{"id":11104,"date":"2023-02-26T02:18:55","date_gmt":"2023-02-26T09:18:55","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=11104"},"modified":"2024-07-04T05:37:08","modified_gmt":"2024-07-04T12:37:08","slug":"how-to-leverage-video-testimonials-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-leverage-video-testimonials-to-grow-your-business\/","title":{"rendered":"How to Leverage Video Testimonials to Grow Your Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-leverage-video-testimonials-to-grow-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a solopreneur or the leader of a much larger business, you are probably looking for new ways to grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s obvious, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this is especially true in this challenging macroeconomic climate. According to a recent <\/span><a href=\"https:\/\/www.goldmansachs.com\/citizenship\/10000-small-businesses\/US\/infographics\/small-businesses-fear-looming-recession\/\"><span style=\"font-weight: 400;\">Goldman Sachs survey<\/span><\/a><span style=\"font-weight: 400;\"> of small business owners, 93% are worried that the U.S. economy will experience a recession in the next 12 months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s natural to think of some of the more popular ways to convert new prospects (like sales calls), <\/span><i><span style=\"font-weight: 400;\">I\u2019m here to tell you that video testimonials can be one of the most effective ways to reach your sales goals<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet while they are extremely effective, many business owners and marketers do not leverage them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s some awesome news for you: video testimonials can help you grow your business in an efficient and effective way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the best part? By starting now, you can build a strong collection of video testimonials that will drive sales for years to come.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11106\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Testimonials-1.gif\" alt=\"Testimonial video playing on a Dubb video landing page\" width=\"720\" height=\"450\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The (Many) Benefits of Video Testimonials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But let\u2019s pause and take one step back. Before we get into <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> to gather video testimonials, I want to talk about <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> video testimonials are so powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For starters, video testimonials let you tap into the fountain of wisdom that is your customers and clients. When you sit down with them and ask about their experience with your company, you&#8217;re bound to uncover some gold nuggets of information. Then, by taking their feedback to heart, you and your team can work towards improving your business and delivering an even better experience for new customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cherry on top, <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/the-power-of-positive-surveying#:~:text=They%20consistently%20found%20that%20starting,and%20their%20loyalty%20over%20time.\"><span style=\"font-weight: 400;\">as the Harvard Business Review explains<\/span><\/a><span style=\"font-weight: 400;\">, is that asking for customer feedback can lead to more purchases in the future. It&#8217;s like getting a two-for-one deal!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up, video testimonials help you close the deal with prospects visiting your website. All thanks to the power of social proof. This idea, popularized by the author of <\/span><i><span style=\"font-weight: 400;\">Influence<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.influenceatwork.com\/\"><span style=\"font-weight: 400;\">Robert Cialdini<\/span><\/a><span style=\"font-weight: 400;\">, suggests that people tend to follow the actions of others in a given situation. In the sales world, this means satisfied customers singing your praises can be the tipping point that convinces new prospects to give your product or service a try. When new prospects visit your website and see real results from real customers, they&#8217;ll be inspired to join the party and work with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, video testimonials can increase loyalty. As you start to build a collection of content that is based on customer successes, you will find that your customers will become more loyal to your company. They will want to <\/span><a href=\"https:\/\/hbr.org\/2017\/01\/the-power-of-positive-surveying#:~:text=They%20consistently%20found%20that%20starting,and%20their%20loyalty%20over%20time.\"><span style=\"font-weight: 400;\">spend more<\/span><\/a><span style=\"font-weight: 400;\"> and remain a member of your community. Furthermore, those customers want to brag about your company to <\/span><i><span style=\"font-weight: 400;\">their friends<\/span><\/i><span style=\"font-weight: 400;\">, which can lead to more sales. Pretty great, right?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Capturing Video Testimonials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we can see why video testimonials are so great, let&#8217;s dive into how to capture them. You&#8217;ve got two options here: either go for a live capture with the customer (a synchronous video) or a recorded one (an asynchronous video).