{"id":10396,"date":"2022-05-07T13:07:35","date_gmt":"2022-05-07T20:07:35","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10396"},"modified":"2022-06-23T13:12:23","modified_gmt":"2022-06-23T20:12:23","slug":"10-best-product-commercials","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/10-best-product-commercials\/","title":{"rendered":"10 Best product commercials ever created and what to learn from them"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

Top ten best product commercials ever
\ncreated. Not 20. According to us. This is
\nvery subjective and it’s not by the number of views. This is completely on a
\nsubjective basis. Starting with you. You know what?
\nStart with you. There are
\nten favorites, no particular order. So the first one I’m going to go with is
\nthe Dollar Shave Club video. It’s a
\nclassic. It’s a flagship video. The evolution of the infomercial.
\nWe’re going to react to each of these commercials for a dollar a month.
\nWe send high quality razors right to your door. Look at that backdrop. That’s crazy.
\nWhat is all that stuff? Al 100 and I are going to ship them right
\nto you.
\nThat company got acquired for a billion dollars by unilever. It was
\nthis video that put them on the map. Came out in 2012.
\nSet the standard for viral advertisement in
\nmodern YouTube age. It became a little bit of a cliche. At least
\nwe need a Dollar Shave Club video. So our next one hulu commercial
\nwith Alec Baldwin. They say TV will rot your brain.
\nThat’s absurd. TV only softens the brain like
\na ripe banana. Once your brains are reduced to a cottage chase like Mush,
\nwe’ll scoop them out with a melon bowler and gobble them right on up.
\nBecause we’re aliens and that’s how we roll. Hulu.
\nAn evil plot to destroy the world. Enjoy. This ad is really interesting because it
\nuses this trope of like, TV will rot your brain. And it really leans into
\nthat like an anticommercial is a good way to describe it.
\nContrarian approach for what you’d expect in a commercial. Expect a commercial
\nto be like, oh, our product does all this great stuff for you. We’re so
\ngreat. But this is very self reflexive and that it makes fun of the fact
\nthat TV routes your brain very meta, very self reflexive.
\nMaking fun of themselves. I’m going to give that one a thumbs up. I love
\nthat piece. Next up is the Squatty Potty commercial,
\nwhich is produced by the Harmon Brothers for the Squatty Potty product.
\nThis is where your ice cream comes from. A creamy proof of a
\nmystic unicorn. Totally clean, totally cool and
\nsoft. Serves straight from a sphincter hair and makeup to
\nthe animation to the flow. The writing is there.
\nThey touch all the points. This was not a cheap commercial to produce.
\nProbably in the hundreds of thousands of dollars to produce. So if you’re a
\nhuman being, you poop some of your butt. Click here to order your Squatting Party
\ntoday. URL right in the video.
\nTotally obvious. That’s where you need to go to make a purchase. They didn’t assume
\nthat people were going to go to the description and click on that link.
\nThey want you to see that they want to brand their URL. They want you
\nto go to that website and pay. Not to mention the 2000 Amazon users who
\ngave the Squatty potty five stars, including the author of this moving haiku
\non the social proof here. Show the reviews in the video.
\nAgain, Social proof. Tons of validation here. They actually have a device
\nwhere they show some of the positive reviews that they oh,
\nsquatty potty. You fill me with endless joy.
\nWe got all the factors here. They’ve got cuteness. They’ve got awkwardness and quirkiness
\nand a unicorn. This was a Harmon Brothers production. They’ve done a
\nlot of really cool stuff. You can check them out. So the next ad in
\nmy selection is this Spike Jones directed Apple
\nad for the HomePod. Hey, Sherry, tell me something I’d like.
\nOkay,
\nthis is a really great example of experiential ad that doesn’t even focus on
\nthe product very much at all. It’s all about the vibe and
\nthe cinematography. Everything you see here was actually done with practical
\nsets. So they actually had physical sets.
\nThey would move in conjunction to actually stretch and warp
\naround about
\nthe visual impact of this amazing set that they built. And it
\nkind of speaks to what the product is, too, because their product they’re selling is
\nall about listening to music and that kind of experiential moment. So it’s really kind
\nof visually showing what it feels like to listen to a song. They don’t mention
\nthe features, which is interesting. That’s a very different approach.
\nI think that this really is a halo effect. This is an example of a
\ncommercial that really builds up the brand. They don’t need to hit you
\nover the head statistics and features. They just build their brand equity and
\nhow it makes you feel and then connecting the brand
\nto that feeling. Loyalty for the brand in a
\nway that a commercial that just listed off the features could never do.
\nThis actually makes you want to learn about the product.
\nWhat is that? What was that saying at the beginning? I want to learn more
\nabout that. There’s mystery to it. Big shout out to Apple. You guys are the
\nmasters for creating emotional pieces like this. Next up is Tom’s
\nshoes. Shoes for Tomorrow.
