{"id":1506,"date":"2019-02-08T21:15:40","date_gmt":"2019-02-08T21:15:40","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1506"},"modified":"2024-07-01T01:37:01","modified_gmt":"2024-07-01T08:37:01","slug":"why-you-should-use-videos-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/why-you-should-use-videos-in-email-campaigns\/","title":{"rendered":"Why You Should Use Videos in Email Campaigns"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-you-should-use-videos-in-email-campaigns\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><b>Why You Should Use Videos in Email Campaigns<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unless you\u2019ve had your head in the proverbial sand, as a marketer, you know that video is the present and future of marketing. Video not only accounts for about<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/video-content-the-importance-of-video-marketing\"> <span style=\"font-weight: 400;\">80 percent of all consumer internet traffic<\/span><\/a><span style=\"font-weight: 400;\">, but it helps viewers retain more information (specifically,<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/video-content-the-importance-of-video-marketing\"> <span style=\"font-weight: 400;\">95 percent<\/span><\/a><span style=\"font-weight: 400;\"> of a message when consumed in video form compared to<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/video-content-the-importance-of-video-marketing\"> <span style=\"font-weight: 400;\">10 percent<\/span><\/a><span style=\"font-weight: 400;\"> when consuming text).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, your audience <\/span><i><span style=\"font-weight: 400;\">wants<\/span><\/i><span style=\"font-weight: 400;\"> to view video. According to a<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\"> <span style=\"font-weight: 400;\">recent survey by HubSpot<\/span><\/a><span style=\"font-weight: 400;\">, 54 percent of respondents (which was the highest total in the survey) indicated that they want to view video content from the brand or business that they support. Simply put, we have entered the golden era of video content and there is no going back anytime soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having said this, there is an important caveat here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video <\/span><i><span style=\"font-weight: 400;\">can\u2019t be the only method<\/span><\/i><span style=\"font-weight: 400;\"> that you use to reach and connect with your audience. If you are throwing out email marketing in full favor of video, then you\u2019re cutting your impact by half. In fact, according to that same HubSpot survey, 46 percent of respondents (the second-highest total in the survey) indicated that they want their favorite brands or businesses to produce<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\"> <span style=\"font-weight: 400;\">email content and\/or newsletters<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, <\/span><b><i>the real power is combining video and email<\/i><\/b><span style=\"font-weight: 400;\">. Doing so lets you develop an even closer relationship with members of your audience. In other words, by using a service like<\/span><a href=\"http:\/\/www.dubb.com\"> <span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> to send videos through email, you are putting yourself in a great position to accomplish all of your business goals.<\/span><\/p>\n<p><b>Why You Still Need Emails<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Email is still an essential part of a marketing strategy. There are many reasons for this, but the most notable is that email is ubiquitous. Think about it this way: name one person you personally know who doesn\u2019t have an email account. Not even one. For any reason. Either you couldn\u2019t think of anyone or you had to think long and hard \u2013 because today, it\u2019s abnormal to be without one. You can\u2019t even sign up for most social media accounts, apply for most jobs, or even travel without one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email runs our professional lives and is an underrated way of communicating in our personal lives. Roughly<\/span><a href=\"http:\/\/www.pewinternet.org\/2015\/10\/29\/technology-device-ownership-2015\/\"><span style=\"font-weight: 400;\"> nine out of ten Americans<\/span><\/a><span style=\"font-weight: 400;\"> have a mobile device and<\/span><a href=\"https:\/\/www.site-seeker.com\/9-reasons-why-email-marketing-is-so-important\/\"><span style=\"font-weight: 400;\"> 54 percent<\/span><\/a><span style=\"font-weight: 400;\"> of opened emails are on mobile devices.