{"id":10478,"date":"2022-07-17T17:44:55","date_gmt":"2022-07-18T00:44:55","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10478"},"modified":"2024-07-03T23:25:48","modified_gmt":"2024-07-04T06:25:48","slug":"how-to-build-trust-when-sales-prospecting-and-win-more-clients","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-build-trust-when-sales-prospecting-and-win-more-clients\/","title":{"rendered":"How to Build Trust when Sales Prospecting (and WIN more clients!)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-build-trust-when-sales-prospecting-and-win-more-clients\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been wondering how to build trust when you are looking for new clients? Even if you have been successfully winning more clients, have you also been searching for new tactics and strategies to win even more clients?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, you have definitely come to the right place. At <a href=\"https:\/\/dubb.us\/ueMoM\">Dubb<\/a>, we are obsessed with helping our community accomplish its sales goals. While the specifics may depend on the company and the individual situation, there are certain overarching principles that we can rely upon to do our best prospecting work. Yes, it can be difficult to consistently apply these principles, but if we\u2019re able to do so, we\u2019ll find that our sales work is much more\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we are going to take a deep dive into the trust building process and what you can do to win more clients. Whether you work for a small startup or are a sales leader in a much larger corporation, you can use these tips to help you build trust, create closer connections with your sales prospects, and make it much easier to convert prospects into satisfied customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So are you ready? Let\u2019s take a deep dive into how we can build trust throughout the sales prospecting process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9224\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Rocketship.gif\" alt=\"Rocketship\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Importance of Trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building relationships can be difficult. Especially if you are meeting someone for the first time, it\u2019s all too natural to take a cautious approach toward the other person. After all, when we were little, we were taught not to trust strangers. Sure, strangers can provide value to us, but they can also be threatening. They can sell a subpar product, scam us out of our money, or even worse. On the other hand, strangers can provide career-defining opportunities. Whether the stranger helps us hit our sales quota or even helps us find a new job, that stranger can change the course of our lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So where do we draw the line? Ultimately, it comes down to <\/span><b><i>trust<\/i><\/b><span style=\"font-weight: 400;\">. Trust is what unlocks those opportunities provided by strangers. Simply put, every type of relationship is built on trust. This is true whether we are talking about friendships or business relationships. While trust can be a difficult thing to earn, it is vital to creating healthy, long-term relationships with virtually any type of person.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Friendship Emerges From Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With this basic understanding of trust in mind, let\u2019s move on to talk about friendship. I often like to say that getting a sale is not about \u201cclosing\u201d someone. It isn\u2019t about pulling out all of the stops (especially if they are unethical) to land a sale\u2014regardless of whether your product or service actually helps that prospect improve their lives. Rather than that, getting a sale is about opening a friendship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the traditional sales model, the salesperson is responsible for hunting. That salesperson picks up the phone, starts cold calling a bunch of prospects on a long list, and sees if some of those prospects are interested in the company\u2019s product or service. From there, they apply a certain list of sales tactics and strategies to convince that prospect to become a paying customer. Once that deal is closed, the account then gets passed off to an account manager. Even if there isn\u2019t a specifically defined account manager, the account still gets handed to another individual who manages that relationship. The salesperson then moves on and continues targeting other prospects who could become paying clients. Even if the salesperson had a good relationship with a specific prospect, that salesperson is incentivized to move on and spend all of their time on new prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering this reality, there is a great opportunity for salespeople to develop long-term relationships with their converted prospects. By doing this, these salespeople aren\u2019t \u201cclosing\u201d deals with their prospects. Instead, they are opening a relationship with their prospects <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\">, critically, they continue to build the relationship after the sale occurs. In other words, these salespeople are there for their prospects after the check comes in. These salespeople are there to help their now-customers succeed, whether that means using the product or service more effectively or even upselling them on a product or service that can get them even closer to their goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really, it\u2019s a win-win here. On the customer\u2019s side, he or she is getting a long-term advocate that can continue to provide value after the sale. And on the salesperson\u2019s side, he or she substantially increases the chances of building strong relationships that lead to more sales down the road.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we are all about offering a sales operating system to our community. The sales operating system is all about connections, conversations, and conversions. Conversions are one of the three \u201cC\u2019s\u201d in the sales operating system. With that said, if you are not making that connection <\/span><i><span style=\"font-weight: 400;\">as a friend<\/span><\/i><span style=\"font-weight: 400;\">, you are never going to get to that last \u201cC.\u201d This means that you need to genuinely reach out to your prospects. You need to show that you care. Essentially, you need to be a friend to them\u2014even if that friendship is occurring more in a business setting.