{"id":15108,"date":"2025-07-15T11:37:49","date_gmt":"2025-07-15T18:37:49","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=15108"},"modified":"2025-07-18T16:26:28","modified_gmt":"2025-07-18T23:26:28","slug":"17-proven-ways-to-increase-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/","title":{"rendered":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:#e0e0e0;--awb-bg-color-hover:#e0e0e0;--awb-bg-size:cover;--awb-border-color:#c9c9c9;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:6px 6px 6px 6px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator custom fusion-section-separator-1\" style=\"--awb-spacer-height:;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;\"><div class=\"fusion-section-separator-svg\"><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><br><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"600\" height=\"400\" alt=\"Dubb Sales Prospecting eBook\" title=\"dubb-ebook-sales-prospecting\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ebook-mockup-05.png\" class=\"img-responsive wp-image-15160\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ebook-mockup-05-200x133.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ebook-mockup-05-400x267.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ebook-mockup-05.png 600w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><br><br><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:700;margin:0;--fontSize:48;line-height:1.12;\"><p style=\"text-align: left;\"><span style=\"color: #333399;\">Get the sales prospecting eBook<\/span><\/p><\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:5px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: left;\"><span style=\"color: #808080;\">Learn how to leverage AI, video and your CRM to 10x your sales.<\/span><\/p>\n<\/div><br><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:24px;--button-border-radius-top-right:24px;--button-border-radius-bottom-right:24px;--button-border-radius-bottom-left:24px;--button_gradient_top_color:#8a51fc;--button_gradient_bottom_color:#8a51fc;--button_gradient_top_color_hover:#7337ee;--button_gradient_bottom_color_hover:#7337ee;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/dubb.com\/lp\/sales-prospecting-ebook\"><span class=\"fusion-button-text\">DOWNLOAD eBOOK<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator custom fusion-section-separator-2\" style=\"--awb-spacer-height:;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;\"><div class=\"fusion-section-separator-svg\"><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-text fusion-text-2\"><h1 data-start=\"322\" data-end=\"403\">Why Increasing Conversion Rates Matters More Than Ever<\/h1>\n<p data-start=\"647\" data-end=\"915\">In the world of digital marketing and eCommerce, <strong data-start=\"696\" data-end=\"710\">conversion<\/strong> is everything. Whether it\u2019s getting a visitor to sign up for a newsletter, download a lead magnet, or <strong data-start=\"813\" data-end=\"832\">make a purchase<\/strong>, the success of your business depends on how well you can turn clicks into action.<\/p>\n<p data-start=\"917\" data-end=\"1247\">But most websites aren\u2019t optimized to convert. According to WordStream, the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate#:~:text=Across+industries%2C+the+average+landing+page+conversion+rate+was+2.35%25%2C+yet+the+top+25%25+are+converting+at+5.31%25+or+higher.\"><strong data-start=\"993\" data-end=\"1020\">average conversion rate<\/strong><\/a> across industries is just 2.35%\u2014with the top 25% hitting 5.31% or higher. That means if you&#8217;re not intentionally working to <strong data-start=\"1171\" data-end=\"1204\">increase your conversion rate<\/strong>, you\u2019re likely leaving money on the table.<\/p>\n<p data-start=\"1249\" data-end=\"1649\">In this blog, we&#8217;ll explore 17 actionable <strong data-start=\"1292\" data-end=\"1312\">ways to increase<\/strong> conversions, including strategies for improving your <strong data-start=\"1366\" data-end=\"1382\">landing page<\/strong>, optimizing your <strong data-start=\"1400\" data-end=\"1414\">CTA button<\/strong>, leveraging <strong data-start=\"1427\" data-end=\"1443\">social proof<\/strong>, and perfecting your <strong data-start=\"1465\" data-end=\"1486\">value proposition<\/strong>. You&#8217;ll also find up-to-date <strong data-start=\"1516\" data-end=\"1546\">conversion rate statistics<\/strong>, key <strong data-start=\"1552\" data-end=\"1570\">best practices<\/strong>, and expert insights to help you <strong data-start=\"1604\" data-end=\"1625\">boost conversions<\/strong> and grow your business.<\/p>\n<h2 data-start=\"1656\" data-end=\"1680\">What is a Conversion?<\/h2>\n<p data-start=\"1682\" data-end=\"1780\">A <strong data-start=\"1684\" data-end=\"1698\">conversion<\/strong> happens when a visitor completes a desired action on your website. This could be:<\/p>\n<ul>\n<li data-start=\"1783\" data-end=\"1801\">Filling out a form<\/li>\n<li data-start=\"1804\" data-end=\"1819\">Clicking a link<\/li>\n<li data-start=\"1822\" data-end=\"1847\">Starting a <strong data-start=\"1833\" data-end=\"1847\">free trial<\/strong><\/li>\n<li data-start=\"1850\" data-end=\"1864\">Booking a demo<\/li>\n<li data-start=\"1867\" data-end=\"1888\">Completing a purchase<\/li>\n<\/ul>\n<p data-start=\"1890\" data-end=\"2008\">Each of these actions represents a step toward achieving your business goals\u2014and the more <strong data-start=\"1980\" data-end=\"1995\">conversions<\/strong>, the better.<\/p>\n<h2 data-start=\"2015\" data-end=\"2049\">What is a Good Conversion Rate?<\/h2>\n<p data-start=\"2051\" data-end=\"2164\">A <strong data-start=\"2053\" data-end=\"2077\">good conversion rate<\/strong> depends on your industry, traffic source, and product. But according to industry data:<\/p>\n<ul>\n<li data-start=\"2167\" data-end=\"2224\">The <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\"><strong data-start=\"2171\" data-end=\"2211\">average landing page conversion rate<\/strong> is <strong data-start=\"2215\" data-end=\"2224\">2.35%<\/strong><\/a><\/li>\n<li data-start=\"2227\" data-end=\"2295\">Top-performing websites see conversion rates of <a href=\"https:\/\/www.impactplus.com\/blog\/what-is-a-good-landing-page-conversion-rate\"><strong data-start=\"2275\" data-end=\"2285\">11.45%<\/strong><\/a> or higher<\/li>\n<\/ul>\n<p data-start=\"2423\" data-end=\"2544\">If you&#8217;re seeing anything below 3%, you likely need to work on <a href=\"https:\/\/dubb.com\/blog\/what-is-conversion-rate-optimization-and-how-can-it-help-improve-your-business\/\"><strong data-start=\"2486\" data-end=\"2524\">conversion rate optimization (CRO)<\/strong><\/a> to improve results.