{"id":10425,"date":"2021-07-17T09:36:44","date_gmt":"2021-07-17T16:36:44","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10425"},"modified":"2022-06-24T09:41:57","modified_gmt":"2022-06-24T16:41:57","slug":"seo-strategy-for-video-marketing","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/seo-strategy-for-video-marketing\/","title":{"rendered":"The Best SEO Strategy for Video Marketing"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

This is the number one best SEO content strategy that will boost
\nyour rankings and get more views on your content.
\nHere it is. Google offers a completely free tool called a Keyword
\nPlanner. Pop into that through your AdWords account, which is completely free, and see which
\nkeywords you’re already ranking for and which keywords that you should
\nbe ranking for. And then based on those keywords, come up with a content calendar
\nof blog posts that you can then add videos to. So keywords
\nblog posts, videos, get all those three things aligned,
\nand you’ll be set for video marketing SEO, if you know what the crawlers
\nare looking for, get you more page views and more revenue.
\nBecome an expert at Google Trends. This is a free service that
\nGoogle provides that allows you to see what people are searching for.
\nWhen you search a term in Google Trends, you’ll see a lot of data there.
\nAt first you’re like, oh well, what do I focus on? Check out the related
\ntopic. This is a list of topics that are related to the query that you
\nput in. It shows you not only the top topics, but topics that are on
\nthe rise. This will give you a whole bunch of topics you can turn into
\nblog posts, and you have data backing that up. When you make those blog posts,
\nit’s really important to put a video in that blog because videos are engaging.
\nGoogle will prefer that over a blog that does not have a video.
\nYouTube cares about quality. It’s all about getting people engaged,
\ninterested, entertained throughout the entire process. Having longer
\nvideos up to ten minutes is totally cool, as long as they’re engaging educational,
\nbut at the same time, not so salesy. So your YouTube and your blog,
\nthey go hand in hand. So many ways to make these two channels and
\nthese two mediums work really well together. By adding a video to your
\nblog, you’re heightening the value of your blog. It’s going to make people more likely
\nto read it because they have something visually to watch, really going to help them
\nto understand it. So anytime you write a blog post, consider doing a quick
\nvideo to accompany that. And the same goes for the vice versa. When you have
\na video, write a blog about it. In fact, YouTube has a great
\ntool that can help you. It has an automatic SRT generator. If you upload
\na video to YouTube, it’ll automatically caption the video and give
\nyou the text that you’re saying. Download that text as a caption file and then
\nconvert that into a blog post. If you think about it, when we’re communicating and
\ntalking, it’s very similar to how we write. Sometimes we actually
\nlike our writing to be more conversational. So taking a transcript and turning it
\ninto a blog can really be good and also really quick to do. Think of
\nyour content as a purple cow. Be different. Be unique. Don’t be
\nthe ordinary. Break the status quo. Don’t make content that looks the
\nsame as other stuff on the internet. Be yourself. Get into a routine,
\nand don’t give up. When it comes to video, it’s not about dropping one or
\ntwo videos. It’s about having a library of content. A lot of video
\ncreators, they actually make a video on a daily basis, and those are the ones
\nthat really see the results. Telling Google and you’re telling YouTube that you have valuable
\ncontent, and you’re also feeding Google revenue channels. So it’s a very symbiotic
\nrelationship. Create content, feed it into YouTube,
\nfeed it onto Google, get viewers, get engagement, get subscribers,
\nrinse and repeat, and continue to go through that process.
\nHere’s a crazy important question. How long does it take to get
\nROI out of your content, out of your blogs, out of your video, out of
\nyour library of original content? What is the answer? Is it two
\ndays? Or two weeks? Or two months? There’s a lot of data that it takes
\nsix months to two years to actually start to get ROI
\nfrom your content. This is why a lot of businesses choose advertising over
\ncreating original content. Because with advertising, you can get an instant
\nboost based on ad spend that you put behind your content. Whereas with
\noriginal content, it’s a long term investment that will take time.
\nBut if you can make that investment and you can stick around for six
\nmonths to two years, assuming that your content is good and that you have an
\nengaged audience, you’re going to see a lot of traction that’s going to turn
\ninto positive ROI.
