{"id":10417,"date":"2022-06-23T19:16:43","date_gmt":"2022-06-24T02:16:43","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10417"},"modified":"2024-07-04T05:35:29","modified_gmt":"2024-07-04T12:35:29","slug":"how-to-send-video-through-constant-contact","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-send-video-through-constant-contact\/","title":{"rendered":"How to Send Video through Constant Contact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-send-video-through-constant-contact\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">In this post, I\u2019m going to guide you through how to maximize the Dubb Constant Contact integration to meet your marketing goals. With this integration, you can send out video messages that increase your conversions, click-through rates, and replies out of your Constant Contact account.<\/span><\/p>\n<h2><b>About Constant Contact and Dubb<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Constant Contact is an excellent yet easy-to-use tool that allows small businesses to create email marketing campaigns that amplify their brand and grow their audiences faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform holds a best-in-class delivery rate of 97% so you can trust that you\u2019ll remain connected with your prospects and clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this is your first time hearing about Dubb, what you need to know is that it\u2019s a platform that capitalizes on the power of video to help drive businesses \u2014 large or small \u2014 forward.<\/span><\/p>\n<h2><b>How Dubb Integrates with Constant Contact: An In-Depth Tutorial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start creating an email in Constant Contact, navigate to the <\/span><b>Campaigns<\/b><span style=\"font-weight: 400;\"> tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re familiar with the system, you probably already know there are several ways you can create emails and email templates inside Constant Contact. You can either start from scratch, use your own HTML, import a PDF, or choose from one of their many templates.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11023 size-full\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Constant-Contact-email-creation-options-1.gif\" alt=\"Darius Santos showing email creation options for the Constant Contact platform\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For this tutorial, we\u2019re going to make use of one of their templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re in the email composition interface, you\u2019re going to want to drag and drop an image block. Now, you might be wondering, why use an image block if what we\u2019re trying to send is a video? This is a crucial step. Because believe it or not, the block for a video is going to behave differently. Consequently, it&#8217;s not ideal for what we\u2019re actually looking to build.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After putting your image block in place, the next step is to upload an image. This is going to showcase your video with a GIF preview right inside the body of the email template.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11024\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Constant-Contact-image-block-drag-and-drop-1.gif\" alt=\"Darius Santos demonstrating the drag and drop of an image block into an email template\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Go to your Dubb video library and find the video you want to send. Once it\u2019s pulled up, click <\/span><b>Share &amp; Send<\/b><span style=\"font-weight: 400;\">. You\u2019ll notice a dropdown right beside \u201cCopy for Email.\u201d Click on that, and then select <\/span><b>Download GIF<\/b><span style=\"font-weight: 400;\">. Upon clicking this, Dubb automatically generates a 3-second animated GIF preview of your video. Right-click on it, and then select <strong>Save Image as<\/strong>\u00a0to download it to your local file library.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11025\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-download-GIF-1.gif\" alt=\"Darius selecting the Download GIF option\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Why use GIFs, you ask? Simply because they warrant a higher click-through rate than still images, links, and other possible forms of content that you may find in an email. You practically only have two seconds to grab your audience\u2019s attention before they move on to the next message, or worse, delete yours. And so we use GIFs by default for maximum engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, go ahead and download the GIF. Then come back to Constant Contact. Click on the image placeholder, select <\/span><b>Replace<\/b><span style=\"font-weight: 400;\">, and then the <\/span><b>Upload<\/b><span style=\"font-weight: 400;\"> option. Upload the GIF you just saved and click <\/span><b>Done<\/b><span style=\"font-weight: 400;\">. After this, you may select the GIF and finally <\/span><b>Insert<\/b><span style=\"font-weight: 400;\"> it into the email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11026\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Constant-Contact-insert-GIF-into-placeholder-1.gif\" alt=\"Inserting a GIF into Constant Contact email\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Note that you can change the size of the image as you see fit by using the expand tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As soon as you\u2019re happy with the size of your video in your email template, move on to the last step. Inside of Dubb, come back to the same place you retrieved the GIF. Open the Share &amp; Send window once more, and click on <\/span><b>Advanced Options<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expand the \u201cOptimize for\u201d dropdown. Choose the <\/span><b>Constant Contact<\/b><span style=\"font-weight: 400;\"> option. Click on the \u201cCopy for Email\u201d dropdown, and select <\/span><b>Copy URL<\/b><span style=\"font-weight: 400;\">. In the backend, Dubb completely optimizes this URL specifically for the Constant Contact platform.