{"id":12597,"date":"2023-12-08T10:06:22","date_gmt":"2023-12-08T17:06:22","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=12597"},"modified":"2025-01-31T12:40:42","modified_gmt":"2025-01-31T19:40:42","slug":"video-email-marketing-guide-2024","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-email-marketing-guide-2024\/","title":{"rendered":"Video Email Marketing: A How-To Guide for 2025"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-email-marketing-guide-2024\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Video email marketing is an extremely important strategy for salespeople and marketers alike.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said this, it can be difficult to understand some of the nuances and best practices of video email marketing. From creating content to getting it into the hands of your audience members, there are many moving parts here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a guide, you are in the right place. In this post, I want to take a deep dive into video email marketing. We are going to discuss everything from the power of video emails to how you can track the performance of your videos. Whether you are a brand new marketer or are looking to use video email marketing to help you reach your goals, you can rely on the tips and tricks in this post to get more done.<\/span><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Some Key Foundational Principles<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Power of Video Emails<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best Practices in Video Email Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t Attach Videos to Your Emails<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating Your Videos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rely on Animated GIFs and Video Landing Pages<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage Calls to Action<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the Word \u201cVideo\u201d In Your Subject Line<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track Your Video Emails<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advancing on Your Video Email Marketing Journey<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Some Key Foundational Principles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whenever we talk about marketing, we start from several foundational first principles. I would argue that the definition of marketing is somebody (whether an individual or company) selling a product or service to someone else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you may have heard, there are four \u201cP\u2019s\u201d of marketing. They are product, price, place, and promotion. These four P\u2019s have guided marketers as they engage with customers and leads. Whether they do so in-person, online, or a combination of both, these four P\u2019s can steer marketers in the right direction as they work to accomplish their goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, I think that there is one \u201cP\u201d that is missing. <\/span><b>That \u201cP\u2019 is people and I would argue that it is the most important \u201cP.\u201d<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, <\/span><i><span style=\"font-weight: 400;\">people<\/span><\/i><span style=\"font-weight: 400;\"> are most important. It is about making connections with individual people and catering to their wants, needs, and desires. While everyone is different, we have this unifying desire to have others care about us. If other people can truly care about our wants, needs, and desires, we are much more likely to develop long-term relationships with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are able to make these connections, you are much more likely to make a sale <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> build a durable, long-lasting relationship. On the other hand, if you focus more on making the sale or hitting a certain sales or marketing quota, it\u2019s going to be much tougher to get that sale and create a relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The choice is clear. However, when we actually go about and try to create strong relationships, we find that it is easier said than done.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Power of Video Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With that, let\u2019s talk about email. We have all been using email for years now. It has become a quintessential part of our lives. Whether we are responding to work messages or trying to coordinate a dinner with friends, we are probably using email to some extent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the marketing context, email is one of the earliest and most effective forms of marketing out there. The statistics are eye opening. For instance, around 77% of marketers have seen increases in email engagement over the past year. Email marketing revenue is expected to reach a whopping $11 billion by the end of this year. No matter what type of business you run or work for, email marketing is likely a viable option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can go one step further. You can send video emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s take one step back. The reality is that when some people receive emails, they glaze over the text. It is much more difficult to make a human connection with the person who wrote or composed the message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true in this new era of artificial intelligence. Now, AI can do much of the writing for us, but the recipient on the other end doesn\u2019t necessarily know if it is real or not. Granted, there are some signs that make it slightly easier to identify. For instance, AI tools like ChatGPT tend to use the words \u201cunlock\u201d and \u201cunleash\u201d pretty regularly. Ultimately, the more salesy that the email message becomes (whether written by AI or a human), the more likely that it won\u2019t connect with the reader.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what is the solution to this? I think that it comes from the power of video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video emails are so powerful because they can form that human connection. They make it much easier for you to show who you are, what your company is about, and how you can provide value to the viewer. Moreover, our brains are naturally attracted to video. Studies have shown that the human brain processes images 60,000 times faster than text. Along with the immense storytelling ability that video has to offer, you have an extremely engaging medium that your audience likely prefers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, video emails let you get the best of both worlds. You get the ubiquity of email with the engagement and appeal of video. By sending video emails to your audience members, you drastically increase the chances of improving your brand power and making more sales.