{"id":10657,"date":"2022-09-07T12:30:02","date_gmt":"2022-09-07T19:30:02","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10657"},"modified":"2024-07-04T04:10:33","modified_gmt":"2024-07-04T11:10:33","slug":"the-secret-sauce-to-sales-success-with-jeffrey-gitomer","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/","title":{"rendered":"The Secret Sauce to Sales Success with Jeffrey Gitomer"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-secret-sauce-to-sales-success-with-jeffrey-gitomer\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">As sales professionals, we are all searching for the secret sauce to sales success. After all, all of us have sales goals that we need to reach. But the ones who reach them consistently have something in common.\u00a0<\/span><\/p>\n<p><b><i>They rely on video.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Video isn\u2019t a new technology. In fact, even if you are just looking at digital video or video that you can find online, you will see that it has been around for decades. Video is so integral to the Internet that a website solely dedicated to video (YouTube) is the second-most trafficked website on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, many sales professionals do not use video. They tend to rely on old-school sales strategies like cold calling. While I\u2019m not saying that these methods cannot work, they tend to be less efficient and less effective. By relying on the power of video, you can more easily find warm prospects, build stronger, long-term relationships with those prospects, and reach your sales goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To better explain this secret sauce to sales success, I was happy to sit down with Jeffrey Gitomer. If you haven\u2019t yet heard of Jeffrey, you are in for a treat. Jeffrey is known as the \u201cking of sales.\u201d He is a <\/span><i><span style=\"font-weight: 400;\">New York Times<\/span><\/i><span style=\"font-weight: 400;\"> bestseller of several books, including <\/span><i><span style=\"font-weight: 400;\">The Little Black Book of Connections<\/span><\/i><span style=\"font-weight: 400;\">. He has decades of experience helping his clients build stronger connections and generate more sales, so he is someone that you should definitely pay attention to. Better yet, Jeffrey says that he closed over $350,000 in sales using <a href=\"https:\/\/dubb.us\/ueWM3\">Dubb<\/a> (all in less than six weeks). But more on that later.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, <\/span><i><span style=\"font-weight: 400;\">anyone<\/span><\/i><span style=\"font-weight: 400;\"> can take advantage of this secret sauce to sales success. All you need to do is take action today.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This blog post is a summary of a recent episode of RevShow, which is Dubb\u2019s YouTube show on sales, marketing, video, and everything in between. If you would like to get updated on when we release new episodes of RevShow, go ahead and subscribe by clicking <\/span><\/i><a href=\"https:\/\/www.youtube.com\/c\/DubbApp\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9172\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-for-Software-Sales.gif\" alt=\"Video for Software Sales\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Ingredients of the Secret Sauce to Sales Success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video is the overarching component for sales success. It is the secret sauce that any salesperson or organization can leverage today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, saying that video is the secret sauce to sales success may be oversimplifying it. Yes, if you choose to use video in your sales and marketing work, you will see plenty of exciting things. You will develop closer relationships with your prospects and customers. You\u2019ll even see an increase in your conversion rates. That being said, there are several important ingredients that make up the sauce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to explore some of these individual ingredients through Jeffrey\u2019s experience using video. As Jeffrey said, he started using Dubb around six months ago. He immediately realized that there was something about it that no other program had. Not only is it easy to use, but Jeffrey recognized that it had the potential to help him gain engagement and make more sales. It could do this in a way that his text messages never could.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t end up using Dubb, I believe that you can learn a lot from Jeffrey\u2019s experience. Collectively, these ingredients make up a tantalizing cocktail that can help you reach your sales goals.