{"id":10392,"date":"2022-05-10T10:38:42","date_gmt":"2022-05-10T17:38:42","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10392"},"modified":"2022-06-23T10:53:50","modified_gmt":"2022-06-23T17:53:50","slug":"guide-to-generating-more-inbound-leads","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/guide-to-generating-more-inbound-leads\/","title":{"rendered":"A Beginner\u2019s Guide to Generating More Inbound Leads"},"content":{"rendered":"

Here\u2019s the transcript<\/p>\n

\n

A beginner’s guide to generating more inbound
\nleads. This is a generating guide
\nfor more call bells.
\nLet’s quickly define the difference between outbound and inbound.
\nOutbound is more of a traditional sales model. Some people call it the
\npush based marketing method. Outbound activities, phone calls, emails,
\ndoor to door sales, just getting people’s attention by putting yourself out there.
\nInbound marketing is all based on creating original content and then having people
\ncome to you. That could be in the form of blog posts or articles or
\nvideos on YouTube, social media posts, advertisements, anything that
\nreally brings people into the door, into your marketing funnel.
\nSo is inbound more scalable? I think inbound is a lot more scalable because
\nit doesn’t require as much of the human element. You don’t have to have people
\nmaking the call, sending the emails, create content, put it out there on channels,
\nand then have people come to you. But it does take a lot more time.
\nIt’s more of an initial investment. So you really have to figure out how
\nyou can invest into your content creation, your videos, writing your copy,
\nyour social, and so on. One of the greatest advantages of inbound
\nleads is that typically speaking, they’re a lot cheaper because people
\nfind you. When people come to you, the chances of them converting are
\ndrastically higher because they made a choice. They said, I’m going to reach
\nout to this company because I’m interested in this product. And I think the reason
\nwhy they convert so much more is because they made that choice as opposed to
\na salesperson making a choice of outbound contacting them. Here’s a method
\nof generating more inbound leads. Probably seen those pop ups
\nthat are like, hey, put in your email, get on our newsletter. And a lot
\nof times you’ll just instantly click the X because those can
\nbe annoying page takeovers or the mobile pop ups on a website.
\nBut here’s a tip, people don’t really like the full screen pop ups. Pop ups
\ndo work. It’s better to do something a little bit more subtle so maybe that’s
\na bar on the bottom dialogue that’s in the corner that can help increase
\nconversions. And also it just builds goodwill so people don’t get annoyed.
\nAnd then another tip is add a little deal sweetener. They’ll just say,
\noh, sign up for our newsletter and then that’s it. It would be better to
\nsay something like sign up for our newsletter and you’ll get this free ebook
\nwhen you sign up. A little deal sweetener. Incentivizes people to put
\ntheir email in so it could be a free product, a discount,
\ngive them something to incentivize them to sign up. Provide content,
\nprovide valuable content that people love, that makes
\nthem want to fill out a form and make them want to connect with you.
\nNow, once you have a list of inbound leads in the form of emails,
\nyou might think, oh okay, jump in there hard sell. Just send them
\na whole bunch of emails. Buy our thing, buy our thing, buy our thing.
\nIt’s like, no, slow down, slow down. It’s a step wise
\nprocess. You want to continue providing value. Email marketing
\nis an art. You don’t want to just go in there guns blazing with
\na whole bunch of buy now links. Provide educational content, provide entertainment
\ncontent. Bring them into your culture. Build that goodwill.
\nProve that you’re worthy to be in their inbox. You know what,
\nwe just got a download right now. We got an ebook download right now.
\nMaybe you already gave an ebook when they signed up, but continue
\nproviding resources. Here’s a little quick tip on how to create an inbound
\nmarketing plan in one day. So the first thing you want to do is you
\nwant to have a long form blog post written. You want to have a two
\nto 30 word blog post that addresses every single aspect of
\nyour ideal customers pain points and the problems that they want to solve.
\nThey’ll get that blog post written. Find a good writer. It could be someone internally.
\nIt could be an outsourced service. You can use something like fiverr. Find someone that
\nhas a writing talent. So step one is to write that long form content.
