{"id":10388,"date":"2022-05-14T14:10:12","date_gmt":"2022-05-14T21:10:12","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10388"},"modified":"2022-06-22T14:11:56","modified_gmt":"2022-06-22T21:11:56","slug":"video-content-marketing-for-business-growth","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-content-marketing-for-business-growth\/","title":{"rendered":"Types of Video Content Marketing for Business Growth"},"content":{"rendered":"

Here\u2019s the transcript:<\/p>\n

\n

Email marketing is still a huge tool to have in
\nyour toolbox hammer in your garden. That doesn’t
\nmake sense. I’m getting into some strategies for email marketing.
\nFirst of all, you gotta be real, be real. Here’s a new slide. People don’t
\nlike spam in their inbox. People’s inboxes are completely cluttered.
\nThey’re slammed with content. They’ve got 10,000, 10,0000,
\nsometimes a million unread emails. You want to have successful email
\nmarketing, you got to punch through the noise. In fact, some of the biggest offenders
\nof spam are like the biggest social media, facebook and twitter.
\nTo spam you nonstop with email. It’s gotten to the point where gmail sorts
\nthe social spam in a separate inbox. So you don’t want to do that.
\nYou don’t want to get spam filtered. You got to be honest. You got to
\nbe authentic. One of the things that we’re all about here is providing a ton
\nof value in our emails and being really transparent about what we’re
\noffering, actually provide value. Have a reason that you’re sending the email,
\nwhether it’s a product launch, a new ebook that you just released,
\na new video that’s very educational, give people value
\nin your emails, that’s super important. Maybe that’s a no brainer, but I still get
\nemails that are just kind of spammy, and it’s like, come on, it’s 2019.
\nSo this email here is for Dubnow, which is our email newsletter. We have a
\nreally interesting animated preview, got a really informative description,
\nand then a very clear call to action. Right off the bat, people are always
\ngoing to know what it is that they’re about to get, and we always focus
\non the value. We don’t add any sales units to our emails at all because
\nit doesn’t really work unless they’ve expressed some sort of an interest for our
\nnewsletter. We make it educational, we make it informative, and we make it
\nfun. Have an animated thumbnail
\nin your email. You don’t want your emails to be boring. If it’s just a
\nbig block of text, no one’s going to read it. Would you read a big
\nblock of text? I don’t read text. He doesn’t read text. The GIF format,
\nthe de facto format for animated preview.
\nGIF, GIF, however you pronounce it, put one in there. Putting an animated
\nGIF preview in your emails really helps because it’s interesting to watch.
\nAlso gives them sort of a taste or a teaser on what they’re going to
\nsee on the landing page, especially if it’s a video created animated preview.
\nYou can really quickly do that on gify.com. Go to the Gify website,
\nclick the create button, and throw your YouTube link in there.
\nWe talk a lot on our show about how it’s important to put the word
\nvideo in your subject line. And I actually have a video in your
\nemail, and the animated GIF is a great way to get people to
\nclick through to the video. Whatever video you’re linking to make
\na little gym from that video. Put that in your email. This next one is
\na bit controversial. Is it though?
\nSort of. Not really. It’s the concept of predictive email.
\nIt just means kind of reacting to user behavior on your platform,
\non your service, and then sending an email that is tied to
\nthat behavior. Let’s say you’re on Amazon and you bought a new camera.
\nAmazon might send you an email that says, oh, we saw you bought this camera.
\nMaybe check out this accessory for this camera. Taking your user behavior and
\nsending you a custom email related to that. Of course, you have to apply this
\nto your business. Basically, it just means targeting your audience.
\nWhatever email sender you use, create segments, and then target your
\nsubscribers that have done specific behaviors. You’ll probably get better
\nresults. Certain people go to a certain page to be like, hey, we saw you
\nalmost checked out. We’re going to send you an email that’s related to that behavior.
\nHere’s why it’s a little bit controversial. We’re in the age that privacy is sort
\nof disintegrating. Privacy is a hot button issue right now,
\nso you got to do this with a light touch. You don’t want to be
\ncreepy. Oh, you looked at our website for three minutes and 32 seconds.
\nThat might be a little bit creepy because it shows that you’re tracking their every
\nmove. Better to send something that would actually provide value, like,
\noh, you bought this camera. Here’s some accessory that actually helps them out.
\nThere’s really three phases that your customers are going to fall under. The information
\nphase, the consideration phase, or the decision making phase. It’s important
\nto cater your email content to wherever they are in the funnel.
\nIf people haven’t heard of your business yet, or they’re just getting to know it,
\nprovide some value. Give some information. Make something that’s really helpful for people.
\nWhereas if they’re in the consideration or decision making phases, provide actionable.
\nConversion focused value. One of the most successful emails that we’ve ever launched
\nhas five links in it. And each one of those links went to a different
\nlanding page. And they all were based on what the customers needs were.
\nThat created the most interaction, the most click through, and ultimately the
\nmost conversions. Here’s the next tip. Be interactive. Be interactive. It’s important to
\nbe interactive. That is me being interactive.
\nWhether that’s a game, a quiz, a survey,
\nor even a contest, putting interactive elements in your
\nemails definitely going to help spice it up. Make that connection with your audience
\nso they’re actually involved in the email.
\nAnd of course, really think about your call to action. Call to action.
\nCall to action. That’s what I call it.
\nClick me, please. Call the action specifically,
\nincentivizes them to do something specific. Very specific.
\nSpecifically something specific. You probably know what a call to action is. I don’t have
\nto explain that to you. It’s really important to make them clear and concise.
\nMake your Call to Action button really big. Get them to click on it.
\nEmail marketing.
\nIt’s really important to respect their privacy.
\nDon’t try to game them into doing something. Be sure to actually explain
\nwhat’s going to happen when they click on the call to action. Include clear language
\non how you’re using their data. Also read up on GDPR
\nrequirements. It’s a great framework to follow that goes right back to
\nwhat we’re talking about earlier. Be honest, be authentic. Don’t spam
\nthem. Build that trust. After you’ve run your email campaigns, make sure that you look
\nat the data, understand what your open rates are, understand what your click rates are,
\nunderstand what your unsubscribe rates are, and understand what your conversion rates
\nare. Unsubscribed are not bad. Sometimes they’re actually a really good thing
\nbecause it prunes up people that are not interested in what you have to offer.
\nAnd guess what? That increases your overall engagement rate. Stay focused on
\nyour path. Be honest, be authentic, provide tons of value, and you’ll
\nsee list in your email marketing. Thank you for watching this video. Be sure to
\ncheck out Dub.com if you want a cool video communication platform
\nthat allows you to easily send videos from
\nwherever you are. You can send them with Gmail, LinkedIn, also the video landing
\npages and the video landing double.com is where you want to go. So just
\ncheck that out. Dub.com, we’re going to catch you in the next video and
\nwe’ll see you then. Farewell. Bye.
\nIt’s also a really good practice to put your postal address and always
\nan unsubscribe link. Have fun with
\nyour email marketing in 2019.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[1471,1308,32,1365,215,374,316,429],"class_list":["post-10388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","tag-content-marketing-strategy","tag-social-video-marketing","tag-video-marketing","tag-video-marketing-platforms","tag-video-marketing-statistics","tag-video-marketing-strategy","tag-video-marketing-tips","tag-viral-video-marketing"],"yoast_head":"\nTypes of Video Content Marketing for Business Growth - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Large and small business owners alike are turning to video marketing to help increase sales. 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