<\/p>\n<h2 data-start=\"2551\" data-end=\"2594\">Why You Need to Increase Conversions Now<\/h2>\n<p data-start=\"2596\" data-end=\"2769\">Traffic is getting more expensive. With rising costs on <strong data-start=\"2652\" data-end=\"2666\">Google Ads<\/strong> and social platforms, your cost per acquisition (CPA) has likely gone up. The best way to offset this?<\/p>\n<p data-start=\"2771\" data-end=\"2923\">Focus on <strong data-start=\"2780\" data-end=\"2812\">conversion rate optimization<\/strong>. If you can <strong data-start=\"2825\" data-end=\"2853\">increase conversion rate<\/strong> by even 1% on a high-traffic page, the revenue impact can be massive.<\/p>\n<p data-start=\"2925\" data-end=\"3119\">Let\u2019s say your site has 50,000 monthly visitors. At a 2% <strong data-start=\"2982\" data-end=\"3001\">conversion rate<\/strong>, that\u2019s 1,000 conversions. Improve to 3%, and you\u2019re getting 1,500 conversions\u2014without spending a dollar more on ads.<\/p>\n<p data-start=\"3121\" data-end=\"3225\">This is the power of CRO. Let\u2019s break down the most effective <strong data-start=\"3183\" data-end=\"3224\">ways to increase your conversion rate<\/strong>.<\/p>\n<h2 data-start=\"3232\" data-end=\"3281\">1. Craft a Clear, Compelling Value Proposition<\/h2>\n<p data-start=\"3283\" data-end=\"3469\">Your <strong data-start=\"3288\" data-end=\"3309\">value proposition<\/strong> tells potential customers why they should choose your <strong data-start=\"3364\" data-end=\"3386\">product or service<\/strong>. It should appear prominently on your <strong data-start=\"3425\" data-end=\"3437\">homepage<\/strong> and every key <strong data-start=\"3452\" data-end=\"3468\">landing page<\/strong>.<\/p>\n<p data-start=\"3471\" data-end=\"3516\"><strong data-start=\"3471\" data-end=\"3516\">Checklist for a strong value proposition:<\/strong><\/p>\n<ul>\n<li data-start=\"3519\" data-end=\"3545\">What problem do you solve?<\/li>\n<li data-start=\"3548\" data-end=\"3593\">How is your solution better than competitors?<\/li>\n<li data-start=\"3548\" data-end=\"3593\">What result can the user expect?<\/li>\n<\/ul>\n<p data-start=\"3630\" data-end=\"3678\"><strong data-start=\"3630\" data-end=\"3649\">Example (weak):<\/strong><br data-start=\"3649\" data-end=\"3652\" \/>\u201cWe help businesses grow.\u201d<\/p>\n<p data-start=\"3680\" data-end=\"3776\"><strong data-start=\"3680\" data-end=\"3701\">Example (strong):<\/strong><br data-start=\"3701\" data-end=\"3704\" \/>\u201cDouble your sales pipeline in 30 days using AI-powered video outreach.\u201d<\/p>\n<p data-start=\"3778\" data-end=\"3951\">This revised version provides a <strong data-start=\"3810\" data-end=\"3827\">clear benefit<\/strong>, includes a timeline, and appeals to the pain points of the <strong data-start=\"3888\" data-end=\"3911\">potential customers<\/strong>\u2014making them more <strong data-start=\"3929\" data-end=\"3950\">likely to convert<\/strong>.<\/p>\n<h2 data-start=\"3958\" data-end=\"4007\">2. Optimize Your Landing Pages for Conversions<\/h2>\n<p data-start=\"4009\" data-end=\"4155\">Your <strong data-start=\"4014\" data-end=\"4030\">landing page<\/strong> is the frontline of conversion. It\u2019s where you present your offer, overcome objections, and move visitors toward a decision.<\/p>\n<h3 data-start=\"4157\" data-end=\"4210\">Best Practices for High-Converting Landing Pages:<\/h3>\n<ol>\n<li data-start=\"4213\" data-end=\"4277\">Use a clear <strong data-start=\"4225\" data-end=\"4237\">headline<\/strong> that instantly communicates the benefit<\/li>\n<li data-start=\"4280\" data-end=\"4322\">Remove clutter\u2014only one <strong data-start=\"4304\" data-end=\"4322\">call to action<\/strong><\/li>\n<li data-start=\"4325\" data-end=\"4371\">Use contrasting <strong data-start=\"4341\" data-end=\"4356\">CTA buttons<\/strong> that stand out<\/li>\n<li data-start=\"4374\" data-end=\"4433\">Include visual cues like arrows, faces, or video thumbnails<\/li>\n<li data-start=\"4436\" data-end=\"4479\">Keep form fields to a minimum (ideally 3\u20134)<\/li>\n<\/ol>\n<p data-start=\"4481\" data-end=\"4625\">According to QuickSprout, reducing form fields from four to three on your landing page can boost form conversions by\u00a0<a href=\"https:\/\/www.quicksprout.com\/contact-form-conversion-rate\/#:~:text=In+fact%2C+in,by+50%25.\">up to 50%<\/a>.<\/p>\n<p data-start=\"4481\" data-end=\"4625\">For more examples and tips, see our full article on <a class=\"cursor-pointer\" href=\"https:\/\/dubb.com\/blog\/video-landing-pages-101-tips-for-maximum-impact\/\" data-start=\"1146\" data-end=\"1244\">creating high-impact video landing pages<\/a>.<\/p>\n<h2 data-start=\"4632\" data-end=\"4675\">3. Use Strong CTAs That Encourage Action<\/h2>\n<p data-start=\"4677\" data-end=\"4846\">Your <strong data-start=\"4682\" data-end=\"4706\">call to action (CTA)<\/strong> is what tells users what to do next. Whether it\u2019s \u201cBuy Now,\u201d \u201cGet a Free Trial,\u201d or \u201cBook My Demo,\u201d your <strong data-start=\"4812\" data-end=\"4826\">CTA button<\/strong> needs to stand out.<\/p>\n<h3 data-start=\"4848\" data-end=\"4871\">CTA Best Practices:<\/h3>\n<ol>\n<li data-start=\"4874\" data-end=\"4929\">Make it <strong data-start=\"4882\" data-end=\"4894\">specific<\/strong> (\u201cStart My Free Trial\u201d &gt; \u201cSubmit\u201d)<\/li>\n<li data-start=\"4932\" data-end=\"4981\">Use action verbs: Start, Get, Try, Book, Download<\/li>\n<li data-start=\"4984\" data-end=\"5097\">Test color contrast\u2014<a href=\"https:\/\/unbounce.com\/a-b-testing\/examples\/#:~:text=The+red+button+led+to+a+21%25+higher+click%2Dthrough+rate+than+the+green.