{"id":10492,"date":"2022-07-25T18:05:08","date_gmt":"2022-07-26T01:05:08","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10492"},"modified":"2024-07-04T03:35:04","modified_gmt":"2024-07-04T10:35:04","slug":"why-using-video-for-sales-increases-trust-connection-and-revenue","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/why-using-video-for-sales-increases-trust-connection-and-revenue\/","title":{"rendered":"Why Using Video for Sales Increases Trust, Connection, and Revenue"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-using-video-for-sales-increases-trust-connection-and-revenue\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<div class=\"fusion-text fusion-text-1\"><\/div>\n<p>If you&#8217;re wondering why video is the ultimate solution to increasing trust, connection, and revenue, you&#8217;re in luck. In this post, I will be going into how using video for sales impacts the overall outcome of our outreach efforts.<\/p>\n<p><span style=\"font-weight: 400;\">Human beings are hardwired for connection. In fact, some might even argue that it\u2019s one of the most basic requirements for survival. In his book, <\/span><i><span style=\"font-weight: 400;\">Social<\/span><\/i><span style=\"font-weight: 400;\">, neuroscientist Matthew Lieberman deduces that our need for social connection is just as fundamental as our need for food, water, and shelter, if not more so. And it\u2019s interesting because this need for connection applies not only to life but also to sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In sales, when all is said and done, making a human connection is what we\u2019re all trying to do. It\u2019s not about generating revenue or making a profit or closing deals. Because without a connection, there would be no sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem, however, is that people don\u2019t trust us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m not a salesman, but I\u2019ve worked next to salespeople my whole life. I\u2019ve dedicated my entire career to helping salespeople succeed at what they do. For most people, success in sales might mean more leads, referrals, and testimonials. And while they\u2019re not wrong, I\u2019d like to believe that achieving success in sales is ultimately about being able to solve this trust deficit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I understand that\u2019s easier said than done. Sales can be an extremely daunting job. As someone who primarily works in the technology department, I\u2019m not on the front line, unlike salespeople. Although I\u2019ve had some firsthand experience of what it\u2019s like to walk in their shoes. So even though I\u2019m not in sales, the most pervasive and recurrent struggles they often face still hit home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me tell you a story about one of my earliest direct experiences with what it\u2019s like to be in sales.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>Door Knocking and Grave Digging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Several years ago, my wife Priya used to be a real estate agent for Keller Williams. One time she asked if I wanted to go door-knocking with her. She was trying to build up her initial book of business. I didn\u2019t have an idea what that meant because, for me, lead generation was something you accomplished digitally and on the internet. I eventually discovered, however, that that\u2019s not the way things work in real estate \u2014 at least back then. Real estate agents had to go to the trouble of going door-to-door as their primary way of prospecting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall this was pretty foreign to me, so I decided to go. On our quest to find leads we were able to make some connections, and we received mostly positive responses too. That was until we approached this one man who was standing in his front yard, presumably working on his house\u2019s piping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Priya and I walked up to the man and she introduced herself. To say that the next few moments that transpired were surprising is an understatement. The man\u2019s response was nothing short of unnerving. He said something along the lines of \u201cDo me a favor. Take that shovel, dig a hole in this front yard, and jump inside of it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was utterly nonplussed. Petrified. Discouraged. Enraged. This person basically told my wife to throw herself into a grave. And I didn\u2019t know how to manage that level of abuse and rejection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even so, my takeaway from that experience was that people are trained to see strangers as danger. As children, we were always told to be distrustful and stay away from strangers. What the man felt at that moment was an amalgam of emotions \u2014 fear, mistrust, and maybe some exasperation. He saw someone come up to him out of the blue and switched into stranger danger mode by reflex.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>The Sales Trust Paradox<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Salespeople make the world go round. They make it their mission to determine struggles and provide viable solutions \u2014 insurance, technology, consulting, whatever we may need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet somehow, they have become some of the most ignored people on the planet. They suffer from this trust paradox where all they\u2019re trying to do is provide value but instead of being admired, they\u2019re greeted with the cold shoulder. It\u2019s all very unfortunate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is it that salespeople have to put up with all of this rejection, abuse, and negativity when all they\u2019re trying to do is help?