<\/span><a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\"> <span style=\"font-weight: 400;\">80 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Americans check their email at least once per day, and approximately 25 percent of those check their email<\/span><a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\"> <span style=\"font-weight: 400;\">many times per day<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email also reaches people worldwide. It isn\u2019t limited by bandwidth, country conversions, or time constraints. According to the<\/span><a href=\"https:\/\/www.radicati.com\/\"> <span style=\"font-weight: 400;\">Radicati Group<\/span><\/a><span style=\"font-weight: 400;\">, a technology market research firm: \u201cMore than<\/span><a href=\"http:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2014\/01\/Email-Statistics-Report-2014-2018-Executive-Summary.pdf\"><span style=\"font-weight: 400;\"> 34%<\/span><\/a><span style=\"font-weight: 400;\"> of the people worldwide use email. That\u2019s about 2.5 billion people. It\u2019s predicted to increase to 2.8 billion email users in the next 2 years\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this means that email campaigns are still reaching a significant amount of people. Even though much of the mainstream hype is about reaching your audience on social media channels like Facebook, Instagram, or YouTube, an email audience is an underrated, yet critical component of any marketing strategy. In other words, when you utilize an email marketing campaign, you are increasing your chances of reaching a wide audience, perhaps the widest audience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1507 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720.png\" alt=\"\" width=\"960\" height=\"537\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-200x112.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-300x168.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-400x224.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-600x336.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-768x430.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720-800x448.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/email-3249062_960_720.png 960w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Opening emails on mobile devices also means that you are reaching consumers in real-time. The data, again, is enlightening. About<\/span><a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\"> <span style=\"font-weight: 400;\">six in ten Americans<\/span><\/a><span style=\"font-weight: 400;\"> check their personal email while they are on-the-go and<\/span><a href=\"https:\/\/www.digitalmarketingcommunity.com\/researches\/inbox-report-consumer-perceptions-email-2018-fluent\/\"> <span style=\"font-weight: 400;\">75 percent<\/span><\/a><span style=\"font-weight: 400;\"> of them are using smartphones. Because we are all checking our email accounts so frequently, marketers can offer things like time-sensitive deals in order to generate enthusiasm toward a product or service. And by leveraging analytics like open rate data, you can understand the optimal times to contact members of your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, email is cost-effective. According to the Direct Marketing Association, for every $1 spent on an email marketing campaign,<\/span><a href=\"https:\/\/thedma.org\/marketing-insights\/marketing-statistics\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\"> $40 in ROI<\/span><\/a><span style=\"font-weight: 400;\"> is generated. This is primarily due to the inherent scalability of email technology. The marginal cost of sending an email is virtually zero. With sufficient targeting and a compelling message for your audience, you will likely see a significant return from your email marketing investment.\u00a0\u00a0<\/span><\/p>\n<p><b>Why Videos Are So Darn Important<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Most marketers already know this, but it\u2019s also worth taking some time to complete a quick rundown on the importance of video. To make sure everyone is on the same page, it is worth going over some compelling statistics about video marketing as a whole:<br \/>\n<img decoding=\"async\" class=\"wp-image-1508 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-300x200.jpg\" alt=\"\" width=\"298\" height=\"198\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-200x133.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-300x200.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-400x267.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-600x400.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-768x512.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720-800x533.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/ipad-820272_960_720.jpg 960w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As referenced above, video marketing accounts for<\/span><a href=\"https:\/\/www.inc.com\/gordon-tredgold\/20-reasons-why-you-should-boost-your-video-marketing-budget-in-2017.html\"><span style=\"font-weight: 400;\"> 80 percent<\/span><\/a><span style=\"font-weight: 400;\"> of all worldwide internet traffic, and 85% of internet traffic in the United States.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Including video on a landing page can increase conversion by<\/span><a href=\"https:\/\/www.inc.com\/gordon-tredgold\/20-reasons-why-you-should-boost-your-video-marketing-budget-in-2017.html\"><span style=\"font-weight: 400;\"> 80%<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People online spend <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#db94da86b535\"><span style=\"font-weight: 400;\">one-third of their time<\/span><\/a><span style=\"font-weight: 400;\"> watching videos <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#db94da86b535\"><span style=\"font-weight: 400;\">59%<\/span><\/a><span style=\"font-weight: 400;\"> of company decision-makers would rather watch a video than read an article<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2016\/\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of people who watched an explanation about