\u00a0<\/span><\/p>\n<p><b>Embrace Emotionality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emotion is one of the core attributes of being a human being. We are all emotional, whether we are listening to one of our favorite songs or going on a first date with our crush. Emotion is what makes life worth living. We aren\u2019t robots that are making the most rational decisions throughout our daily lives. Rather, we let emotions have a huge role in our personal and professional lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can guess, emotion is a key attribute in the sales process. In the secret sauce to sales success, you are going to want to be authentic and emotional. In other words, you are going to want to be your true and authentic self\u2014even if it makes you more emotional throughout the sales process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey has been monumentally successful in leveraging emotion in the sales process. Simply put, it is core to his sales style and is something that he truly connects with. He isn\u2019t afraid to be himself, whether that means using profanity in his sales videos or infrequently stumbling over his words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emotion can help a sales professional in so many different ways. As he told me, the challenge that a salesperson has is getting to the decision-maker. From there, the salesperson needs to get the decision-maker involved with the decision. This can be difficult, as decision-makers have the power to write off salespeople in literally two seconds. Further, we have just gone through two years of extreme uncertainty and anxiety. Salespeople didn\u2019t know what to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The outcome of all this uncertainty, Jeffrey argued, has a silver lining. That silver lining is the fact that the sales world has embraced the virtual. Virtual communication has become normal and video has become commonplace. Video isn\u2019t something that is extra to how you normally communicate. Video has become the core of sales interactions. Because of this, there will be more distant connections. There will also be more communicative, emotional messages that are sent to prospects and clients. Consequently, this offers a chance for salespeople to gain a competitive advantage that they never had. All they need to do is be real, embrace their emotions throughout their sales process, and speak to their prospects on a human level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through video, you can convey a message to someone who is both startled and engaged. They tend to smile and anticipate hearing your message. Importantly, this message <\/span><i><span style=\"font-weight: 400;\">is not<\/span><\/i><span style=\"font-weight: 400;\"> centered on a value proposition. In fact, Jeffrey says that all value propositions should be burned. Instead, you can create a value message, which is down-to-earth and focused on solving a key problem in the customer\u2019s life. That value message is perceived by the customer as being authentic and accurate. That is exactly what we are aiming for when trying to convince a prospect to become a paying customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey says that by making videos that are compelling, emotionally engaging, and hit the customer in the head, heart, and wallet, you emerge in a great position to close the sale. He has been able to do this because he has video to the next level. In fact, Jeffrey has been in the studio since 1998. Because of this, he isn\u2019t uncomfortable when it comes to shooting video. At the same time, he argues that 97% of salespeople are not good at video. Even if it is 74%, Jeffrey is ahead of his competitors \u201cwithout doing a damn thing.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As he makes clear, his prices aren\u2019t low. They are high and he makes a healthy profit. That being said, Jeffrey is ahead of his competitors in terms of emotional engagement. Because of this, prospects and customers will respond to him while they may not have necessarily responded to Jeffrey\u2019s competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So keep emotion in mind when you are making your video content. No matter the size or sector of your business, you are going to want to rely on emotional video content to connect with your prospects and customers. It is an essential ingredient to the secret sauce of sales success.\u00a0<\/span><\/p>\n<p><b>Leverage Humor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Along with emotion, humor is a vastly important part of the secret sauce of sales success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey loves talking about humor. Along with being funny himself, he recognizes that humor is a key attribute in helping him reach his sales goals. Going further, humor creates a listening environment that optimizes your chance to close that sale and open up a new relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey has many stories and ideas on how to use humor to close sales. In his seminars, he has said to many CEOs that they should walk into a prospect\u2019s office, sit down, and ask \u201cDo you want to buy now or do you want to hear the pitch?\u201d The prospect says that they are probably going to do something. Jeffrey responds by saying, \u201cGreat, let\u2019s go eat.\u201d As he told me, why would he want to pitch someone who has already bought? He is there to make the other person feel comfortable enough to do business with him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Jeffrey gets that as a net result of what he is trying to convey, everyone wins. He is going to help the individual become a better person (not just a salesperson). And when the CEO or vice president of sales gets that benefit, they become his customers. To get to that win-win type of scenario, he leverages humor and speaks to the prospect like a real person. He recognizes that employing humor is a way to put his prospects at ease and connect on a human-to-human level. By doing this, he increases the chances of a long-term connection and, consequently, a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We could spend plenty of time discussing how you can employ humor in your videos. The bottom line, however, is that all of us can be funny. Even if you don\u2019t think that you are a naturally funny person, you can work on this skill and make your viewers laugh. Stick with it and you will be satisfied with the results.