{"id":1893,"date":"2019-03-05T18:03:43","date_gmt":"2019-03-05T18:03:43","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1893"},"modified":"2024-07-03T22:10:42","modified_gmt":"2024-07-04T05:10:42","slug":"video-email-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-email-what-you-need-to-know\/","title":{"rendered":"Video Email: What You Need to Know"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-email-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">A video email can be a fantastic way to connect with your audience, educate prospects, and generate more sales. No matter your business goals, you can use video emails to accelerate toward those goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, there are some business owners, sales leaders, and others that may not know how to create or send video emails. There\u2019s really nothing wrong with this. In our day-to-day lives, it becomes really tough to learn new business strategies\u2014even if they can help us grow our businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I want to spend this article discussing everything you need to know about video email. This includes things like why video emails are so valuable, how you can create and use them in your daily work, and some first principles you can follow to create great video emails. At the end of this post, you will be in a great position to create video emails of your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8955\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Emails.gif\" alt=\"Video Emails\" width=\"480\" height=\"270\" \/><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><a href=\"#what-are-video-emails\"><span style=\"font-weight: 400;\">What Are Video Emails?<\/span><\/a><\/p>\n<p><a href=\"#why-video-emails-are-so-effective\"><span style=\"font-weight: 400;\">Why Video Emails Are So Effective<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-emails-combine-the-best-of-video-and-email\">Video Emails Combine the Best of Video and Email<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-emails-boost-curiosity\">Video Emails Boost Curiosity<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-emails-let-you-send-emails-without-attaching-them\">Video Emails Let You Send Emails Without Attaching Them<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-emails-build-trust\">Video Emails Build Trust<\/a><\/span><\/p>\n<p><a href=\"#the-advantage-of-video-emails-over-zoom-meetings\"><span style=\"font-weight: 400;\">The Advantage of Video Emails Over Zoom Meetings<\/span><\/a><\/p>\n<p><a href=\"#why-you-want-to-make-your-video-emails-actionable\"><span style=\"font-weight: 400;\">Why You Want to Make Your Video Emails <\/span><span style=\"font-weight: 400;\">Actionable<\/span><\/a><\/p>\n<p><a href=\"#what-you-need-to-get-started\"><span style=\"font-weight: 400;\">What You Need to Get Started<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#mandatory-items\">Mandatory Items<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#a-computer-tablet-or-mobile-device\">A Computer, Tablet, or Mobile Device<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#software-to-create-video-emails\">Software to Create Video Emails<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#optional-items\">Optional Items<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#an-external-microphone\">An External Microphone<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#a-separate-camera\">A Separate Camera<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#lighting\">Lighting<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 <a href=\"#tripods-and-stabilizers\">Tripods and Stabilizers<\/a><\/span><\/p>\n<p><a href=\"#integrating-video-into-your-business-emails-some-first-principles\"><span style=\"font-weight: 400;\">Integrating Video Into Your Business Emails: Some First Principles<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#determine-the-goal-of-your-video-email\">Determine the Goal of Your Video Email<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#focus-on-your-audience\">Focus On Your Audience<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#dont-hesitate-to-outline\">Don\u2019t Hesitate to Outline<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#include-video-in-your-subject-line\">Include \u201cVideo\u201d In Your Subject Line<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#customize-your-video-emails\">Customize Your Video Emails<\/a><\/span><\/p>\n<p><a href=\"#how-to-send-video-emails-with-dubb\"><span style=\"font-weight: 400;\">How to Send Video Emails with Dubb<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#getting-started-with-dubb\">Getting Started with Dubb<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#how-to-send-video-emails-with-gmail\">How to Send Video Emails with Gmail<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#how-to-send-video-emails-using-outlook\">How to Send Video Emails Using Outlook<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#how-to-send-video-emails-using-another-email-application\">How to Send Video Emails Using Another Email Application<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#using-dubb-action-pages\">Using Dubb Action Pages<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#using-dubb-analytics\">Using Dubb Analytics<\/a><\/span><\/p>\n<p><a href=\"#get-started-today\"><span style=\"font-weight: 400;\">Get Started Today<\/span><\/a><\/p>\n<h2 id=\"what-are-video-emails\"><span style=\"font-weight: 400;\">What Are Video Emails?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To kick this guide off, I think it is important to settle on what a video email actually is. After all, if we aren\u2019t clear on what a video email is, it will be that much harder to discuss why it is important and how you can incorporate them into your sales and marketing work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, a video email is an electronic message that has a video in it. The title is pretty self-explanatory. With a video email, you send your video to a certain subset of people. This can be everything from one important prospect to your entire email list. The ultimate goal is for your recipients to see your email land in your inbox, watch the video that is in the email message, and then take some sort of action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its core, the main difference between video emails versus traditional emails is that video emails rely much less on text. Yes, there may be some text that introduces the video in that email. That being said, the crux of the video email itself is the actual video. By sending a video email, you want your recipient to click on the video and view your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there is a key element of video emails that we must note off the bat. <\/span><b><i>That is the fact that you cannot play videos inside the email message itself<\/i><\/b><span style=\"font-weight: 400;\">. In other words, there isn\u2019t a seamless way to embed and play a video in the actual email. What you will need to do instead is insert a link to a video that is hosted on another website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news is that there are plenty of awesome ways to compel your audience to click on that link and consume your video content. For instance, if you are sending a video email with <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, you automatically get an animated GIF inserted into the body of your email. That animated thumbnail GIF makes it extremely clear that you have sent the recipient a video and, consequently, that they should click on the GIF.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a much better way of sharing a video than sending a hyperlink. If you really think about it, a hyperlink can be scary or intimidating. You don\u2019t necessarily know what you are clicking on. It can be the exact video that is promised in the body of the email. That said, it can be something entirely different. You simply don\u2019t know unless you click on the link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, by including an animated thumbnail GIF, you build more trust with your recipients. You make it extremely clear that they are clicking on a video. Moreover, using Dubb, you can even do things like add personalization text at the top of your animated thumbnail GIFs. This makes it even more likely that they will click on the GIF and actually watch your video. In fact, you can increase your click-through rates by up to a stunning 70%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, a video email is a unique and extremely effective way of communicating with your audience. It makes the email experience that much more exciting and engaging. Ultimately, by investing in video emails, you can build great relationships with your audience and generate more sales.