{"id":1222,"date":"2019-01-08T03:36:26","date_gmt":"2019-01-08T03:36:26","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=1222"},"modified":"2024-07-02T08:40:19","modified_gmt":"2024-07-02T15:40:19","slug":"how-to-sell-and-market-better-with-calls-to-action","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-sell-and-market-better-with-calls-to-action\/","title":{"rendered":"How to Sell and Market Better with Calls-to-Action"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-sell-and-market-better-with-calls-to-action\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">As a marketer, you understand how important personalized campaigns are. You\u2019ve made sure the subject line includes the recipient\u2019s name, you\u2019ve tailored content and ads to their needs, and perhaps even added something personal in a video. Now viewer feels like they can trust you because you made something <\/span><i><span style=\"font-weight: 400;\">for them<\/span><\/i><span style=\"font-weight: 400;\"> instead of being a mass-email robot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve harnessed the power of personalized videos, then the consumer wants to know more about you. But the \u201cnext step\u201d options \u2013 commonly referred to as the \u201ccall-to-action\u201d (CTA), for you marketing buffs \u2013 have to be streamlined and plainly laid out. That\u2019s why having a CTA is so important in a personalized campaign. On top of that, when the CTAs are also customized, the rates of click-throughs and sales increase dramatically.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1236\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/multiple-calls-to-action.gif\" alt=\"multiple calls-to-action\" width=\"600\" height=\"529\" \/><\/p>\n<p><b>A Call to Action<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A CTA encourages an audience to become a customer or client. They are designed to provoke an immediate response and to make the audience feel like they have specific \u201cStep 2\u201d choices. After seeing your video, the viewer should have immediate options in concise, personalized ways. <\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1247 alignright\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/subscribe.gif\" alt=\"subscribe\" width=\"300\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rather than being a passive viewer, CTAs allow them to choose their own adventure in the sales journey. The calls-to-action can be designed to fit your company brand and lead to the content you want to guarantee your viewers see next. They should be easily identified and clear. Some common CTAs are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links to your website\/<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cContact us\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mission statements\/About us <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cSet up a meeting\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscribe<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Download an eBook<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links to your blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media widgets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CTAs lead to better user experience. The consumers\u2019 needs are met faster \u2013 or even anticipated \u2013 without them having to figure out what to do next. CTAs allow self-education without you needing to be pushy: the consumer is in control of their next step but still get all the information they need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind: having too many CTAs can confuse your consumer. Sometimes, when there are \u201ctoo many\u201d options, consumers suffer from \u201canalysis paralysis\u201d: being unable to make a choice when overwhelmed by the number of choices. Despite this possibility, it\u2019s still more important to include specific calls-to-action in your videos. Multiple calls-to-action widen the net and increase the likelihood of providing the information any viewer needs. Find the right balance between giving options and overwhelming your viewer with choices. <\/span><\/p>\n<p><b>CTA + Sales Funnel = Match Made in Heaven<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A CTA transitions the viewer from the audience to the client. The smoother you make the transition (the CTA), the more people will take the next steps \u2013 and the greater the likelihood of making a sale. You can think of it as a smoother buying process for the consumer: each page should link to the logical next page or info. The more options you provide as they move down the funnel, the more likely they will find what they need, and therefore be encouraged to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1248\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/personal.png\" alt=\"get personal\" width=\"342\" height=\"250\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/personal-200x146.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/personal-300x219.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/personal.png 342w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than focusing solely on landing pages, make sure the CTAs (what lead to the landing pages) are optimized. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To realize the full potential of a CTA, you\u00a0<\/span><span style=\"font-weight: 400;\">must combine it with the power of personalization.<\/span><\/p>\n<p><b>It\u2019s Personal AND Business <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Personalizing your calls-to-action seems small, and can be overlooked, despite being an important step in taking your marketing to the next level. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A call-to-action can be customized to whatever you want, so long as it leads to conversions. They can be classic or quirky (you can say \u201cFill out your information\u201d or \u201cNew number, who this?\u201d) depending on your company image. But no matter how they\u2019re personalized, where they lead should still be clear and should benefit your company. For your CTAs to work, viewers should find them without any trouble, and they <\/span><a href=\"https:\/\/www.monetate.com\/blog\/4-tips-for-creating-an-effective-call-to-action\"><span style=\"font-weight: 400;\">instantly know what they do<\/span><\/a><span style=\"font-weight: 400;\">. Don\u2019t trick them \u2013 they need to know what happens once they click that button. And clicking the button should lead to benefits (read: conversions and sales) for you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over a 6-month period, Hubspot analyzed 330,000 CTAs and found that personalized CTAs convert <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\"><span style=\"font-weight: 400;\">202% better<\/span><\/a><span style=\"font-weight: 400;\"> than default or multivariate ones. <\/span><\/p>\n<p><b>Dubb Gets Personal<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/dubb.com\">Dubb<\/a> allows for customizable calls-to-action: nearly a guarantee to generate positive results. They increase conversion rates and streamline your funnel. With Dubb, you can customize your CTAs so that viewers can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reply via phone, SMS, or email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit your URLs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chat via Facebook Messenger<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access your calendar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Screen share to streamline communication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a webcam for face-to-face interaction <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these features can be further customized. You don\u2019t need technical skills: Dubb makes sure this is an intuitive building process.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1253\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2019\/01\/mcta-creation-1.gif\" alt=\"\" width=\"582\" height=\"397\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">How to create multiple CTAs in Dubb.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Each step of the consumer experience should be customized to fit your brand and lead to your pages. Partner with tech that lets you personalize rather than keeping you in a CTA-shaped box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this video with Ruben Dua from Dubb about how you can add multiple CTAs to your sales and marketing videos, and why you should ASAP.<\/span><\/p>\n<div class=\"video-shortcode\"><iframe width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/GaUXiWSZVa4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-sell-and-market-better-with-calls-to-action\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell and Market Better with Calls-to-Action - Dubb Blog<\/title>\n<meta name=\"description\" content=\"The \u201cnext step\u201d options \u2013 commonly referred to as the \u201ccall-to-action\u201d (CTA) is very important in a personalized campaign. 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