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nurturing Those Friendships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the sales context, it is all too easy to think about the initial stages of a relationship. We think about ways that we can meet new prospects and overcome any objections that they may have. We ponder ways that we can more seamlessly have our prospects sign contracts and become paying users of our products or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now think about this: how often do we have to call our mothers, fathers, brothers, sisters, and cousins to nurture those relationships? I think the answer is every once in a while. Even though we love these family members, we can\u2019t totally ignore them for months or years on end. Doing so, the relationship will become extremely stale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same is true when we are thinking about friendships in business. Unfortunately, many of us forget about nurturing relationships. When we think of nurturing, we think about nurturing a garden. Our relationships, however, require investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does this investment look like? It can come in many different forms. For instance, we can pick up the phone and contact the customer. We can check in and see how she is using our product or service. By better understanding how she is using that product or service, we can even offer tips or strategies on how to get more value from our company. Through this process, you get in an even better position to generate more sales in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nurturing doesn\u2019t have to be solely about business, however. To continue building that long-term relationship, you can type out a quick email (or send a brief Dubb video) on interesting news in that customer\u2019s sector or industry. It may seem like a little thing, but it shows that you truly care about that customer\u2019s success. It also shows that you are thinking about them\u2014even when you aren\u2019t explicitly selling to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nurturing can even be more basic than this. It can be a simple compliment on a business success that the customer has achieved. You can find updates on these business successes by visiting the customer\u2019s website or LinkedIn page. While you don\u2019t want to be overly creepy, keeping up with your customers like this gives you another way to strengthen your customer relationships.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, there are plenty of ways to nurture your customer relationships. The key to all of this, however, is sincerity. If your sole goal in nurturing the relationship is to generate more and more sales down the road, you are going to find it difficult to build strong, long-term relationships. If you take a genuine interest in the customer, however, you will find this work much easier. So when you are nurturing relationships, make sure that it is sincere. If it isn\u2019t, you are almost wasting your time.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Leveraging Smart Conversation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are plenty of ways to nurture relationships, actually doing so can be easier said than done. You need to be smart about how you are actually conversing with your customers. Ultimately, you don\u2019t want to waste their time (or do anything else that can harm the relationship).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the key rules of smartly conversing with your customers is to lead with value. Let\u2019s face it: you aren\u2019t going to sit down with a friend and discuss something that doesn\u2019t mean anything to them. We\u2019re all busy, and because of this, you want to provide as much value as you can upfront.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Value can mean different things to different people. For instance, there is functional value. Like I mentioned above, you can do something like send over a quick article or video on news in that customer\u2019s industry. Even if that customer has already seen the article or video, the simple fact that you are sending it to them shows that you care. It shows that you are laser-focused on helping the customer reach their business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are types of value beyond functional value, however. You can lead with emotional value. If that customer is going through a particularly rough or stressful time in their business, you can send a quick Dubb video expressing your sympathies. You can even volunteer any type of assistance that you think will be valuable in that customer\u2019s time of need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A somewhat related example of this occurred during Covid-19. During the early days of Covid-19, there was plenty of uncertainty in our personal and professional lives. Those uncertain moments offered a great opportunity to reconnect with your customers. In fact, in most of those moments, it would have been harmful to try a hard sell of your product or service. By providing some emotional value in a quick Dubb video, for example, you could strengthen that relationship in the most troubling of times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you remember anything from this section, remember this. It is absolutely vital to lead with value. It respects your customer\u2019s time and is more valuable for you in the long run.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Be a Connector<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this conversation about trust, I want to move on and talk about the idea of being a connector. Essentially, a connector is someone that introduces two (or more) people to each other. You are the intermediary that brings together others who did not know (or may not have even known about) each other. Being a connector is a fantastic way to add substantial, long-lasting (even lifetime) value to multiple people. Not only that, but it\u2019s another way to build trust with the people you are connecting with. You are providing value in a different, yet very powerful way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is a great way to be a connector. It is an easier way to make these connections <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> you can leverage plenty of features when you are doing so. To show the power of being a connector, I want to share a brief story about Xavier, who is a Dubb customer. Xavier sent me a LinkedIn message to connect me with another individual named Brett. To make this connection, he sent me a Dubb video. In that video, Xavier said that Brett and I had some things in common, and because of that, we should meet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What was really neat about that video was that he sent the video to both me and Brett. It was a quick, concise video that explained why we should meet each other. It was an extremely effective way of becoming a connector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you are building trust, think of yourself as a connector. You don\u2019t want to solely connect individuals to your sales process. You also want to connect that person to others so that they can collaborate. Because we have no vested interest in that collaboration, it is that much more powerful. Friendship is all about no vested interests. In a business setting, this can be difficult, though. You have to put your own goals aside and say that this is a long-term play. While it is difficult, it is doable.