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9172\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-for-Software-Sales.gif\" alt=\"Video for Software Sales\" width=\"480\" height=\"270\" \/><\/p>\n<h2 id=\"why-video-emails-are-so-effective\"><span style=\"font-weight: 400;\">Why Video Emails Are So Effective<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So with this definition of video emails in mind, let\u2019s move on and discuss why they are so effective. There are plenty of reasons, but I believe that some of the most important reasons are below.<\/span><\/p>\n<h3 id=\"video-emails-combine-the-best-of-video-and-email\"><span style=\"font-weight: 400;\">Video Emails Combine the Best of Video and Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For starters, a video email is unique in that it combines some of the best parts of both video and email. To put it another way, video emails let you deliver an even more effective pitch than if you were pitching solely over video or solely over email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with why videos are so powerful. I think it comes down to the fact that the human brain is naturally attracted to images. According to studies, the human brain processes images a stunning <\/span><a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better#:~:text=Visualization%20works%20from%20a%20human,to%20the%20brain%20is%20visual.&amp;text=Human%20beings%20are%20visual%20creatures.\"><span style=\"font-weight: 400;\">60,000 times faster than text<\/span><\/a><span style=\"font-weight: 400;\">. Moreover, <\/span><a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better#:~:text=Visualization%20works%20from%20a%20human,to%20the%20brain%20is%20visual.&amp;text=Human%20beings%20are%20visual%20creatures.\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of information that is transmitted to the brain is visual information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this? It all comes down to <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4574956\/#:~:text=All%20primates%2C%20including%20humans%2C%20are%20highly%20visual%20creatures.&amp;text=As%20we%20have%20learned%20to,information%20in%20increasingly%20effective%20ways.\"><span style=\"font-weight: 400;\">our primate evolution<\/span><\/a><span style=\"font-weight: 400;\">. We depended on visual cues in order to survive. Reading text and slowly contemplating the meaning of that text paled in comparison to focusing on existential threats that were hiding somewhere dark. Because evolution takes a long, long time, we still heavily rely on these visual cues to get through life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This deeply ingrained bias for visuals can be extremely valuable\u2014so long as you leverage the power of video. So the fact that you are creating a video, even if it isn\u2019t \u201cprofessional,\u201d gives you an automatic head start. Generally speaking, your audience is going to want to view video content from you. At the very least, they will click on a video out of pure curiosity. From there, it is up to you to provide value.<\/span><\/p>\n<p><b><i>Now, let\u2019s talk about email.\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s day and age, many salespeople and marketers focus on delivering their message or communications via social media. It makes sense. Social media platforms like Facebook and Instagram have billions of users. Considering that, you want to certainly have some presence on social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, email is a huge marketing channel that often gets overlooked. Just think about it. How many times do you check your email per day, whether it is your personal email account or professional email account?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/09\/22\/heres-how-many-hours-american-workers-spend-on-email-each-day.html\"><span style=\"font-weight: 400;\">one study by Adobe<\/span><\/a><span style=\"font-weight: 400;\">, respondents spent an average of 209 minutes (around three-and-a-half hours) per day checking their work email. They also spent 143 minutes (around two-and-a-half hours) checking their personal email. Combined, this resulted in <\/span><b><i>almost six hours<\/i><\/b><span style=\"font-weight: 400;\"> of office workers checking some sort of email every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a huge number. Whether you are sending your email to a personal or work account, you have multiple hours per day where you have your audience\u2019s attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, one of the best things about video emails is that you are sending your video content <\/span><i><span style=\"font-weight: 400;\">straight to your recipient<\/span><\/i><span style=\"font-weight: 400;\">. Once you click send on your video email, you are directly interacting with your recipients\u2019 inboxes. When they open their email client, they will likely see your message at the top of their inboxes. If your subject line is good enough (we\u2019ll get to subject lines below), you are in a good starting position.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this combination of both video and email is a killer one. You are able to communicate in a way that we as humans prefer. Along with this, you are sending messages to places that we constantly check. What\u2019s not to like?<\/span><\/p>\n<h3 id=\"video-emails-boost-curiosity\"><span style=\"font-weight: 400;\">Video Emails Boost Curiosity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another key advantage of a video email is that it can boost your recipients\u2019 curiosity. Primarily, this is because nearly all of your recipients are receiving text emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, those text emails can be compelling in and of themselves. Take an email that promises a huge discount for your favorite product or service. In all likelihood, even if they are text-based emails, you are going to open them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, video emails can go even further in piquing your audience\u2019s curiosity. Part of the reason is that there aren\u2019t many video emails that are being distributed. Some may consider it a novelty. Therefore, there is a massive opportunity for business professionals like you to create video emails and send them to your target audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond that, video emails are so intriguing because we don\u2019t know exactly what will be in the video before clicking it. In a text email, for instance, what you see is what you get. There really aren\u2019t any surprises in the body of the email. Even if there are, you discover them relatively quickly. You read the email, you see what it\u2019s all about, and you move on with your day. In reality, this may be anywhere from a few seconds to around 30 seconds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With video, however, the game has entirely changed. While you may have some text before the video itself, your audience\u2019s attention will be solely focused on that video. If you are using Dubb, they will see that animated GIF preview that I mentioned. Even if it is just a thumbnail with a play icon on top of it, your recipients will be much more likely to click on the image and start watching your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, a huge part of sales and marketing is piquing your audience\u2019s interest. By creating a video email, you are much more likely to differentiate yourself in the noisiness of your recipients\u2019 daily lives.\u00a0<\/span><\/p>\n<h3 id=\"video-emails-let-you-send-emails-without-attaching-them\"><span style=\"font-weight: 400;\">Video Emails Let You Send Emails Without Attaching Them<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a huge benefit of video emails. When I was defining \u201cvideo email\u201d above, you may have been wondering whether you could attach a video to the email itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t that solve the problem of not being able to play a video directly within the email itself?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer? No.