{"id":15277,"date":"2026-03-12T10:05:37","date_gmt":"2026-03-12T17:05:37","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=15277"},"modified":"2026-03-27T11:53:38","modified_gmt":"2026-03-27T18:53:38","slug":"expired-listing-scripts","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/expired-listing-scripts\/","title":{"rendered":"Expired Listing Scripts: A Repeatable Short Video Follow-Up System"},"content":{"rendered":"<h2>How do you use expired listing scripts to win real estate expired listings?<\/h2>\n<p>Expired listing scripts work best when they are delivered through a consistent workflow: sourcing fresh expired leads daily, making a fast first touch, and following up across multiple channels until a real conversation happens. The highest-leverage approach pairs a short, personalized video with clear messaging via SMS, email, and calls, then adds optional direct mail or a door hanger when a lead is high-priority and unresponsive.<\/p>\n<h2 id=\"what-are-expired-listing-scripts\">What are expired listing scripts?<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15287\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter.png\" alt=\"Why Expired Listings Matter\" width=\"1142\" height=\"678\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-200x119.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-300x178.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-400x237.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-600x356.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-768x456.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-800x475.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter-1024x608.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Why-Expired-Listings-Matter.png 1142w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/p>\n<p>An expired listing script is a prospecting script category that guides a real estate agent on how to start conversations with homeowners whose listings have expired, handle common objections, and earn a listing appointment. In practice, the most effective scripts aren\u2019t only words on a call. They also show up in short video messages, texts, and emails that make the outreach feel personal-especially when a home didn\u2019t sell and the seller\u2019s expectations are still in flux.<\/p>\n<p>Dubb is used in this workflow to record short personalized videos quickly, add a homeowner\u2019s name or show the listing on screen, and reuse the same video across channels.<\/p>\n<h3 id=\"table-of-contents\">Table of contents<\/h3>\n<ul>\n<li><a href=\"#how-the-workflow-works\">How the expired listing workflow works end to end<\/a><\/li>\n<li><a href=\"#how-to-get-expired-listings\">Step 1: How to get expired listings<\/a><\/li>\n<li><a href=\"#short-form-video-scripts\">Step 2: Short-form video scripts for expired listing leads<\/a><\/li>\n<li><a href=\"#multi-touch-follow-up\">Step 3: Multi-touch follow-up across channels<\/a><\/li>\n<li><a href=\"#live-call-scenarios\">Live call scripts and common scenarios<\/a><\/li>\n<li><a href=\"#mistakes-and-troubleshooting\">Common mistakes and troubleshooting<\/a><\/li>\n<li><a href=\"#best-practices\">Best practices for repeatable daily execution<\/a><\/li>\n<li><a href=\"#tools-and-alternatives\">Tools and alternatives for video prospecting<\/a><\/li>\n<li><a href=\"#proof\">Proof: Why This Actually Works<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"how-the-workflow-works\">How the expired listing workflow works end to end<\/h2>\n<p>This is the repeatable outbound workflow:<\/p>\n<ol>\n<li><strong>Pull fresh expired leads daily<\/strong><\/li>\n<li><strong>Record a short personalized video<\/strong> (15 to 30 seconds)<\/li>\n<li><strong>Send the video via email and SMS<\/strong><\/li>\n<li><strong>Call using a live conversation script<\/strong><\/li>\n<li><strong>If no response, consider adding a physical touch<\/strong> (direct mail or a door hanger with a QR code)<\/li>\n<li><strong>Stop<\/strong> once the prospect opts out, asks for DNC, or commits with another agent<\/li>\n<\/ol>\n<p>The key idea is consistency. Working with expired leads becomes simpler when each step has a default, and customization only happens where it moves the needle.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15317\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is.jpg\" alt=\"What the workflow is\" width=\"1181\" height=\"691\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-200x117.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-300x176.