Do you use jargon in your business? We’re all guilty of it. Using words like platform, engagement, movement, disruptive, dynamic, bleeding-edge, and leveraging doesn’t help consumers understand–or connect–to your business.<\/p>\n
Simplicity, value, and proof are the key to communicating, delighting and inspiring people.<\/p>\n
Imagine if Uber described themselves as a “worldwide crowdsourced transportation platform”. Boring. Unemotional.<\/p>\n
Uber’s hero message is: “Move the way you want”<\/p>\n
Simple. To the point. Concise. Now that they have built a brand based on emotion and value, the “sky” is their limit…<\/p>\n
Next up…<\/p>\n
Eat the way you want.<\/p>\n
Fly the way you want.<\/p>\n
Live the way you want.<\/p>\n
Watch this video to see what it looked like when we went to the Walk of Fame on Hollywood Blvd. and dropped some of our jargon.<\/p>\n