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You absolutely do not want to attach a video to an email. In all likelihood, the video that you are sending out via email is going to be a huge file. This is true even if the video is 30 seconds or one minute long. Because video files are so large, attaching them to your emails means that your email is going to get blocked. It\u2019ll be really unfortunate if you schedule an extensive email campaign (which includes an attached video) and that email is blocked by many of your recipients\u2019 inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, few people click on video attachments in the first place. It\u2019s like clicking on an unknown hyperlink in the body of an email. Arguably, an attachment has a worse stigma. In your recipients\u2019 eyes, the attachment could actually be a valuable video, but it can <\/span><i><span style=\"font-weight: 400;\">also<\/span><\/i><span style=\"font-weight: 400;\"> be a virus. If your recipient is receiving an email from you for the first time, the odds are slim that they will click on the attachment. Even if they know you (or have even purchased your product or service), asking your audience to click on an unknown attachment is a tall task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video emails completely bypass this problem. Instead of attaching any type of video to an email, you can link your video to a separate webpage. As I will discuss below, that webpage (which can also be called an action page) lets your audience not only watch that video, but interact with call to action (CTA) buttons below the video. That way, you can continue the conversation after your video and make it more likely that your viewers become paying customers.\u00a0<\/span><\/p>\n<h3 id=\"video-emails-build-trust\"><span style=\"font-weight: 400;\">Video Emails Build Trust<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, one of the best qualities of video emails is that they build trust. They help you build strong relationships with your audience, whether that audience is made up of brand new prospects or loyal customers.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Video emails are so great at building trust because your audience can actually see you. Instead of reading text in that person\u2019s voice, they can see you articulate your message. As you likely know, communication is about so much more than the words coming out of our mouths. Communication is also about tone of voice and body language. We can be saying one thing and our body language and tone of voice may be communicating something entirely different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With text, it is essentially impossible to convey tone of voice and body language. There is really no effective way to gesture or emphasize certain words or phrases. Yes, you can include things like italics or bold text to draw your audience\u2019s attention to something. That being said, it isn\u2019t as effective as your audience actually seeing your body language and listening to the way that you are communicating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With video, you get to leverage those benefits. Even if you are just sending a 30-second video email, your audience will be more likely to trust you. They get a better picture of you, your company, and what you are about. Even though it may not feel like it at the time, you are getting one step closer to establishing that deep trust that can earn you a customer for life.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So whether an audience member is at the top of your sales funnel or the bottom of your sales funnel, video will help you build trust with anyone. No matter what you are discussing in your video email, you\u2019ll be able to leverage this important benefit.\u00a0<\/span><\/p>\n<h2 id=\"the-advantage-of-video-emails-over-zoom-meetings\"><span style=\"font-weight: 400;\">The Advantage of Video Emails Over Zoom Meetings<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this point, you can see why video emails are so effective. They are fantastic ways to build your audience\u2019s curiosity and build their trust in your business. Moreover, they capitalize on our preference for visuals and land in a location\u2014our inboxes\u2014that we check multiple times per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of that said, you may be wondering whether there is a good alternative to video emails. That alternative is a Zoom meeting. Whether you are using Zoom, Microsoft Teams, or any of the alternatives, these types of tools can help us virtually meet with prospects, customers, and colleagues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you likely already know, Zoom has taken over our lives during Covid-19. Tools like Zoom have become so popular that some of us have developed so-called \u201c<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Zoom_fatigue\"><span style=\"font-weight: 400;\">Zoom Fatigue<\/span><\/a><span style=\"font-weight: 400;\">.\u201d Much of the fatigue comes from the fact that we have to be on video calls for hours upon hours every day. We have to clear our schedules and ensure that we can meet with our teams at a predetermined time. While some of us are returning to the office, we are probably going to continue scheduling Zoom calls for the foreseeable future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These scheduling pains and sheer fatigue that come with Zoom calls are some of the main reasons why you may want to consider video emails. One of the largest differences between something like a Zoom call and a video email is the fact that Zoom calls are synchronous and video emails are asynchronous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With synchronous videos, you and your viewers need to be in the same place at the same time. With asynchronous videos, however, you can record your video at one time and have your audience watch that video on <\/span><i><span style=\"font-weight: 400;\">their own<\/span><\/i><span style=\"font-weight: 400;\"> time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a huge benefit if you want to send a video email. Zoom meetings can be terribly difficult to schedule. The larger the Zoom meeting, the tougher it is to find a time where everyone is available. It\u2019s almost inevitable that someone will have to miss the meeting, meaning that they will need to be filled in at a later point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With asynchronous videos (like video emails), the situation is much different. Instead, you and your audience get much more control over your free time. Rather than juggling calendars and briefing others after the meeting occurs, you can find the most optimal time in your schedules to create and watch the video. You can simply record your video, email it to your intended audience, and have them watch it whenever they want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With video emails, you also get to avoid those annoying interruptions that may happen during the course of your standard Zoom meeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been in a Zoom meeting with many people, there are those inevitable moments where one speaker may be interrupting another speaker. Or there may be moments where someone is speaking and there is lag. The speaker\u2019s Internet may even die. Whatever the case may be, these hidden interruptions make the meeting less engaging and more distracting.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8818\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Wave.gif\" alt=\"Wave\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t get these types of problems in video emails. The main reason is that video emails are pre-recorded. If you notice that you made a mistake or that your Internet cut out, you can simply stop the recording and start up again. Interruptions aren\u2019t a thing since you are shooting a video that isn\u2019t live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, Zoom meetings have their place. Synchronous video is here to stay. Nevertheless, a video email provides some massive benefits over synchronous video solutions like Zoom. Whether you are trying to communicate with a prospect, customer, or colleague, recognize that a video email may be the best way to go.