\">Unbounce found that red buttons outperformed green in some A\/B tests by 21%<\/a><\/li>\n<li data-start=\"5100\" data-end=\"5168\">Repeat your <strong data-start=\"5112\" data-end=\"5119\">CTA<\/strong> 2\u20133 times on the page (header, mid-content, end)<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-15112 size-large aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-1024x576.png\" alt=\"A\/B testing CTA buttons with different colors and copy\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-200x113.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-300x169.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-400x225.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-600x338.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-768x432.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-800x450.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-1024x576.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-1200x675.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA-1536x864.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/A-B-test-CTA.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"5170\" data-end=\"5272\">Always <strong data-start=\"5177\" data-end=\"5191\">split test<\/strong> your CTA button text and placement to find what performs best for your audience.<\/p>\n<p data-start=\"5170\" data-end=\"5272\">To see how video CTAs can increase conversion rates, check out our <a class=\"cursor-pointer\" href=\"https:\/\/dubb.com\/blog\/video-conversion-software\/?utm_source=blog&amp;utm_medium=internal-link&amp;utm_campaign=increase-conversions\" data-start=\"1682\" data-end=\"1740\">video conversion guide<\/a>.<\/p>\n<h2 data-start=\"5279\" data-end=\"5331\">4. Build Trust with Testimonials and Social Proof<\/h2>\n<p data-start=\"5333\" data-end=\"5480\">Before people <strong data-start=\"5347\" data-end=\"5362\">take action<\/strong>, they need to feel safe doing so. <strong data-start=\"5397\" data-end=\"5413\">Testimonials<\/strong>, <strong data-start=\"5415\" data-end=\"5426\">reviews<\/strong>, and <strong data-start=\"5432\" data-end=\"5448\">social proof<\/strong> are key to building that trust.<\/p>\n<h3 data-start=\"5482\" data-end=\"5533\">Types of Social Proof That Increase Conversion:<\/h3>\n<ul>\n<li data-start=\"5536\" data-end=\"5573\">Customer testimonials (video or text)<\/li>\n<li data-start=\"5576\" data-end=\"5588\">Client logos<\/li>\n<li data-start=\"5591\" data-end=\"5603\">User reviews<\/li>\n<li data-start=\"5606\" data-end=\"5653\">Statistics (e.g., \u201cOver 5,000 happy customers\u201d)<\/li>\n<li data-start=\"5656\" data-end=\"5695\">Star ratings (especially for eCommerce)<\/li>\n<\/ul>\n<p data-start=\"357\" data-end=\"664\">A 2025 study by Capital One Shopping revealed that <a href=\"https:\/\/capitaloneshopping.com\/research\/online-reviews-statistics\/#:~:text=92%25+of+consumers+read+online+reviews+of+a+local+business+before+making+their+first+visit.\"><strong data-start=\"408\" data-end=\"478\">91% of consumers read at least one review before making a purchase<\/strong><\/a>, and over <strong data-start=\"489\" data-end=\"515\">half read four or more<\/strong>. That means by the time someone lands on your product or service page, they\u2019re already looking for reassurance\u2014from real people, not marketing copy.<\/p>\n<p data-start=\"666\" data-end=\"867\">Even more compelling? According to Gominga, when a product has just <strong data-start=\"734\" data-end=\"750\">five reviews<\/strong>, the <a href=\"https:\/\/gominga.com\/insights\/online-review-statistics\/#:~:text=If+a+product+receives+five+reviews%2C+the+likelihood+of+purchase+increases+by+270%25.\"><strong data-start=\"756\" data-end=\"813\">likelihood of purchase increases by a staggering 270%<\/strong><\/a>. That\u2019s not a subtle lift\u2014it\u2019s a conversion catalyst.<\/p>\n<h2 data-start=\"5897\" data-end=\"5931\">5. Improve the Checkout Process<\/h2>\n<p data-start=\"5933\" data-end=\"6081\">For eCommerce stores, the <strong data-start=\"5959\" data-end=\"5971\">checkout<\/strong> is where conversions are won\u2014or lost. A slow, confusing, or overwhelming <strong data-start=\"6045\" data-end=\"6062\">checkout page<\/strong> can kill the sale.<\/p>\n<h3 data-start=\"6083\" data-end=\"6114\">Checkout Optimization Tips:<\/h3>\n<ul>\n<li data-start=\"6117\" data-end=\"6154\">Eliminate unnecessary <strong data-start=\"6139\" data-end=\"6154\">form fields<\/strong><\/li>\n<li data-start=\"6157\" data-end=\"6220\">Add trust badges (SSL, payment icons, <strong data-start=\"6195\" data-end=\"6219\">money-back guarantee<\/strong>)<\/li>\n<li data-start=\"6223\" data-end=\"6243\">Allow guest checkout<\/li>\n<li data-start=\"6246\" data-end=\"6295\">Show progress indicators for multi-step checkouts<\/li>\n<li data-start=\"6298\" data-end=\"6332\">Make shipping costs clear up front<\/li>\n<\/ul>\n<p data-start=\"6334\" data-end=\"6506\">Baymard Institute reports that <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><strong data-start=\"6365\" data-end=\"6375\">70.19%<\/strong> of shopping carts are abandoned<\/a>\u2014largely due to extra costs, forced account creation, and complex forms.<\/p>\n<h2 data-start=\"207\" data-end=\"244\">6. Optimize for Mobile Conversions<\/h2>\n<div id=\"attachment_15117\" style=\"width: 632px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-15117\" class=\"wp-image-15117 \" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-1024x768.png\" alt=\"Bar chart of global internet traffic coming from mobile devices\" width=\"622\" height=\"466\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-200x150.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-300x225.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-400x300.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-600x450.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-768x576.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-800x600.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-1024x768.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart-1200x900.