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-400x234.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-600x351.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-768x449.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-800x468.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is-1024x599.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/What-the-workflow-is.jpg 1181w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/p>\n<h3>Workflow fact set (channel by channel)<\/h3>\n<table>\n<thead>\n<tr>\n<th>Touch<\/th>\n<th>What the homeowner receives<\/th>\n<th>When to use it<\/th>\n<th>Goal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video first touch<\/td>\n<td>15 to 30 second personalized video (name or listing shown)<\/td>\n<td>Same day the lead is sourced<\/td>\n<td>Stand out and earn a reply<\/td>\n<\/tr>\n<tr>\n<td>SMS<\/td>\n<td>Short text + GIF preview + link<\/td>\n<td>Immediately after the video is recorded<\/td>\n<td>Fast visibility and quick responses<\/td>\n<\/tr>\n<tr>\n<td>Email<\/td>\n<td>One sentence teaser + video preview<\/td>\n<td>Same day<\/td>\n<td>Deliver detail in a durable channel<\/td>\n<\/tr>\n<tr>\n<td>Call<\/td>\n<td>Conversation script + objection handling<\/td>\n<td>After SMS and email are sent<\/td>\n<td>Book a next step<\/td>\n<\/tr>\n<tr>\n<td>Voicemail<\/td>\n<td>Value-forward message referencing the video<\/td>\n<td>When the call is missed<\/td>\n<td>Create a reason to call back<\/td>\n<\/tr>\n<tr>\n<td>Direct mail or door hanger<\/td>\n<td>Printed piece with a large QR code to the same video<\/td>\n<td>High priority leads with no response<\/td>\n<td>Reach them where digital touches fail<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"how-to-get-expired-listings\">Step 1: How to get expired listings<\/h2>\n<p>There are three common approaches to find expired real estate listings and build verified contact details.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15318\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads.jpg\" alt=\"How to get expired leads\" width=\"1186\" height=\"675\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-200x114.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-300x171.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-400x228.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-600x341.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-768x437.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-800x455.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads-1024x583.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-get-expired-leads.jpg 1186w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><\/p>\n<h3>Option A: Third-party lead services (fastest to execute)<\/h3>\n<p>These services deliver expired listing leads and often include phone numbers and email addresses:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.redx.com\/\" target=\"_blank\" rel=\"noopener\">REDX Expired Leads<\/a><\/li>\n<li><a href=\"https:\/\/www.myplusleads.com\/\" target=\"_blank\" rel=\"noopener\">my +plus leads<\/a><\/li>\n<\/ul>\n<p>This approach reduces time spent hunting for phone numbers and emails and makes it easier to build a daily routine.<\/p>\n<h3>Option B: MLS and public records (lower cost, more manual)<\/h3>\n<p>To locate listings that just came off the multiple listing service, use filters for expiration and export your daily list. Then confirm seller\u2019s names and details in public records. This works when budgets are tight, but accuracy and speed vary. It\u2019s also a straightforward way to catch expired MLS listings early.<\/p>\n<h3>Option C: Automated routing into an outbound system<\/h3>\n<p>Some teams route each expired lead into a CRM as a real estate lead, then trigger a follow-up sequence immediately. One example discussed was routing leads into HighLevel using Zapier, then sending messages right away. This can be fast, but it usually trades away some personalization, so save manual effort for the highest-value opportunities.<\/p>\n<p><strong>Where for-sale-by-owner fits<\/strong><br \/>\nFSBO (for sale by owner) leads sometimes show up right after a listing expires, but the messaging should stay separate. Expired listing owners are processing a failed listing; FSBO prospects are choosing to avoid using a listing agent.<\/p>\n<p><strong>Pro-Tip:<\/strong> A simple rule I use is to treat expired leads like perishable inventory. If the workflow cannot run daily, the lead source matters less than the execution gap.