\u00a0<\/span><\/p>\n<h2 id=\"why-you-want-to-make-your-video-emails-actionable\"><span style=\"font-weight: 400;\">Why You Want to Make Your Video Emails Actionable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about one of the most important parts of any video email. While you don\u2019t necessarily need this feature to create a video email itself, this feature is arguably mandatory if you are sending a video email in a business context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That feature? <\/span><b><i>The ability to make your video emails actionable<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actionable videos are pretty self-explanatory. Essentially, they are videos (or features surrounding those videos) that convince your audience to take some type of action after watching that video. Whether that action is contacting your company or even purchasing your product or service, actionable videos can galvanize your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think about the vast majority of video content on the Internet, a simple process occurs. The viewer stumbles onto the video, whether they are actively looking for it or whether they are following a recommendation on a site like YouTube. From there, the viewer watches the video. They may be passively watching it or more engaged. When the video concludes (or the viewer gets bored), they move onto something else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is in this latter part of the process where actionable videos really help. In a business context, the last thing you want is for an audience member to watch your video content, really enjoy it, and then erase it from their mind and focus on other things in their lives.\u00a0<\/span><\/p>\n<p><b><i>You want them to take action right now.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Actionable videos can help you with this problem. No matter what type of video content that you are creating, an actionable video makes it more likely for your audience to go from point A to point B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what makes an actionable video email?\u00a0<\/span><\/p>\n<p><b><i>I think it comes down to what you say in the video email and what accompanies the video email.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the video itself, you want to be clear that the viewer\u2019s experience isn\u2019t over after the video concludes. This is why you want to include some type of CTA in your video. In all likelihood, it will be at the end of the video, but you can interspace it however you\u2019d like. As for what your CTA actually is, it is typically a website or phone number. But yet again, the choice is up to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you want to do is direct your audience to do <\/span><i><span style=\"font-weight: 400;\">at least something<\/span><\/i><span style=\"font-weight: 400;\">. Whether it is you actually speaking the CTA, having the CTA edited onto your screen, or both, including a CTA in this way makes your video email much more actionable. Since you are sending a video link in an email, you may also want to seriously think about including another CTA in the body of your email. While your audience may not click on it before watching your video, it is yet another chance to engage with your audience and move them down your sales and marketing funnels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for everything surrounding the video, I highly encourage you to take advantage of video action pages. Video action pages are specific webpages that host your video. You can think of them as the central hub for every single one of your video emails. On your video action pages, you will have the video itself along with several other things, including CTA buttons, your contact information, and more. These additional features help you better engage with the viewer and convince them to take some sort of action.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a Dubb user, you can get a video action page for every one of your video emails. Better yet, you can customize these video action pages, making them consistent with your brand and overall messaging. It is another opportunity to showcase your brand and convince interested viewers to become customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-9269\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs-1.gif\" alt=\"CTAs\" width=\"494\" height=\"276\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, if you are sending a video email, you should make sure that you have access to a video action page. It really works. According to one study, videos on a landing page can increase conversion rates by 80%. This is obviously huge so you want to ensure that you are taking advantage of this opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Solely hosting your video on YouTube, while it may work in your personal life, isn\u2019t the best way to build and nurture that audience relationship. Because you are creating video emails in a business context, you must make your videos actionable. Doing this is a really important part of creating the most effective video emails.\u00a0<\/span><\/p>\n<h2 id=\"what-you-need-to-get-started\"><span style=\"font-weight: 400;\">What You Need to Get Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To this point, we have spent lots of time talking about the why of creating and sending a video email. Video emails can help you build stronger relationships with your audience and help you grow your business. If you haven\u2019t already started sending video emails, I\u2019d encourage you to do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That naturally leads to the question, however, of how to create and send video emails. At Dubb, we have been sending video emails for quite some time. We have some expertise in creating video emails that will help you accomplish your goals\u2014whatever they are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to share some first principles on how to make the best video emails. Before that, however, it\u2019s worth our time to discuss what you\u2019ll actually need to get started. Fortunately, you can get started very easily. There isn\u2019t much you need to get off the ground and start making great video emails.<\/span><\/p>\n<h3 id=\"mandatory-items\"><span style=\"font-weight: 400;\">Mandatory Items<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, let\u2019s discuss some of the things that you\u2019ll absolutely need.<\/span><\/p>\n<h4 id=\"a-computer-tablet-or-mobile-device\"><strong>A Computer, Tablet, or Mobile Device<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The first thing is table stakes. To create any sort of video email, you will need a device like a computer, tablet, or mobile device. Ideally, your electronic device will have a built-in camera and microphone. Nearly all do, but you may want to double check\u2014especially if you are using an older device.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you just want to experiment with video emails, your device\u2019s microphone and camera will probably be enough. The goal isn\u2019t for the equipment to stop you from creating content. Rather, if you are just starting out, you should be focused on creating <\/span><i><span style=\"font-weight: 400;\">any<\/span><\/i><span style=\"font-weight: 400;\"> type of video email\u2014no matter how \u201cunprofessional\u201d it may seem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you already have a computer, tablet, or mobile device (which you likely already do), there\u2019s no need to go out there and get a new device. It should be enough to at least get started.<\/span><\/p>\n<h4 id=\"software-to-create-video-emails\"><strong>Software to Create Video Emails<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Next, you will need some type of software to actually create your video emails. There are plenty of different types of software that can help you with this task. Dubb, for instance, lets you easily shoot, edit, and distribute your video emails. We will talk about Dubb a bit more below, so stay tuned.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9623\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-3.gif\" alt=\"Dubb\" width=\"444\" height=\"248\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Beyond Dubb, however, you will find other pieces of software that can help you with all of these tasks. No matter what you choose, I recommend that you do your due diligence. Many of these pieces of software offer free trials, so it costs virtually nothing to get started. Take advantage of these free trials and see what they have to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what, you are going to need software that helps you with recording, editing, and distribution. Make sure that you have them before proceeding.<\/span><\/p>\n<h3 id=\"optional-items\"><span style=\"font-weight: 400;\">Optional Items<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Really, the bare minimum that you need is an electronic device and some software. Whether you are shooting video on your mobile device, tablet, or laptop, you can use these tools to at least get started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From here, let\u2019s talk about some of the optional items that you can use for your video emails. While these items are optional, they can help you create even more compelling video emails. Depending on your budget, you may want to consider investing in one (or several) of these items.