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10641\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Ruben-and-Rob-laughing.gif\" alt=\"Ruben Dua and Rob Botts laughing on camera\" width=\"626\" height=\"350\" \/><\/p>\n<p><b>Attaching Proposals to Your Video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is an ingredient that may not seem obvious at first, but it can go a long way in capitalizing on the power of video. Essentially, what you are doing here is making video the center of your customer interaction <\/span><i><span style=\"font-weight: 400;\">and then<\/span><\/i><span style=\"font-weight: 400;\"> attaching a more detailed, written attachment to an email or SMS message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In May 2022, Jeffrey made more than $350,000 using Dubb. He did this by relying on the power of video along with sending a proposal. As he told me, there is a strategy to this. Jeffrey doesn\u2019t send a proposal and add a video to that proposal. Rather, he reverses the process by sending a video and then adding a proposal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the distinction may not seem like a big deal, it can go a long way in helping you reach your sales goals. It is an unorthodox strategy. Because of this, Jeffrey starts out by saying, \u201cLook, I have a boring proposal that is attached to this email. It isn\u2019t quite self-explanatory, so let me explain what happens after you decide that I\u2019m your guy.\u201d From there, his video then explains the value that he can add to the customer\u2019s life <\/span><i><span style=\"font-weight: 400;\">and then<\/span><\/i><span style=\"font-weight: 400;\"> tells the customer to take a look at the proposal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By going about it this way, you make it much easier for your prospect to engage with your video content. Rather than having their eyes glaze over a boring proposal, you can take the initiative by explaining the highlights in your video. Not only that, but you get to connect with your prospect on that authentic, emotional level. He or she can see the passion that you bring to your work and how your product or service will dramatically improve their life. It\u2019s nearly impossible to get the same effect by reading a proposal alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you intend to send a prospect a proposal related to your product or service, make sure that it takes a backseat to a video. That video doesn\u2019t even need to be overly long. It can be a 30-second or one-minute video that quickly introduces yourself, has a few sentences on your meeting and\/or your product or service, and then directs the viewer to look at the proposal. Whatever angle you choose, definitely think about including this strategy in your day-to-day sales work.\u00a0<\/span><\/p>\n<p><b>Reply with Video<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey says that he employs a secret weapon in many of his videos. That secret weapon? The <\/span><b><i>reply with video<\/i><\/b><span style=\"font-weight: 400;\"> feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a Dubb user, you probably already know what reply with video is. If you aren\u2019t, however, you can think of reply with video as a seamless way for your viewers to respond to your video. Instead of needing to type out a lengthy email or send a long text message, your viewer can simply speak to the camera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can imagine how useful this is. For starters, it makes it more convenient for your viewers. But beyond pure convenience, the reply with video feature is an outstanding way to gather customer testimonials. Because customer testimonials are some of the best forms of social proof, you will definitely want to take advantage of this feature. In fact, if you are a Dubb user, I recommend that you include a reply with video call to action button below <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of your videos. It will make your viewers\u2019 lives easier and make it easier for you to get all kinds of valuable customer testimonials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When he gets a video reply, Jeffrey calls it \u201c24-carat gold, every single time.\u201d Why is that? Because Jeffrey is receiving a video from the prospect or customer, he immediately recognizes that he made an emotional connection with the viewer. It meant that the customer received your video, watched it, liked it, and felt so strongly that they felt a need to take the time to respond. Now, that is power and something that can accelerate the course of your business. Make sure that you are leaning on this ingredient when you are capitalizing on the secret sauce to sales success.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5623\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/chrome-capture-5.gif\" alt=\"Reply with Video\" width=\"700\" height=\"379\" \/><\/p>\n<p><b>The Importance of Preparation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another important part of the secret sauce to sales success centers on preparation. This is one of Jeffrey\u2019s favorite mantras. No matter the specific circumstances leading up to a sale, there is one thing in common: Jeffrey was always well researched and well prepared.