<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>Discovering the Power and Magic of Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Early in the marriage, I tried to start my own company. Long story short, it didn\u2019t work out. I eventually found myself working as an executive, the head of demand generation, at an Inc. 5000 company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you didn\u2019t already know, demand generation primarily involves leveraging automation and technology to convey information and ultimately drive pipeline growth. That was my function. But what my job actually entailed was collaborating with about 200 salespeople to figure out how we can acquire more high-quality leads, loyal customers, and responses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It didn\u2019t take me long to realize that the things we did \u2014 sending emails, LinkedIn messages, and cold calling \u2014 were simply not working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem didn\u2019t have anything to do with the <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\">; it had a lot to do with the <\/span><i><span style=\"font-weight: 400;\">how. <\/span><\/i><span style=\"font-weight: 400;\">It wasn\u2019t the people that proved ineffective but our outreach strategies. On top of that, there\u2019s the mere fact that people on the other end simply did not trust strangers who called them unexpectedly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A salesperson could put all their time and effort into composing an email that\u2019s jam-packed with value, but what does it look like from the recipient\u2019s perspective? Let\u2019s say it took you an hour to write a nice email for your prospects. How long do you think they\u2019d spend looking at the email? Two seconds at best. Now, that\u2019s a problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about that. We\u2019re trying to provide value, and we\u2019re getting ignored in two seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eventually, when the salespeople at the company I worked at started sending out videos, I noticed that two interesting things happened:<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.4px\"><b>Efficiency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You see, people in sales are inherently good communicators. Of course, this also makes them exceptional storytellers. We have found combining that talent to convey stories with using video as a medium of communication was very efficient. They would click record, send the message, and that was that. No longer did they have to spend an hour just to write one email.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.4px\"><b>Engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Second, we discovered it was indisputable that video boosts engagement. When people opened up their inbox and see a video, all sorts of magic started to happen. Here, allow me to provide you with some data points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% of the information our brains process is visual<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We process visual information 60,000 times faster than text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of the population are visual learners<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing these, why are we still communicating with plain text?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We remember things in visuals. Think about your childhood. Do you see words? Or are you seeing images of a peanut butter and jelly sandwich?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now think about what happens when you send messages in the form of text over the pipes to someone. They would only spend two seconds on it, processing it extremely inefficiently. What\u2019s worse, the message is coming from a total stranger \u2014 all the more reason for them to not give it much thought. The most likely outcome would be they hit the delete button and your effort practically goes to waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My friend <a href=\"https:\/\/www.linkedin.com\/company\/buy-gitomer\/\">Jeffrey Gitomer<\/a> says it best, \u201cWe are trying to delight, not get deleted.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-how-to-delight.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10511\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-how-to-delight.gif\" alt=\"Screengrab of Ruben talking\" width=\"1440\" height=\"805\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s anyone you would want to heed the advice of, it\u2019s Jeffrey. He\u2019s a two-time New York Times bestselling author of the <em>Little Red Book of Selling<\/em> and <em>The Sales Bible<\/em>. In addition, he\u2019s also the CEO and founder of his own sales <a href=\"https:\/\/www.gitomer.com\/\">coaching and training business<\/a>. For his work, Jeffrey has gained celebrity status in the sales industry \u2014 even becoming known as the King of Sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s a little red book for sales, there\u2019s also a little red dot. It\u2019s that button a lot of people in sales are so afraid to hit. I\u2019m talking about the record button.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>The Little Red Dot: Is It Life or Is It Death?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The little red circle on our phones; to some people, it\u2019s power and energy and all things exciting. To others, it\u2019s the little red dot of death.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-recording.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone wp-image-10524 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-recording.gif\" alt=\"Ruben Dua recording a video\" width=\"1440\" height=\"805\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, being intimidated by video is perfectly understandable. Video technology has only been around since 2000. YouTube was launched in 2005. In comparison to the telephone and email which have both been around for a lot longer, video is still a relatively new medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video requires practice. If you look at the people in the industry who are good at video, you have to understand it\u2019s not innate. No one is born naturally good at being on camera. It just means they practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My video practice process takes me back about six years ago. I would record videos over and over again, committed to getting my reps in. I like how Bruce Lee puts it: \u201cI fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, repetition is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember when I used to record videos in the shower. These were never published, of course. But you know what they say about public speaking, just pretend like everyone in the crowd is naked. Well, I turned that around and recorded videos when <\/span><i><span style=\"font-weight: 400;\">I <\/span><\/i><span style=\"font-weight: 400;\">was naked. It helped me become at peace with my vulnerability and get over the many fears, worries, and voices in my head.