\u00a0<\/span><\/p>\n<h4 id=\"an-external-microphone\"><strong>An External Microphone<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">An external microphone can be a great investment for your video emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like I said above, your device will almost certainly include some sort of microphone. Even though you can use this microphone to get started, a separate microphone can make your audio much clearer. This is true whether you are creating a video email in your office or when you are on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that clear audio can really improve any type of video. It makes it more engaging, thereby making it more likely that your audience will pay close attention to what you are saying. Even if you aren\u2019t a huge audiophile, you can probably tell the difference between a good microphone and a bad microphone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what microphone to purchase? Ultimately, there are plenty of high-quality microphones out there that likely meet your budget. While I\u2019m not going to make specific recommendations, I really like lavalier microphones. These are microphones that provide great audio quality <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> you can take them outside your home or office. Wherever you are, you can attach your lavalier microphone to yourself (or another person) and get solid audio quality for your video email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you choose, make sure you are doing your research. Whatever you choose, investing in a high-quality microphone can not only help you with your video emails, but it can help you with any type of video content that you create.\u00a0<\/span><\/p>\n<h4 id=\"a-separate-camera\"><strong>A Separate Camera<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Like an external microphone, a separate camera isn\u2019t a hard and fast requirement. After all, you likely have a pretty good camera on your laptop, tablet, or cell phone. All of that said, a separate camera will really make your video email shine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Separate cameras are useful whether you are recording in your office or somewhere else. You can use them to record selfie videos or interviews with satisfied customers. You can even use them to create commercials or infomercials for your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, we have done some tests. For instance, I don\u2019t think the Macbook Pro\u2019s webcam is as clear as other affordable webcams. However, the Macbook Pro\u2019s webcam can be good enough if you are just starting out. In the end, one of the best cameras out there is the iPhone\u2019s camera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I had to choose, I think getting a better microphone is more important than getting a better camera. Your device\u2019s camera is likely sufficient for what you need right now. If you need to upgrade at a later date, you can certainly do so. However, if you are passionate about getting a separate camera to record video for your video emails, go right ahead. I\u2019m certain you will find a great camera within your budget.\u00a0<\/span><\/p>\n<h4 id=\"lighting\"><strong>Lighting<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Separate lighting can really make your videos pop. We are big fans of external lighting at Dubb because we have seen the effect that it can have. A video with poor lighting may still be able to work, but the odds are steeper.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, if your video has great lighting, you are in a much better position to create engaging content for your audience. Your face is brighter and your video seems more welcoming. Moreover, you show your audience that you are serious about creating professional and compelling video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for what to buy, the great news is that there are many different lights that you can purchase. To give you just one example, you can purchase an LED grid light. When I am making video content for Dubb, I make sure to have two of them surrounding me. While the lighting can be somewhat harsh, you have the ability to dim the lighting as necessary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, lighting may not be at the top of your mind when you are considering accessories for your video emails. I encourage you to think twice about that. It may not seem like the sexiest thing in the world, but investing in external lighting can be one of the best decisions that you can make.\u00a0\u00a0<\/span><\/p>\n<h4 id=\"tripods-and-stabilizers\"><strong>Tripods and Stabilizers<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, you may want to invest in a tripod or stabilizer. A tripod or stabilizer is a great tool to help you create steady shots for your video emails. They are especially useful if you are creating stationary shots. For example, if you are sitting at your desk and recording with your iPhone, a tripod can be a really helpful tool. You can take your iPhone, position it vertically or horizontally, attach it to your tripod, and start recording.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better is the fact that tripods and stabilizers don\u2019t have to break the bank. You can find affordable ones on Amazon. By investing in one (or both) of them, you can make recording that much easier.\u00a0<\/span><\/p>\n<h2 id=\"integrating-video-into-your-business-emails-some-first-principles\"><span style=\"font-weight: 400;\">Integrating Video Into Your Business Emails: Some First Principles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From here, I want to share some helpful tips and strategies that can make your video emails much more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, one caveat here. The simple reality is all of us are getting better. There are always new things to learn or do to create the best possible video email. You may stumble upon a new way to send video emails that is much more effective than what others are doing. If so, you may want to double down on that strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above all else, you have to experiment. You have to put video emails out into the world and then get feedback from your audience. Whether it is verbal feedback or feedback that you obtain from cold, hard data, make sure that you are incorporating that feedback into your future video emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, let\u2019s get into some of the best practices and first principles that you can use when creating your video emails.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9224\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Rocketship.gif\" alt=\"Rocketship\" width=\"480\" height=\"270\" \/><\/p>\n<h3 id=\"determine-the-goal-of-your-video-email\"><span style=\"font-weight: 400;\">Determine the Goal of Your Video Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an important step and I placed it first for a reason. Why video emails can be powerful ways to connect with your audience, they are less powerful in and of themselves. To put it another way, if you don\u2019t have a clear-cut goal for your video email, you likely won\u2019t find much value from video emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The awesome news is that your goal can be virtually anything. You don\u2019t specifically need to use a video email to immediately generate a sale (although you could). Instead, you can use a single video email to do a whole host of things.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, your audience can be virtually anyone. It can be your entire email list or just one person. That being said, <\/span><b><i>video emails tend to be more powerful when they are being sent to one person<\/i><\/b><span style=\"font-weight: 400;\">. That audience member sees that you went out of your day to make a personalized email just for them. If there is a specific prospect or audience member that you really want to impress, consider sending a one-to-one video email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video emails can be used in so many different ways. As just one example, let\u2019s say that your company just released a new digital product. This digital product is complementary to your company\u2019s most important product. While the new digital product is great for current customers, you and your team believe that it can be a great way to attract a whole new segment of cold prospects that you\u2019ve identified.