a product bought that product afterward<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video is so compelling for a number of reasons, but I think that one of the most critical is that video easily allows for authentic storytelling. Humans are<\/span><a href=\"https:\/\/blogs.scientificamerican.com\/guest-blog\/it-is-in-our-nature-to-need-stories\/\"> <span style=\"font-weight: 400;\">inherently wired<\/span><\/a><span style=\"font-weight: 400;\"> to crave stories. Stories give our life meaning and allow us to connect with other human beings. While there is some great storytelling in text and audio form, video makes it much easier to connect with an audience. Along with our internal wiring for stories, we are also wired to<\/span><a href=\"https:\/\/www.business2community.com\/digital-marketing\/visual-marketing-pictures-worth-60000-words-01126256\"> <span style=\"font-weight: 400;\">crave visuals<\/span><\/a><span style=\"font-weight: 400;\">. The brain, in fact, processes images a stunning<\/span><a href=\"https:\/\/www.business2community.com\/digital-marketing\/visual-marketing-pictures-worth-60000-words-01126256\"> <span style=\"font-weight: 400;\">60,000 times faster<\/span><\/a><span style=\"font-weight: 400;\"> than it processes text. And from there,<\/span><a href=\"https:\/\/medium.com\/@slicevideo\/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1\"> <span style=\"font-weight: 400;\">video outshines static images<\/span><\/a><span style=\"font-weight: 400;\"> in terms of engagement and sharing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So ultimately, it\u2019s no wonder that audiences love video. And by being authentic in your videos, you are setting yourself up nicely to build a real, tangible connection with each member of your audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Email + Video = YES.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So by now, you clearly understand that both emails and video content are still important items in your marketing toolkit. But obviously, video is still king \u2026 right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not exactly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, it\u2019s more like email and video are co-rulers. Paired together, both of these potent forces make for an extremely powerful campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video email marketing is a lot more impactful than regular email campaigns. Once again, let\u2019s go to the statistics. Companies that use videos in their emails saw<\/span><a href=\"https:\/\/www.emarketer.com\/Article\/Video-Next-Frontier-Email-Marketers\/1009980\"><span style=\"font-weight: 400;\"> 55 percent<\/span><\/a><span style=\"font-weight: 400;\"> higher click-through rates; 44 percent saw an increase in the number of times consumers spent looking at the email, and 41 percent saw an increase in how many times their email was shared or forwarded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with everything discussed here, there is no one overarching reason for this. But if we had to boil it down, it would simply center on the fact that video email marketing lets marketers send naturally high-converting content directly to members of their audience. There\u2019s no need to go to your company\u2019s website or social media pages. Rather, your audience members simply check their email (which they already do multiple times per day). And once they open their emails, they are treated to content in a medium that they are already wired to enjoy.<\/span><\/p>\n<p><b>Google Likes Your Video Email Campaigns <\/b><\/p>\n<p><span style=\"font-weight: 400;\">An added benefit from the increase in sharing and forwarding of online content is better SEO. Videos gain attention and popularity, emails make it easier to forward the videos, and the increase in sharing a popular video from your company is an improved Google search ranking. Regardless of the sector or industry of your business, better SEO is always welcome. It can help you build a larger online following and, consequently, lead to more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, videos are more likely to retain attention, meaning that people are spending just that much longer on your landing page. In fact, a company is<\/span><a href=\"https:\/\/vivipins.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\"> 53 times<\/span><\/a><span style=\"font-weight: 400;\"> more likely to show up on the first page of Google if they have a video embedded on their website and in their emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Hubspot,<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\"><span style=\"font-weight: 400;\"> 83 percent<\/span><\/a><span style=\"font-weight: 400;\"> of consumers worldwide prefer to watch video content on YouTube. Importantly, Google owns YouTube. So if you optimize your campaign\u2019s SEO for YouTube, you\u2019ll attract more attention, and Google will notice that increase \u2013 subsequently upping your position within their search engine algorithm. To put it another way, video email campaigns can be a cheap and effective way for new customers to find your business through Google.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1509 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-200x133.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-300x200.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-400x267.