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jeffrey said, he has been able to close many sales in his life. He is very blessed and fortunate to do so, but it didn\u2019t happen by accident. Jeffrey is prepared. He knows who he is targeting. He also properly opens the relationship. While many sales professionals focus on how they are going to close the sale, Jeffrey takes a different approach. He spends his time thinking about how he will create strong, lasting relationships that will <\/span><i><span style=\"font-weight: 400;\">eventually<\/span><\/i><span style=\"font-weight: 400;\"> lead to a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, when he is making video content, Jeffrey prepares for every single engagement. You\u2019ll notice, however, that when he is speaking to the camera, he is extremely natural. It doesn\u2019t look like he is reading off of a lengthy script. He is relaxed, and he encourages all sales professionals to simply relax on camera. When you are yourself, you don\u2019t have to remember anything you said or did.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you don\u2019t have to speak off the cuff. Jeffrey says that the cool thing about Dubb is that you can leverage teleprompter mode. This means that you can create a script (of whatever length) and insert it directly into Dubb. When you are recording your video, you can then read off of your teleprompter and deliver the message as you envision. Whether you want to use a full script or simple bullet points, Dubb\u2019s teleprompter mode can help you deliver the message that you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However you choose to proceed, preparation is an immensely important tool in your sales toolkit. You won\u2019t regret it.\u00a0<\/span><\/p>\n<p><b>A Case Study on Preparation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this discussion on preparation, I want to share a brief story that Jeffrey told me. While the story doesn\u2019t explicitly involve video sales and marketing, it goes to show how solid preparation can lead you to your sales goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the many books that he has authored, Jeffrey wrote the <\/span><i><span style=\"font-weight: 400;\">Little Platinum Book of Cha-Ching!: 32.5 Strategies To Ring Your Own (Cash) Register of Business and Personal Success<\/span><\/i><span style=\"font-weight: 400;\">. NCR (the cash register company) was one of Jeffrey\u2019s clients. He was delivering a seminar for NCR and thought that NCR\u2019s father (John Patterson) is the grandfather of sales. In 1880, Patterson literally bought the patent for the cash register. He then thought, \u201cI\u2019m working with the grandfather of sales. I should write that book.\u201d Jeffrey then called NCR\u2019s CEO and said that he wanted to write a book about the life and times of John Patterson.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jeffrey said, when you walk into the room with the CEO of a Fortune 500 company, you are taught to go in with nothing. Jeffrey flew into Dayton, Ohio with a drag bag and briefcase. The CEO came out and asked Jeffrey how he could help him. Later, Jeffrey had that same CEO dragging his bags. He pitched to the CEO by offering him to write the book in exchange for $50,000. He would write and then own the book. Once the book was finished, he would get 10,000 copies of the book and send them to the CEO. The CEO could then send those books to whoever he wanted. If the CEO needed more books, Jeffrey would sell them to him at cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it was a 15-minute meeting. The CEO loved the idea and decided to move forward with Jeffrey. In fact, Jeffrey said that it would have been a shorter meeting, but it took that long to get a check from the CEO\u2019s assistant. As he told me, he walked out of that meeting with a $50,000 check <\/span><i><span style=\"font-weight: 400;\">because he was prepared<\/span><\/i><span style=\"font-weight: 400;\">. The CEO knew of Jeffrey and sensed that he would successfully complete the task. Simultaneously, Jeffrey approached the meeting in an unorthodox manner. He dragged his bag into the meeting and wasn\u2019t wearing overly formal attire. One year later, the CEO had Jeffrey\u2019s book. Along with that, one year later, Jeffrey was doing seminars for NCR all over the country. He was even able to conduct a seminar at the Cannes Film Festival.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeffrey reiterated that we shouldn\u2019t close sales. We should open sales. Be prepared, have your target, and know exactly what you want to say. Further, make sure you are clear on what you want the outcome to be. From there, have a good time. You are prepared enough that you can be yourself, focus on the other person\u2019s wants and needs, and get that much closer to a sale. Even though you may not be pitching a Fortune 500 CEO today, you can use Jeffrey\u2019s experience to thoroughly prepare for your meetings and increase your odds of success.