{"id":1354,"date":"2019-05-16T09:11:39","date_gmt":"2019-05-16T16:11:39","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1354"},"modified":"2024-07-01T00:15:34","modified_gmt":"2024-07-01T07:15:34","slug":"how-to-run-email-marketing-for-2019","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-run-email-marketing-for-2019\/","title":{"rendered":"How to Run Email Marketing for 2019"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-run-email-marketing-for-2019\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Happy New Year! And happy new trends for email marketing. Hopefully you\u2019ve already started re-evaluating your marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with changing times and the flood of digital marketing trends, email remains steady and true. It\u2019s still the fastest way to reach your long list of subscribers, lead to landing pages, and convey proper info, images, and videos. In fact, <\/span><a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2017\/10\/04\/key-trends-in-social-and-digital-news-media\/\"><span style=\"font-weight: 400;\">trust for social media marketing is dropping<\/span><\/a><span style=\"font-weight: 400;\">: people worry about influencers, paying for followers, and \u201cfake news\u201d. Email doesn\u2019t have that reputation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn\u2019t mean you have to have the same email marketing strategies. For 2019, here\u2019s how you should be running your email marketing:<\/span><\/p>\n<p><b>Be real, for real.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Consumers preferred social media marketing for years because emails were associated with spam. Social media platforms also utilized videos, bright colors, and short-form content to capture attention. But now that people are suspicious of social media, emails seem a lot more honest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make sure you\u2019re being honest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be authentic: create a personal connection; show who you are. Your email shouldn\u2019t be an info dump, but it should be a snapshot of who <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> are, as a company. <\/span><\/p>\n<p><b>Animated Previews<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include animated thumbnails or previews in the email. As every good marketer knows, video is essential to converting visitors to leads. And a thumbnail is the first impression \u2013 especially if it\u2019s at the beginning of the email (aka \u201cabove the fold\u201d). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So brand recognition makes consumers pay attention to the email; the subject line helps them decide if they should open it; the thumbnail tells them if this is worth their time. It also shows how engaging the video will be if they open it: it\u2019s like watching a trailer before deciding to watch the full show.<\/span><\/p>\n<p><b>Predictive Email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After buying something on their website, Amazon will say something like, \u201cBased on your past purchasing history, here are some suggestions for you\u201d. It\u2019s predicting what you might want to buy based on what you\u2019ve bought before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing in 2019 can \u2013 and should \u2013 do the same thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not creepy and it\u2019s not invasive if it\u2019s done well. Suggest what they need based on what they\u2019ve already bought or looked at \u2013 maybe a new attachment or piece for their product? Maybe an update? And the predictive emailing should be automated, the same way the Amazon algorithm is automated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to segment contacts, as well: target the people who already value your product. In fact, emails that are targeted and segmented for contacts accounted for <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.99267614.1819677015.1523136194-1464596530.1520888450\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of earnings for companies in 2018. <\/span><\/p>\n<p><b>Be interactive<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Games, quizzes, surveys, GIFs, memes, contests \u2013 think about how your viewer could interact as soon as they open the email. Don\u2019t try to entice with lots of text: give them something to play with! And of course, don\u2019t forget to include calls-to-action: even games should have a purpose.<\/span><\/p>\n<p><b>Respect Privacy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That should go without saying, but be straightforward with people about what you\u2019re doing with their information even in the emails. If they click on your calls-to-action, tell them exactly what will happen. This increases trust and credibility. If people need an advanced law degree to understand your data use policy, they are not going to want to interact with you; especially since so many companies switched to clear data use language after the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/quora\/2018\/02\/14\/what-is-general-data-protection-regulation\/#4fe8f58462dd\"><span style=\"font-weight: 400;\">EU\u2019s GDPR<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are more trends to watch out for, and it will be a sign of your dedication if you stay on trend. But if you incorporate these strategies, they\u2019ll be a great start to increase the strength of your email marketing in 2019.<\/span><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-run-email-marketing-for-2019\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,104,7],"tags":[182,119,105,70,30,236],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-sales","category-tutorials","tag-business-advice","tag-email-marketing","tag-marketing","tag-sales","tag-video","tag-video-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Run Email Marketing for 2019 - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Email is still the fastest way to reach your long list of subscribers, lead to landing pages, and convey proper info, images, and videos. 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