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that list of cold prospects in mind, you can create a video email that introduces those prospects to this new product. The video doesn\u2019t necessarily have to be long or over-explanatory. Rather, you could say what the new product is, how it could be valuable to this particular audience, and invite viewers to contact you to learn more. If your goal is to convince those cold prospects to become warmer prospects, a video email can help you get the job done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just one example of a goal that you can set with video emails. You can do everything from send a video email to convert a warm prospect into a paying customer or help a customer solve a problem that they are facing with your product or service. You can even use video emails to communicate with your colleagues. If, for instance, you are working with a remote colleague and need to show her how to use a specific piece of software, you can make a brief screen recording and send her a video email. It\u2019s a much easier way to collaborate and doesn\u2019t force you to find mutually open time to schedule a training session.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are trying to sell a product, however, you should be even more focused on creating a video email. According to one study, 90% of customers report that product videos help them make purchasing decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, before you start recording your video email, make sure that you have a goal. Moreover, keep that goal at the top of your mind when you are recording. This is an important rule of thumb so don\u2019t forget it.\u00a0<\/span><\/p>\n<h3 id=\"focus-on-your-audience\"><span style=\"font-weight: 400;\">Focus On Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a first principle that applies to so many facets of our lives. It is especially true when you\u2019re creating any type of video content. While you and your colleagues may have your goals for your video emails (as you should), you must simultaneously create your video email with your target audience in mind. In other words, you need to create content that creates some value in your audience\u2019s lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be clear, \u201cvalue\u201d doesn\u2019t necessarily mean functional value. Yes, you can use your video email to explain how your product or service will help your audience with their specific problems. That is a great way to make an engaging video and create value in their lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it isn\u2019t the <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> way to make a compelling video email. You can create and distribute an extremely successful video email that solves an emotional problem that your audience has.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As just one example, video emails could have been especially powerful in the early days of Covid-19. Even if you weren\u2019t trying to actively sell your product or service, you could have sent a video email to your customers. Whether the video email was sent to one specific customer or a group of customers, you could have sent a very short video checking up on those viewers. That video could have invited your customers to reach out if they needed anything. You didn\u2019t even need to mention your product or service. Doing something like this is a quick, but extremely effective way of strengthening relationships with your viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your North Star should be your viewer. Whenever you are creating a video email, keep the viewer in mind. By doing this one simple thing, you\u2019ll create better video emails, thereby getting much closer to your initial goals.\u00a0<\/span><\/p>\n<h3 id=\"dont-hesitate-to-outline\"><span style=\"font-weight: 400;\">Don\u2019t Hesitate to Outline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When creating video content for your video emails, you will want to create some sort of outline or script.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s take one step back. One of the great things about creating video content is that you can simply take out your phone and record video. You don\u2019t need to buy fancy equipment or spend days planning out your shots. Instead of this cumbersome process, you can basically point and shoot. Whether or not you include edits later, the simple fact is that digital video content is optimized for speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of that is well and good. However, if you are creating videos in a business context, I think there is a better case for creating at least an outline. If you are creating an especially important video email for a key client, you may even want to make a full-blown script. Those situations are rarer, but they do exist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, I think that creating some sort of outline is really beneficial. This is because it can clarify your thinking. Some of us are able to deliver extremely compelling dialogue for a video in one take. Not many people can do this, however. Even if you are the person that can do this, it\u2019s almost always worthwhile to go through the outlining process anyway.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating an outline and putting your pen to paper, you can confirm that you are including the most important parts of your dialogue. Not only that, but you can confirm that you aren\u2019t leaving anything out. If you are creating a video off-the-cuff, it is really easy to forget something. Before you know it, you will need to go back and re-record your video. Worse, you may have already released your video email without including one (or several) key points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would say that you should definitely create some sort of outline for your longer videos. But what about videos that are 30 seconds to one minute long? The choice is yours, but it still isn\u2019t a bad idea to make something. Even if you just spend a few minutes on a really rudimentary outline, you\u2019ll find that your videos\u2014and your video emails\u2014will be better.\u00a0<\/span><\/p>\n<h3 id=\"include-video-in-your-subject-line\"><span style=\"font-weight: 400;\">Include \u201cVideo\u201d In Your Subject Line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a small tip, yet it can go a long way in increasing your conversion rates. Doing something as simple as including the word <\/span><i><span style=\"font-weight: 400;\">video<\/span><\/i><span style=\"font-weight: 400;\"> in your subject line can get you that much closer to hitting your sales quota.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While video emails can be so powerful, one downside is that your recipients won\u2019t automatically see whether your message contains a video. As good as your video may be, there is a chance that your recipients don\u2019t open up your email in the first place. They may quickly glance at your subject line and decide to move on. Or they may rarely check their email account, causing your message to be part of the noise of that recipient\u2019s email inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There isn\u2019t much we can do if our recipients aren\u2019t checking their inboxes. However, for those who are checking their emails but <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> clicking on your video emails, you will want to pay close attention to your subject lines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a whole art to creating subject lines. We could devote an entire post (or more) to that exact subject. But when talking about subject lines and video emails, there is one thing you can do <\/span><b><i>right now<\/i><\/b><span style=\"font-weight: 400;\"> to increase your open rates and conversion rates. As you can guess, that is by including the word \u201cvideo.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One stat shows its power. By including the word \u201cvideo\u201d in your subject line, you can increase your open rates by around 30%. This is a huge increase with just one word. Whether you include \u201cvideo\u201d at the start, middle, or end of your subject line, you will be in a much better position to get more conversions. This is a simple fix so make sure you do it for every one of your video emails.