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Practices in Video Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we touched on why video emails are so powerful, I want to take another step forward and speak about some best practices in video email marketing. Sure, you may have your own marketing objectives and goals. Your business may be different from the average business. That said, I believe that these best practices can really supercharge your video email marketing work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We aren\u2019t going to go over <\/span><i><span style=\"font-weight: 400;\">every<\/span><\/i><span style=\"font-weight: 400;\"> best practice here. There are undoubtedly more. But by following these tips and pieces of advice, you will be in a fantastic position to move forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump into it.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Attach Videos to Your Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first best practice because it is so important. When you are thinking about video email marketing, it\u2019s natural to think that you do so by attaching your video to an email. Once you have created an amazing marketing video, you may want to attach it to your email message and send it along.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a major problem with this strategy. There is a good chance that your audience members won\u2019t see your email and video. It comes down to the fact that email providers may end up blocking your email or diverting it into spam. Video attachments can be quite large so size limits may prevent your email from getting through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, there are too many red flags when attaching your video to an email. It\u2019s better to forego this idea and do something else (which leads us to our next best practice).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creating Your Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about how you can actually create your video emails. This deserves its own blog post, but there are a few key things to keep in mind here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, <\/span><b>make sure that your video has a strong message<\/b><span style=\"font-weight: 400;\">. This doesn\u2019t need to be a \u201csalesy\u201d message or a message that is overwhelmingly focused on having a prospect turn into a paying customer. But at the same time, being clear about the value you are offering the viewer is critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, you do not want to waste their time. Make sure that your video emails contain some type of value, whether that is industry news, how to better use your product or service, or something else. Even funny, entertaining videos can provide value. No matter how you do it, make sure that you are leading with value and a strong message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, <\/span><b>prioritize story<\/b><span style=\"font-weight: 400;\">. Above, I mentioned how video is a fantastic way to share stories with virtually any type of audience. It\u2019s critical to tap into this attribute when you are creating video emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, your creativity is your only limit here. You can tell stories about virtually anything and your audience will love you for it. Better yet, take your audience members on a little journey. Feel free to add some conflict. Provide solutions to the problem and, if it makes sense, talk about how your product or service can make the audience members\u2019 lives better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is more art than science, but you are miles ahead by keeping story at the top of your mind. Don\u2019t forget it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From story, <\/span><b>I encourage you to write a script<\/b><span style=\"font-weight: 400;\">. This may not seem like the most obvious best practice. After all, if you look at sales and marketing videos (particularly selfie videos), it may seem like the speaker is speaking off the cuff to the camera. While that may be true in some situations, the truth is that having a script makes your job much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a script is helpful both in the pre-production process and as you are recording. In the pre-production process, settling on a script can help you gather your thoughts. It also ensures that you are saying what you want to say in your marketing video. And when you are actually recording your video, having a script can keep you organized and on point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there are several ways to actually do this. For instance, you can use Dubb to create your script. Using Dubb\u2019s artificial intelligence tool called IRA, you can quickly create a script that suits your specific needs. From there, you can use Dubb\u2019s teleprompter tool to have your script appear as you are recording. It\u2019s a fantastic way to both record content and ensure that you are delivering everything that you want.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10914 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-mobile-app-teleprompter.gif\" alt=\"Dubb mobile app teleprompter\" width=\"720\" height=\"403\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you get started with just these best practices, you\u2019ll be on your way to creating stellar video content. From there, keep experimenting and making new videos. You will make tremendous progress in one week, one month, and certainly one year from now.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Rely on Animated GIFs and Video Landing Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I believe that this is the best way to send video emails and execute your video email marketing strategy. It not only ensures that your video will be delivered, but it will help you increase your open and view rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you want to do is record your video. You can do this however you\u2019d like (including within the <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> ecosystem). Once you have your video and upload it to a tool like Dubb, you can automatically get a three second GIF of your video. That GIF is from the first three seconds of the video, meaning that you can really entice the viewer to click on it by including their name in the GIF.