{"id":10438,"date":"2021-06-26T10:06:38","date_gmt":"2021-06-26T17:06:38","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10438"},"modified":"2022-06-24T10:08:28","modified_gmt":"2022-06-24T17:08:28","slug":"capture-content-to-make-connections","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/capture-content-to-make-connections\/","title":{"rendered":"Networking 101: How To Capture Content to Make Connections"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

If you want to network more at conferences while creating content,
\nhere’s how you do it. All you need is a phone.
\nChicago is the digi mark on Midwest, which is a really great event.
\nBeing in Chicago was such a cool experience for me. It’s been probably, you know,
\n15 years since I’ve been have been there. One of the things that I realized
\nis that by capturing content at a conference, create deep relationships
\nwith the people that we meet there. Then we can also create content that we
\nbring back with us that we then share with people having something to show for
\nit after the event. So here’s some key learnings that I got from this conference.
\nThe first is figure out opportunities to create content
\nat a conference. Record a podcast with someone. You can record a podcast
\nanywhere. Mike on our phones is pretty decent, but you can bring in a USB
\nmic and get a decent reporting from that. The second thing is that if people
\nare going to ask you about your platform, about your product, about your service,
\ntry to capture that content as well. You can set up a quick little tripod,
\neven one of those little flexible tripods that you can get on Amazon. Throw a
\ncamera on yourself as you’re explaining something, that you get a recorded asset
\nthat you can put on YouTube or Facebook. You get to share something with them.
\nAnd most of all, you get a piece of content that you can put on
\nyour social channel that attracts other people. Sometimes people actually get
\nreally excited about being in those videos because it gives them a little bit of
\npublicity or it’s just kind of fun for them. Sometimes they’ll be willing to be
\nin your shot, which I think is pretty cool. Another thing overall is that when
\nyou put yourself out there and you show people that you can communicate and that
\nyou have a story to tell, is that they want you to share that story
\nat their conference. The whole opportunity of speaking at this conference actually came
\nabout because one of the event organizers had seen a video of me
\nsharing a story about video market. They had invited me to come and give a
\ntalk. So I had a chance to talk at the La event and then also
\nat the Chicago event. Just the fact that you’re capturing your content at a conference
\nor anywhere the tracks opportunities at conferences. Another key
\ntakeaway is that it’s so easy to kind of get into our clicks and kind
\nof hang out with people that we know at the conference. May be the people
\nthat we work with or someone that we hit it off with. It’s all about
\ngetting outside of your comfort zone. One of the things that I did at one
\nof the mixers went around the room and I said, hey, would you guys like
\nto be in a recap video that I’m shooting? For the event. So I just
\nused Apple clips. Kind of went around and recorded three or six second clips of
\na number of people in the room. And everyone was really excited, happy to be
\nin the video. Not one person said, No, I’d rather not be in it.
\nFrom those clips, I was able to create a little recap video where I gave
\na little bit of an introduction and then kind of showed some of my experience,
\nsome of the great things that happened at the conference. That was something that I
\nshared on LinkedIn. And then I mentioned everyone in the comments, so anyone that I
\nhad met or got their business card mentioned them in the comments. And that way
\nI took one little video with some of the people that I met,
\nsome of the experiences that I had with people, share that with everyone in
\nthe network. Not only did they see it as an additional sort of touch point
\nto get to know me and maybe what dub is, but also to kind of
\nforge a relationship. They can get to know about you and your life, but also
\npeople outside that mix, people beyond that sphere, see your content, learn about
\nyou, learn about your company, learn about what you do, get to know you,
\nand then open up new possibilities, new doors for future events.
\nSo one of the people that actually really helped me to use simple devices,
\ncapture content, share content is Channing. How do you go through your existing workflow
\nwhere you’re networking and meeting people, but then also capture content?
\nI think a big barrier is that people feel awkward recording certain
\nconversations, or they don’t know when the right time to record. They don’t want to
\ninterrupt a conversation flow, or they don’t want to be rude,
\nor they don’t want to feel awkward reporting. I think a good strategy for
\nthat conversation is winding down with them. Take a moment and say, hey,
\ncould I maybe interview you for a video that I’m making? If they say no,
\nthat’s totally fine. Be like, Oh yeah, no problem. Because not everyone wants to be
\non camera. But if they’re okay with being on camera, then just pull out your
\nphone. The interview format is really easy to do and flip the
\ncamera on a selfie mode and get you in the frame as well. So what
\nabout taking the attaching it to your head? It’s intimidating.
\nAttach it to your arm. I think the best way is be
\nsure to leave some kind of contact information where they can see the video.