\u00a0<\/span><\/p>\n<p><b>\u201cTell Me Something I Don\u2019t Know\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The phrase \u201ctell me something I don\u2019t know\u201d isn\u2019t just a great interview question. It is an important question when you are engaging with a prospect. You really want to get the prospect engaged and have them speak about problems that they are currently facing. Make the interaction about them, not you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most salespeople don\u2019t take this approach. They are taught sales tactics and techniques that focus on themselves, rather than the prospect or customer. When these sales professionals are memorizing something or sticking close to a system, they are actually doing things that the customer perceives as uncomfortable. They aren&#8217;t building that connection and making it much more difficult for them to make a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, everyone has their own way of selling. But at the same time, Jeffrey says that you can\u2019t tell him how to sell your way. You need to tell him to sell in a way that is comfortable for Jeffrey. With that understanding, all that Jeffrey wants to do is convey a message and transfer a message. The goal is for the customer to say, \u201cI get it. I agree with it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201ctell me something I don\u2019t know\u201d framework is a great way to see eye-to-eye with your prospect or customer. It can break the ice and help you get into a customer-focused perspective. Follow Jeffrey\u2019s lead here and embrace this question as you are engaging with your audience.\u00a0<\/span><\/p>\n<p><b>Find Your Signature<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In every video that I have recorded with Jeffrey, he has worn a different t-shirt. His t-shirts are often funny and have witty captions. What is great about this is that Jeffrey\u2019s t-shirts are his signature. They are something that I always notice and something that his clients certainly notice as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all have a signature. In other words, all of us have something that is truly unique to ourselves. It could be our hair, shirt, shoes, or something else. It could even be a word or phrase that we typically say in our videos. Whatever the case may be, I\u2019m sure that there is something that you wear, say, or do that makes you stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, it is important to find your signature and be different. Embrace your signature\u2014no matter how different you think it may be. By doing this, you are able to stand out in the mind of your prospect or customer. You differentiate yourself from your competitors and make it much more likely that your target will remember you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially important when you are targeting CEOs or other members of the C suite. In all likelihood, their schedules are packed. They are meeting so many different people per day. If you are actively trying to sell to them, it is going to be hard to stay in their minds\u2014no matter how good your product or service is. One way to overcome this challenge is to embrace your signature. Certainly, you will want your product or service to speak for itself. But at the same time, your signature can be just the thing that helps your target remember you. It is an ingredient for the secret sauce of sales success for a reason.\u00a0<\/span><\/p>\n<p><b>It Is All About Trust<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Think about this for one second. Would you rather do business with a friend or someone that you don\u2019t really like? The answer is obvious. People want to do business with people that they like (in other words, their friends).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust isn\u2019t given. It is earned through hard work and commitment. Arguably, this is one of <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> most important ingredients in the secret sauce of sales success. If you aren\u2019t able to put in the time to build trust with a specific prospect, you will find it incredibly difficult to get their business. On the other hand, if you are patient and dedicated, you will see some promising results. Incorporating the rest of the ingredients in this post can help you create your own secret sauce of sales success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, embrace the long game. Create genuine, real relationships with all of your prospects and customers. Believe in the power of trust. I\u2019m sure you will be satisfied with the results.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Incorporating the Secret Sauce Into Your Own Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Telling a story is one of the most important parts of sales. Essentially, telling a tale that truly connects with your prospect or customer is a powerful tool to have in your sales toolkit. I hope that you have learned from Jeffrey\u2019s stories on how to leverage the secret sauce of sales success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all comes down to the power of video. Ultimately, people connect with video. They feel like they can see you, believe you, and trust you. As you can guess, when that takes place, the sales process becomes so much more efficient. If you want to increase your sales and decrease your sales cycles, I highly encourage you to check out <a href=\"https:\/\/dubb.us\/ueWM3\">Dubb<\/a> and leverage everything that video has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jeffrey said, he earned $350,000 in one month by using two Dubb videos. The core benefit of Dubb videos is that they create an emotional connection with the viewer. Text will not and audio will not. By understanding what you want to shoot and efficiently transferring your value-added message to your viewer, you will be in business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret sauce of sales success is there for you to take. The best time to get started is right now.