{"id":10413,"date":"2021-08-10T14:13:29","date_gmt":"2021-08-10T21:13:29","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10413"},"modified":"2022-06-23T14:14:15","modified_gmt":"2022-06-23T21:14:15","slug":"secrets-to-viral-video-advertising","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/","title":{"rendered":"“Squatty Potty” Video Producer’s Secrets to Viral Video Advertising"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

The Harmon Brothers method is finding out where you’re at on that timeline.
\nAnd we are live.
\nAnd today we have a very special guest, Benton Crane.
\nThanks for having me on, Ruben. Excited to be here. And at the end of
\nthis video, you’re going to see me kick flip off this staircase on
\nthis skateboard.
\nIf anyone is qualified on how to make a video go viral,
\nit’s them. They’ve amassed over a billion views across all their videos, and they’ve
\nhelped generate over $300 million in sales.
\nA whole bunch of really successful Internet campaigns that all
\nhave the common theme of we’re blending the world of direct response marketing with
\nbranding and humor. In traditional branding world, they look at
\ninfomercials and go, gross, I would never do that to my brand.
\nAnd then in the direct response world, they look at branding and say, oh,
\nyou can’t even measure that. It’s all just fluff. I think if you stand back,
\nyou can see wildly successful companies in both of
\nthose worlds. Direct response can drive a sale. It can drive an immediate
\nROI. It’s trackable, combine it with the great things about branding character,
\nstory, emotion, humor, making it memorable. You can
\npackage those two into one world. It’s a really powerful combination.
\nFenton, the CEO explain what the Harmon Brothers method is and
\nhow we can all leverage a little bit of branding, humor and direct
\nresponse to create videos that convert timeline from obscure startup
\nto household brand. The first half of that timeline is build an economic
\nengine. You have to have an economic engine that allows your business
\nto operate profitably. The second half of the timeline is
\nall about the brand building. The Harmon Brothers method is finding out where
\nyou’re at on that timeline and implementing the right strategy at the right time
\nfor your business. So if you’re a brand new startup and what you want to
\ndo is focus very intensely
\non sale, then it’s time to start to scale it up. And so then you
\nmight go into a simple sales video where you essentially
\nrepeat that sale that you developed, word of mouth,
\nrepeat it in video form, and start to scale it up. And as you
\ngrow those sales, you’re growing that economic engine, and that takes you through
\nthe next phase of growth. So that allows you to create the brand
\ncharacter, the brand voice. You can make it memorable. You can make it funny.
\nWe call it a branded conversion video. There’s a time and a place
\nfor all types of marketing. The thing that’s really interesting about
\nthe content that the Harvard Brothers has created is that it comes off
\nas really fun, entertaining, almost comical pieces.
\nBut the reality is that if you peel back the onions, they’re a completely data
\ndriven company. In fact, Benton has a background in economics. I studied
\neconomics in college and became a little bit of a data gee.
\nI ended up consulting in the intelligence industry of the
\nvarious three letter agencies. And when I joined up with the brothers,
\nthat kind of set the foundation for Harmon Brothers being both creative
\nminded, but also very data driven. We always have data feeding the
\ncreativity, and then we have creativity feeding the data.
\nLoads and loads of AB tests that go into all
\nthese campaigns, constantly getting new learning, so it’s not just happenstance
\nor luck when the next campaign becomes successful. 1 billion views,
\nover $300 million in sales. I mean, these are talked
\nabout being data driven. There’s a tremendous amount of experiments that they do for the
\ntitles, for the format, for the type of videos that they create to
\nfigure out which one is going to convert the most. But the only ads that
\nscale into the ten,
\n5100, 200, 300 million View club
\nand Drive, that type of awareness and those type of sales are the
\nones that you put a dollar of ads into them and you get
\nback a dollar 50 in new revenue, or whatever that metric is
\nfor that particular business. Once the economic engine is there, then it
\ncan fund all of those efforts to that daily strategy
\nof posting on the different social media platforms. It’s not an overnight thing.
\nYou’re not going to start posting and start seeing the results the next day.
\nIt takes time. It’s a slow build, really pays dividends.
\nOne year down the road, two years down. The economic engine needs to be in
\nplace to be able to sustain that over the long haul. And as long as
\nthere are consistent sales coming in the door, that is the
\neconomic engine that then enables them to put that long term
\nbranding strategy in place. During my podcast conversation with Benton,
\nI realized that they’re practicing what they preach. They started out
\ncreating content that was direct response, focus, and that was completely
\nROI focused. They’ve grown into more than just an agency,
\nmore than just a production company. Now they’re an education company.
\nThey’ve got a podcast which is rated a top 50 in the business category.
\nThey’ve got a great book called From Hoop to Gold and they have the Harmon
\nBrothers University. So if you’re a writer, comedian or filmmaker,
\nmake sure Harmonbrothersuniversity.com I remember the first time
\nI saw the squaddie potty commercial and I was blown away. It was such an
\noutlandish, out of this world concept to think of a unicorn
\nthat was pooping into ice cream cones. That video really changed my
\nmindset on how to create content that really can captivate
\npeople’s attention, entertain them, and also educate them in the process while
\nstill being able to monetize the whole effort. Trying to map out
\nthe journey that your customer needs to take from I’ve never heard of
\nyou. Very top of the funnel all the way through, down at the
\nbottom of the funnel, where they know you, they trust you. They’ve had their concerns
\novercome. We’ve built credibility and they’re ready
\nto close. And essentially we try to break that up into snippets
\nof content that take them through that journey. Imagine you start
\nout some short video clips that are focused on
\nwhat do we believe? We show that to a pretty broad audience. We track
\nthe data and see, okay, who is engaging with this content
\nfor up to 20, 30 seconds. Those people.