\nSo of course, usually you give them your business card, but make sure
\nto say, oh, also, this is going to go up on my Facebook page,
\nor this is going to go up on my YouTube channel. Chances are if they’re
\nin the video, they’ll want to share it. Another practice that I got into was
\nconnecting with people on LinkedIn right as I met them, saying, hey, let me get
\nyour card, or Here’s my card. I mean, it’s hard to get a little bit
\noutdated now. I mean, everyone’s on LinkedIn quickly connect with them right on the slide
\nafter you have that conversation. And if you recorded a video with them,
\nthen later when the video is posted, you can tag them in the comments and
\nthat’ll give them a little notification when the video goes live. How can someone go
\nto a conference with minimal tools and record podcasts? You can use
\nvoice memos on iPhone or a similar audio recording app
\non an Android device to record. I’d say invest in affordable microphones
\nsuch as the Yeti Nano. You will have to plug that into
\na computer podcast at a conference. You need at least 30 minutes to an
\nhour to set aside kind of alone time with that person. One of the tools
\nthat’s really helped me to streamline my whole kind of photo and video capturing
\nprocess is Google Photos. Google Photos is a great app because you can take your
\nphotos and videos on your Apple or Android device and then
\nautomatically sync them to the cloud. But what’s really cool about it is that you
\ncan create albums with photos and videos from a couple of days from an event
\nthat you went to. You can use the Google Photos assistant to automatically
\nexport a really good looking video. It automatically selects short clips
\nfrom multiple videos and photos, and then you can export that into a
\nshort concise 30 to 62nd video that you can then share
\non LinkedIn, Facebook, Instagram, and Twitter. Great thing about this is
\nthat there’s no manual editing involved. You can add music and then you can
\nadd it to all your social channels. What I always recommend people do is to
\ntake a clip like that, maybe even just a simple selfie video that they shot
\nat the conference, share that on LinkedIn, Twitter,
\nFacebook, and then mention people in the comments. That way they can kind of see
\nwhat your experience was and then kind of forge a relationship with you that’s good
\nfor making more short form content. You want to make a longer piece of content
\nthat you might add it into a ten minute video and post on your YouTube
\nchannel. Then I’d recommend bringing along a friend or work colleague and have
\nthem shoot for you. That way you’re freed up to network and have someone else
\nrecord you going around the conference, maybe getting some broll shots.
\nBy broll shots, I mean general videos. People mingling in the lobby,
\nspeakers on stage. Edit that together into a longer video. Make sure you still get
\npermission to report people, free you up a little bit more so you can do
\nmore networking and get more content. So creating content and conferences is
\ngreat, and you’re going to see a lot of ROI from it. But let’s just
\nface it, when you go to a conference. Goal is to increase sales. So if
\nyou can try to figure out a way that you can actually onboard people or
\nsign them up to something directly within your business right at your booth. So that
\ncould be as simple as a form where they get a free trial or
\na form to have someone contact them back. And don’t forget, the people that are
\norganizing the event, they work very hard to put these events together.
\nThey travel all around the world and they host these events. All the logistics,
\nthey coordinate with the hotel. There’s a lot of work behind that. Remember to thank
\nthe organizers and the people that put the event together to build a relationship with
\nthem. Because who knows, maybe next time they’re looking for a speaker or they’re looking
\nfor someone like yourself that can go and participate at one
\nof their future conferences. Thanks again, Aaron, Andrew. Appreciate you guys.
\nTypically when I’m at a conference, kind of working the booth, someone has questions
\nor they want to get some info. This time I said, Hey,
\nlisten, what do you think if we record this tutorial video to make it available
\nfor you? That way you can have a recorded version of it. Also I get
\nto have something that I can kind of share. I had a chance to sit
\ndown, I think, for probably over an hour. Really interesting guy. His name is Doctor
\nTerry Shantani. Harvard educated doctor, kind of into wellness,
\njust like holistic living. A lot of this is new for him. Digital marketing,
\ncreating content, creating YouTube videos. Doctor Terryshantani.com is his web address,
\nright? Right. Done a great job. He’s got the following of several hundred
\npeople on YouTube. He’s got this nice channel, deep dive on his
\nYouTube channel and helped him kind of optimize the whole thing. And that was a
\nlot of fun. And we also did some tutorials, how to record a screen video
\nand then how to email a video. I was doing a survey of best
\nspeakers. One of the best speaker was Robin,
\nco founded the organization. I did not pay
\nhim to say that, I promise. The question
\nis, can Ruben do this for 25 minutes straight,
\nstarting now? Thanks for watching this video and be sure to subscribe for
\nmore videos.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1467,388,1471,1469],"class_list":["post-10438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-best-content-marketing-strategies","tag-content-marketing","tag-content-marketing-strategy","tag-social-media-content-strategy"],"yoast_head":"\nNetworking 101: How To Capture Content to Make Connections<\/title>\n<meta name=\"description\" content=\"Here are some great tips for networking and business video creation. There are many benefits to capturing content at conferences! 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