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want you to identify the voices you hear in your head every time you\u2019re trying to record a video. If they have led you to believe that you\u2019re too young, too old, too fat, too skinny, too bald, too hairy, or that people will not want to look at you standing in front of a camera, now is the time to drown these voices out. It doesn\u2019t matter whether they\u2019re echoes of hurtful words that actual people have said about you. Whoever is pulling you down with this type of negativity, you have to understand and remind yourself that their words mean nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m encouraging you to start overcoming these doubts now. Are you ready?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get your phone and open the Dubb mobile app. If you haven\u2019t had the chance to install it yet, you may click <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/dubb-email-sms-crm-videos\/id1229312229\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get it on iOS and <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app&amp;hl=en&amp;gl=US\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re using Android. You can use your phone\u2019s native camera app too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What I want you to do is record a brief video saying your name and what you\u2019re good at. Once you\u2019re done with that, I suggest you text yourself that video. If you\u2019d like to include others, perhaps a friend or a spouse, CC them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead and watch it. Now, take this video as a reminder of what your value is. More importantly, it\u2019s a reminder of how you possess the tremendous capability to make a human connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know how people always say the eyes are the windows to the soul? Think about how that\u2019s so possible with video. Imagine sending someone a pre-recorded, asynchronous video for sales. You\u2019re essentially allowing them to look into the windows of your soul.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>The 97% Competitive Advantage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Would you believe that only approximately 3% of salespeople use video as a sales strategy? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s true; the rest of them are still stuck in the more traditional (and quite ineffective) methods of phone calls, sending emails, and postal mail. If you\u2019re using video, you\u2019re giving yourself a 97% competitive advantage. You wouldn\u2019t want to miss out on this massive opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your main reason for not doing video is you feel as though you don\u2019t have anything to say, Jeffrey has some very practical advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just talk. \u201cNo one ever had talker\u2019s block,\u201d he says.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Jeffrey-Gitomer-talking.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone wp-image-10522 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Jeffrey-Gitomer-talking.gif\" alt=\"Jeffrey talking on camera\" width=\"1440\" height=\"805\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The key is to practice speaking on camera over and over. If you don\u2019t like what you produce, hit the delete button. However, Jeffrey points out that you shouldn\u2019t get in the habit of deleting because you might end up recording a good video. He recommends that you save every take, and in the end, only keep the ones you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re going to end up deleting the delete button a lot. But that\u2019s unimportant. You can\u2019t always make your videos perfect. You can, however, iterate until you get to a point where you like what you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, people don\u2019t even like perfect. It\u2019s inauthentic, and people can easily see through that. Remember, authenticity doesn\u2019t equate to perfection; it just means you\u2019re being you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if technophobia is another reason that\u2019s been holding you back from leveraging the power of video, don\u2019t worry. We\u2019ve got you covered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last four years, our team at Dubb has been dedicated to building an all-in-one sales and marketing solution. Today, I can say that what we\u2019ve accomplished has truly been a massive evolution of technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allow me to show you how you can easily use the Dubb Sales Operating System to gain your prospects\u2019 trust, form meaningful connections, and skyrocket your sales.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>How to Increase Trust, Connection, and Revenue using Dubb Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despite being one of the most comprehensive video creation platforms out there, navigating the Dubb system isn\u2019t very complex. We have received feedback every single day from our clients for the past four years, and that feedback has formed Dubb into what it is today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple ways you can create video messages using Dubb. I\u2019ll go through each one in detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, we have the <\/span><b>Dubb desktop app<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have built a desktop app that has everything you would expect from a video communication platform. The Dubb desktop app is a fully-integrated screen and webcam recording tool.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Desktop-App.