\nStep two is to take that blog post and to create an ebook out of
\nit. Very easy to do that through simple software like Google Slides, PowerPoint, or even
\nMicrosoft Word. Step three is to create a landing page that has a ton of
\nvalue, a ton of information, maybe even a video, and then
\na form where people can download that ebook. Step five is to take that ebook
\nto figure out other ways to parse it on your blog, on social media.
\nPut it, chop it up, parse it, put it onto all your social channels,
\nschedule posts to happen within the next couple of weeks and ultimately distribute
\nthat awesome, awesome asset. So I think that’s a really quick way to
\nget your inbound marketing strategy activated today. Remember, when people opt in
\nor when people fill out a form on your website, they’re creating a relationship with
\nyou that’s based on trust. They trust that if they put their information,
\nthey are going to receive something back in return. Don’t forget that people have
\nyour trust. Now if you break that trust by over emailing them,
\nover spamming them, over contacting them, you’re going to lose and you’re going to
\nundo all the goodness that you did with your inbound marketing strategy. So be
\nmindful of people’s privacy. So right now we’re going to go over call
\nto actions. This is the basic building block in any online
\nmarketing strategy. But it’s really important to understand, especially for inbound
\nmarketing. Calls to action are my second favorite thing
\nto cowbell. Cowbell.
\nHe loves cowbell. It’s all about your call to action. Download now sign
\nup make Purchase, get Newsletter the options are
\nlimitless figure out the one that works for you. People like to be given a
\npath of value. They like to see that if they consume some piece of content
\nthat there’s an option to move to the next step. Leave them down the funnel
\nto a place where they can click a call to action button. Signing up,
\nmaking a purchase. The call to action button is extremely important. So if
\nyou’re thinking of a call to action as some kind of pop up on your
\nwebsite, you can do that. But it can be used in so many other places.
\nA great strategy is to make a custom landing page the final destination.
\nAll these sources, whether that’s your email newsletter or social
\nmedia, those assets should have links that go to your landing
\npage. On that landing page is a final sell. Put a video on there.
\nVideos convert the best out of any format under that video. That’s where you put
\nyour call to action. Have that landing page as that kind of central place.
\nMake sure to get people aware of that landing page. You have your content on
\nsocial media on somewhere like Instagram. Since you can’t put links into the captions
\non Instagram, you would say, hey, link in Bio, just click that link
\nand then you can go and learn more on your email newsletter. You just at
\nthe bottom. After they’ve finished reading their content, say, hey, click this link to learn
\nmore. Slowly warming them up to the final sale at the top
\nof the funnel. It’s just content that’s nurturing them, getting them
\nto like your brand a little bit warmer. You’re saying, hey, click this link,
\nlearn even more. And then once they’ve clicked that link, that goes to
\na landing page. And then that landing page is hot. It’s very hot.
\nAnd that’s where the call to action is. To get them to convert.
\nThat is music to my ears. I think it’s important to
\nin your Instagram post to say click Link and Bio, and then to
\nhave your Bio link go to whatever campaign you’re trying to promote on Twitter.
\nYou can just put that link directly in the tweet or create it as a
\nthread. So your first tweet can just be like, hey, original content,
\nwe’re just helping you out. But then make a threaded tweet where
\nthere’s a little button where you can reply to your original tweet, making it a
\nthread. And then that’s where you kind of go in with the harder sell,
\nsaying, hey, click this link to learn more. That sends them to their landing
\npage on somewhere like Facebook. You can warm them up with the original
\ncontent and the main post, but then in the comments section,
\nthat’s where you would put the link to your landing page with the
\ncall to action. So it’s all about just kind of slowly warming them up.
\nDon’t go in guns blazing at first. Prove that you’re giving
\nthem value and then go in for the ass. People can tell
\nif you’re trying to sell them. It’s important to be aware of that and
\nbuild trust as much as you can before you go right in and
\nask for the sell. It’s a subtle art of selling without selling,
\nselling without selling. It’s also important to remember to not
\nbe stagnant. Let’s say you just kind of did all the strategies.