\nSo I think this is a really emotional piece because they actually show the kids
\nreceiving the shoes. And I think that that really connected to people
\ntake you on the journey. They show you what the residual benefit of your purchasing
\nthis product happens to be, which is, of course, kids getting free shoes.
\nThat’s the power of video. Their marketing says, Hey, we have a one to one
\nshoe program. But this video actually shows them in
\naction, delivering on their mission, delivering on their promise.
\nSo a lot of love in that video. Moving on to my next video.
\nThis is just like a clean product video that just, like,
\npitches the startups product, what they’re doing.
\nGlasses have always helped us master light.
\nThey bend it, focus it,
\nshield us from it. But these are not your
\nstandard glasses. They have a light of their own.
\nClassic start out video just kind of gets buzzed, mostly for, like, the press,
\nlike the press picked up on it. Introducing focals by north.
\nYour smartest pair of glasses.
\nYou can just make something kind of hip music, some nice voiceover,
\ngood ad copy, really nice kind of cinematography that
\njust sells your product, and that can work. Cool story, bro. My next one’s called
\ngrowing wild from the beard club company that was almost in response to the
\ndollar shave club. Who knows where your beard might take you once
\nyou’ve got a healthy face? For us, groan, it’s crucial you know how to manage
\nit. Our products will transform you from an uncut savage into
\na bearded king. They are speaking
\ndirectly to their target audience, and it seems like they really don’t care if
\nyou are insulted or if you’re offended by this, because guess what?
\nIf you’re not in their target audience, they’re probably not interested. It was almost like
\nthat old spice commercial with a guy on a horse mixed
\nwith the dollar shave video. My next video
\nis another apple ad. Meet liam.
\nWhen it’s time. Liam deconstructs your iPhone.
\nArcher detected and removed
\nso the materials inside those parts can
\nbe repurposed. Give your iPhone to us so
\nwe can recycle it. But they turn that sort of boring task
\ninto this very intriguing video showing
\nthis robot. They designed to do this fun video to watch.
\nIt’s fun music. They really tap into the oddly satisfying
\nvideography movement. Totally. Which is where you get to watch something
\nthat’s truly oddly satisfying. In this case, it’s a machine that’s
\ntaken apart this device and it’s super fun to watch. My next ad is
\na sony ad that’s just really visually stunning. This is in
\na whole bunch of top ad lists promoting
\nthe vibrant color of their new LCD television.
\nThey do it in a really creative way. They’re actually detonating paint bombs.
\nHighly shareable, really not focusing on the product. And it’s just
\nreally, really fun to watch. People just want to share that because if
\nit was a product that was just like, oh, here’s a television,
\nhere’s all these things about why our color is really good about
\nthis television. No one want to share that. It was a massively viral video
\nback in 2006, and that was because people just like to watch it.
\nMake sure you’re making things that people actually want to watch and they want to
\nshare. My last video is this is actually, I think, my favorite pitch video for
\nsure on the internet. This was at the venture capital fundraising club
\nin silicon valley. Say I’m a lover, not a fighter if I had
\nto make an old cliche. But I’m here today to talk to
\nyou guys about air. Air is roughly like 70% to 79%
\nnitrogen, 20% to 25% oxygen, depending on who you
\nask, and 1% like other stuff. I’m not quite sure what that is. So here’s
\nthe big idea. I would take jars
\nof air from the most
\namazing, exotic places and sell them to
\npeople, to everyone plants,
\ncats, animals of all sorts. You can open up these
\njars and let the air dissipate in your home and have energy from
\nspecific places all over the world. What I loved about this video is that there’s
\ntoo many of us in too many industries that take ourselves too serious.
\nI think it’s important to kind of be able to laugh. I think that it’s
\nreally good to kind of make fun of ourselves, and I think that that’s what
\nshe did. That’s an example of sometimes the production doesn’t matter if
\nyou’re just capturing something that’s entertaining to watch.
\nGold is right there. You can literally just set up a few cameras in
\nfront of someone who’s doing something interesting, and then it creates a
\ngood video and they really want to share. Yeah, shake it to the lift
\nand to share when you’re moving in and moving in to share that air,
\nget that product lacrosse. Get your features, get your experiential,
\nget your experience.
\nThat’s it for this video. Be sure to subscribe to our channel.
\nBe sure to tune back in for another video in the future.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1452,1449,158,159,1466,1458,1459,1462],"class_list":["post-10396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-ad-making-tips","tag-ads-tips","tag-advertisement","tag-advertising","tag-content-marketing-methods","tag-digital-marketing-tips-2022","tag-digital-marketing-tips-for-business","tag-digital-marketing-tips-for-startups"],"yoast_head":"\n10 Best product commercials ever created and what to learn from them<\/title>\n<meta name=\"description\" content=\"Today, we are learning how to make better business videos by watching the 10 best product commercials. 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