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11027\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Constant-Contact-copy-GIF-URL-1.gif\" alt=\"Copying GIF URL for Constant Contact\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Go back into Constant Contact and then add a link (the optimized video URL) to the image by selecting the <\/span><b>Web Page <\/b><span style=\"font-weight: 400;\">option. And that\u2019s it. That\u2019s all it takes to insert a video into the body of your Constant Contact emails.<\/span><\/p>\n<h2><b>Unlocking the Synergy Between the Two Platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a certain magic in accomplishing your video marketing objectives by combining the two platforms. Let me expound on what happens when you share a link and image that redirects to a Dubb video inside of your Constant Contact emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your recipients click the play button, they\u2019ll be taken to a <\/span><a href=\"https:\/\/dubb.com\/features\/branding\"><b>fully customized video landing page<\/b><\/a><span style=\"font-weight: 400;\">. This landing page is generated automatically, containing all of your best-performing assets \u2014 your logo, colors, background image, and calls to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s compare Dubb to other similar platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that YouTube is a great video-sharing platform. However, it\u2019s not the most ideal for sharing video emails. When you upload to YouTube, your prospects will be subjected to ads and content from other brands which will likely be pulling their focus away from yours. You want their full attention, but that is something you cannot achieve with YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vimeo is another known video hosting service. The downside is that it doesn\u2019t have the landing page capabilities needed for branding and customization. When you upload to Vimeo, it\u2019s essentially just the video on a simple, unbranded page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb, you\u2019ll get optimized landing pages which people can directly take action from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of action, did you know that you can also add fully-customizable <\/span><b>calls to action<\/b><span style=\"font-weight: 400;\"> right below your video? These calls to action can be virtually anything you want your contacts to do. It\u2019s a great way to guide them on their next step once they\u2019ve shown interest by watching your video. From buttons for downloading attachments to replying with their own video, you can set them up however you want, whatever your needs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11028\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Landing-page-and-calls-to-action-1.gif\" alt=\"A fully customized landing page with calls to action\" width=\"600\" height=\"388\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great feature is granular <strong>tracking and analytics<\/strong>. Every time you share a Dubb video through your Constant Contact account, you\u2019re able to track every bit of engagement down to the finest detail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get real-time activity reporting on who has viewed your video, what percentage they watched, which buttons they clicked, and practically any piece of information associated with your video. This way, you\u2019ll know exactly how much of your message they\u2019re engaging with. You can then try iterating to improve your messaging based on their action or inaction.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11029\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-real-time-activity-reporting-1.gif\" alt=\"Tracking data for a Dubb video\" width=\"600\" height=\"388\" \/><\/p>\n<h2><b>Wrapping It Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There you have it. This is what the integration looks like. It\u2019s as simple as inserting an image and link into your Constant Contact email template.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still on the fence about using video? I\u2019ll leave you with some awesome data. If you want to see a dramatic increase in your bookings, conversion rates, and ultimately sales, start sending out video emails to your prospects and clients. Attaching a video in an email alone has been proven to lead to a <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/?sh=3a183676b535\"><span style=\"font-weight: 400;\">200-300% increase in click-through rates<\/span><\/a><span style=\"font-weight: 400;\">. Moreover, studies have shown that 73% of customers are more inclined to purchase after watching a video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to know more about what Dubb can do for you, <\/span><a href=\"http:\/\/dubb.com\/register\"><span style=\"font-weight: 400;\">sign up<\/span><\/a><span style=\"font-weight: 400;\"> for a free trial. I also encourage you to <\/span><a href=\"http:\/\/dubb.com\/contact\"><span style=\"font-weight: 400;\">reach out to us<\/span><\/a><span style=\"font-weight: 400;\">! We would love to talk about how you can increase your sales and marketing efforts, whether using video, Constant Contact, or any other number of systems.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-send-video-through-constant-contact\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":5,"featured_media":11023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,352,796,129,7],"tags":[119,345,31,30,293,236,33,32],"class_list":["post-10417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-integrations","category-support","category-tips","category-tutorials","tag-email-marketing","tag-integration","tag-tutorial","tag-video","tag-video-email","tag-video-email-marketing","tag-video-for-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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