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you opt for the live capture route, you&#8217;ll be coordinating a virtual meeting with the customer via Zoom, Google Meet, or any other platform that strikes your fancy. During this meeting, ask the customer about their experience with your company. The more concrete and specific answers you get, <\/span><a href=\"https:\/\/summalinguae.com\/data\/topic-building-data-driven-customer-feedback\/\"><span style=\"font-weight: 400;\">the better<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11107\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Case-study-interview.gif\" alt=\"Rob Botts interviewing Rachael Tresch for a case study over Zoom\" width=\"720\" height=\"404\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The second option is to have the customer record the testimonial on their own time. This is super convenient\u2014especially if you&#8217;re a sleep-deprived business owner. You can capture video testimonials while you catch some z&#8217;s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter which method you choose, you can leverage technology to capture video testimonials from your happy customers. For example, after a customer makes a purchase, follow up with them and ask for their feedback in video form. There are plenty of tools available: you just have to go out and grab &#8217;em.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Some Best Practices on Leveraging Video Testimonials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to make the most of video testimonials is to roll up your sleeves and capture them yourself! Sure, you may stumble a bit at first, but practice makes perfect. And let&#8217;s be honest: it&#8217;s always funny to look back at our early attempts, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of your video testimonials, there are a few best practices you can follow from the get-go. This way, you&#8217;ll avoid any rookie mistakes and gather amazing video testimonials with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key things you want to focus on is the before and after transformation. Ask your customer to describe what their life was like before using your product or service, and then how it improved after using it. This way, prospects can see themselves in the customer&#8217;s shoes and imagine the positive impact your company can have on their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tip is to encourage customers to use numbers, like a percentage increase in their metrics, to show the tangible impact your company had on their results. Think about it: numbers speak louder than words!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to distribution, consider creating a showcase page on your website, which can feature all of your glowing video testimonials. This can be a powerful asset to direct prospects to and help them understand the significant impact your company can have.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11108\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Testimonials-page.gif\" alt=\"Playback of a video testimonial on the Dubb Testimonials page\" width=\"720\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And don&#8217;t forget to include video testimonials in your other video content! You don&#8217;t have to stick to just showing the raw testimonial. Try incorporating clips into a longer video about your product or service for maximum impact. Who knows: it might just become the highlight reel for your sales pitch!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Capitalizing on Social Proof<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/customer-testimonials\/\"><span style=\"font-weight: 400;\">a study from BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">, 88% of consumers say that they trust online testimonials as much as recommendations from friends or family. In other words, your customers&#8217; words carry just as much weight as one of your grandma\u2019s secret recipes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that kind of power, why wouldn&#8217;t you want to capture video testimonials? It&#8217;s like having a secret weapon in your marketing arsenal. It\u2019s a trust-inducing superpower that can make even the grumpiest of customers smile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So whether you&#8217;re a solopreneur or leading a team of thousands, don&#8217;t wait to harness the power of video testimonials. Strike while the iron&#8217;s hot\u2014or in this case, while your customers are feeling all warm and fuzzy about your business!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About Dubb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dubb is a video sales system that can be used to capture, share, and embed video testimonials across all of your channels. Using Dubb (particularly, the \u201creply with video\u201d button on your Dubb action pages), you can easily leverage everything that video testimonials have to offer. To learn more about Dubb (including the ability to sign up for a free 14-day trial), visit <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">dubb.com\/register<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-leverage-video-testimonials-to-grow-your-business\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":11109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,100,255,104,7],"tags":[500,182,470,238,580,770,1579,105,1404,256,70,1491,399,634,1495,30,32,425],"class_list":["post-11104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-reviews","category-sales","category-tutorials","tag-business","tag-business-advice","tag-business-goals","tag-business-growth","tag-case-study","tag-growth","tag-growth-strategy","tag-marketing","tag-prospecting","tag-reviews","tag-sales","tag-sales-advice","tag-sales-and-marketing","tag-sales-prospecting","tag-social-proof","tag-video","tag-video-marketing","tag-video-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Leverage Video Testimonials to Grow Your Business - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Video testimonials are a highly effective growth strategy. 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