{"id":12564,"date":"2023-12-06T16:15:19","date_gmt":"2023-12-06T23:15:19","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=12564"},"modified":"2024-07-04T06:12:09","modified_gmt":"2024-07-04T13:12:09","slug":"best-video-marketing-platform","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/","title":{"rendered":"Searching for the Best Video Marketing Platform? Here\u2019s What You Need to Know"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=best-video-marketing-platform\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been searching for the best video marketing platform to reach your sales and marketing goals? If so, you are definitely asking a great question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing platforms are some of the most important tools for marketers and sales professionals to grow their businesses. Whether you are the CMO of a large tech company or an entrepreneur who is getting your startup off the ground, video marketing platforms can be huge assets in your marketing and sales toolkits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with that said, what is the <\/span><i><span style=\"font-weight: 400;\">best<\/span><\/i><span style=\"font-weight: 400;\"> video marketing platform? While opinions may differ on this question, I believe that <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> is a fantastic choice. Granted, I may be biased here, but Dubb offers so many features and tools that can help you with much of your marketing and sales work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, I want to talk about some features that you find on the best video marketing platform. We are going to discuss everything from video landing pages to granular data and analytics for each of your videos. Even if you are considering a video marketing platform besides Dubb, I encourage you to keep these features and attributes in mind. Selecting a video marketing platform with these features can save you time and get you much closer to your business goals.<\/span><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.kofihms9hbu\"><span style=\"font-weight: 400;\">What Are Video Marketing Platforms?<\/span><\/a><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.one5fs1vlmq0\"><span style=\"font-weight: 400;\">Why Video Marketing Platforms Are Powerful<\/span><\/a><\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.ocjfq45dg2t\"><span style=\"font-weight: 400;\">Some Key Features of the Best Video Marketing Platforms<\/span><\/a><\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.oc9msowck6y3\"><span style=\"font-weight: 400;\">Versatile Creation Tools<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.zfzxm8vfka0v\"><span style=\"font-weight: 400;\">Video Landing Pages<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.p2m762d42c5y\"><span style=\"font-weight: 400;\">Automation<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.3k6vw1768mdy\"><span style=\"font-weight: 400;\">Artificial Intelligence Tools<\/span><\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.xjiwq56zmttv\"><span style=\"font-weight: 400;\">Detailed Analytics<\/span><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1T26sRNJCmRiz0AmDLE1dlfWKqbbAwHKNx_4MqDFrOEE\/edit#heading=h.2votqzdtl6ta\"><span style=\"font-weight: 400;\">Making Your Decision<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">What Are Video Marketing Platforms?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To kick this conversation off, I want to start from a high level. It\u2019s important that we are on the same page as we discuss what separates certain video marketing platforms from others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, video marketing platforms are tools that help you create and distribute virtually every type of business video. Using them, you can do everything from making beautiful sales and marketing videos to distributing them to your favorite social media channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In effect, you can think of them as one-stop shops for your video sales and marketing work. Whether you are trying to introduce your product or service to new leads or convince an extremely warm prospect to become a paying customer, video marketing platforms streamline your workflow. You can become much more efficient so that you can spend your valuable time working on things that <\/span><i><span style=\"font-weight: 400;\">truly<\/span><\/i><span style=\"font-weight: 400;\"> matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me give one example. Let\u2019s say that you created a stellar marketing video for brand new leads. You want to easily get that marketing video in front of those leads, yet you want to do so across various channels (like email and your social media channels). A video marketing platform makes this process extremely easy. All you need to do is upload your video, set up your distribution destinations and channels, and click submit. It\u2019s that easy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of other use cases here. As you start using video marketing platforms, you will quickly see how much value that they add. And if you are using one of the best video marketing platforms? Your productivity and efficiency will skyrocket. You\u2019ll quickly discover that you are getting more done and are building closer relationships with members of your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Video Marketing Platforms Are Powerful<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So with this basic understanding behind us, let\u2019s talk about why some of the best video marketing platforms are so powerful. There are plenty of reasons why, but there are a few that stick out.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11071\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb.png\" alt=\"Screenshot of a Dubb video landing page\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-200x113.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-300x169.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-400x225.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-600x338.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-768x432.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-800x450.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-1024x576.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-1200x675.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb-1536x864.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/11-Dubb.