\nWhy am I holding this? We don’t know why. It’s important to also keep
\nthe variety going. So if you just do that same thing again and again,
\npeople start to notice that. So create more original content,
\nswitch up the call to action, create new landing pages, make new
\nvideos. It’s important to keep the train moving because that way people
\nwill stay engaged. So I think one
\nof the great residual benefits of inbound marketing is that you can parlay it
\ninto earned media and to paid media. So the difference between paid
\nmedia and earned media is earned
\nmedia is when people on their own accord put positive things at you on the
\ninternet. That could be a tweet, it could be a Facebook post, it could be
\na product review on you. Paid media is when you take your content and
\nyou sponsor it. So Facebook, Twitter, Instagram, LinkedIn,
\nYouTube, it’s just putting dollars behind it. I think the best marketers figure out
\na way to sort of balance between earned media and paid media
\nand always focus on pushing content out there in the world that
\ndelights, engages and converts people. It’s always good to maximize that
\norganic reach as much as possible. So you can do that through search engine
\noptimization.
\nHow do you get that earned media? Earned media you really can’t plan for.
\nSo here’s a really good example of earned media. Wendy’s recently put
\nout a post where they asked people to like a tweet or
\nbringing back their spicy chicken nuggets. And I think they got over 2 million likes.
\nSo obviously there was a great amount of demand that they learned about discovered from
\nthe engagement. As a result, it really was a whole entire marketing plan
\nand a marketing strategy for them. There was a ton of earned media pre buyers
\nfor their products. So as you create original content that will kind
\nof stimulate the earned media potential, you can’t force it.
\nFast food chain already had a lot of followers.
\nSo it’s easy to just say, hey, like this thing, tons of people are going
\nto like it. But if you have six followers on Twitter, it’s a lot harder
\nto get that earned media. So it’s really important when you’re small to
\nreach out to your early adopters. Encourage them to
\nstart generating that earned media. Give people access or
\ninformation. Sort of a free upgrade to kind of stimulate earned media.
\nThe best earned media has to be organic though. I think that’s the key.
\nEarly adopters are a unique type of people there’s not that many of them
\nout there. Try to capture social proof and to get testimonials.
\nOnce people see other people doing things, then they feel inspired to do
\nthe same thing. So try to listen to the feedback of your early adopters and
\nchange and pivot whatever it is that you’re doing so that you can really try
\nto make them happy. And then capture those stories so that you can promote and
\nstimulate more stories which will ultimately bring up your brand
\nand that will get you money in the bank. Inbound leads
\ncan be generated through organic distribution or through paid distribution.
\nGenerating inbound leads does have a cost associated with it. First you
\nhave to generate original content that starts attracting the leads.
\nBut if you’re just starting out, you might need advertising, paid media
\nto boost your exposure and to get more people to look at your content.
\nThe Holy Grail is not leaning on the paid content as much, making the
\ncontent so that people really want to share it and really want to watch it.
\nWhen you achieve that, then you don’t have to rely on the paid
\nadvertising as much. That just compounds and through network
\neffects. The more that that content is shared, the more and more inbound leads
\nyou will get. Important to look at your data data can be your best friend
\nin this whole process because you can figure out ways to optimize to AV,
\ntest different things, landing pages, emails, social posts,
\nCTAs and then kind of figure out what’s working and what’s not working.
\nDouble down on the most effective things. Don’t forget that if you look at the
\ndata too prematurely, it might be misleading. Sometimes it takes repetition,
\ncontinuity, and a true commitment to put your content out there,
\nwhether it’s LinkedIn posts or YouTube videos. Stay consistent,
\nstay focused, and keep putting your stuff out there. So that’s our
\noverview of how to generate inbound leads. It’s worth mentioning our company
\nDub.com has a great suite of tools
\nto create videos and also create video landing pages with
\ncall to Actions on them. Dub created landing pages make
\nit really easy to add call to Actions to increase your conversions
\nand get more sales. Check that out Dub.com with Calville All.
\nBe sure to subscribe to our channel for more videos and we’ll see you next
\ntime.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363,100],"tags":[1475,298,314,1474,1473,1476],"class_list":["post-10392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing","tag-best-inbound-marketing-strategies","tag-inbound-leads","tag-inbound-marketing","tag-inbound-marketing-funnel","tag-inbound-marketing-strategy","tag-inbound-marketing-strategy-for-b2b"],"yoast_head":"\nA Beginner\u2019s Guide to Generating More Inbound Leads - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Inbound marketing typically costs less per lead than traditional advertising. 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