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-devices-traffic-bar-chart.png 1440w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><p id=\"caption-attachment-15117\" class=\"wp-caption-text\"><em>Source: Exploding Topics<\/em><\/p><\/div>\n<p data-start=\"246\" data-end=\"412\">More than 60% of global website traffic now comes from mobile devices\u201464.14% in May 2025 per <a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\">Exploding Topics<\/a>, and 62% according to <a href=\"https:\/\/datareportal.com\/global-digital-overview\">DataReportal<\/a>. If your site isn\u2019t optimized for mobile, you\u2019re losing potential conversions.<\/p>\n<h3 data-start=\"414\" data-end=\"456\">How to Improve Mobile User Experience:<\/h3>\n<ul>\n<li data-start=\"459\" data-end=\"507\">Use responsive design that adapts to screen size<\/li>\n<li data-start=\"510\" data-end=\"544\">Compress images for faster loading<\/li>\n<li data-start=\"547\" data-end=\"599\">Make CTA buttons thumb-friendly (large, easy to tap)<\/li>\n<li data-start=\"602\" data-end=\"655\">Minimize text and focus on key headlines and benefits<\/li>\n<li data-start=\"658\" data-end=\"702\">Enable auto-fill on forms to reduce friction<\/li>\n<\/ul>\n<p data-start=\"704\" data-end=\"992\"><a href=\"https:\/\/www.retailtouchpoints.com\/resources\/desktop-e-commerce-conversions-still-more-than-2x-higher-than-smartphone-rates\">Recent benchmarks<\/a> show desktop e-commerce sites converting at about 3.9%, while mobile lags behind at only 1.8%.That gap highlights a massive opportunity to <strong data-start=\"916\" data-end=\"940\">increase conversions<\/strong> simply by improving the mobile <strong data-start=\"972\" data-end=\"991\">user experience<\/strong>.<\/p>\n<h2 data-start=\"999\" data-end=\"1052\">7. Use Live Chat to Answer Objections in Real Time<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15120 \" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Live-chat-widget-on-Dubb-homepage.gif\" alt=\"\" width=\"675\" height=\"380\" \/><\/p>\n<p data-start=\"1054\" data-end=\"1187\">When a visitor is unsure about your offer, a <strong data-start=\"1099\" data-end=\"1112\">live chat<\/strong> widget can help answer their questions and move them closer to a decision.<\/p>\n<p data-start=\"1189\" data-end=\"1413\"><span class=\"relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out\">According to a <a href=\"https:\/\/kayako.com\/live-chat-software\/live-chat-statistics\/#:~:text=79%25,and+customer+loyalty.\">Kayako survey of businesses<\/a>, <strong data-start=\"45\" data-end=\"135\" data-is-last-node=\"\">79% report that live chat has positively impacted sales, revenue, and customer loyalty<\/strong><\/span>. <span class=\"relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out\">Additionally, real-world implementations have shown that live chat, when set up effectively, can <strong data-start=\"97\" data-end=\"133\" data-is-last-node=\"\">boost conversion rates by 10\u201320%<\/strong><\/span>.<\/p>\n<h3 data-start=\"1415\" data-end=\"1430\">What to Do:<\/h3>\n<ul>\n<li data-start=\"1433\" data-end=\"1482\">Add chat prompts on product and <strong data-start=\"1465\" data-end=\"1482\">landing pages<\/strong><\/li>\n<li data-start=\"1485\" data-end=\"1545\">Use proactive messages like: \u201cNeed help deciding? I\u2019m here.\u201d<\/li>\n<li data-start=\"1548\" data-end=\"1604\">Connect users to a real person (or high-quality chatbot)<\/li>\n<\/ul>\n<p data-start=\"1606\" data-end=\"1730\">Live chat creates immediacy, resolves objections, and boosts confidence\u2014all of which help <strong data-start=\"1696\" data-end=\"1729\">improve your conversion rate<\/strong>.<\/p>\n<h2 data-start=\"1737\" data-end=\"1782\">8. Map and Optimize Your Conversion Funnel<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15114 size-large\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-1024x576.png\" alt=\"Diagram of Sales Conversion Funnel\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-200x113.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-300x169.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-400x225.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-600x338.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-768x432.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-800x450.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-1024x576.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-1200x675.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel-1536x864.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Sales-Conversion-Funnel.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"1784\" data-end=\"1961\">Every website has a <strong data-start=\"1804\" data-end=\"1825\">conversion funnel<\/strong>, even if it\u2019s not clearly defined. This funnel represents the stages a visitor goes through before converting\u2014from awareness to action.<\/p>\n<h3 data-start=\"1963\" data-end=\"1993\">Basic Sales Funnel Stages:<\/h3>\n<ol data-start=\"1994\" data-end=\"2197\">\n<li data-start=\"1994\" data-end=\"2040\">\n<p data-start=\"1997\" data-end=\"2040\"><strong data-start=\"1997\" data-end=\"2010\">Awareness<\/strong> (visits from ads, blogs, SEO)<\/p>\n<\/li>\n<li data-start=\"2041\" data-end=\"2094\">\n<p data-start=\"2044\" data-end=\"2094\"><strong data-start=\"2044\" data-end=\"2056\">Interest<\/strong> (product pages, videos, testimonials)<\/p>\n<\/li>\n<li data-start=\"2095\" data-end=\"2146\">\n<p data-start=\"2098\" data-end=\"2146\"><strong data-start=\"2098\" data-end=\"2110\">Decision<\/strong> (pricing, feature comparison, CTAs)<\/p>\n<\/li>\n<li data-start=\"2147\" data-end=\"2197\">\n<p data-start=\"2150\" data-end=\"2197\"><strong data-start=\"2150\" data-end=\"2160\">Action<\/strong> (checkout, form submission, booking)<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2199\" data-end=\"2391\">Use tools like <strong data-start=\"2214\" data-end=\"2234\">Google Analytics<\/strong>, Hotjar, or Heap to understand how users flow through each stage\u2014and where they drop off. Small changes in your <strong data-start=\"2347\" data-end=\"2368\">conversion funnel<\/strong> can have a big impact.