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Architecting Your Sales Process on Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, I want to talk about how to build trust in the context of creating content. When we create our sales process based on content, this means that we are constantly thinking about value. This shouldn\u2019t be a surprise. Luckily, in today\u2019s day and age, there are plenty of ways to provide value, whether that comes from tutorial videos, demonstration videos, or something else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t want to be in a position where we\u2019re selling. Rather, we want to be educating our audiences. Doing this builds trust and is a much better way to build long, deep lasting relationships.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you start to build a library of content, you get to be in a position of consistently providing valuable content to your audience. That can come in the form of a YouTube channel that educates your audience when you\u2019re sleeping. It can also come in the form of Dubb videos that help bring new prospects into your community. When you think about this, the sky is the limit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point, however, is to build that library. Once you create and distribute enough content, you will have at least one asset to respond to any objections, concerns, or questions that your prospects may have. You may not have necessarily created the video or blog post to specifically address that objection, but that video or blog post can be a huge benefit in helping a specific prospect become a paying customer. This type of content is also scalable. With so much content on so many different topics, it is effectively like cloning yourself. It is <\/span><i><span style=\"font-weight: 400;\">scalable<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">repeatable<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, for instance, we have developed a content library as part of <\/span><a href=\"http:\/\/www.dubbacademy.com\"><span style=\"font-weight: 400;\">Dubb Academy<\/span><\/a><span style=\"font-weight: 400;\">. This is effectively just a collection of videos on how to educate and train people to use the Dubb platform. The great thing here is that we get to use the Dubb Showcase page, which is a constantly evolving channel and page. We can continue adding content to this page by adding tags to our Dubb videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also offer our <\/span><a href=\"http:\/\/www.support.dubb.com\"><span style=\"font-weight: 400;\">Support channel<\/span><\/a><span style=\"font-weight: 400;\">. Each and every one of our articles on our Support channel has a video in them. That makes the entire library extremely educational and shareable. When we talk about leading with value, it\u2019s another way to provide substantial value to each of your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to have more than one channel to start. You can even begin with one video. By getting into the habit of content creation and creating a central hub for all of your content, you can leverage the power of serendipity. You can continue educating your audience at all hours of the day. Before you know it, you will start to naturally build great relationships <\/span><i><span style=\"font-weight: 400;\">at scale<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leverage Asynchronous Testimonials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, testimonials are gold for business. They provide immensely powerful social proof and convince prospects to become paying customers. At the same time, it can be awkward to get testimonials. More often than not, the problems are logistical. You may find a customer who absolutely loves your product or service, yet it can be difficult to actually record and receive that testimonial. Much of it comes to scheduling, so there are plenty of back and forth emails to schedule phone conversations or Zoom discussions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a better way. The asynchronous nature of Dubb makes it much easier to gather testimonials from virtually any type of individual. The power comes in our \u201creply with video\u201d call to action, which is located below your Dubb video. All someone has to do is click that button and provide their testimonial. It is so easy to record and so easy for you to process and include on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On your Dubb platform, you can easily look at your calls to action. All you need to do is click on \u201cAssets\u201d and then \u201cCalls to Action.\u201d Doing that, you will see that one of your options is the video reply function. The awesome thing about this function lies in its simplicity. It lets you send a video to someone and then have them send you a video back. To be clear, those responses don\u2019t have to be testimonials. Those responses can be things like feedback, suggestions, or even just comments about human life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you get a response from a video reply, it is essentially validation. It means that the person sending you a video inherently trusts you. They know that you are going to use their video in a positive, productive way. This is extremely powerful and lets you gather effective testimonials for whatever your needs are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of this in mind, I encourage you to put the video reply function in all of your calls to action. Not only that, but you should include video replies in all of your presets. Presets are a very easy, one-click way to add all of your settings to a video. You can have multiple presets based on the different activities that you are doing. For instance, presets can help you with everything from prospecting and nurturing to client communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my default preset, you can see that one of my calls to action is the video reply. With that selected, viewers of my videos can easily send a video back to me. When I save that setting on my dashboard, every video that uses this preset will display the video reply button.