\nMachine learning and artificial intelligence are the future,
\nbut they’re not quite there yet. So the spiders that are scanning videos on
\nYouTube can’t quite make sense of the dialogue. That’s being said,
\nthe trick is to always add captions to your videos, whether it’s on YouTube
\nor Facebook or even LinkedIn. Use the auto generator that are available,
\nor upload your own SRT file. Because once you do that,
\nthe spiders can then read the text for the words that are being said in
\nthe video and then rank that appropriately. So if you’ll notice a lot of
\nvideos that rank higher on YouTube, they have captions, they have the SRT files,
\nand as a result, Google knows what the content is about and then
\ncan rank it accordingly. Dub even has an SRT file uploader, so don’t forget to
\nuse that. If you are a Dub user, metadata will help you so much to
\nget ranked. There’s a lot of places that you can put your metadata. For example,
\non your blog post, add a really good catchy title that has your
\nkeyword in it. Make sure that your key word exists within the first paragraph,
\nand make sure you have a good keyword density, which means that you’re including the
\nkeyword term throughout the blog post. But you can’t gain it. It has to be
\norganic, high quality content. One of the most important metrics
\non blog posts and on video is the amount of time that people spend on
\nthat asset. So if people are reading your blog post and staying on that
\nsite for four, eight, sometimes twelve minutes, google is going to know
\nthat. Of course, assuming that you have Google Analytics installed, the same goes for
\nYouTube videos. Watch rates are critical, not to mention engagement
\nrates. So get people to watch through as much of your video as possible.
\nAnd if you’re seeing drop offs at certain points, know that you have to reinvest
\ninto your format, your content, and the way you’re delivering your information,
\nbecause maybe there’s an opportunity to make it more engaging on your blog post.
\nMake sure to have a meta description and an open graph image. It’s basically
\na featured image for YouTube videos. Have a clear title with
\nyour keywords, several tags that are very relevant to your content,
\nand a hyper descriptive description, potentially even with a call to action at
\nthe end. All of these things will feed Google with important metadata that
\nwill help your content to get ranked better. And we all want that.
\nResearch is so important. Don’t give up on the research. What I’ve noticed is
\na lot of the SEO tools I’ve seen are pretty similar to the standard
\nGoogle Trends. SEO research is not something that you can casually
\ndo in five to ten minutes. Spend an hour or 2 hours to do
\nproper SEO research. Create a spreadsheet or Google Docs with all of
\nthe discoveries you found, and you can use that for content over weeks
\nof time. You just have to put that investment in. If you’re making social media
\ncontent every day, it can feel daunting to always come up with a
\nnew term that’s going to be SEO friendly. So spend that time to do the
\nSEO research and then create a content calendar to organize that so
\nit’s ready to go. There’s a lot of great tools that you can use to
\ncreate a content calendar. It can be as simple as a Google Doc, or you
\ncan use something like a Sauna Monday.com Air table.
\nThere’s a whole bunch of options. The Internet is flooded with content. So no matter
\nwhat strategy you use, it’s going to take time, it’s going to take research,
\nit’s going to take dedication, and then optimizing as you go, looking at your data,
\nseeing what works, seeing what doesn’t work. It really just comes down to the dedication
\nand the time that you spend going through Google Trends, going through
\nthese tools, creating your Content calendar.
\nGet someone to watch through your entire video. That’s the goal.
\nWatch time is so important because when someone watches through your whole video,
\nYouTube will start recommending other videos on your channel, on their homepage.
\nPeople will subscribe to specific YouTube channels, but the YouTube homepage is
\ncustomized for the user, not just based on subscriptions. It’s also
\nbased on what YouTube thinks that person will want to watch even if they’re
\nnot subscribed to you. So watch time is actually more important than subscriptions.
\nIf you can get someone to watch through your entire video, it’s almost like they’ve
\nsubscribed to you without even pressing that button.
\nAnd if you’re like us here at Dub, you struggle to find cool and
\ninteresting blog titles. There’s a couple of free tools that are on the internet where
\nyou can actually generate blog titles. You just put in a keyword and maybe
\nsome of your goals, and it’ll actually spit out blog titles that
\nyou might find interesting. The topic for today is Sprinkled Donuts,
\nand I’m using a tool on fatjo.com. So here we go. Ten Tips
\nfor making a good Sprinkle Donuts even better. Five Killer Quora Answers
\non Sprinkle Donuts the Ugly Truth About Sprinkle Donuts
\nthe Sprinkle Donut Awards the best, worst, and Weirdest
\nthings we’ve ever Seen about Donuts what are the big myths about Sprinkled
\nDonuts? The one thing you need to Know about Sprinkle
\nDonuts wake up to. Wake up to something better. To go through this journey without
\nthe rain and summer weather.
\nI like it. And those are a bunch of random titles. What are the titles
\nthat you guys are going to come up with for your next video or for
\nyour next vlog? Have fun with it. If you want more content like this,
\nsubscribe to us. See you guys.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,151],"tags":[1488,1487,1332,32],"class_list":["post-10425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-video-marketing","tag-best-seo-strategy","tag-best-seo-strategy-for-video-marketing","tag-seo-tips","tag-video-marketing"],"yoast_head":"\nThe Best SEO Strategy for Video Marketing - Dubb Blog<\/title>\n<meta name=\"description\" content=\"This is our best SEO strategy. Rank higher and get more views. 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