<\/p>\n<p data-start=\"2393\" data-end=\"2555\"><strong data-start=\"2393\" data-end=\"2405\">Example:<\/strong> If you lose 30% of users on the product page, test adding a sticky CTA, testimonial slider, or FAQ section to reduce bounce and <strong data-start=\"2534\" data-end=\"2554\">boost conversion<\/strong>.<\/p>\n<h2 data-start=\"2562\" data-end=\"2602\">9. Analyze and Improve Your Headlines<\/h2>\n<p data-start=\"2604\" data-end=\"2804\">Your <strong data-start=\"2609\" data-end=\"2621\">headline<\/strong> is the first thing users see\u2014and it often determines whether they stay or bounce. In fact, <a href=\"https:\/\/coschedule.com\/headlines\/content-marketing-headlines#:~:text=Understanding+that%C2%A080%25+of+people+will+read+a+headline+(compared+to+only+20%25+reading+the+rest+of+your+content)+helped+us+give+headlines+their+due+in+the+fast+changing+game+of+online+content+marketing.\">80% of visitors will read a headline<\/a>, but only 20% will read the rest.<\/p>\n<h3 data-start=\"2806\" data-end=\"2848\">Headline Tips to Increase Conversions:<\/h3>\n<ul>\n<li data-start=\"2851\" data-end=\"2903\">Lead with the benefit: \u201cDouble Your Leads in 7 Days\u201d<\/li>\n<li data-start=\"2906\" data-end=\"2931\">Use numbers or statistics<\/li>\n<li data-start=\"2934\" data-end=\"2959\">Ask a compelling question<\/li>\n<li data-start=\"2962\" data-end=\"3022\">Test different formats: How-to, lists, pain-agitate-solution<\/li>\n<\/ul>\n<p data-start=\"3024\" data-end=\"3175\">A good <strong data-start=\"3031\" data-end=\"3043\">headline<\/strong> sets up the entire page for a <strong data-start=\"3074\" data-end=\"3100\">higher conversion rate<\/strong>\u2014so it\u2019s worth testing multiple versions using A\/B or multivariate testing.<\/p>\n<h2 data-start=\"3182\" data-end=\"3217\">10. Offer a Money-Back Guarantee<\/h2>\n<p data-start=\"3219\" data-end=\"3419\">A strong <strong data-start=\"3228\" data-end=\"3252\">money-back guarantee<\/strong> reduces friction and builds confidence in your <strong data-start=\"3300\" data-end=\"3322\">product or service<\/strong>. It reassures users that they have nothing to lose, which makes them more <strong data-start=\"3397\" data-end=\"3418\">likely to convert<\/strong>.<\/p>\n<p data-start=\"3421\" data-end=\"3571\">According to a <a href=\"https:\/\/vwo.com\/blog\/ecommerce-conversion-optimization-ideas\/#:~:text=Trust+badges+work+like+ice%2Dbreakers.+It%E2%80%99s+upon+seeing+these+badges+that+a+first%2Dtime+visitor+seriously+starts+considering+a+purchase.+House+of+Kids+put+a+trust+mark+to+its+advantage+by+using+VWO+to+run+an+A\/B+test+and+saw+a+32%25+increase+in+conversion+rates.\">VWO A\/B test<\/a> conducted with House of Kids, adding trust and guarantee badges to product pages led to a 32% increase in conversions\u2014heartening proof that even small trust signals can significantly impact user behavior.<\/p>\n<p data-start=\"3573\" data-end=\"3593\">Make your guarantee:<\/p>\n<ul>\n<li data-start=\"3596\" data-end=\"3633\">Bold and clearly visible near the CTA<\/li>\n<li data-start=\"3636\" data-end=\"3699\">Short and easy to understand (e.g., 30-day, no-questions-asked)<\/li>\n<li data-start=\"3702\" data-end=\"3752\">Backed by trust signals like secure checkout icons<\/li>\n<\/ul>\n<h2 data-start=\"3759\" data-end=\"3806\">11. Improve the Product Page Layout and Copy<\/h2>\n<p data-start=\"3808\" data-end=\"3951\">Your <strong data-start=\"3813\" data-end=\"3829\">product page<\/strong> is the final stop before the <strong data-start=\"3859\" data-end=\"3871\">checkout<\/strong>\u2014and it needs to sell. This is especially critical for <strong data-start=\"3926\" data-end=\"3939\">eCommerce<\/strong> businesses.<\/p>\n<h3 data-start=\"3953\" data-end=\"3990\">Best Practices for Product Pages:<\/h3>\n<ul>\n<li data-start=\"3993\" data-end=\"4026\">Use high-quality images with zoom<\/li>\n<li data-start=\"4029\" data-end=\"4050\">Add short demo videos<\/li>\n<li data-start=\"4053\" data-end=\"4104\">Highlight pain points and benefits in bullet points<\/li>\n<li data-start=\"4107\" data-end=\"4143\">Include reviews and <strong data-start=\"4127\" data-end=\"4143\">testimonials<\/strong><\/li>\n<li data-start=\"4146\" data-end=\"4211\">Reinforce <strong data-start=\"4156\" data-end=\"4172\">social proof<\/strong> with stats and satisfaction guarantees<\/li>\n<\/ul>\n<p data-start=\"4213\" data-end=\"4420\">Use analytics tools to track user behavior on these pages: scroll depth, heatmaps, and where they <strong data-start=\"4311\" data-end=\"4320\">click<\/strong>. Even small tweaks\u2014like moving your <strong data-start=\"4357\" data-end=\"4371\">CTA button<\/strong> higher\u2014can lead to a <strong data-start=\"4393\" data-end=\"4419\">higher conversion rate<\/strong>. We\u2019ve documented these changes in our post on <a class=\"cursor-pointer\" href=\"https:\/\/dubb.com\/blog\/making-landing-pages-that-always-convert\/?utm_source=blog&amp;utm_medium=internal-link&amp;utm_campaign=increase-conversions\" data-start=\"2680\" data-end=\"2764\">landing page layouts that convert<\/a>.<\/p>\n<h2 data-start=\"4427\" data-end=\"4463\">12. Use A\/B Testing and CRO Tools<\/h2>\n<p data-start=\"4465\" data-end=\"4610\">The only way to consistently improve is to <strong data-start=\"4508\" data-end=\"4520\">optimize<\/strong> based on data\u2014not guesswork. That\u2019s where <strong data-start=\"4563\" data-end=\"4595\">conversion rate optimization<\/strong> tools come in.