<\/p>\n<h2 id=\"short-form-video-scripts\">Step 2: Short-form video scripts for expired listing leads<\/h2>\n<p>The purpose of the video is not to pitch a full listing agreement. It is to create a personal moment and earn a reply.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15319\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos.jpg\" alt=\"How to record short personalized videos\" width=\"1202\" height=\"659\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-200x110.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-300x164.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-400x219.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-600x329.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-768x421.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-800x439.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-1024x561.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos-1200x658.jpg 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/How-to-record-short-personalized-videos.jpg 1202w\" sizes=\"(max-width: 1202px) 100vw, 1202px\" \/><\/p>\n<h3>The 15 to 30 second video script (voicemail style)<\/h3>\n<p>Use intentionally neutral language. Avoid diagnosing the entire failure before talking to the homeowner.<\/p>\n<p><strong>Template<\/strong><\/p>\n<p>\u201cHi [Name], this is [Agent Name] with [Brokerage]. I saw your home came off the market and I wanted to reach out because something in the process didn\u2019t line up. I help homeowners relaunch with a clear plan and practical pricing strategies. If you\u2019re open to it, reply here or call me and I\u2019ll keep it brief.\u201d<\/p>\n<h3>Two personalization options that consistently increase engagement<\/h3>\n<ol>\n<li><strong>Name-in-thumbnail personalization<\/strong><br \/>\nUse Dubb\u2019s in-app clipboard style name display so the first frame shows \u201cVideo for [Name].\u201d This works well for lower-volume lead lists.<\/li>\n<li><strong>Listing-on-screen personalization<\/strong><br \/>\nRecord with a screen share showing the expired listing, with your camera visible. The homeowner instantly recognizes the home and understands the video is specific.<\/li>\n<\/ol>\n<h3>How to keep the video fast to produce<\/h3>\n<ul>\n<li>Use a preset structure so each video takes seconds<\/li>\n<li>Customize only the first sentence<\/li>\n<li>Stay under 30 seconds unless they ask for more<\/li>\n<\/ul>\n<h2 id=\"multi-touch-follow-up\">Step 3: Multi touch follow up across channels<\/h2>\n<h3>SMS: Make the message look like a real video, not a plain link<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15320\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up.jpg\" alt=\"Multi-touch follow-up\" width=\"1145\" height=\"683\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-200x119.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-300x179.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-400x239.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-600x358.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-768x458.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-800x477.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up-1024x611.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Multi-touch-follow-up.jpg 1145w\" sizes=\"(max-width: 1145px) 100vw, 1145px\" \/><\/p>\n<p>When a recipient has never replied before, some messaging experiences show only a bare URL. The workaround discussed is:<\/p>\n<ol>\n<li>Download the GIF preview from Dubb<\/li>\n<li>Attach that GIF in the text message<\/li>\n<li>Paste the \u201cCopy URL for SMS\u201d link below it<\/li>\n<\/ol>\n<p><strong>SMS template<\/strong><\/p>\n<p><em>\u201cHi [Name], quick note about your home coming off the market. I recorded a 20-second video with what I would do differently. Here it is.\u201d<\/em><\/p>\n<h3>Email: Always include one line of text<\/h3>\n<p>Some inboxes block images by default, especially certain Apple Mail configurations. A single sentence teaser ensures the email still makes sense even if the preview image is hidden.<\/p>\n<p><strong>Email template<\/strong><br \/>\nSubject: \u201cQuick question about [Street Name]\u201d<br \/>\nBody: \u201cHi [Name], I recorded a short video on what I would change to relaunch your listing. It is linked below.\u201d<\/p>\n<h3>Calls: Use live conversation scripts, not the video script<\/h3>\n<p>The video is one-way; the call needs branching paths and objection handling. This is still outbound, yes, it includes cold calling, so keep the opener calm and value-forward. If you use a power dialer, keep it compliant and focus on quality conversations.