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">First, <\/span><b>video marketing platforms help you build strong relationships with any type of audience<\/b><span style=\"font-weight: 400;\">. Whether you are selling a product or service, it is critical to build long-term relationships with your prospects and customers. After all, one of the most efficient things that you can do is to convert your prospects and customers <\/span><i><span style=\"font-weight: 400;\">and then continue selling to those same customers<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is easier said than done, but the best video marketing platforms can help you with this. Whether you are sharing an informative video about your sector or industry or are simply following up with a customer after their purchase, video marketing platforms make it easy to build and strengthen your relationships. You don\u2019t have to trust me: you can see it for yourself after several weeks or months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond that, <\/span><b>video marketing platforms can help you build your brand equity<\/b><span style=\"font-weight: 400;\">. Whether you started a startup or work for a much larger company, video marketing platforms make it really easy for all types of people to learn about your organization. All you need to do is create compelling content, distribute it through your video marketing platform, and then continue engaging with your audience members and fans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s day and age, having a strong brand can mean the difference between success and failure. And even if you sell the best product or service, <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> having a strong brand can mean that your business is less successful than it should be. Video marketing platforms can be essential tools as you work to spread awareness about your company and build a strong brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, as I referenced above, <\/span><b>the best video marketing platforms can make you more efficient<\/b><span style=\"font-weight: 400;\">. If you want to leverage everything that video marketing has to offer, you need to wear many hats. You must not only create awesome video content, but you must share that content with your audience members. You must also analyze the data that you receive and leverage tools like AI to multiply your output.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, the best video marketing platforms can help you with these tasks. They can be one-stop shops as you work to hit all of your video marketing goals. From creation and editing to distribution and analytics, the best video marketing platforms keep all of these tasks in one place. It helps you stay focused on accomplishing your marketing goals. Pretty great, right?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Some Key Features of the Best Video Marketing Platforms<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best video marketing platforms make your life easier. They allow you to focus on the things that truly matter and delegate the things that can be easily delegated away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, selecting the best video marketing platform for you is critical. Not all video marketing platforms are created alike. Many of them have the most critical features, but some of them may have extremely helpful features that others may not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, the best video marketing platform for you requires some experimentation. You\u2019re going to want to try several different platforms to see what is best for you. As you are trying them, however, I encourage you to look for the following features and tools. They can help you speed up your work and accomplish your marketing and sales goals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Versatile Creation Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s kick this off by talking about actually creating your marketing videos. It\u2019s critical for you to know your audience and what they find valuable. It\u2019s obvious but worth repeating: if you are creating content that doesn\u2019t resonate with your audience, you are going to find it hard (probably impossible) to generate more conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But assuming that you have some ideas about valuable content for your specified audience, you are going to need to <\/span><i><span style=\"font-weight: 400;\">actually create that content<\/span><\/i><span style=\"font-weight: 400;\">. The best video marketing platforms make this extremely easy. Even if you don\u2019t have much experience creating digital content, they give you the tools that you need to create beautiful marketing videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb, for instance, you can create your marketing videos in all different kinds of ways. By downloading the <\/span><a href=\"https:\/\/dubb.com\/features\/desktop-app\"><span style=\"font-weight: 400;\">Dubb desktop app<\/span><\/a><span style=\"font-weight: 400;\">, you can make beautiful marketing videos with your device\u2019s webcam. The <\/span><a href=\"https:\/\/dubb.com\/features\/chrome-extension\"><span style=\"font-weight: 400;\">Dubb Chrome extension<\/span><\/a><span style=\"font-weight: 400;\"> goes one step further and lets you easily create screen recordings from your device. Screen recordings are especially valuable if you want to show off a digital product or provide a walkthrough for a customer or lead. Finally, the <\/span><a href=\"https:\/\/dubb.com\/features\/mobile-app\"><span style=\"font-weight: 400;\">Dubb mobile app<\/span><\/a><span style=\"font-weight: 400;\"> is a fantastic way to create marketing content wherever you are. Whether you are at a networking event, driving to work, or are in the middle of a team meeting, the Dubb mobile app is an extremely valuable content creation tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, what you want from a video marketing platform is a way to create amazing video content wherever you are. Whether you use Dubb\u2019s suite of creation tools or something else, make sure you are identifying video marketing platforms that give you the flexibility you expect. In other words, the best video marketing platforms can help you achieve creative nirvana. By using them, you can create compelling content that your audience members will love.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video Landing Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video landing pages are essential features for the best video marketing platforms. They are so important because they help take your audience members from interested prospects to paying customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12604 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page.png\" alt=\"video-landing-page\" width=\"1876\" height=\"1052\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-200x112.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-300x168.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-400x224.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-600x336.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-768x431.