<\/p>\n<h3 data-start=\"4612\" data-end=\"4638\">CRO Tools to Consider:<\/h3>\n<ul>\n<li data-start=\"4641\" data-end=\"4708\"><strong data-start=\"4641\" data-end=\"4655\">Optimizely<\/strong> or <strong data-start=\"4659\" data-end=\"4666\">VWO<\/strong> \u2013 for A\/B testing headlines, images, CTAs<\/li>\n<li data-start=\"4711\" data-end=\"4761\"><strong data-start=\"4711\" data-end=\"4730\">Google Optimize<\/strong> (free) \u2013 for basic experiments<\/li>\n<li data-start=\"4764\" data-end=\"4829\"><strong data-start=\"4764\" data-end=\"4774\">Hotjar<\/strong> or <strong data-start=\"4778\" data-end=\"4791\">Crazy Egg<\/strong> \u2013 for heatmaps and visitor recordings<\/li>\n<li data-start=\"4832\" data-end=\"4890\"><strong data-start=\"4832\" data-end=\"4844\">Unbounce<\/strong> \u2013 to create and test custom <strong data-start=\"4873\" data-end=\"4890\">landing pages<\/strong><\/li>\n<\/ul>\n<h3 data-start=\"4892\" data-end=\"4909\">What to Test:<\/h3>\n<ol>\n<li data-start=\"4912\" data-end=\"4953\"><strong data-start=\"4912\" data-end=\"4926\">CTA button<\/strong> color, text, and placement<\/li>\n<li data-start=\"4956\" data-end=\"4979\"><strong data-start=\"4956\" data-end=\"4968\">Headline<\/strong> variations<\/li>\n<li data-start=\"4982\" data-end=\"5006\">Short vs. long-form copy<\/li>\n<li data-start=\"5009\" data-end=\"5044\">Adding vs. removing <strong data-start=\"5029\" data-end=\"5044\">form fields<\/strong><\/li>\n<li data-start=\"5047\" data-end=\"5092\">Different offers (free trial, discount, demo)<\/li>\n<\/ol>\n<p data-start=\"5094\" data-end=\"5223\">Even one successful test\u2014like a 10% bump on your top page\u2014can lead to hundreds or thousands of additional conversions each month.<\/p>\n<h2 data-start=\"227\" data-end=\"271\">13. Retargeting: Bring Back Lost Visitors<\/h2>\n<p data-start=\"273\" data-end=\"400\">Only about <a href=\"https:\/\/www.adroll.com\/blog\/the-ultimate-guide-to-email-retargeting#:~:text=only%202%25%20of%20shoppers%20convert%20during%20their%20first%20visit%20to%20your%20site\"><strong data-start=\"284\" data-end=\"310\">2% of website visitors<\/strong><\/a> convert on their first visit. That means 98% leave without taking action.<\/p>\n<p data-start=\"402\" data-end=\"691\"><strong data-start=\"402\" data-end=\"417\">Retargeting<\/strong>\u2014through <strong data-start=\"426\" data-end=\"440\">Google Ads<\/strong>, Facebook, or email\u2014lets you reconnect with those visitors and offer them a second chance to convert. Whether you\u2019re offering a discount, free resource, or just reminding them what they viewed, remarketing is a proven way to <strong data-start=\"666\" data-end=\"690\">increase conversions<\/strong>.<\/p>\n<h3 data-start=\"693\" data-end=\"751\">Ways to Increase Your Conversion Rate via Retargeting:<\/h3>\n<ol>\n<li data-start=\"754\" data-end=\"802\">Serve dynamic ads featuring products they viewed<\/li>\n<li data-start=\"805\" data-end=\"851\">Promote a limited-time offer or <strong data-start=\"837\" data-end=\"851\">free trial<\/strong><\/li>\n<li data-start=\"854\" data-end=\"908\">Use retargeted video ads to re-educate and build trust<\/li>\n<\/ol>\n<p data-start=\"910\" data-end=\"1056\">Adding retargeting to your <strong data-start=\"937\" data-end=\"958\">conversion funnel<\/strong> increases your brand&#8217;s visibility and can significantly improve your overall <strong data-start=\"1036\" data-end=\"1055\">conversion rate<\/strong>.<\/p>\n<h2 data-start=\"1063\" data-end=\"1108\">14. Use Email to Recover and Nurture Leads<\/h2>\n<p data-start=\"1110\" data-end=\"1354\">Email remains one of the highest-converting channels\u2014especially when used strategically. Whether you&#8217;re nurturing leads over time or sending an <strong data-start=\"1254\" data-end=\"1278\">abandoned cart email<\/strong>, the right message at the right time can <strong data-start=\"1320\" data-end=\"1340\">boost conversion<\/strong> dramatically.<\/p>\n<h3 data-start=\"1356\" data-end=\"1381\">Key Email Strategies:<\/h3>\n<ul>\n<li data-start=\"1384\" data-end=\"1454\"><strong data-start=\"1384\" data-end=\"1405\">Welcome sequences<\/strong> to engage new leads and guide them toward action<\/li>\n<li data-start=\"1457\" data-end=\"1517\"><strong data-start=\"1457\" data-end=\"1484\">Abandoned cart recovery<\/strong> emails (timing: 1hr, 24hr, 72hr)<\/li>\n<li data-start=\"1520\" data-end=\"1609\">Trigger-based emails based on behavior (visited product page, watched video, clicked CTA)<\/li>\n<\/ul>\n<p data-start=\"1611\" data-end=\"1789\">Abandoned cart emails remain a powerful tool\u2014CropInk reports an average <a href=\"https:\/\/cropink.com\/cart-abandonment-statistics#:~:text=Abandoned+cart+emails+have+a+41.8%25+open+rate+and+a+10.7%25+conversion+rate.\"><strong data-start=\"281\" data-end=\"306\">10.7% conversion rate<\/strong><\/a>, making them one of the most effective ways to recover lost sales. That\u2019s a lot of recovered revenue for a simple automated campaign.<\/p>\n<h2 data-start=\"1796\" data-end=\"1841\">15. Personalization to Improve Conversions<\/h2>\n<p data-start=\"1843\" data-end=\"2031\">Today\u2019s users expect relevant, personalized experiences. According to Epsilon, <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences#:~:text=80%25%20of%20respondents%20indicating%20they%20are%20more%20likely%20to%20do%20business%20with%20a%20company%20if%20it%20offers%20personalized%20experiences\">80% of consumers<\/a> are more likely to buy from a brand that provides personalized experiences.<\/p>\n<h3 data-start=\"2033\" data-end=\"2078\">How to Personalize for Higher Conversion:<\/h3>\n<ol>\n<li data-start=\"2081\" data-end=\"2128\">Use first names in email subject lines and CTAs<\/li>\n<li data-start=\"2131\" data-end=\"2191\">Show dynamic content based on location, behavior, or segment<\/li>\n<li data-start=\"2131\" data-end=\"2191\">Offer product recommendations based on browsing history<\/li>\n<\/ol>\n<p data-start=\"2251\" data-end=\"2382\">Personalization builds familiarity and makes users feel understood\u2014which increases engagement and <strong data-start=\"2349\" data-end=\"2364\">conversions<\/strong> across the board.<\/p>\n<h2 data-start=\"2389\" data-end=\"2427\">16. Build Trust and Reduce Friction<\/h2>\n<p data-start=\"2429\" data-end=\"2526\">Before users <strong data-start=\"2442\" data-end=\"2461\">make a purchase<\/strong> or fill out a form, they subconsciously ask: \u201cCan I trust this?\u201d<\/p>\n<p data-start=\"2528\" data-end=\"2614\">Trust is critical to <strong data-start=\"2549\" data-end=\"2577\">increase conversion rate<\/strong>, especially for first-time visitors.