say, \u201cHmm, are you sure about that?\u201d But if someone says, \u201cI\u2019m happy\u201d, with wide eyes, a big smile, and hands clasped over their heart \u2013 well, that would be harder to deny. Body language can bely or enforce an emotion, and biologically it\u2019s what we trust more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1935 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture.jpg\" alt=\"\" width=\"667\" height=\"223\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture-200x67.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture-300x100.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture-400x134.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture-600x201.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Capture.jpg 667w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So if words can be misinterpreted or even hard to believe, we\u2019re more likely to need body language to tell us the real deal. And in text form, it\u2019s even harder to understand tone, emotion, or correct interpretation. Writing, \u201cI\u2019m happy\u201d in a text, without body language to tell us the truth, can lead to hours of overanalyzing. In a world where we\u2019re generally communicating more through text and pictures than through face-to-face conversations (no judgement intended), we\u2019re lacking the body language that helps us understand 70% of meaning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where emoji come in. They\u2019re the modern body language: they provide the nonverbal cues, facial expressions, and hand gestures that provide meaning and emotion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a marketing campaign, you don\u2019t want your words misinterpreted, particularly if you\u2019re using email campaigns. Emoji are an easy way to cue the correct interpretations so that you\u2019re campaign intentions are clear. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Body language does more than convey facial cues: it helps us remember. <\/span><\/p>\n<p><b>A Picture Is Worth 1,000 Words<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-1936 alignleft\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-66x66.jpg 66w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-150x150.jpg 150w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-200x200.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-300x300.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-400x400.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-600x600.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3-768x768.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/photo-1524117074681-31bd4de22ad3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><a href=\"http:\/\/citation.allacademic.com\/meta\/p_mla_apa_research_citation\/0\/9\/3\/2\/8\/pages93286\/p93286-1.php\">A recent study<\/a><\/span><span style=\"font-weight: 400;\"> found that the use of emoji can increase memory. In other words, people who read messages with emoji in them remembered those messages much better than the messages without emoji. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being more memorable is mainly thanks to the \u201c<\/span><a href=\"https:\/\/www.mitpressjournals.org\/doi\/10.1162\/jocn.2010.21464\"><span style=\"font-weight: 400;\">picture superiority effect<\/span><\/a><span style=\"font-weight: 400;\">\u201d: the phenomenon that makes pictures and images easier to remember than words. \ud83e\udd13 This is because our brains dually encode images and encode words once \u2013 in layman\u2019s terms: when we see an image, our brain stores it as \u201cpicture\u201d AND as \u201cword\u201d. When we see a word, our brain stores it only as \u201cword\u201d. So we\u2019re doubly likely to remember that image because we have more than one way of remembering it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, when we read a text, we\u2019re likely to remember about 10% of it three days later. But when we read the text with correlating images (think a picture book or a text message with emoji), we\u2019re likely to remember <\/span><a href=\"https:\/\/www.mysimpleshow.com\/picture-superiority-effect\/\"><span style=\"font-weight: 400;\">65%<\/span><\/a><span style=\"font-weight: 400;\"> of the message three days later!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a no brainer that as a marketer, you want your work to be memorable. While there are many ways to do this, add the emoji tool to your arsenal as an easy and lighthearted way to increase memorability.<\/span><\/p>\n<p><b>Emotional Marketing <\/b><\/p>\n<p><span style=\"font-weight: 400;\">As outlined above, emoji convey body language and emotion. As a marketer, you want to convey as much emotion as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re probably familiar with the adage, \u201cpeople buy with emotion and justify with logic\u201d. It\u2019s an adage for a reason: it\u2019s played out so many times in life that it\u2019s hard to argue against. And the ads that make people buy and sell are the ones that appeal to emotion first, and then back up the purchase with logic.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/the-psychology-behind-making-sales\/\"><span style=\"font-weight: 400;\">\u201cPathos\u201d is an emotional connection<\/span><\/a><span style=\"font-weight: 400;\"> between you and your audience. Pathos is increased through personal anecdotes, vulnerability, and emotional themes. When you can connect with the consumer, your brand identity becomes \u201creal\u201d to them, making them more likely to feel comfortable with you, and therefore more likely to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emotional marketing is also about conveying how a consumer will feel once they\u2019ve bought your product. Will they feel like they\u2019re in an exclusive club? Will they feel cool and trendy? Will they feel proud? The emotional themes of your company will convey both what you make them feel and how they feel after they commit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are ways to encourage consumers to specific emotions, in the end, it\u2019s intuition: they have a \u201cgut instinct\u201d about whether they can trust you. So use all the tools at hand to try to ensure their gut will tell them you\u2019re the one for them. And emoji are an extra (and free!) tool for making that happen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the emotion you want associated with your brand: Sporty? Proud? Happy? Exciting? That\u2019s the emotional theme. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now think about which emoji might correlate with that emotion:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excited = \ud83d\ude06\ud83d\ude4c\ud83d\udd25<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy = \ud83d\ude03<\/span><span style=\"font-weight: 400;\">\ud83d\ude0d\ud83e\udd17<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proud = \ud83c\udf96\ufe0f\u270a\ud83d\udc4d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sporty = \u26bd\ud83c\udfc6<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those emotions are conveyed no matter what you write. And as stated earlier, they\u2019ll be harder to misinterpret than your words. <\/span><\/p>\n<p><b>Dubb Easily Lets You Use Emoji <\/b><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/emojis-are-now-on-dubb-videos\/\"><span style=\"font-weight: 400;\">Dubb now lets you use emoji<\/span><\/a><span style=\"font-weight: 400;\"> as part of your animated previews and your video communications. Best of all, they let your audience react to your videos with emoji \u2013 and then utilize data tracking to log emoji use in activity reporting. These features can be turned on and off in the video feature page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1326 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/emoji-clip-1.gif\" alt=\"\" width=\"512\" height=\"321\" \/><\/p>\n<p><b>To Sum It Up: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use emoji when you can! Emoji make it more likely that you\u2019ll be remembered, and that you\u2019ll create an emotional connection. And not to be underestimated \u2013 they\u2019re fun! They\u2019re lighthearted, easy to use, and free (did we mention they\u2019re free?). Using emoji sets up a specific image no matter your brand. Creative emoji use can leave a strong impression and communicate your emotional theme and brand personality in your marketing campaign. And who doesn\u2019t want to be associated with <\/span><span style=\"font-weight: 400;\">\ud83d\ude0d<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1937 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-marketing-8.png\" alt=\"\" width=\"510\" height=\"221\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-marketing-8-200x87.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-marketing-8-300x130.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-marketing-8-400x173.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/emoji-marketing-8.png 510w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=should-you-be-using-emoji-in-your-marketing-campaign\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":1290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,100,104,129,151],"tags":[82,60,25,61,57,4,115,119,168,169,170,172,171,105,173,70,98,30,33,20,81,63],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-email-marketing","category-marketing","category-sales","category-tips","category-video-marketing","tag-alternative-to-vidyard","tag-bomb-bomb-alternative","tag-bombbomb","tag-bombbomb-alternative","tag-bombbomb-competitor","tag-dubb","tag-email-campaign","tag-email-marketing","tag-emoji","tag-emoticon","tag-emotion","tag-emotional-advertising","tag-emotional-marketing","tag-marketing","tag-marketing-campaign","tag-sales","tag-seo","tag-video","tag-video-for-sales","tag-vidyard","tag-vidyard-alternative","tag-vidyard-competitor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should You Be Using Emoji in Your Marketing Campaign? - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Emoji are everywhere. 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