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8428\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Giphy-3-3.gif\" alt=\"Increase Conversion Rate With Video Booking Page\" width=\"480\" height=\"270\" \/><\/p>\n<h3 id=\"customize-your-video-emails\"><span style=\"font-weight: 400;\">Customize Your Video Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, I want to spend a few moments talking about customization. Customization is a really important part of creating any type of video content. After all, your recipients are consuming all kinds of content every day. For the most part, that content is more generalized and isn\u2019t specifically created for them. That content may be extremely valuable, but it doesn\u2019t have a personal touch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, you can really distinguish yourself if you create video content that is catered solely to your specific audience. If you create a video email <\/span><i><span style=\"font-weight: 400;\">just for<\/span><\/i><span style=\"font-weight: 400;\"> a specific audience member or group of audience members, they will be much more likely to watch that video and further engage with your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why doesn\u2019t everyone create hyper-customized videos for their audiences? As you can guess, the main variable is time. Net net, creating a customized video takes somewhat longer than creating a more generic video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a fine line here that you\u2019ll have to navigate. You\u2019ll need to consider both your time constraints and the need to create more customized video emails for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, I think that there are several principles you can follow here. First, the smaller the potential audience for your video email, the more that you will want to customize your video. If you are sending a one-to-one video email, for example, you will definitely want to include at least some customization in it. At the very least, you can include the recipient\u2019s name. To go one step further, you can address some of the wants, needs, problems, and issues that the recipient is facing in their life. Even if it is just a 30-second video, adding some customization will make your video emails that much more engaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for an easy way to add more customization at scale, check out Dubb. Dubb helps you leverage more customization in your video emails. From easily adding personalization text to being able to quickly shoot videos and send them to individual audience members, our software makes it much easier to create customized video emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t use Dubb, think about how you can make your video emails more tailored to your audiences. From the content that you actually discuss in your videos to little features like personalization text, spending time on customization can really make your video emails shine.\u00a0<\/span><\/p>\n<h2 id=\"how-to-send-video-emails-with-dubb\"><span style=\"font-weight: 400;\">How to Send Video Emails with Dubb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Those are just some of the first principles that you can (and arguably should) rely on when creating any type of video email. As a reminder, you\u2019re going to want to experiment. Keep releasing video emails to your audience and follow the feedback and data that you obtain. Doing this creates a flywheel effect. The more video emails you create, the better they will be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting beyond first principles, however, let\u2019s discuss how you can send video emails using Dubb. Like I said, there are other tools out there that can help you create and send video emails. Even though I am biased, I believe that Dubb offers the easiest and best way to leverage video emails in your work. If you have any questions about what is discussed below, I highly encourage you to <\/span><a href=\"http:\/\/www.dubb.com\/contact\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 id=\"getting-started-with-dubb\"><span style=\"font-weight: 400;\">Getting Started with Dubb<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To get started with Dubb, you need to create a Dubb account. It is free and extremely easy to do. Simply click click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get started. To follow the next steps, you will also need to install the Dubb Chrome Extension (you can do so by clicking <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screen-recorder-webcam-re\/comhknhgkhbecfolehchaemllofaeppb?hl=en\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">) or the Dubb Outlook add-on (which you can find <\/span><a href=\"https:\/\/appsource.microsoft.com\/en-us\/product\/office\/WA104381649\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">). To reiterate, you can get started with all of these tools for free.\u00a0<\/span><\/p>\n<h3 id=\"how-to-send-video-emails-with-gmail\"><span style=\"font-weight: 400;\">How to Send Video Emails with Gmail<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin by discussing how you can use Dubb to send video emails via Gmail. Normally, when you are sending a video through Gmail, Google will automatically create a Google Drive link to your video. That way, you don\u2019t need to attach your video to the email itself. It avoids some of the email attachment problems that I mentioned above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this solution works, Dubb offers an alternative solution. When using Dubb to send a video email via Gmail, you will click on \u201cCompose\u201d as you normally would. When you do so, however, you will see that there is a small Dubb icon that is located in the bottom menu. Clicking on that launches the Dubb interface.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9855\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/gif-2-6.gif\" alt=\"Dubb Icon\" width=\"500\" height=\"281\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At this point, you have a wealth of options at your fingertips. You can do things like record a video email from your computer\u2019s webcam, upload an already-recorded video to Dubb, or select from videos that you have already created using Dubb. Once you have recorded or selected the video that you want to include in your video email, you will automatically get an animated GIF of your video. That animated GIF is around three to five seconds long and goes a long way in convincing your recipients to watch your video. Along with this, Dubb lets you include personalization text above the animated GIF. Like I said above, this is a great way to customize your videos and continue to build strong relationships with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6636\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/PersonalizationText.gif\" alt=\"Dubb's Personalization Text Feature\" width=\"480\" height=\"270\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get these same features if you are creating a video email on the Dubb mobile app. You can find the Dubb mobile app for iOS by clicking <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/dubb-video-crm\/id1229312229\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and Android by clicking <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app&amp;hl=en_US&amp;gl=US\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Whether you are recording a new video on the Dubb mobile app or want to send a video that you have already recorded, you get the animated GIF preview and personalization text for all of your videos.<\/span><\/p>\n<h3 id=\"how-to-send-video-emails-using-outlook\"><span style=\"font-weight: 400;\">How to Send Video Emails Using Outlook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a similar process to sending a Dubb video email through Outlook. Again, you will need to have a Dubb account. However, instead of needing the Dubb Chrome extension, you will need to get the Dubb Outlook add-on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have done that, you will follow the same process. You will create a new video or upload an already-created video to Dubb. Once you do that, you automatically get access to the three to five-second animated GIF. You also have the option to include personalization text (which you arguably should).\u00a0<\/span><\/p>\n<h3 id=\"how-to-send-video-emails-using-another-email-application\"><span style=\"font-weight: 400;\">How to Send Video Emails Using Another Email Application<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t use Gmail or Outlook to send your emails, you can still use Dubb to send your video emails. All you need to do is log in at <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">dubb.com<\/span><\/a><span style=\"font-weight: 400;\"> and access your dashboard. If you haven\u2019t already, you must upload the video that you want to send in a video email (or record it from there).