{"id":1287,"date":"2019-01-17T00:37:20","date_gmt":"2019-01-17T00:37:20","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1287"},"modified":"2024-07-02T08:44:29","modified_gmt":"2024-07-02T15:44:29","slug":"why-are-you-still-using-a-whiteboard-in-videos","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/why-are-you-still-using-a-whiteboard-in-videos\/","title":{"rendered":"Why Are You Still Using a Whiteboard in Videos?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">How many emails do you send per day trying to sell or advertise something? And approximately how many of those are deleted, you think? (My spam folder overfloweth.) But when someone doesn\u2019t delete \u00a0\u2013 when an email actually catches their eye \u2013 what makes them click on it? <\/span><\/p>\n<style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-are-you-still-using-a-whiteboard-in-videos\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">If I can take a guess: trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inboxes are noisy. In 2018, <\/span><a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\"><span style=\"font-weight: 400;\">111.1 billion <\/span><\/a><span style=\"font-weight: 400;\">consumer emails were sent and received per day. The number of advertisements, newsletters, sales links that people have to wade through is overwhelming. And these sales-related emails are often deleted because there\u2019s a lack of trust: what if the attached link has a virus? What if this pitch is a scam? What if I click once and get added to 20 more newsletter lists?! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that trust between the company and the consumer is key to making your email stand out. A tried-and-true method for building trust is personalized email content using a \u201cwhiteboard\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can personalize videos for consumers by holding a literal whiteboard with the name of whomever they\u2019re reaching out to. It\u2019s charming, it\u2019s quick, and it makes the consumer feel special \u2013 like the marketer is talking specifically to them, instead of mass-emailing people. When the sender makes an effort to show, \u201cI\u2019ve made this <\/span><i><span style=\"font-weight: 400;\">for you<\/span><\/i><span style=\"font-weight: 400;\">\u201d, it removes the defenses.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-1325 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/animated-gif-email.gif\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a problem, though: the whiteboard method is outdated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holding up a whiteboard for a few seconds at the beginning of a video doesn\u2019t really mean it\u2019s customized to that recipient: after the first three seconds, their name or company isn\u2019t mentioned ag<\/span>ain. It becomes like all the other mass-emailed sales videos. Because the whiteboard has their name, it feels like personalization, but that angle could be a lot stronger.<\/p>\n<p><span style=\"font-weight: 400;\">And not to hate but \u2013 a whiteboard and dry erase markers? Really? It\u2019s 2019: we can be a lot more digital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb\u2019s personalization feature lets you overlay text and emoji on video. The text can be customized and changed to specifically speak to individual consumers. You won\u2019t need to hold up a whiteboard for a few seconds because the text will follow and change throughout the message. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whiteboard method is not part of the entire expe<\/span>rience \u2013 but personalization shouldn\u2019t just disappear. With Dubb, the overlaid and customized text is present in the email subject line, email body, thumbnail, and throughout the video.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1293 size-full aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/rsz_ruben_email_thumbnail.png\" alt=\"\" width=\"512\" height=\"443\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/rsz_ruben_email_thumbnail-200x173.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/rsz_ruben_email_thumbnail-300x260.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/rsz_ruben_email_thumbnail-400x346.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/rsz_ruben_email_thumbnail.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a recipient sees their name in the subject line \u2013 or when the email is somehow personalized to them \u2013 they are <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\"><span style=\"font-weight: 400;\">26% more likely<\/span><\/a><span style=\"font-weight: 400;\"> to open the email. And after opening, the personalization further results in a <\/span><a href=\"https:\/\/customer.io\/blog\/personalized-emails-for-successful-campaigns\/\"><span style=\"font-weight: 400;\">41% greater click-through rate<\/span><\/a><span style=\"font-weight: 400;\">. And when the video itself is personalized to the viewer: there\u2019s a <\/span><a href=\"https:\/\/www.popvideo.com\/blog\/personalized-videos-the-next-step-for-video-marketing\"><span style=\"font-weight: 400;\">20% increase in sales<\/span><\/a><span style=\"font-weight: 400;\"> likelihood (according to marketers who use personalized videos). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So a whiteboard method may increase the likelihood of an email opening, but it doesn\u2019t give the full personalization experience that leads to greater click-through rates and sales. <\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1291 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/kermit-tea.png\" alt=\"\" width=\"471\" height=\"265\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/kermit-tea-200x112.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/kermit-tea-300x169.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/kermit-tea.png 356w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><em>But Dubb does.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you walk into a restaurant and the cook says, \u201cHey [your name], good to see you! I made something just for you today.\u201d You probably feel pretty darn special. Then the cook brings over the same dish that everyone around you is eating \u2013 there\u2019s nothing different. That\u2019s similar to how it feels when the personalization is only at the beginning of an experience.<img decoding=\"async\" class=\"wp-image-1289 size-full alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/cheers-bar.gif\" alt=\"\" width=\"302\" height=\"302\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s say you walk into a restaurant and the cook greets you by name, and they say they\u2019ve made something just for you. And the dish they bring out is tailored to your likes. And the waiter drew funny cartoons on your napkin. And the cook asks how your dog is. And you leave the restaurant feeling like the people there really know you. That\u2019s the full personalization experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb&#8217;s personalization feature allows the individualized customization to stay with the viewer throughout the experience and uses updated, modern methods that appeal to the digital generations (obviously that includes emoji <\/span><span style=\"font-weight: 400;\">). The videos are easily created on your phone from anywhere; then they can be personalized for each person, customized for a group, and sent immediately. Viewers can react to videos using emoji, and the interaction increases the feeling of customization. Marketers can set up an email outbound campaign or broadcast without losing personalization (and without having to write a new dry erase whiteboard message for each video).<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1326 size-full aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/emoji-clip-1.gif\" alt=\"\" width=\"512\" height=\"321\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Avoid sending emails that go directly to spam. Whiteboards are quick and quirky, but they don\u2019t leave the long-lasting impression that leads to click-throughs or sales. A personalized experience means that the consumer can trust you. They want to see behind the curtain and feel like their individual needs are being considered. By overlaying text directly on video, <a href=\"http:\/\/dubb.com\">Dubb<\/a> makes the consumer feel cared for, using tools they\u2019re familiar with, throughout the entire presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, why are you still using a whiteboard?<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-are-you-still-using-a-whiteboard-in-videos\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Are You Still Using a Whiteboard in Videos? - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Marketers can personalize videos for consumers, but why are you still using a whiteboard? 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