\nWe want to remarket the next video to them. The next video might
\nbe future objection handling, or it might be some belief
\nmanagement. What does your customer need to believe to become a
\ncustomer? And then eventually we’re going to get down into problem and solution
\nand features and eventually credibility reviews, that type of
\nstuff. They get to the bottom of that flow and they’re so warm and they’re
\nso ready, you can convert them. Extremely low rate. Most companies
\ndon’t start there, right? Most companies just start on a
\nsimple sales video and they take their customer all the way from
\nI’m going to grab your attention, illustrate that I understand the problem. Here’s the
\nsolution. I’m going to give you a call to action. Then I’m going to come
\nback, build the credibility, overcome concerns, and give you a call to action
\nagain. And just starting with that, simple sales video is
\nusually enough to capture the low hanging fruit in the marketplace.
\nTo get that economic engine started, we’re getting our low hanging fruit,
\nbut we need to get a bigger cross section of the market. That’s when you
\ngo into the more advanced strategies where you’re layering video content
\non top of video content. Here I am at one of Hollywood’s first
\nfilm studio locations. This is a great metaphor for pioneering
\nproduction and creation within video. Right now, we’re living
\nin an era where video content is helping scale some of the biggest companies
\nthat we’re going to know in the next ten to 15 years. Just like where
\nI am now, this is just the beginning. Here I go. I’m going to kick
\nFlip off the staircase.
\nIf you want to check out the full podcast, click the link in the caption.
\nAnd thanks to Benton for being on the podcast. If you haven’t already done so,
\nconsider subscribing on LinkedIn, YouTube and Facebook for more content like this.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[1483,1484,1482,429],"class_list":["post-10413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","tag-video-advertising","tag-viral-video-ads","tag-viral-video-advertising","tag-viral-video-marketing"],"yoast_head":"\n"Squatty Potty" Video Producer's Secrets to Viral Video Advertising - Dubb Blog<\/title>\n<meta name=\"description\" content=\"The World's First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Squatty Potty" Video Producer's Secrets to Viral Video Advertising - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"The World's First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T21:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T21:14:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Param\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Param\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\"},\"author\":{\"name\":\"Param\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/66bca403cfb11a02cc76cff4a4d88f9c\"},\"headline\":\"“Squatty Potty” Video Producer’s Secrets to Viral Video Advertising\",\"datePublished\":\"2021-08-10T21:13:29+00:00\",\"dateModified\":\"2022-06-23T21:14:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\"},\"wordCount\":2074,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg\",\"keywords\":[\"Video Advertising\",\"viral video ads\",\"Viral Video Advertising\",\"viral video marketing\"],\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\",\"url\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\",\"name\":\"\\\"Squatty Potty\\\" Video Producer's Secrets to Viral Video Advertising - Dubb Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg\",\"datePublished\":\"2021-08-10T21:13:29+00:00\",\"dateModified\":\"2022-06-23T21:14:15+00:00\",\"description\":\"The World's First and Only Sales-Focused Video Communication Platform - Close with Video\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Viral Video Advertising Viral Video Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"“Squatty Potty” Video Producer’s Secrets to Viral Video Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/66bca403cfb11a02cc76cff4a4d88f9c\",\"name\":\"Param\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Param\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/param\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Squatty Potty\" Video Producer's Secrets to Viral Video Advertising - Dubb Blog","description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/","og_locale":"en_US","og_type":"article","og_title":"\"Squatty Potty\" Video Producer's Secrets to Viral Video Advertising - Dubb Blog","og_description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","og_url":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2021-08-10T21:13:29+00:00","article_modified_time":"2022-06-23T21:14:15+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg","type":"image\/jpeg"}],"author":"Param","twitter_card":"summary_large_image","twitter_creator":"@dubbapp","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Param","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/"},"author":{"name":"Param","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/66bca403cfb11a02cc76cff4a4d88f9c"},"headline":"“Squatty Potty” Video Producer’s Secrets to Viral Video Advertising","datePublished":"2021-08-10T21:13:29+00:00","dateModified":"2022-06-23T21:14:15+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/"},"wordCount":2074,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg","keywords":["Video Advertising","viral video ads","Viral Video Advertising","viral video marketing"],"articleSection":["Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/","url":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/","name":"\"Squatty Potty\" Video Producer's Secrets to Viral Video Advertising - Dubb Blog","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg","datePublished":"2021-08-10T21:13:29+00:00","dateModified":"2022-06-23T21:14:15+00:00","description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/diuYHp2jstk-HD.jpg","width":1280,"height":720,"caption":"Viral Video Advertising Viral Video Advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/secrets-to-viral-video-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"“Squatty Potty” Video Producer’s Secrets to Viral Video Advertising"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/66bca403cfb11a02cc76cff4a4d88f9c","name":"Param","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f27334c700cc225bb2f227f949a3f1efb2cf931e3436929d7484702df92b2ef?s=96&d=simple_local_avatar&r=g","caption":"Param"},"sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/param\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=10413"}],"version-history":[{"count":2,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10413\/revisions"}],"predecessor-version":[{"id":10416,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/10413\/revisions\/10416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/10414"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=10413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=10413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=10413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}