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, all you need to do is click on the video that you want to send. You do this by clicking on the blue button that says \u201cShare &amp; Send.\u201d You will then see several tabs appear on top of the pop-up window. Click on \u201cCopy for Email\u201d and add any personalization text that you\u2019d like.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9856\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/gif-4-4.gif\" alt=\"Outlook\" width=\"500\" height=\"281\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, navigate to your favorite email platform and paste the GIF preview that links to your Dubb action page.\u00a0<\/span><\/p>\n<h3 id=\"using-dubb-action-pages\"><span style=\"font-weight: 400;\">Using Dubb Action Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you are creating a video email using Gmail, Outlook, or something else, you get access to your very own Dubb action page. As a reminder, action pages like the Dubb action page are extremely important tools to help you reach your business goals. Whether you are sending a video email to one person or to many people, you\u2019ll definitely want to take advantage of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like I mentioned above, that Dubb action page can be customized in virtually any way you want. You can include your company\u2019s logo, font, and colors. You can include your contact information (or a colleague\u2019s contact information) at the bottom. Your video is prominently displayed at the top of the page, making it clear that your audience should watch the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critically, you can also take advantage of many CTAs. Some of the CTAs that you can use with Dubb include the following:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Download a White Paper or eBook<\/b><span style=\"font-weight: 400;\">: This is a great CTA for viewers who are at the top of your sales funnel. Whether the white paper discusses your service or your company as a whole, it can be a great introduction. It can show your viewer how you can provide immense value in his or her life.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Communicate via Facebook Messenger<\/b><span style=\"font-weight: 400;\">: Some of your audience members may not want to further communicate over email. If they are constantly on Facebook, for instance, they can choose this CTA, which lets them interact with your company via Facebook Messenger.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Send a Video Reply<\/b><span style=\"font-weight: 400;\">: Video replies can be extremely valuable\u2014for both you and your recipients. For your recipients, video replies are a very easy way to interact with your video content. Instead of typing a lengthy email, they can shoot a quick video reply of their own. As for your company, video replies can be great ways to get video testimonials, which you can then use in your future marketing material.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Visit Another Page<\/b><span style=\"font-weight: 400;\">: Dubb lets you include any hyperlink as your CTA. Whether you want your viewer to visit your Instagram page or some other page, you are free to do so.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Schedule a Call On Your Calendar<\/b><span style=\"font-weight: 400;\">: Scheduling follow-up calls can be annoying. You need to find mutually agreeable times on your calendars. With this CTA, however, your viewer can easily find an available time on your calendar and book a follow-up meeting with you.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Purchase Your Product or Service<\/b><span style=\"font-weight: 400;\">: Finally, this is one of the most exciting CTAs. Using Dubb, you can include a CTA button that leads your viewer to a purchase page. This is especially useful for those prospects that are lower in your sales funnels, but you may be surprised at who makes a purchase immediately after watching your video.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These CTAs can be huge assets as you are looking to monetize your video emails. Even if your goal is to just build a stronger relationship with your audience, these CTAs will make your job much easier.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9181\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-CTA-2.gif\" alt=\"Dubb CTA 2\" width=\"480\" height=\"350\" \/><\/p>\n<h3 id=\"using-dubb-analytics\"><span style=\"font-weight: 400;\">Using Dubb Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, Dubb presents you with some granular real-time analytics. This data shows not only how many people have watched your video, but how long they have watched your video. Just looking at this high-level data can provide you with much more detail about how your videos are performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As just one example, if you are noticing that one particular type of video email is leading to longer watch rates, you will want to dig in and find out why. It may be because your audience is interested in the specific topic. It could be something entirely different. With that starting point, however, you\u2019ll be able to create video emails that are even more relevant to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better, Dubb gives you the ability to look at granular data about particular prospects or prospects. For instance, you may notice that a particular prospect is watching many of your videos on a particular topic or subject. Clearly, this is a signal that they may be interested in learning more. With that information in mind, you can schedule a follow-up call with that viewer and make that follow-up call more tailored to their interests and passions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of different ways that you can use Dubb\u2019s detailed analytics. At the bare minimum, however, you should at least take a look at the analytics that Dubb offers you. They\u2019ll provide you with a wealth of insights that you can then use to create more effective video emails.\u00a0<\/span><\/p>\n<h2 id=\"get-started-today\"><span style=\"font-weight: 400;\">Get Started Today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A video email may seem like a simple thing on the surface. It\u2019s just a traditional email with a video link in it, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope that at this point, you can see that it is much more than that. A video email can be just the thing to help you build stronger relationships with your audience. It can make an individual audience member feel like your company is more than just a monolithic entity. Better yet, it can be just the thing that you need to reach your sales goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are just coming across video emails for the first time, I recommend that you give them a try. Try recording one\u2014even if it is just for a colleague. You will soon discover that video emails are outstanding ways to communicate with almost anyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you have already created video emails? I encourage you to use the first principles discussed above to create even better video emails. This is truly a practice so you need to put in the work to see the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I encourage you to check out Dubb. We offer plenty of tools for all types of creators to send outstanding video emails. To learn more about Dubb and how we can help you, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for a free seven-day trial for our premium plans. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-email-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1299,237,104,144],"tags":[369,182,238,4,332,105,70,293,236,1319],"class_list":["post-1893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business-growth","category-sales","category-thedailydubb","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-how-to-send-video-email-using-dubb","tag-marketing","tag-sales","tag-video-email","tag-video-email-marketing","tag-video-email-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Email: What You Need to Know - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Have you been searching for a way to send video emails for your business? In this post, we\u2019ll discuss everything you need to know about sending a great video email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/video-email-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Email - Business emails don&#039;t work without video\" \/>\n<meta property=\"og:description\" content=\"Watch this video to get several tips on how to integrate video into your business emails! 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