{"id":10401,"date":"2022-04-24T13:25:52","date_gmt":"2022-04-24T20:25:52","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10401"},"modified":"2022-06-23T13:26:47","modified_gmt":"2022-06-23T20:26:47","slug":"video-for-sales-growth","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-for-sales-growth\/","title":{"rendered":"The 9 Essential Steps to Using Video for Sales Growth"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

Sale 50% off sitewide. Hey, I’m Reuben from Dub, a video sharing
\nplatform for business. Since we started, we have helped thousands of people
\nin sales, marketing and other fields communicate ideas more effectively
\nwith video. We have also used video to drive our own growth growth.
\nAlong the way, we have discovered nine essential tips and tricks
\nfor using video to drive sales. These tips will help you boost sales,
\nhit aggressive growth goals, and do so all with a limited budget.
\nFirst it was the streets, then it was the papers, then it was online.
\nNow video is just content that people need. Man step one make
\na personal connection with your Prospects making a personal connection
\nwith your prospects can sound like a daunting task.
\nIt’s important to make videos that speak to the gatekeepers, decision makers
\nand evangelists. Start by creating webcam videos of yourself
\nto let people get to know you on a personal level. Address their pain
\npoints and their goals and show that you can relate. Always follow up with
\nactionable solutions. Provide value from the beginning and do not
\nbe too aggressive. That turns people off. When I connect with someone on the
\nphone, they’ve already opened a couple of emails from me. Well, it’s actually you.
\nI’ve seen a couple of your videos and so I feel like I know you
\nalready. It’s like me being in a thousand different places at once, making introductions,
\ntime to actually do connect with them. That leads already warmed up and they have
\nthis impression of me as like this kind of celebrity builds you up as
\nyour own brand. That’s the power of video. Step Two know your competition.
\nWhat are your competition’s offerings? How do they compete? A complete understanding
\nof the competitive landscape can help guide the videos that you
\ncreate. It’s effective to share screen recordings to show the value
\nof your product or service. That being said, don’t be too focused
\non beating the competition on features and price. It’s always better
\nto show value based on commitment and customer service, proving with
\nwords and actions how much you actually value the client. You don’t
\nwant to get into that field where you’re doing this head to head comparison feature
\nby feature. When you do get hit with a question from someone, they’re like,
\nwell, did you know that your competitor does this? Knowledgeable of your competition and your
\nanswers really quick comes right out and you’re like, Yeah, they do that, but we
\ndo this. Step Three communicate your value proposition.
\nClearly, video is a powerful communication tool, but long winded
\nvideos can cause disinterest and boredom. Boost engagement by spending
\nthe time to refine your value proposition with a focus on maximizing
\nclarity growth process, what is the biggest mistake that they can make?
\nThey don’t know how to talk about the product biggest mistake. You having a great
\nproduct and you have a great team and you don’t know how to distill
\nit. Develop the product but you’re not developing the brand narrative. Use multiple
\nvideos to test different variations and get feedback from colleagues
\nand friends. Instead of reading a long list of features, speak from your heart and
\ncommunicate the top level benefits. Having a kind of clear concise
\nvalue profits. It’s really beneficial when you have a little bit more personalization.
\nSo if you’re able to kind of tailor your value prop based on a conversation
\nyou had with someone that’s really going to have, I think, the highest chance of
\nconnecting with them and they’re going to feel like, okay, he’s speaking directly to me.
\nStep Four the gold is found in the follow up. Send different types
\nof videos on specific channels to follow up with previous communication.
\nDon’t be discouraged if you don’t get a response from your first follow up.
\nPersistence on all channels will set you apart. So I was talking to this business
\nowner, this guy on LinkedIn reached out to him with a video. He was like,
\nYeah, no, I’m not interested. But then he opened his email and there
\nwas another video from the same guy with a different message and it just kind
\nof blew him away. He’s like, Wow, this guy is on all channels with video.
\nI know who he is now. I know what he looks like vested into both
\nthat guy’s product and our own. Don’t be afraid to prospect on all channels.