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10513\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Desktop-App.gif\" alt=\"Dubb Creative Director demonstrating how to use desktop app\" width=\"1440\" height=\"805\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s perfect for recording a casual video of yourself sitting at your desk, talking to your prospects or clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, whether you\u2019re on a Mac or PC, you can also create a recording that displays the contents of your screen and a webcam feed that shows your face. This is ideal for when you need to conduct a presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to install the Dubb desktop app or are interested in learning more, click <\/span><a href=\"https:\/\/dubb.com\/features\/desktop-app\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next up, there\u2019s the <\/span><b>Dubb Chrome extension<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Chrome-extension-2.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10311\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Chrome-extension-2.gif\" alt=\"Dubb Chrome extension demonstration\" width=\"1440\" height=\"900\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using the Dubb Chrome extension, you can create and send out videos directly from various channels and third-party apps, such as Gmail, LinkedIn, Outlook, Salesforce, and more. Add it to your browser by clicking <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screen-recorder-webcam-re\/comhknhgkhbecfolehchaemllofaeppb?utm_source=homepage\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the <\/span><b>Dubb mobile app<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-mobile-app-3.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10468\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-mobile-app-3.gif\" alt=\"Recording a video using Dubb mobile app\" width=\"1440\" height=\"805\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re on the go or simply want to capture dynamic videos with multiple clips, the mobile app is your friend. It allows you to add music, emojis, and text overlays to your video for added personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a Dubb video is created, a <\/span><b>landing page<\/b><span style=\"font-weight: 400;\"> gets automatically generated. Normally, it would contain the brand of the person or organization that\u2019s using it. From the logo to the colors to the background image, you can fully customize your landing page according to your branding identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, along with the landing page, a set of <\/span><b>playlist videos<\/b><span style=\"font-weight: 400;\"> automatically appear. We call these <\/span><i><span style=\"font-weight: 400;\">evergreen videos<\/span><\/i><span style=\"font-weight: 400;\">. These can be demo videos, tutorial videos, testimonial videos, social proof, or anything that you have off the shelf. Maybe you had someone else create a highly-produced promotional video for your business and you want that to be one of the first things that your prospects see. You can achieve this through the use of Dubb\u2019s video playlist feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, on to my favorite part. I\u2019m talking about <\/span><b>calls to action<\/b><span style=\"font-weight: 400;\">. Calls to action can be anything you want them to be \u2014 a button for your recipients to send a video reply, a calendar integration for booking a time with you, a download button for a form you\u2019d like them to fill out, or possibly even a checkout link.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Darius-calls-to-action.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-10523\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Darius-calls-to-action.gif\" alt=\"Browsing calls to action on Darius' page\" width=\"1440\" height=\"900\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The option to have one of your calls to action be a video reply button is particularly useful. It provides you with the ability to make the communication two-way, even though you\u2019re making use of asynchronous video content. Other than that, video reply buttons can also be used as a means to collect testimonials from your existing clients, which are conducive to gaining the trust of the rest of your customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each one of these features is customizable. And if you need to change them up for different use cases, you can create <\/span><b>presets<\/b><span style=\"font-weight: 400;\">. Presets are an easy way to add all of your settings and customizations in one click. Although this will require you to do some work upfront setting them up, you\u2019ll thank yourself later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve built all of these features to help you forge more meaningful relationships with your customers. However, without data, it can still be fairly difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could keep sending video messages to your contacts, but not knowing what\u2019s happening on the other end makes your efforts nothing more than shots in the dark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s like that funny scene from the movie <\/span><i><span style=\"font-weight: 400;\">Swingers<\/span><\/i><span style=\"font-weight: 400;\">. The guy calls the girl a bunch of times and leaves her multiple voicemails because he\u2019s unsure of whether she\u2019s into him. This scenario is not far from what salespeople go through \u2014 hearing nothing but crickets chirping and the endless, anxiety-fueled contemplation of whether you\u2019re effectively engaging your prospects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb\u2019s <\/span><b>real-time activity reporting<\/b><span style=\"font-weight: 400;\">, you\u2019ll have the ability to know every bit of engagement that your videos are getting. And if you integrate contacts into your Dubb system, you can get contact-level tracking \u2014 who among your contacts specifically is viewing your video page, if they\u2019re watching your video, what percentage of the video they\u2019re watching, or if they clicked on a call to action.