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-800x449.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-1024x574.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-1200x673.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page-1536x861.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page.png 1876w\" sizes=\"(max-width: 1876px) 100vw, 1876px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s take one step back. If you haven\u2019t yet heard of them, video landing pages are central homes for all of your marketing videos. Not only do those video landing pages host the videos that your audience will view, but they also include other features that make it much more likely that they will become paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important part of video landing pages are call to action buttons. Essentially, these are tools that can help lead your viewers down your sales and marketing funnels. They make your videos <\/span><i><span style=\"font-weight: 400;\">actionable<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just think about it: when you are watching a video on YouTube or some other platform, you likely watch the video and then move on with your life. You may watch another YouTube video or you may go back to work. Whatever the case may be, the point is that you will probably forget about the video later that day and not deepen the relationships that you may have with the creator or company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A video landing page avoids this scenario. It is powerful because it was designed to help you reach your sales and marketing goals. These call to action buttons let your viewers interact with your video content in so many different ways. Here are a few examples:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Book a call<\/b><span style=\"font-weight: 400;\">: The best video marketing platforms let your viewers easily book a call with you on your video landing pages. They let you embed your calendar on the page so that viewers can quickly book a call with you at an available time. Instead of going back and forth with scheduling, your viewer can handle everything.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Complete a form<\/b><span style=\"font-weight: 400;\">: This is a great call to action option for those viewers at the top of your sales and marketing funnels. You can ask them to complete a simple form with fields of your choosing. You can ask for the viewer\u2019s name, email address, phone number, and so much more.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Reply with video<\/b><span style=\"font-weight: 400;\">: This is one of my favorite call to action options. You can include a button below your video that lets your viewer reply with a video of their own. This makes it both easier for the viewer to respond to your video <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> presents a great opportunity to collect testimonial videos. I highly recommend that you include this call to action option below all of your videos.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Visit a link<\/b><span style=\"font-weight: 400;\">: This is a versatile call to action option. You can use it to direct the viewer to virtually any website that you want. This can be everything from industry reports to specific marketing material on your website. The choice is yours.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Communicate via Facebook Messenger<\/b><span style=\"font-weight: 400;\">: Sometimes, your viewers may not want to specifically share their phone number and\/or email with your organization. If that\u2019s the case, you may want to offer a chance to chat over Facebook Messenger. It may not be your most popular call to action button, but it\u2019s an option that some of your viewers may appreciate.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Make a purchase<\/b><span style=\"font-weight: 400;\">: Finally, this is one of those call to action options that all salespeople and marketers prefer. Using a tool like Dubb, you can include a call to action option that quickly leads a viewer to a purchase page. You\u2019ll most likely see positive traction here for viewers at the bottom of your sales and marketing funnels, but you never truly know who is going to make a purchase. Ultimately, including this call to action option can be a good idea.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are only a few call to action options that you can find on the best video marketing platforms. Whatever you choose, recognize that call to action buttons are extremely powerful attributes on your video landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news? Using a tool like Dubb, you get video landing pages for free. You can customize your video landing pages to appear however you\u2019d like (including your company\u2019s logo, colors, and other branding attributes). And by leveraging defaults, your video landing pages can look exactly the way you want\u2014including your preferred call to action options.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best things about video marketing platforms is that you can easily distribute your videos to virtually any type of audience. Whether you want to do so over SMS, email, social media channels, or a combination of the above, the best video marketing platforms give you the power to do so.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11214 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-workflow-automation-sample.gif\" alt=\"Sample of a workflow automation on the Dubb platform\" width=\"600\" height=\"375\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With that said, I want to mention one specific benefit of the best video marketing platforms. Distribution is something that is central to any great video sales and marketing strategy, yet you may not have the time to actively manage the distribution of <\/span><i><span style=\"font-weight: 400;\">every <\/span><\/i><span style=\"font-weight: 400;\">single one of your videos. This is especially true if you are sending multiple videos to multiple different audience members. It can be a full time job to ensure that every video is getting where it needs to go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where automation can step in. The best video marketing platforms make it really easy to automatically send your videos where you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, they let you create drip sequences that can send videos based on users\u2019 behavior. Let\u2019s say that you created an introductory video about your product or service and then a more detailed version of that video that specifically addresses prospects\u2019 questions. What you can do is create a drip sequence that automatically sends the second video after a specific person watches all (or nearly all) of the first video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Behind the scenes, what is happening is that your video marketing platform is automatically gauging how your viewers are responding to your messages and videos. From there, it can judge how to best interact with those specific viewers. And now, with increasingly advanced artificial intelligence, you and your team can create even more effective automations that best engage with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not saying you need to create the most elaborate drip sequences and automations imaginable. If you want to do so, there is no stopping you. However, you don\u2019t need to do this to get substantial benefits from automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter which video marketing platform you choose, I recommend that you automate at least <\/span><i><span style=\"font-weight: 400;\">some<\/span><\/i><span style=\"font-weight: 400;\"> of your distribution. It will save you time and help you focus on the things that truly matter.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Artificial Intelligence Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you likely know, we are already living in a world that is leveraging the power of AI. The technology keeps getting better and better, whether you are using it in your personal or professional life. The best video marketing platforms are already using AI tools to help people create and distribute their videos.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11213 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-IRA.gif\" alt=\"Using Dubb's IRA feature to generate an article draft\" width=\"600\" height=\"375\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We already discussed how AI tools can be used in automating your outreach and distribution. With that said, I think the more exciting application right now is in copywriting and scriptwriting. AI is already great at idea generation and creating a first draft of blog posts and scripts. The operative phrase here, however, is <\/span><i><span style=\"font-weight: 400;\">first draft<\/span><\/i><span style=\"font-weight: 400;\">. No matter how advanced your AI tool is, you\u2019re going to want to review the copy and add your voice. It\u2019s a critical step that will make your copy better reflect your thoughts and appeal to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we are proud to offer several different AI tools to help our sales and marketing professionals make video content. IRA, for instance, is an AI writing assistant that can help you quickly develop copy. It was specifically designed for salespeople and marketers, so you will find that it helps you generate more conversions. Once you have the copy (and have reviewed it to add your voice), you can quickly publish it to your social channels. The same is true of scriptwriting. If you are creating a new marketing video yet are having trouble generating a script, IRA can do it for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with IRA, Dubb offers a real-time AI assistant called CAIRA. CAIRA is focused on helping you improve your communication skills. Once you upload a video to Dubb, CAIRA gets to work, analyzing your clarity, professionalism, and even enthusiasm. Once you have this data, you can analyze it and improve your communication in future marketing videos. Because sales and marketing videos can be so personal, taking this data and implementing it can make you a much better communicator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you are looking for a video marketing platform, try to find one that is already leveraging the power of AI. The technology is already impressive and it is going to get <\/span><i><span style=\"font-weight: 400;\">even more<\/span><\/i><span style=\"font-weight: 400;\"> impressive. The time to begin using this technology is right now.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Detailed Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s talk about analytics. One of the best things about creating any type of content online is that you get lots of data about that content. If it\u2019s a blog, you can get data like the number of views. The same is true of video. You can get data like the number of views, the average percentage of the video watched, and more.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12602\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics.png\" alt=\"detailed-analytics\" width=\"1859\" height=\"1076\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-200x116.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-300x174.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-400x232.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-600x347.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-768x445.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-800x463.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-1024x593.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-1200x695.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics-1536x889.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/detailed-analytics.png 1859w\" sizes=\"(max-width: 1859px) 100vw, 1859px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is valuable data because you can use it to see what your audience likes and what your audience <\/span><i><span style=\"font-weight: 400;\">does not<\/span><\/i><span style=\"font-weight: 400;\"> like. With that information in hand, you can create content that better appeals to your specific audience members. Granted, it isn\u2019t the <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> way to determine what your audience wants, but it\u2019s a good way to see how your audience members are actually behaving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, the best video marketing platforms offer detailed analytics for their users. Not only do they give a broader look at how videos are performing, but they also give a granular look at how <\/span><i><span style=\"font-weight: 400;\">individual prospects<\/span><\/i><span style=\"font-weight: 400;\"> are reacting to certain videos. This zoomed out and zoomed in approach can help you understand where to direct your attention and how to best appeal to your audience members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you end up using Dubb for your video marketing needs, you will find that the Dubb platform offers a wealth of data and analytics to analyze. For every single one of your Dubb videos, you get both macro and micro data. You can see how your audience is reacting (through the total number of watches, the percentage of video viewed, and other KPIs). Not only that, you can see how individual prospects reacted. You can see whether they completed the video, whether they clicked on any of the video\u2019s call to action buttons, and more. This is really powerful data that you can use to convert leads and prospects into paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Years ago, a famous publication said data is the new oil. There\u2019s lots of evidence backing up this thesis. If you have the data to understand what your audience wants and how your audience is reacting, you are in a fantastic position to accomplish your business goals. Because of this, make sure that you select a video marketing platform that provides this type of data.