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11020 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Inserting-a-Dubb-video-into-Outlook-email-body.gif\" alt=\"dubb email\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However you choose to do it, pasting this GIF into the body of your email can really be a game changer. It not only entices the recipient to click on the link and watch your video, but it won\u2019t get blocked by email clients. You can be sure that the video will get into the hands of your recipients. From there, you have a much better chance of your video actually being watched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this naturally leads to the question of what happens when a recipient clicks on the animated GIF. Ultimately, the recipient is led to a video landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can think of video landing pages as central hubs for each of your videos. They are the infrastructure for an entire video email marketing campaign. If you are a Dubb user, for instance, you automatically get a Dubb landing page for each of your videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video landing pages are amazing things because they are designed to help you move your viewers down your sales and marketing funnels. In effect, they help you move your prospects from point A to point B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video landing pages are so special because they can be customized in so many different ways. For instance, if you are a Dubb user, you automatically get a Dubb landing page for each of your videos. You also get to include your logo and custom brand colors. You can be confident that every single one of your video landing pages will look the way that you want them to look. Better yet, once you set a template design, that design is automatically applied. Pretty great, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But beyond sheer appearance, video landing pages offer a huge benefit to sales professionals and marketers like you. Ultimately, <\/span><b>they let you include call to action buttons below your videos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leverage Calls to Action<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These call to action buttons are so important that I wanted to include a separate section on them here. They are a critical part of achieving success with video email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t yet heard of calls to action, they are essentially ways to get people to do something. They inspire action after the audience member reads a blog post, listens to a podcast, watches or video, or does something else. Really, it represents anything that you define as a conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the context of video landing pages, you can use a tool like Dubb to include call to action buttons right below your video. They look like this:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9269 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs-1.gif\" alt=\"CTAs\" width=\"866\" height=\"484\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As if the news couldn\u2019t get better, the great thing about call to action buttons is that they are so flexible. You can program them in virtually any way that you\u2019d like. For instance, some of the many call to action options that you can leverage include the following:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Scheduling a call on your calendar<\/b><span style=\"font-weight: 400;\">: You can easily embed your calendar on a video landing page. From there, your audience members can watch your video, see when you are available to take a call, and directly schedule a time on your calendar. It\u2019s a fantastic way to find new leads\u2014even when you are sleeping.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Complete a form<\/b><span style=\"font-weight: 400;\">: This is a great call to action for prospects or leads who are just hearing about your business. Once the viewer watches your video, they can quickly complete a form (perhaps to receive an ebook or other lead magnet that you offer). You can then use this information to better engage with your viewers as they learn about you and your company.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Watch another video<\/b><span style=\"font-weight: 400;\">: You can also think of this as a playlist feature. Essentially, what happens is that your viewer watches your first video and is then invited to watch more videos. In some circumstances, the next video in the playlist will start playing automatically. This is a great way to introduce your viewer to your company. For example, you can create a hyper-personalized video for the main video and then include a more general video in the playlist. The choice is yours.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Reply with video<\/b><span style=\"font-weight: 400;\">: This is one of my favorite call to action options. Basically, it is a button that, once clicked, allows the viewer to record a video of their own and send it back to you. It\u2019s an easy way for your viewers to react to your initial video and to get in touch. In other instances, your viewer can use the reply with video feature to record a video testimonial for your company. Video testimonials are fantastic ways to leverage social proof and show prospects how satisfied paying customers are.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Visit a website<\/b><span style=\"font-weight: 400;\">: This is one of the more flexible call to action options. Here, you can program a call to action button to direct your viewer anywhere you want. It can be everything from your company\u2019s website to a blog post that you have written.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Make a purchase<\/b><span style=\"font-weight: 400;\">: Finally, this is a call to action option that we can all love. You can program a button to take the viewer to a purchase page. This is a more obvious option for individuals at the bottom of your sales and marketing funnels, but you can use this option wherever you\u2019d like.