<\/p>\n<p>A commonly referenced resource for scenario-based scripts is Market Leader\u2019s expired script set:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.marketleader.com\/blog\/expired-listing-scripts\/\" target=\"_blank\" rel=\"noopener\">Market Leader: 5 expired listing scripts and objection responses<\/a><\/li>\n<\/ul>\n<h3>Physical touches: Direct mail or door hanger with a QR code<\/h3>\n<p>Use physical touches selectively because they cost time or money.<\/p>\n<ul>\n<li>Put a large QR code on the piece that points to the same personalized video<\/li>\n<li>Add a short label like \u201cPersonal video for you\u201d so the QR code has context<\/li>\n<li>If door knocking, bring a door hanger so the trip is not wasted if no one answers<\/li>\n<\/ul>\n<p>Options that were discussed for implementation include using a printer or services like Vistaprint for door hangers, and direct mail platforms such as Mailbox Power or Thanks.io.<\/p>\n<h2 id=\"live-call-scenarios\">Live call scripts and common scenarios<\/h2>\n<p>Most conversations fall into a handful of scenarios. Prepare an opener and one clear next step for each prospect.<\/p>\n<ol>\n<li><strong>\u201cWe\u2019re re-listing with the same agent.\u201d<\/strong><br \/>\nGoal: Learn what they wish had been different and offer a second perspective, not an argument with the previous agent.<\/li>\n<li><strong>\u201cWe\u2019re going to rent it instead.\u201d<\/strong><br \/>\nGoal: Confirm whether selling is off the table or delayed.<\/li>\n<li><strong>\u201cWe\u2019re going to fix the house first.\u201d<\/strong><br \/>\nGoal: Clarify timeline, then propose a relaunch plan.<\/li>\n<li><strong>\u201cWe still want the old price.\u201d<\/strong><br \/>\nGoal: Shift to market feedback and local real estate data-not opinions.<\/li>\n<li><strong>Voicemail that earns a callback<\/strong><br \/>\nGoal: Leave one concrete reason to call back, plus a reference to the video you already sent.<\/li>\n<\/ol>\n<h2 id=\"mistakes-and-troubleshooting\">Common mistakes and troubleshooting<\/h2>\n<h3>Mistake: Over-explaining in text or email<\/h3>\n<p>Long messages reduce the incentive to watch the video. Keep the written copy short and let the video carry the nuance.<\/p>\n<h3>Mistake: Diagnosing the failure before the homeowner speaks<\/h3>\n<p>Saying \u201cyour price was wrong\u201d before you have context is a fast way to trigger defensiveness. Use neutral language like \u201csomething in the process did not line up.\u201d<\/p>\n<h3>Mistake: Sending only an image or only a link<\/h3>\n<p>Email clients and spam filters tend to distrust image-only emails. Add one sentence of context.<\/p>\n<h3>Troubleshooting: Apple Mail blocks images<\/h3>\n<p>Some recipients will see a blue link or blank box instead of the preview. There is no sender-side fix if the recipient\u2019s client blocks images by default, so the fallback is your one-line teaser and a clear link.<\/p>\n<h3>Troubleshooting: QR code strategy confusion<\/h3>\n<p>Use QR codes for physical mail and door hangers. Use a GIF preview plus link for SMS. Treat them as separate tools for separate channels.<\/p>\n<p><strong>Pro-Tip:<\/strong> Assume the homeowner will only give you three seconds of attention per touch. The first frame or first line has to prove relevance immediately.<\/p>\n<h2 id=\"best-practices\">Best practices for repeatable daily execution<\/h2>\n<h3>Build a daily plan that fits reality<\/h3>\n<p>A realistic 60 to 90 minute morning block:<\/p>\n<ul>\n<li>Pull the day\u2019s expired leads<\/li>\n<li>Record short videos in batches<\/li>\n<li>Send SMS and email immediately<\/li>\n<li>Call after the messages are out<\/li>\n<\/ul>\n<h3>Choose where to personalize vs standardize<\/h3>\n<ul>\n<li>Personalize the first frame (name or listing)<\/li>\n<li>Standardize the structure, length, and call to action<\/li>\n<li>Build rapport and trust with consistency<\/li>\n<\/ul>\n<h3>Use an assistant or VA when volume increases<\/h3>\n<p>Some teams delegate list prep, sending, and follow up scheduling so the agent only records the video and handles live conversations.<\/p>\n<h3>Stop wasting physical touches on disqualified leads<\/h3>\n<p>If the homeowner replies \u201cno,\u201d stop. If they say they are listing with a family member, stop. Save mailers and door hangers for motivated seller situations where the person is motivated to sell but unresponsive digitally.