{"id":1332,"date":"2017-08-27T23:37:20","date_gmt":"2017-08-27T23:37:20","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1332"},"modified":"2020-05-08T07:29:59","modified_gmt":"2020-05-08T14:29:59","slug":"how-to-optimize-video-marketing-flow-framing-is-important","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-optimize-video-marketing-flow-framing-is-important\/","title":{"rendered":"How to optimize video marketing flow: Framing is important"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>I\u2019m Shannon Leonard, full stack video producer and social branding consultant here at Dubb. In my chapter of this educational series, I\u2019m going to share actionable video production recommendations proven through our data, focused on optimizing marketing and sales flow via social media. These lessons have been designed based off what I\u2019ve learned while working at <a href=\"http:\/\/dubb.com\">Dubb<\/a>, and from my over 7 years experience making branded content for social platforms.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1333\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-200x133.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-300x200.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-400x267.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-600x400.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-768x512.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq-800x533.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/onhcdbrhhvq.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Lesson 3 in my chapter: Framing is important<\/p>\n<p>We&#8217;ve established that depending on your distribution context, both edited and unedited videos can preform well. In this lesson I&#8217;m going to discuss video framing, and the important role it plays.<\/p>\n<p>Our data has shown that audiences can tolerate unedited content because it feels real and authentic. However, bad framing and wonky shot composure can feel unprofessional. It&#8217;s hard to watch a video with bad framing. This is especially true for unedited videos, because in that case the raw video footage has to keep the audience engaged without any tricks. Below I&#8217;ve created examples of good framing and bad framing. It does take some time and practice to learn how to frame objects and people in a aesthetically pleasing way. Luckily, there&#8217;s some tried-and-true methods that can help you capture a nicely composed frame.<\/p>\n<p>(Shannon&#8217;s Visual Guides To Framing)<\/p>\n<p>If you follow those guidelines you&#8217;ll be well on your way to increasing production value for your edited and unedited videos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[95],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-shannon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize video marketing flow: Framing is important - Dubb Blog<\/title>\n<meta name=\"description\" content=\"The World&#039;s First and Only Sales-Focused Video Communication Platform - 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