\nMake sure you always bring value to the prospect. Do your research
\nand connect with them on a personal level. Video follow ups are
\ngreat for a one to one basis, but here’s a more nuanced strategy for
\nB to B if you haven’t heard from an important lead that you connect with
\non email, create a general video on LinkedIn and mention them in
\nthe comments. This creates an optin environment where your contact then
\nmakes the decision to pick up the conversation. And if they don’t respond to you,
\nat least you have an asset on LinkedIn that other people can see.
\nStep Five scale Face to Face Connections it’s not
\nalways easy to meet people face to face. If you can’t meet in person,
\nthen let them see your lifestyle by publishing videos to your personal
\nchannels that document your life in an accessible way.
\nMake videos of you with your team members, family at work and doing
\nreal life stuff. This allows people to connect with you on a personal
\nlevel, not a buyer to seller level. That personal connection leads
\nto sales and word of mouth marketing for your business.
\nStep Six create social content that gets people’s
\nattention. Make sure to cultivate a broader audience. Building an audience
\ncreates opportunities for the acquisition and nurturing of prospects
\nto conversion. Tutorial videos can show that you are knowledgeable and that
\nyou’re not afraid to share your insights. It’s helpful to position yourself
\nas a consultant, a guide and advocate. Become a
\nteacher as much as possible. Show them what is changing in their industry
\nand share emerging and established best practices. Step Seven
\nprovide Social Proof Sharing video testimonials is
\na proven method of increasing conversions. Video creates
\na human connection that text testimonials cannot provide.
\nWhen your audience watches a video that showcases users who
\nhave succeeded with the help of your solution,
\nthat builds trust, intrigue and fear of missing
\nout. Use Dub’s Reply with Video feature to easily gather video testimonials
\nwith Dub, it’s easy to enable video replies directly from a video landing
\npage. Your recipients don’t even need to install anything.
\nOne click and they can record a video testimonial directly from their
\nwebcam or phone. Professionally produced testimonials are nice to
\nhave, but they don’t always feel as personal. Start with testimonials
\nyour clients can record themselves. This creates an authentic context which creates
\nan emotional impact. Social proof can come in many forms.
\nIt could be testimonials, it could be use cases, it could be trust badges.
\nIt could just be simply people using your product or service.
\nFigure out ways to capture that proof in video format and let other people
\nsee it. The results will be staggering. Step Eight close
\nDeals once they have committed to trying out your product or service,
\ncreate a clear path to the finish line. Create a video that
\nconfidently asks them to close the deal. Rely on videos early in your
\nfunnel to build up those relationships just before the deal is closed.
\nIt’s another really valuable offer video. We had a great conversation with someone recap
\nthat in a video and send it to them, because then they can share that
\nwith the ultimate decision makers or anyone else who might have some input on that
\ndecision. When creating your bottom of funnel videos, don’t be afraid
\nto go for the ask. Be mindful of people’s time.
\nMake your videos concise and easily digestible.
\nBoost conversions by adding a call to action to your video landing page.
\nThis will allow prospects to fill out a form, pay online or even sign a
\ncontract. Step Nine make Your Clients Evangelists once
\nyou have seen lift to your sales from using video, your process
\nis still not complete. Get your users to create videos using your
\nproduct and encourage them to share those videos on social media.
\nYour best marketers are your clients. Get them to fall
\nin love with your product, fall in love with you and evangelize value
\nthat you provide to other people. Make your clients evangelist by offering incentives
\nfor them to share videos on how they get value from your offerings.
\nThis builds a network of people who are passionate about your product and are
\nwilling to share their experiences with the world. I hope you can use
\nthese tips to use video to boost your sales and build excitement around
\nyou and your brand. And don’t forget to subscribe to our channels
\nto get more videos like this one.
\nAnd if you can understand why the psychology, why they buy you
\ncan predict when and if they buy. So I’m here with Jesse,
\nwho’s a very accomplished writer and professor of writing
\nas well. Let you do your own intro. Yeah, that was perfect for salespeople
\nwere marketers. We’re brand builders. I mean, what are some actionable
\ntips that you can provide to us that we can start doing today without
\nspending a lot of money? Yeah, absolutely. You need updates, daily updates
\nof something new. This product that I have, something new is coming,
\nsomething new has happened. And that new thing doesn’t have to be a whole new
\nhardware or software program. It’s just a small thing. We’ve added a different color.