<\/p>\n<h3 data-start=\"2616\" data-end=\"2643\">Trust-Building Tactics:<\/h3>\n<ul>\n<li data-start=\"2646\" data-end=\"2678\">Use SSL and secure payment icons<\/li>\n<li data-start=\"2681\" data-end=\"2721\">Offer a visible <strong data-start=\"2697\" data-end=\"2721\">money-back guarantee<\/strong><\/li>\n<li data-start=\"2724\" data-end=\"2777\">Include team photos or real customer <strong data-start=\"2761\" data-end=\"2777\">testimonials<\/strong><\/li>\n<li data-start=\"2780\" data-end=\"2820\">Display verified badges and client logos<\/li>\n<li data-start=\"2823\" data-end=\"2871\">Provide clear contact info and live chat support<\/li>\n<\/ul>\n<p data-start=\"2873\" data-end=\"3024\">Removing friction and reinforcing trust can turn hesitation into confidence\u2014ultimately helping you <strong data-start=\"2972\" data-end=\"2996\">increase conversions<\/strong> without increasing traffic.<\/p>\n<h2 data-start=\"3031\" data-end=\"3076\">17. The Final CTA: Ask Them to Take Action<\/h2>\n<p data-start=\"3078\" data-end=\"3193\">If you&#8217;ve delivered value and built trust, there\u2019s only one thing left to do: ask your visitors to <strong data-start=\"3177\" data-end=\"3192\">take action<\/strong>.<\/p>\n<p data-start=\"3195\" data-end=\"3293\">Your final <strong data-start=\"3206\" data-end=\"3224\">call to action<\/strong> should reinforce everything you\u2019ve promised\u2014clearly and confidently.<\/p>\n<h3 data-start=\"3295\" data-end=\"3325\">CTA Examples That Convert:<\/h3>\n<ul>\n<li data-start=\"3328\" data-end=\"3375\">\u201cStart Your Free Trial\u2014No Credit Card Required\u201d<\/li>\n<li data-start=\"3378\" data-end=\"3414\">\u201cGet Instant Access to the Playbook\u201d<\/li>\n<li data-start=\"3417\" data-end=\"3444\">\u201cSchedule My Strategy Call\u201d<\/li>\n<li data-start=\"3447\" data-end=\"3479\">\u201cSee How It Works in 90 Seconds\u201d<\/li>\n<\/ul>\n<p data-start=\"3481\" data-end=\"3601\">Place your <strong data-start=\"3492\" data-end=\"3506\">CTA button<\/strong> at the end of your <strong data-start=\"3526\" data-end=\"3542\">landing page<\/strong>, as well as throughout key conversion points on your site.<\/p>\n<h2 data-start=\"4310\" data-end=\"4356\">18. Final Checklist to Increase Conversions<\/h2>\n<p data-start=\"4358\" data-end=\"4464\">Before we wrap up, here\u2019s a checklist of the most effective <strong data-start=\"4418\" data-end=\"4438\">ways to increase<\/strong> your <strong data-start=\"4444\" data-end=\"4463\">conversion rate<\/strong>:<\/p>\n<ol>\n<li data-start=\"4466\" data-end=\"5186\">Clear, benefit-driven\u00a0<strong data-start=\"4490\" data-end=\"4511\">value proposition<\/strong><\/li>\n<li data-start=\"4466\" data-end=\"5186\">Mobile-optimized design and fast load speed<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Strong, visible <strong data-start=\"4580\" data-end=\"4595\">CTA buttons<\/strong> throughout your site<\/li>\n<li data-start=\"4466\" data-end=\"5186\">High-quality <strong data-start=\"4634\" data-end=\"4650\">testimonials<\/strong> and <strong data-start=\"4655\" data-end=\"4671\">social proof<\/strong><\/li>\n<li data-start=\"4466\" data-end=\"5186\">Simplified <strong data-start=\"4687\" data-end=\"4702\">form fields<\/strong> and <strong data-start=\"4707\" data-end=\"4724\">checkout page<\/strong><\/li>\n<li data-start=\"4466\" data-end=\"5186\">Live chat for support and real-time answers<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Trust-building guarantees and certifications<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Personalized content and dynamic recommendations<\/li>\n<li data-start=\"4466\" data-end=\"5186\">A\/B tested landing pages, CTAs, and headlines<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Retargeting ads and abandoned cart emails<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Clean, compelling <strong data-start=\"4993\" data-end=\"5010\">product pages<\/strong><\/li>\n<li data-start=\"4466\" data-end=\"5186\">Use of analytics tools for funnel insights<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Strategic use of email and behavior-based automation<\/li>\n<li data-start=\"4466\" data-end=\"5186\">Clear, irresistible offers (e.g., <strong data-start=\"5153\" data-end=\"5167\">free trial<\/strong>, limited discount)<\/li>\n<\/ol>\n<h2 data-start=\"5193\" data-end=\"5250\">It\u2019s Time to Increase Your Conversion Rate<\/h2>\n<p data-start=\"5252\" data-end=\"5490\">Traffic is no longer the problem. Attention is. If you can deliver a message that resonates, reduce friction, and create an experience that\u2019s easy and trustworthy\u2014you\u2019ll convert more visitors, close more deals, and unlock scalable growth.<\/p>\n<p data-start=\"5492\" data-end=\"5657\"><strong data-start=\"5492\" data-end=\"5519\">Conversion optimization<\/strong> isn\u2019t just a marketing tactic. It\u2019s an essential mindset for every modern <strong data-start=\"5594\" data-end=\"5606\">marketer<\/strong>. And now, you\u2019ve got the playbook to implement it.<\/p>\n<h2 data-start=\"5664\" data-end=\"5702\">Want to Increase Conversions Today?<\/h2>\n<p data-start=\"5704\" data-end=\"5851\">Try <strong data-start=\"5708\" data-end=\"5716\">Dubb<\/strong> free for 7 days and experience what personalized video, optimized landing pages, and real-time analytics can do for your sales funnel.<\/p>\n<h3 data-start=\"5853\" data-end=\"5872\">Dubb Helps You:<\/h3>\n<ul>\n<li data-start=\"5875\" data-end=\"5903\">Create compelling video CTAs<\/li>\n<li data-start=\"5906\" data-end=\"5964\">Build branded landing pages with high <strong data-start=\"5944\" data-end=\"5964\">conversion rates<\/strong><\/li>\n<li data-start=\"5967\" data-end=\"6006\">Integrate with email, CRM, and LinkedIn<\/li>\n<li data-start=\"6009\" data-end=\"6064\">Analyze and improve conversions using powerful insights<\/li>\n<\/ul>\n<p data-start=\"6066\" data-end=\"6129\"><strong data-start=\"6066\" data-end=\"6129\">Start your free trial today at <a class=\"\" href=\"https:\/\/dubb.us\/dbconversions\" target=\"_new\" rel=\"noopener\" data-start=\"6099\" data-end=\"6127\">Dubb.com<\/a>\u2014no credit card required.