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critically, with presets, the key is to do the work beforehand. Set it and forget it. While this requires some upfront work, you will thank yourself later. And if you don\u2019t choose to use presets? You can still add a video reply button to a specific Dubb video. All you need to do is go to the video details section. If you click on the second tab of the video details page, you can quickly add the video reply call to action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To reiterate, the massive unlock that comes from the reply with video feature is asking for a video testimonial. All you need to do is create a Dubb video, send it to your targeted prospect or prospects, and ask for them to record a testimonial via the reply with video button. To be clear, this doesn\u2019t need to be a produced testimonial. In fact, if you try to create a well-produced testimonial, you may find that it will be less effective than a natural, more authentic video. On the other hand, if your target simply picks up their phone and genuinely speaks about how your company provides value in their life, that testimonial video will be extremely effective. People who view that video will see that the speaker is genuinely speaking from their heart. They will be more convinced that your product or service can improve <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> lives.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9225\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Testimonials.gif\" alt=\"Dubb Testimonials\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Putting it All Together<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It takes time to build trust. However, by using a tool like Dubb, that process can occur much more quickly. You can easily record a video using Dubb mobile app and then take your video replies, tag them, and create a Showcase page to show off all of your video testimonials. <\/span><i><span style=\"font-weight: 400;\">You can create this entire setup in just a couple of minutes<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, asking for video testimonials will take some time. You will have to nudge and follow up with some individuals. But once you have around three or six videos, you can create a very nice Showcase page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, what you\u2019ll need to do is record your video using the Dubb mobile app (which you can find <\/span><a href=\"https:\/\/dubb.com\/features\/mobile-app\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">). You can create that video however you\u2019d like, but you will want to ask for the testimonial in the video itself. You will also want to tell them to click on the button below to record the testimonial. Overall, this can be a very quick video (15 or 20-seconds is enough). Once people receive the video and click on the \u201creply with video\u201d button, you can start to gather testimonials. The great news? You can send your original video as many times as you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the video edit page, you will notice that the sixth tab is for video replies. You will see all of the various video replies that you captured. To add them to your Dubb account, all you need to do is click the upload button. Then, it is simple to organize those videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, you want to be tagging your videos. If you tag your videos based on how they should be organized and used, it becomes easier to organize those videos. On the video page, the right side has a toggle button, letting you have either a list view or grid view. It\u2019s nice to be able to organize your videos where you can select multiple videos and add a tag. That tag can be \u201ctestimonial\u201d (or something similar).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, when you go to your Showcase page, you can see that you can easily add a tag. You can then add your testimonials tag here. The great thing is that all of the videos with that tag are going to automatically appear on your Showcase page. Then, you can customize your Showcase page itself, whether that means changing the background image or something else. Your Showcase page can even have a custom URL. Creating that custom URL, you then have a public page that you can share with others.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Getting Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, this is the first part of a three-part series on how to build trust when sales prospecting. It is such an important topic that we are dedicating three videos to it. While there has been plenty of detail in this first section, I highly encourage you to get started today. As I\u2019ve said in this post, it takes some time to build trust with any type of sales prospect. Because of this, don\u2019t hesitate to create your first Dubb video today. Go ahead and set your presets and get used to tagging. Your future self is already thanking you.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We always invite you to contact us at Dubb. Whether you want to discuss video sales and marketing or something else, we are here for you. Go ahead and click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/contact\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to get in touch<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-build-trust-when-sales-prospecting-and-win-more-clients\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":10480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,104,129],"tags":[369,182,238,4,526,70,145,30],"class_list":["post-10478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-sales","category-tips","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-dubb-features","tag-sales","tag-trust","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Trust when Sales Prospecting (and WIN more clients!)<\/title>\n<meta name=\"description\" content=\"Have you been searching for a great way to build trust when sales prospecting? 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