<\/p>\n<h3><strong>Note on older lists<\/strong><\/h3>\n<p>Old expired listings can convert, but new expireds typically outperform because recency reduces competition.<\/p>\n<p>Quick keyword notes for implementation (without changing the playbook):<\/p>\n<ul>\n<li>These leads often spike right after <strong>expiration<\/strong>, so prioritize new expireds over old lists.<\/li>\n<li>To find lapsed listings beyond the MLS, use local real estate records to confirm seller\u2019s details and ownership.<\/li>\n<li>Your <strong>listing strategy<\/strong> should be consistent: <strong>identify listings<\/strong>, confirm <strong>accurate contact information<\/strong>, then run a simple follow-up sequence in your client database.<\/li>\n<li>If you also <strong>purchase expired<\/strong> data from a provider, tag it separately so you can measure higher conversion rates.<\/li>\n<li>If you want to <strong>attract expired listings<\/strong> while also marketing to FSBOs, keep the messaging distinct and stay top of mind.<\/li>\n<li>This approach works even in new real estate teams because the process is repeatable and discipline matters more than talent.<\/li>\n<\/ul>\n<h2 id=\"tools-and-alternatives\">Tools and alternatives for video prospecting<\/h2>\n<p>There are multiple ways to run short video prospecting for expired listings. The right choice depends on whether the priority is speed, personalization, or simplicity.<\/p>\n<table>\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Best fit<\/th>\n<th>Where it fits in the workflow<\/th>\n<th>Notes for expired prospecting<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/dubb.com\/\">Dubb<\/a><\/td>\n<td>Agents and teams who want fast personalization across channels<\/td>\n<td>Record short videos, reuse in SMS and email, generate QR codes for print<\/td>\n<td>Supports the GIF-based SMS preview workflow and QR codes per video<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/bombbomb.com\/\" target=\"_blank\" rel=\"noopener\">BombBomb<\/a><\/td>\n<td>Real estate agents focused on video email<\/td>\n<td>Email-based video follow up<\/td>\n<td>Useful if email is the primary channel<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noopener\">Loom<\/a><\/td>\n<td>Quick screen recordings and walkthroughs<\/td>\n<td>Screen share explanations and quick overviews<\/td>\n<td>Strong for \u201cshow the listing on screen\u201d style outreach<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.vidyard.com\/\" target=\"_blank\" rel=\"noopener\">Vidyard<\/a><\/td>\n<td>Sales teams running structured 1:1 video prospecting<\/td>\n<td>Sales outreach video messaging<\/td>\n<td>Often used in B2B sales motions, can translate to agent outreach<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"proof\">Proof: Why This Actually Works<\/h2>\n<p>This approach works because it solves two persistent problems in outbound outreach: low differentiation and low response velocity. Expired listings represent a tremendous opportunity for agents because most touches look identical. A short personalized video changes the pattern recognition in the homeowner\u2019s brain: it reads as a real person doing real effort, not a template blast.<\/p>\n<h3>One first-party case study from Dubb (single case study)<\/h3>\n<p>In Dubb\u2019s published case study on Kinsta, a hosting company building outbound sales from an inbound-heavy motion, the team used short personalized video messages to re-engage prospects who were not responding to emails or calls. After implementing the video outreach strategy, Kinsta reported that their average response time was cut in half in the first week of rollout.<br \/>\nReference: <a href=\"https:\/\/dubb.com\/case-studies\/kinsta\" target=\"_blank\" rel=\"noopener\">Dubb case study: Kinsta<\/a><\/p>\n<p>Why that matters for real estate expired listings: the fastest win in this niche is not a perfect script, it is a faster shift from \u201cno response\u201d to \u201cactual conversation.\u201d The mechanism is the same. Prospects who are overloaded with generic outreach respond sooner when the outreach feels human and specific.<\/p>\n<h2 id=\"faq\">FAQ<\/h2>\n<h3>What should I say first when calling an expired listing?<\/h3>\n<p>Start with a direct, neutral opener that identifies the home and the reason for the call without blaming the homeowner or the previous agent. A simple approach is to reference that the listing came off the market and ask what their next plan is.