<\/strong><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:#e0e0e0;--awb-bg-color-hover:#e0e0e0;--awb-bg-size:cover;--awb-border-color:#c9c9c9;--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:6px 6px 6px 6px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-motion-effects=\"[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator triangle fusion-section-separator-3\" style=\"--awb-border-top:1px solid var(--awb-color3);--awb-spacer-height:1px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-icon-color:var(--awb-color1);\"><div class=\"fusion-section-separator-svg\"><div class=\"divider-candy-arrow top\" style=\"bottom:0px;border-bottom-color: var(--awb-color2);\"><\/div><div class=\"divider-candy top\" style=\"top:-21px;border-bottom:1px solid var(--awb-color3);border-left:1px solid var(--awb-color3);\"><\/div><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"216\" alt=\"Dubb Platform\" title=\"dubb-platform\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2-300x216.png\" class=\"img-responsive wp-image-14535\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2-200x144.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2-400x289.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2-600x433.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2-800x577.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-platform-2.png 826w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.12;\"><h2 style=\"text-align: left;\"><span style=\"color: #336699;\">Want to maximize your sales growth? Get a Free Trial Dubb.<\/span><\/h2><\/h1><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:20px;\"><p style=\"text-align: left;\"><span style=\"color: #808080;\">Join over 100K businesses who have joined Dubb.<\/span><\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button-border-radius-top-left:22px;--button-border-radius-top-right:22px;--button-border-radius-bottom-right:22px;--button-border-radius-bottom-left:22px;--button_gradient_top_color:#336699;--button_gradient_bottom_color:#336699;--button_gradient_top_color_hover:hsla(var(--awb-color5-h),calc(var(--awb-color5-s) - 5%),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),calc(var(--awb-color5-s) - 5%),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));\" target=\"_self\" href=\"https:\/\/dubb.com\/register?utm_source=blog&amp;utm_campaign=17-ways-improve-conversion&amp;utm_medium=blog&amp;utm_content=15108\"><span class=\"fusion-button-text\">GET A FREE TRIAL TO DUBB<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":15122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1299,1683,237,1317,100,104,1694,151],"tags":[320,218,426,565],"class_list":["post-15108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business","category-business-growth","category-entrepreneurship","category-marketing","category-sales","category-video","category-video-marketing","tag-conversion","tag-conversion-rate-optimization","tag-increase-conversion-rate","tag-sales-conversions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T18:37:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T23:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These)\",\"datePublished\":\"2025-07-15T18:37:49+00:00\",\"dateModified\":\"2025-07-18T23:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\"},\"wordCount\":4849,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png\",\"keywords\":[\"conversion\",\"conversion rate optimization\",\"increase conversion rate\",\"sales conversions\"],\"articleSection\":[\"Branding\",\"Business\",\"Business Growth\",\"Entrepreneurship\",\"Marketing\",\"Sales\",\"Video\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\",\"url\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\",\"name\":\"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png\",\"datePublished\":\"2025-07-15T18:37:49+00:00\",\"dateModified\":\"2025-07-18T23:26:28+00:00\",\"description\":\"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png\",\"width\":1920,\"height\":1080,\"caption\":\"Increase conversions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog","description":"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog","og_description":"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.","og_url":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2025-07-15T18:37:49+00:00","article_modified_time":"2025-07-18T23:26:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png","type":"image\/png"}],"author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These)","datePublished":"2025-07-15T18:37:49+00:00","dateModified":"2025-07-18T23:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/"},"wordCount":4849,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png","keywords":["conversion","conversion rate optimization","increase conversion rate","sales conversions"],"articleSection":["Branding","Business","Business Growth","Entrepreneurship","Marketing","Sales","Video","Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/","url":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/","name":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These) - Dubb Blog","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png","datePublished":"2025-07-15T18:37:49+00:00","dateModified":"2025-07-18T23:26:28+00:00","description":"Want to increase conversions and drive results? Learn how to improve your conversion rate using best practices in conversion rate optimization (CRO), landing page design, calls to action, and social proof to boost conversion and optimize your funnel for success.","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/blog-thumbnail-increase-conversions.png","width":1920,"height":1080,"caption":"Increase conversions"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/17-proven-ways-to-increase-your-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"17 Proven Ways to Increase Your Conversion Rate (Most Marketers Miss These)"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/15108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=15108"}],"version-history":[{"count":12,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/15108\/revisions"}],"predecessor-version":[{"id":15156,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/15108\/revisions\/15156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/15122"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=15108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=15108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=15108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}