\u00a0\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you would like to learn more about <a href=\"https:\/\/dubb.us\/ueWM3\">Dubb<\/a>, click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/features\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. You can also click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/contact\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to contact us and click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/register\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for a free 14-day trial of our paid plans. Whether or not you choose to become a Dubb customer, we encourage you to take advantage of video today!<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-secret-sauce-to-sales-success-with-jeffrey-gitomer\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":10658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,121,104,129,151],"tags":[369,182,238,4,105,1497,70,1506,32],"class_list":["post-10657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-marketing","tag-revshow","tag-sales","tag-secret-sauce-to-sales-success","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secret Sauce to Sales Success with Jeffrey Gitomer<\/title>\n<meta name=\"description\" content=\"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret Sauce to Sales Success with Jeffrey Gitomer\" \/>\n<meta property=\"og:description\" content=\"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-07T19:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T11:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"The Secret Sauce to Sales Success with Jeffrey Gitomer\",\"datePublished\":\"2022-09-07T19:30:02+00:00\",\"dateModified\":\"2024-07-04T11:10:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\"},\"wordCount\":4320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png\",\"keywords\":[\"best practices\",\"business advice\",\"business growth\",\"dubb\",\"marketing\",\"revshow\",\"sales\",\"secret sauce to sales success\",\"video marketing\"],\"articleSection\":[\"Advice\",\"Branding\",\"Business Growth\",\"Email Marketing\",\"Sales\",\"Tips\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\",\"url\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\",\"name\":\"The Secret Sauce to Sales Success with Jeffrey Gitomer\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png\",\"datePublished\":\"2022-09-07T19:30:02+00:00\",\"dateModified\":\"2024-07-04T11:10:33+00:00\",\"description\":\"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png\",\"width\":1360,\"height\":740,\"caption\":\"The Secret Sauce to Sales Success with Jeffrey Gitomer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Secret Sauce to Sales Success with Jeffrey Gitomer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Secret Sauce to Sales Success with Jeffrey Gitomer","description":"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/","og_locale":"en_US","og_type":"article","og_title":"The Secret Sauce to Sales Success with Jeffrey Gitomer","og_description":"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.","og_url":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2022-09-07T19:30:02+00:00","article_modified_time":"2024-07-04T11:10:33+00:00","og_image":[{"width":1360,"height":740,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png","type":"image\/png"}],"author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"The Secret Sauce to Sales Success with Jeffrey Gitomer","datePublished":"2022-09-07T19:30:02+00:00","dateModified":"2024-07-04T11:10:33+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/"},"wordCount":4320,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png","keywords":["best practices","business advice","business growth","dubb","marketing","revshow","sales","secret sauce to sales success","video marketing"],"articleSection":["Advice","Branding","Business Growth","Email Marketing","Sales","Tips","Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/","url":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/","name":"The Secret Sauce to Sales Success with Jeffrey Gitomer","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png","datePublished":"2022-09-07T19:30:02+00:00","dateModified":"2024-07-04T11:10:33+00:00","description":"Have you been searching for the secret sauce to sales success? Join Jeffrey Gitomer as we explore how you can reach your sales goals.","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2022-09-07-at-10.19.35-AM.png","width":1360,"height":740,"caption":"The Secret Sauce to Sales Success with Jeffrey Gitomer"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/the-secret-sauce-to-sales-success-with-jeffrey-gitomer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Secret Sauce to Sales Success with Jeffrey Gitomer"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=10657"}],"version-history":[{"count":4,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10657\/revisions"}],"predecessor-version":[{"id":13385,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10657\/revisions\/13385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/10658"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=10657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=10657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=10657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}