Jordan Villanueva<\/span><\/a>‘s journey from software engineering to marketing is a testament to adaptability in the modern business world.<\/span><\/p>\n Starting as a front-end software engineer at a mortgage company developing mobile applications for iOS and Android, she transformed her career during the 2020 pandemic into becoming a successful B2B marketing entrepreneur. She founded <\/span>Nueva Media<\/span><\/a>, a video marketing agency that helps B2B companies cut through the noise on LinkedIn.<\/span><\/p>\n In this episode of the Connection Loop podcast, Jordan shares valuable insights about leveraging LinkedIn video for B2B sales. She explains why traditional cold calling and emailing are becoming less effective as people grow more defensive to direct sales approaches. Instead, she advocates for a more organic approach through consistent video content that allows potential clients to familiarize themselves with you and your ideas without feeling pressured.<\/span><\/p>\n Key Points from Jordan’s Journey and Insights:<\/span><\/p>\n The Transition Period<\/b><\/p>\n Evolution into Video Marketing<\/b><\/p>\n LinkedIn Video Marketing Strategy<\/b><\/p>\n Why LinkedIn for B2B<\/b><\/p>\n Jordan\u2019s success story illustrates how problem-solving skills from engineering can translate into business development, proving that with the right mindset, skills are transferable across seemingly different domains.<\/span><\/p>\n Visit dubb.us\/cl-podcast<\/a> for more episodes.<\/span><\/p>\n The story continues on dubb.com<\/a>.<\/span><\/p>\n\n
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