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/10\/data-reporting.gif\" data-caption=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-771\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/10\/data-reporting.gif\" alt=\"GIF showing dashboard and data reporting\" width=\"600\" height=\"375\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are even emoji reactions. You can say what you want about emojis, but they\u2019re so easy to click. It\u2019s just a little tap. Assuming that your contact doesn\u2019t have the time to respond to your email, you might get a thumbs up or a smiley face. Now, that\u2019s still a response. It\u2019s a simple yet effective way to ascertain your recipients\u2019 interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting it all together, you saved an hour of time that you would\u2019ve otherwise spent writing an email. You only spend two minutes sending a video. Let\u2019s say you send it to your prospects or clients and they don\u2019t immediately respond. This could stem from several reasons, but assuming they\u2019re just busy, this real-time data can still help you determine whether they\u2019re engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So now, what can you do? You can follow up, provide more value, or come up with other creative ways to reach out based on their action or inaction. With data, the sky is the limit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we\u2019re on the topic of data, I\u2019d like to introduce you to <\/span><b>CAIRA<\/b><span style=\"font-weight: 400;\">. The Communication Artificial Intelligence Reaction Assistant. As the name suggests, CAIRA is designed to provide feedback by analyzing the language you\u2019re using in your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The creation of CAIRA originates from a public speaking experience I had several years back. To sum up, I felt that there were too many people in the audience who were counting every filler word I uttered. I had about three people tell me I used the word \u201cbasically\u201d sixteen times and \u201cso\u201d seven times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I walked away feeling a little defensive, angry, and upset. Although my ego was hurt, I took away something very valuable: communication requires practice (and as we\u2019ve already established, so does video).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But practice is just one thing. Doing something over and over again might not get you results. To improve as a communicator, you also need data, information, and feedback. So as we started to discover that people weren\u2019t too ecstatic about the way they were communicating, our team at Dubb realized we needed to provide more information. That\u2019s when we built CAIRA. Fun fact: the name <\/span><i><span style=\"font-weight: 400;\">Caira<\/span><\/i><span style=\"font-weight: 400;\"> is Italian for <\/span><i><span style=\"font-weight: 400;\">beloved<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are nine levels of data that we\u2019ve analyzed for CAIRA. Keep in mind that this is all very subjective. You can take this data or you can reject it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cadence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repetition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fillers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positivity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Persuasiveness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empathy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profanity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jargon<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, CAIRA evaluates the delivery, effectiveness, and professionalism of your communication. With this data at your disposal, you can continuously refine how you speak in videos. The language you use is just as important as the visuals you incorporate into your videos.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>Pro Tips for Gaining a Competitive Edge<\/b><\/h2>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.4px\"><strong>Say it with video.<\/strong><\/h3>\n<p>Remember, we\u2019re trying to make a human connection. Put a face to the name by communicating to your prospects with video. For people to have increased trust in you, communicate using video.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.4px\">Use playlists and presets.<\/h3>\n<p><span style=\"font-weight: 400;\">My advice is to have your evergreen videos come after a personalized video. Also, take advantage of the power of presets so you can configure your landing pages without effort. This way, you\u2019re making the most of personalization while still achieving maximum efficiency.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 28; line-height: 1.3; --minfontsize: 28;\" data-fontsize=\"28\" data-lineheight=\"36.4px\"><strong>Give a call to action.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Make a human connection, but also provide them a path to take the next step.<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 38; line-height: 1.3;\" data-fontsize=\"38\" data-lineheight=\"49.4px\"><b>Getting Started with Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, the first step to increasing trust, connection, and revenue is getting over the fear of being on video. I encourage you to do your version of naked videos. You could record a video in your car, in the shower, or on the toilet. Wherever it is, what matters is that you practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our tech is easy to use, but it\u2019s robust. We acknowledge that people need coaching and training. If you\u2019re interested in learning more or you have questions about the Dubb platform, consider joining our training program. We conduct sessions several times a week, taught by Co-Founder and Chief Revenue Officer Darius Santos. Click <\/span><a href=\"http:\/\/dubb.com\/v\/academy\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to sign up for an account, you may do so <a href=\"http:\/\/dubb.com\/register\">here<\/a>. As always, we invite you to <a href=\"https:\/\/dubb.com\/contact\">reach out<\/a> to us if you need support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=why-using-video-for-sales-increases-trust-connection-and-revenue\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":10528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,121,1424,100,104,151],"tags":[],"class_list":["post-10492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-email-marketing","category-leadership","category-marketing","category-sales","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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