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-600x400.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-768x512.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720-800x533.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketing-1433427_960_720.jpg 960w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><b>Some Practical Tips<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As you can tell, we at Dubb absolutely love video email marketing. It is an extremely effective way to connect with your audience. Not only that, but those authentic connections, over time, can lead to more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout this article, however, I have omitted one important discussion. That is how you can best leverage video email marketing in your own business. Ultimately, there are few hard and fast rules here. Much of this is an art. It is in your best interest to experiment and try different things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, I wanted to offer three different tactics that you can leverage in your own video email marketing campaigns. Using these tactics, you will likely find that your video email marketing campaigns are more effective.\u00a0\u00a0<\/span><\/p>\n<p><b>1. Have an animated thumbnail or a video snippet embedded in the email.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t include the entire video in the email, you still need to alert readers that a video is available on your landing page if they click on it. To help with this, make sure that the thumbnail or snippet is moving. A still image is just an image, which we know isn\u2019t as captivating as a video, right? Also, make sure that the snippet is capturing an interesting or exciting moment from the full video. Including a boring snippet will undoubtedly reduce the odds that your audience views the video.<\/span><\/p>\n<p><b>2. Make the video on the landing page autoplay.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Autoplay can be a powerful feature here. If the customer clicks on the animated thumbnail and goes to your landing page, the video should automatically start playing. It\u2019s a small brain trick, but if the customer gets to your landing page without autoplay, they are not likely to take the next step to click on the play button. They\u2019ll more likely skim\u2014unless the animated thumbnail is shocking or really incredible. With autoplay on the landing page, your audience will be more likely to watch your video content. The bottom line, however, is that your video content must be valuable. Autoplay will not move the needle if you are offering irrelevant or subpar video content.<\/span><\/p>\n<p><b>3. Your video should be explaining something.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Almost all viewers \u2013<\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017\/\"><span style=\"font-weight: 400;\"> 91%<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 watch explainer videos to learn about a product or service. Of those viewers,<\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2017\/\"><span style=\"font-weight: 400;\"> 84%<\/span><\/a><span style=\"font-weight: 400;\"> were convinced to make a purchase. Videos without explanations have a low likelihood of leading to sales. Therefore, think about some problems that your audience is facing and create videos that address those problems. Your audience will thank you.\u00a0<\/span><\/p>\n<p><b>And now\u2026<\/b><\/p>\n<p><b>&#8230;<\/b><span style=\"font-weight: 400;\">Go check those email campaigns. Don\u2019t throw them away\u2014upgrade them by embedding videos! Look back on the individual benefits of emails and videos listed above. In sum, combining the two doesn\u2019t negate those benefits: it doubles them.<\/span><\/p>\n<p><a href=\"http:\/\/dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> easily combines video and email and makes sure that an animated, personalized thumbnail is included in the body of the email. To learn more about how we can help you with your video email marketing campaigns, don\u2019t hesitate to<\/span><a href=\"http:\/\/dubb.com\/contact\"> <span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-you-should-use-videos-in-email-campaigns\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,104,7],"tags":[82,61,57,117,114,115,119,118,120,105,70,98,31,30,116,33,32],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","category-tutorials","tag-alternative-to-vidyard","tag-bombbomb-alternative","tag-bombbomb-competitor","tag-campaign","tag-email","tag-email-campaign","tag-email-marketing","tag-emails","tag-google","tag-marketing","tag-sales","tag-seo","tag-tutorial","tag-video","tag-video-campaign","tag-video-for-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Use Videos in Email Campaigns - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Video marketing is obviously essential, but companies forget to combine video with the power of email campaigns. Here&#039;s You Should Use Videos in Email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/why-you-should-use-videos-in-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Use Videos in Email Campaigns - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"Video marketing is obviously essential, but companies forget to combine video with the power of email campaigns. 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