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Making Your Decision<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are plenty of video marketing platforms out there, there are some that rise above the rest. The best video marketing platforms make it easy to create, distribute, and analyze your videos. Above all else, they keep marketers at the top of their minds. They understand that marketers aren\u2019t just creating content for the sake of creating content. They want to generate sales. Consequently, they have designed features (and their platforms as a whole) to help users accomplish that mission.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12547 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-sign-up-1.gif\" alt=\"Dubb-sign-up\" width=\"1096\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I hope you keep this in mind as you make your choice. Video marketing platforms aren\u2019t created alike and it\u2019s worth your time to complete some due diligence. By doing this, you will make the best choice for you and your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I encourage you to check out Dubb. We have built Dubb to help marketers like you and are confident that you\u2019ll find value in our platform. To learn more about Dubb, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get a free 14-day trial of our premium plans.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=best-video-marketing-platform\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":12596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,7,1694,151],"tags":[1815,1813,1816,1814,1817,397,1803],"class_list":["post-12564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tutorials","category-video","category-video-marketing","tag-business-video-marketing","tag-dubb-video-platform","tag-top-video-hosting-platform","tag-video-communication-tools","tag-video-content-management","tag-video-marketing-software","tag-video-messaging-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024<\/title>\n<meta name=\"description\" content=\"Transform your marketing strategy with the industry&#039;s leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024\" \/>\n<meta property=\"og:description\" content=\"Transform your marketing strategy with the industry&#039;s leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T23:15:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T13:12:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"Searching for the Best Video Marketing Platform? Here\u2019s What You Need to Know\",\"datePublished\":\"2023-12-06T23:15:19+00:00\",\"dateModified\":\"2024-07-04T13:12:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\"},\"wordCount\":4446,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg\",\"keywords\":[\"Business video marketing\",\"Dubb video platform\",\"Top video hosting platform\",\"Video communication tools\",\"Video content management\",\"video marketing software\",\"Video Messaging Platform\"],\"articleSection\":[\"Marketing\",\"Tutorials\",\"Video\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\",\"url\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\",\"name\":\"Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg\",\"datePublished\":\"2023-12-06T23:15:19+00:00\",\"dateModified\":\"2024-07-04T13:12:09+00:00\",\"description\":\"Transform your marketing strategy with the industry's leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg\",\"width\":1280,\"height\":720,\"caption\":\"dubb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Searching for the Best Video Marketing Platform? Here\u2019s What You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024","description":"Transform your marketing strategy with the industry's leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/","og_locale":"en_US","og_type":"article","og_title":"Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024","og_description":"Transform your marketing strategy with the industry's leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.","og_url":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2023-12-06T23:15:19+00:00","article_modified_time":"2024-07-04T13:12:09+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg","type":"image\/jpeg"}],"author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"Searching for the Best Video Marketing Platform? Here\u2019s What You Need to Know","datePublished":"2023-12-06T23:15:19+00:00","dateModified":"2024-07-04T13:12:09+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/"},"wordCount":4446,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg","keywords":["Business video marketing","Dubb video platform","Top video hosting platform","Video communication tools","Video content management","video marketing software","Video Messaging Platform"],"articleSection":["Marketing","Tutorials","Video","Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/","url":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/","name":"Elevate Your Brand with the Best Video Marketing Platform in 2023\/2024","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg","datePublished":"2023-12-06T23:15:19+00:00","dateModified":"2024-07-04T13:12:09+00:00","description":"Transform your marketing strategy with the industry's leading Video Marketing Platform. Drive results, capture attention, and stay ahead in the digital landscape.","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/best-video-marketing-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/OphZF_4tUiE-HD.jpg","width":1280,"height":720,"caption":"dubb"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/best-video-marketing-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Searching for the Best Video Marketing Platform? Here\u2019s What You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/12564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=12564"}],"version-history":[{"count":5,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/12564\/revisions"}],"predecessor-version":[{"id":13472,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/12564\/revisions\/13472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/12596"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=12564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=12564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=12564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}