\nWe brought one person onto the team that is an expert in this. So just
\nshowing that you care enough to not be stagnant,
\nyou’re not trying to be static because you know that your customers aren’t
\nstagnant. How do we incorporate the human touch but rather making a
\nvideo for your brand and just putting slogans and just putting like a bunch of
\nwords and pictures and facts. Yeah, that’s helpful, but if you
\ncan even just have one person saying those things, that little
\ntouch is really going to up the human factor, which is really
\ngoing to play in the psychology of making sales. Playing to the ego.
\nWhat do you mean by that, playing to the ego? Playing to the ego is
\nwhen you are trying to get a customer, you should be
\ntrying to play to their ego. So somehow you’re making them feel
\nlike they’re keeping a promise or they are helping the
\nworld or they’re donating to charity. So what they are
\nbuying is somehow also making them feel good as
\na person. So it’s not just the emotional connection to what they
\nwant personally, but it’s a greater emotional connection to something
\noutside of themselves that makes them feel like they could say
\nto another person, well, when I bought these shoes,
\nthey donated another pair of shoes to somebody else.
\nEgo has this connotation of being this arrogant bad thing.
\nBut the truth is we all need a little affirmation from time to time
\nthat it’s not just about us, it’s about other people. So when
\nwe buy something, we like to feel that we are helping someone
\nelse by doing that scarcity limited edition. The scarcity
\nprinciple, as I’m sure you know as a marketer, is the idea that the
\nmore limited edition or exclusive something is, the more
\npeople will feel compelled to buy it because they think it’s a scarce resource.
\nYou’re aware of the tragedy of the commons? I’ve heard that before,
\nyes. The tragedy of the commons is mostly an economic term,
\nbut it’s also sustainability term. It applies to everything in life
\nis the idea that let’s say we have two cows
\nand we have three families living in one community. First family goes in
\nand say, I can’t think of my family, I can’t think of these others.
\nSo they take one calcer themselves rather than working together.
\nThere was a fear of the scarcity of the resource,
\nand so they took it for themselves, not thinking about how it would
\nimpact others. So that’s a tragedy of the common. But scarcity principle
\nplays into that. This fear that something is scarce. You grab it
\nbefore it can go away. So if you can somehow make your
\nproduct seem limited edition, exclusive,
\nor scarce, there’s only one left of these. Hurry before it
\nruns out and up the chances of someone buying. Yeah, there’s a
\nlot of integration on ecommerce experiences where they
\nshow that limited supply, problem solving. So you got to show
\nthat you understand their pain point. You don’t just say,
\nI understand your pain. You literally show, this is exactly what’s
\nwrong. Right. The step one, step two, step three. I fully understand.
\nWhat’s the problem? What problem exactly are you trying to
\nacknowledge and address? Lay that out. Show them.
\nI know how frustrating it was when you couldn’t do this on your phone.
\nIt sucked when you didn’t have emoji. Show how frustrating it was for you,
\nand then show exactly how you fix that, because again,
\nthat’s going to make them feel like you understood me. I can trust
\nyou. So be a problem solver.
\nSometimes companies will only point out the problem.
\nSo, oh, this was missing and this was a problem. Buy our product.
\nBut they don’t say exactly how their product will fix the problem.
\nSo that’s usually the missing connection. Got it. We talked about
\nscarcity, we talked about human touch, we talked about problem solving,
\nbeing honest. I know there was a lot, but there’s so much behind
\nwhat makes someone decide to buy. And if you can understand why
\nthe psychology wasn’t they buy, you can predict when and if they’ll buy.
\nSo using video for sales is actually really easy. All you have to do is
\nget one of these cameras and put some film in it and just
\nhit record.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[211,514,30,1477],"class_list":["post-10401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","tag-sales-for-video","tag-sales-growth","tag-video","tag-video-for-sales-growth"],"yoast_head":"\nThe 9 Essential Steps to Using Video for Sales Growth - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Using Video for Sales \u2013 Follow these 9 Essential Steps to Win\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/video-for-sales-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 9 Essential Steps to Using Video for Sales Growth - 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