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just some of the call to action options that you can use on your video landing pages. No matter which ones you choose, I highly encourage you to use at least <\/span><i><span style=\"font-weight: 400;\">some<\/span><\/i><span style=\"font-weight: 400;\"> for all of your videos. In all likelihood, you\u2019ll be happy with the results.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use the Word \u201cVideo\u201d In Your Subject Line<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a quick and easy best practice that can help you increase your open rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, what you want to do here is use the word \u201cvideo\u201d in the subject line of your video emails. It is much better to include it at the beginning of your subject line, but it can be at the end as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, including the word \u201cvideo\u201d in the subject line makes it obvious that you are sending a video to that user. And since individuals are naturally attracted to video, it makes it more likely that they will actually open the email and consume your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like to think of it like this. Video equals curiosity and curiosity equals engagement. Engagement leads to interest, interest leads to decision-making, and decision-making leads to sales. Using the word \u201cvideo\u201d (and including a compelling video in your email) sparks this entire process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Track Your Video Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s talk about tracking. Whenever you are creating digital content, you will want to track the performance of that content. Tracking gives you a pretty objective look at how your audience is engaging with your content. With that data in mind, you will want to double down on what is working and avoid what isn\u2019t working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways that you can leverage tracking in your video email marketing work. For starters, you can add a retargeting pixel on your video landing pages. We have seen Dubb users successfully do this. Even if you aren\u2019t technical, this is a quick and easy way to get more data about who is visiting your video landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides retargeting pixels, I encourage you to set up some KPIs and track the performance of your large campaigns. If you are broadcasting a video email campaign to a large email list, you can get a wealth of data. So long as you set it up correctly, you can see who opened your emails, who clicked on call to action buttons, how much of a video that your audience members watched, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on all of this information, you can pursue additional touchpoints to convert your interested prospects into paying customers. It is often said that there need to be 12 to 18 touchpoints to make a conversion. Why not leverage data, automation, and tracking to help you close the gap?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Dubb, for instance, you can get granular data about how individual prospects are interacting with your content. You can view metrics like the percentage of videos watched, the number of call to action buttons clicked, and more.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11216 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-real-time-reporting.gif\" alt=\"Dubb real-time reporting\" width=\"600\" height=\"375\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No matter what video email marketing platform you use, make sure that you are tracking your content. While many of us focus on creating digital content, few of us actually look at how that content is performing. By taking time on the latter, you will be in a fantastic position to reach your marketing goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Advancing on Your Video Email Marketing Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, there is a funnel of video email marketing. It starts with the email subject line (which should include the word \u201cvideo\u201d). After that, it includes your email, which should have a hook in the first sentence. From there, you can include the email\u2019s value proposition, a call to action for the end user to watch the video, and then an animated GIF that shares the first three seconds of your video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-12547 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-sign-up-1.gif\" alt=\"Dubb-sign-up\" width=\"1096\" height=\"600\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">However you decide to do your video email marketing work, I urge you to make video a priority. Remember that at the end of the day, your goal as a marketer is to build a human connection. Your goal is to build trust, make an impact, and drive conversions. Video can help you with all of these things. All it takes is for you and your team to leverage these tools to reach your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I encourage you to check out Dubb. Dubb is a video communications platform that can help you with not only video email marketing, but all of your sales and marketing needs. From plenty of creation tools (including the <\/span><a href=\"https:\/\/dubb.com\/features\/mobile-app\"><span style=\"font-weight: 400;\">Dubb mobile app<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/dubb.com\/features\/desktop-app\"><span style=\"font-weight: 400;\">Dubb desktop app<\/span><\/a><span style=\"font-weight: 400;\">) to plenty of AI tools and assistants, Dubb is your one stop shop for all of your sales and marketing work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to learn more about Dubb, click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get a free 14-day trial of our premium plans. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-email-marketing-guide-2024\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":12600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,7,151],"tags":[1822,1824,1821,1819,1777,1823,1820,1818,1769,1771,1770],"class_list":["post-12597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-tutorials","category-video-marketing","tag-animated-email-videos","tag-email-campaign-videos","tag-email-marketing-strategies-with-video","tag-email-marketing-with-videos","tag-engaging-video-emails","tag-personalized-video-emails","tag-video-content-in-emails","tag-video-email-campaigns","tag-video-email-platforms","tag-video-email-services","tag-video-email-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Email Marketing: A How-To Guide for 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