<\/p>\n<p>The goal of the first sentence is permission to continue, not persuasion.<\/p>\n<h3>What is the fastest way to follow up with expired listings without sounding automated?<\/h3>\n<p>Record a 15 to 30 second personalized video and reuse it in both SMS and email, then call after it is delivered. The same message across multiple channels creates repetition without repeating the exact same text.<\/p>\n<p>If automation is used, reserve manual personalization for the highest value leads.<\/p>\n<h3>How long should a video be for expired listing prospecting?<\/h3>\n<p>Keep it short. Aim for 60 to 90 seconds, with one clear reason to talk and one clear next step. Short videos are easier to produce daily and more likely to be watched fully.<\/p>\n<p>Longer videos are better saved for homeowners who asked for details.<\/p>\n<h3>Can a QR code be used for expired listing outreach?<\/h3>\n<p>A QR code is best for physical mailers and door hangers because it bridges offline to a video message. The QR code should be large, clearly labeled, and point to a single video that is relevant to that homeowner.<\/p>\n<p>For SMS, a GIF preview plus a link tends to be more practical than a QR code image.<\/p>\n<h3>What are the most common objections with expired listings?<\/h3>\n<p>Common scenarios include re-listing with the same agent, switching to renting, wanting to make repairs first, and being anchored to the original price expectation. Preparing a short response path for each scenario helps the conversation stay calm and productive.<\/p>\n<p>Scenario-based script libraries like Market Leader\u2019s can provide a starting structure.<\/p>\n<h3>Should direct mail be part of an expired listing workflow?<\/h3>\n<p>Direct mail can be useful as a late step for high priority leads that do not respond digitally. It works best when it is tied to the same video message via a QR code, so the homeowner experiences one coherent story across channels.<\/p>\n<p>Because it costs money and time, it should be used selectively.<\/p>\n<h2>Streamlining Your Expired Listing Prospecting Workflow With Short Personalized Video<\/h2>\n<p>If the goal is to run this expired workflow daily without it taking over the morning, the key is reducing production time while keeping the touches personal. The three moving parts in the process are (A) turning fresh expired leads into a daily hit list, (B) creating a message that looks unmistakably one-to-one, and (C) delivering that same message across SMS, email, calls, and optional print without rewriting everything each time.<\/p>\n<p>Dubb is built for that exact sequence. It helps speed up the short personalized video step (so you can batch-record quickly), supports first-frame personalization (name in the thumbnail or showing the listing on-screen), and makes distribution easier by giving you the assets you need for each channel: a video link for SMS, a GIF preview workaround so cold texts do not look like plain links, and a QR code generated for each video so the same message can live on a door hanger or mailer.<\/p>\n<p>If you are pairing lead sources with automation tools like HighLevel and Zapier, Dubb also fits cleanly into that system by giving you consistent video assets to reuse inside those follow-up sequences.<\/p>\n<p>If you are looking to implement the workflow we discussed, you can set up a free trial at Dubb.com and run a simple first test: record 10 short videos for today\u2019s expired leads, send each one by SMS and email, then call after those messages land. Keep it small, keep it consistent, and let the replies tell you where to double down.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you use expired listing scripts to win real estate expired listings? Expired [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[749],"tags":[2253,2014,2251,2250,2252,433,1403],"class_list":["post-15277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-expired-listings","tag-personalized-video-messages","tag-real-estate-cold-calling","tag-real-estate-lead-generation","tag-real-estate-marketing-techniques","tag-real-estate-video-marketing","tag-video-prospecting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expired Listings: How Video Marketing Can Help You Convert Real Estate Leads<\/title>\n<meta name=\"description\" content=\"Use expired listing scripts with short personalized video, SMS, email, calls, and optional direct mail to create a 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