{"id":1350,"date":"2018-01-25T23:54:18","date_gmt":"2018-01-25T23:54:18","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1350"},"modified":"2024-07-02T09:00:25","modified_gmt":"2024-07-02T16:00:25","slug":"how-to-optimize-landing-pages-with-video-2","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-optimize-landing-pages-with-video-2\/","title":{"rendered":"How to Optimize Landing Pages with Video"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-optimize-landing-pages-with-video-2\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of a landing page is to convert visitors into leads. Somehow, the page should get them to take the \u201cnext step\u201d, whatever that means for you: sign up for more information? Give their contact information? Or even, dare we say, buy something?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to get them to the next step, you have to build trust, engage them, and encourage them to take the next step. One of way to do all three is to use videos on your landing pages.<\/span><\/p>\n<p><a href=\"https:\/\/animoto.com\/blog\/business\/small-business-video-infographic\/\"><span style=\"font-weight: 400;\">96%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers say videos help them decide if they\u2019re going to make a purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By now, it\u2019s a no-brainer that videos are the present and future of marketing. So use them to optimize your landing pages \u2013 here\u2019s how:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tone of voice and movement: two underrated essentials for your landing pages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hearing a human voice versus reading the text somehow makes the information sound more meaningful and important. It\u2019s like when you read a text message and can\u2019t tell if it\u2019s sincere or sarcastic: text loses tone. But a speaker conveys the correct tone and alerts you to the seriousness or humor. Understanding tone = understanding meaning.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And movement grabs attention, which you obviously need to keep if you want the viewer to consider signing up for more with you. Text doesn\u2019t move. Video moves.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So deeper understanding of info + capturing attention through sound and movement = successful landing page. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you use videos, you increase trust <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/animoto.com\/blog\/business\/small-business-video-infographic\/\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers say that companies that use videos on their pages feel more trustworthy \u2013 it\u2019s harder to hind behind confusing words when it\u2019s an image.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And trust is the one thing that factors into every purchasing decision: can you trust the company? Can you trust the brand? Can you trust the product? Can you trust it\u2019s value in your life? <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimonials also require images. When there\u2019s an image attached to the review \u2013 like a person\u2019s face \u2013 trust increases because now there\u2019s a connection with a real person. And so, you guessed it: video reviews are even more trustworthy. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos also simplify tons of information, whereas text information can be overwhelming. Simplification increases brand trust.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And trust is the number one element that\u2019s going to convince consumers to take the next step with your company.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Okay, okay, so you understand that you should use videos on your landing pages. But&#8230;how do you harness the power of the video on your landing page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put the video about the fold<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cAbove the fold\u201d comes from newspapers: the most important information was on the upper half of the newspaper, before the \u201cfold\u201d in the middle. So, put your video on the top half of your landing page, rather than at the bottom. Above the fold content is seen and read more, and the placement signals that it\u2019s the most important. Basically: consumers might not make it to the bottom of the page to watch the video if they\u2019re overwhelmed by text. So start with what will capture the most attention.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure the video matches the page\u2019s purpose<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There shouldn\u2019t be a lot of different topics or links \u2013 one landing page = one idea. So that video has to match the landing page\u2019s purpose. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And of course, the video has to be about the business and the product \u2013 it\u2019s another chance to encourage them to take the next step.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On top of that, make sure to streamline the text. If there\u2019s still a lot of overwhelming amount of text on the page, consumers will still be distracted from the video.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tag it and bag it<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your SEO value by using those tags. Host the video on your own domain, enable embedding, and use video sitemaps. And don\u2019t be scared of the hashtag: use any relevant tags you can think of to increase the likelihood of visitors and eventual leads. <\/span><\/li>\n<\/ul>\n<p>Include Calls-to-Action<\/p>\n<ul>\n<li>Don&#8217;t forget to tell the viewers what they should do next. You&#8217;ve captured their attention with video &#8212; now what? Point them to the next steps; don&#8217;t assume they&#8217;ll read through the page themselves to find out.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-optimize-landing-pages-with-video-2\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":3231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Landing Pages with Video - 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