{"id":10383,"date":"2022-06-17T13:59:26","date_gmt":"2022-06-17T20:59:26","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10383"},"modified":"2022-06-22T14:01:23","modified_gmt":"2022-06-22T21:01:23","slug":"optimize-increase-revenue","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/optimize-increase-revenue\/","title":{"rendered":"CRMs 101: Optimize the Customer Journey to Increase Revenue"},"content":{"rendered":"

Here\u2019s the transcript:<\/p>\n

\n

Why should you care about CRMs? Plus, Ruben’s gonna give
\nus a whole bunch of tips and tricks. So watch through the whole video.
\nCustomer relationship management software that allows you to monitor
\nand track each step of the customer journey. Creates a database of your
\ncontacts and customers which integrates with different facets of your marketing
\nfor your website. Have people filled out a form or purchase your products emails?
\nHave they opened or responded to them for
\nsales calls? Have they asked, hello, hello,
\nhi. Have they asked for more information? Or do you need a follow up?
\nKnowing all this information gives you the power to know exactly what
\nto do next.
\nThe first coffee. So one of the best practices here for
\nlead attribution is using UTM parameters. So as part of the customer
\njourney, you can track all the emails that they’ve received, what landing
\npages they’ve been on, what forms they’ve filled out, and what products
\nthey’re interested in or even bought online. And once you track that, you can develop
\nreally hyper targeted campaigns to provide value and to help
\nthem move down the funnel and to be a lifelong customer.
\nThe main CRM platforms are SaaS businesses software
\nas a service. You got HubSpot, you got salesforce. They are the drivers
\nwithin the CRM space. Both HubSpot and salesforce are
\nreally powerful because they show every detailed piece of behavioral data.
\nLet’s go a little bit deeper here. Why are the CRM helpful?
\nWhat’s it going to do for you? How are you going to actually use this?
\nFirst of all, you can create data reports. Seeing exactly what your
\ncustomers do each step of the way allows you to make more strategic
\nmarketing decisions. Strategic.
\nYou can see if someone clicks the Contact US button or the RSVP
\nbutton went to a landing page but then didn’t fill out the form.
\nSo the CRM will tell you that data. Now you can reassess your landing page.
\nHere at Doubt, we have a ton of free resources. If you notice on our
\nlanding pages, we have forms that you can fill out to access this information,
\nlike ebooks and webinars. Forms are going to be your best friend. They’re going to
\nallow you to track opt in inbound engagement from your customers and be
\nable to build data stories and provide better and more valuable information throughout
\ntheir customer journey. A couple of best practices for forms are to only ask
\nfor the information commensurate with the offer that you’re giving. So if you’re
\ngiving someone an ebook or a webinar, chances are you don’t need their phone number,
\nprobably just their name and their email. Another thing is to have fields on
\nthe back end that track the UTM parameters. UTM parameters are
\na really good way to get lead attribution to figure out what channels people are
\ncoming from, like LinkedIn, Facebook, YouTube, twitter, your blog,
\nor more typically, when someone fills out a form, there’s some sort of a confirmation
\npage. The confirmation page is a really good opportunity because the
\nconfirmation page allows you to provide valuable information after the
\nperson has already submitted something. This could be more offers,
\nmore videos, more webinars, more ebooks, or even some cool stuff that they can read
\nright on the spot. That customer behavior is extremely valuable and it
\nwill help inform your decisions. I know you want examples. I have
\nsome examples. I have two examples. So let’s say you have an email marketing
\ncampaign and you used a CRM to gather data on
\nthe user behavior. The CRM gives you data on who opened the email and
\nwho read the email. Now that’s data that can be found on email sending tools.
\nHowever, here’s where a CRM gets really powerful. You can look at one specific user
\nthat catches your attention, and then the CRM gives more data about
\nthem. So thanks to the CRM, you know that person
\nthat you’re interested in has read the email, watched the video, click through to the
\nlanding page, clicked on the learn more tab, downloaded the ebook,
\nreceived the automatic confirmation that the download was complete, was then
\nemailed about an upgrade opportunity, clicked on the link inside that email,
\nbut then didn’t upgrade. So that can tell you, okay, we need to reassess that
\nupgrade page. What can we change to make that convert better? Here’s one
\nmore example. You decide to throw a party to zank your customers and
\nshowcase products. You send the invitation to 1000 people.
\n300 people opened it and read the email. Now you send a follow up to
\nthe 700 other people. Rather than individually emailing them,
\nyour CRM will tell you exactly who those 700 people are
\nand email them all at once. Another 150 people clicked on
\nthe follow up and ask for more information. 50 additional people RSVP and receive
\nautomatic confirmation. You see which of your website pages that everyone reads,
\nand that some fill out contact forms.
\nNow, some of the contact forms are from business owners and other
\nones are from marketing consultants. So now you can add tags to them
\nin your CRM so that next time you can filter them out. Now your sales
\nteam can follow up with those individuals. And all of that data exists
\nin your CRM, so you can leverage it in the future. One of the most
\nvaluable things that you’re going to get out of your CRM system, if you use
\nit correctly, is your data reporting. That’s going to allow you to look from a
\nmacro perspective on how people are moving down your funnel. Knowing where people
\nare at certain stages is really valuable information. At the top of funnel,
\nthey’re a lead, or they’re a marketing qualified lead. If they’re middle
\nof funnel, they’re a sales qualified lead or an opportunity, and if
\nthey’ve converted, they’re a customer or even a referral. Let’s also not forget
\nabout the people that did not convert, why they didn’t convert is really valuable information
\nso that you can improve your overall experience. When we look at our data,
\nwe try to figure out where people are coming from, what time they’re coming,
\nwhat channels are driving them, and what’s causing them to convert through our phones.
\nThe great thing about this system is that we can figure out what’s working and
\nwhat’s not working. You can double down on the most successful things and then
\nprint out the things that aren’t really working. It’s all about AV, testing,
\noptimizing, and constantly. Iterating one of the things that will really streamline
\nyour process and increase your conversions is having video integrate
\ndirectly into your CRM. And that just means giving you and your salespeople
\nthe chance to send a video directly to a contact right through the CRM.
\nNow, you’re probably wondering, does Dub integrate with CRM?
\nDub is the company that sponsored this video. What Dub does
\nis allows you to just say how Dub integrate. Chances are,
\nplease use the CRM system. Dub integrates with your system.
\nLeverage video to boost your sales. With Dub.com, send video right
\ninside of Gmail LinkedIn. It’s easy.
\nStep number one, install the Dub Chrome extension.
\nStep number two is push a button. And step number three is
\nbe happy. It’s that simple. To get started,
\nvisit Dub.com Integration,
\nwhere you’ll see direct integrations with over 26
\nCRMs, including salesforce.
\nThat’s it for this video. Be sure to subscribe to all our channels
\nfor more videos.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,7],"tags":[220,218,489,426,1472,565],"class_list":["post-10383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-tutorials","tag-conversion-optimization","tag-conversion-rate-optimization","tag-drive-revenue","tag-increase-conversion-rate","tag-increase-revenue","tag-sales-conversions"],"yoast_head":"\nCRMs 101: Optimize the Customer Journey to Increase Revenue<\/title>\n<meta name=\"description\" content=\"\u201cCRM\u201d stands for \u201cCustomer Relationship Management\u201d. 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