{"id":10371,"date":"2022-02-22T11:43:03","date_gmt":"2022-02-22T18:43:03","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10371"},"modified":"2022-06-22T11:44:17","modified_gmt":"2022-06-22T18:44:17","slug":"ad-design-tips","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/ad-design-tips\/","title":{"rendered":"How to make ads in a world where privacy is dead?"},"content":{"rendered":"

Here\u2019s the transcript:<\/p>\n

\n

Is privacy completely gone and the market is,
\nhello, do we care?
\nHow do marketers leverage awareness from consumers about
\nthe fact that their privacy is almost gone? There’s almost a backlash to
\nthat. Like DuckDuck, go competitor to Google,
\nexcept they just don’t track you. I’ve heard of this, but I’ve never used it.
\nShout out to Gabriel Weinberg, founder of Dock Go.
\nThe whole marketing strategy basically saying, hey, listen, we’re not slurping
\nup your data. We’re not selling your data to advertisers. It’s actually worked out pretty
\nwell for them. A multibillion dollar Internet privacy company.
\nAnd that’s all leveraging the awareness that people have
\nabout privacy. You’ll notice advertisers go out of their way to tell
\nyou that they’re tracking information about. So say you have been retargeted
\nfor this content because you visited X, Y and Z first name,
\nyour last name, the city that you live in, we’re going to put that in
\nthe ad itself. Yeah, I’ve seen that where there’s like, hey, people in Los Angeles
\nwhere some people are like, oh, well, that makes me feel uncomfortable because how do
\nyou even know my email or my information? But then on the flip side,
\nmaybe it’s like, Oh, well, this was personalized for me. Click. You can
\ntarget based on the device you have operating system. I mean,
\nwhy don’t companies say, hey, that phone you’re holding is five years old. You should
\nget a new phone. Click here to buy one. There is that sort of creepy
\ncreep factor when you target two. Specifically,
\nthere’s a trust that’s lost there for marketing and using
\nthis incredibly rich data set. Facebook and Google,
\nthey give you these incredibly detailed targeting options.
\nAnd now we have to be mindful whether we’re creeping people out. I mean,
\ncount how many cameras are in this room right now.
\n56789. Hey, Alyssa, join the conversation.
\nHey, siri, tell us a joke. Why did the chicken go to the seats to
\nget to the other side?
\nOutside Go is a great example of using privacy and marketing to
\ntheir benefit. The biggest takeaway is just to be mindful about how
\nyou use the data and how you’re targeting, because people are just so
\nmuch more aware about their privacy. I’m recording my YouTube
\nshow When You Call. What kind of YouTube show? It’s a YouTube show that
\nI do for, like, sales and marketing. I actually have several
\ndifferent roles. I’m working to specialize just in network professional.
\nSurprised that calling people even works nowadays. I get so
\nmany of these calls, unless they’re in my contacts, I don’t answer,
\nbecause every time either a robocaller or someone trying to sell
\nme something, consumers are actually speaking up against advertisers.
\nThese apps now for robocallers, where not only can
\nyou block the robocaller, but you can actually play a trick
\non them. And you can prank them, you can punk them back, robo sequence on
\nthem, effectively waste their time and money for retaliation.
\nAnd people are getting a kick out of. What do you think about the narrative
\nin culture right now that’s very, like, anti technology and antisocial
\nmedia. Every dinner table conversation about social media I’ve had
\nin the last two years always has, like, a negative spin on it. Oh,
\nwhat’s happening? Everyone’s being pulled into our phones. Trust issues
\nthere’s, privacy issues there’s. The whole lonely factors
\nare just saying that we’re destroying ourselves, losing our whole connection to
\nsociety and to other humans just by being locked into our phones.
\nAnd to a certain extent, there’s some truth to that right now. There is.
\nIt’s all about balance, right? Isn’t it? Yeah,
\ntotally. It is about balance. There’s a lot of truth to it. My kind of
\nperspective is I see it as tidal wave. Like, social media is this tidal wave,
\nbut the tidal wave is coming no matter what. So it’s like, how do
\nyou work with that? The answers have not been figured out yet by any means.
\nThese tools are extremely powerful and they can be used for evil,
\nbut they have the same potential to be used for good as well. I don’t
\nknow if Android has this, but since Apple came up with the whole what’s it
\ncalled? Yeah, screen time, how much less do we use our
\nphones now that we know how much we’re using them? I mean, I get the
\nlittle ping every Sunday. Time well spent movement. We’ve built this technology.
\nIt’s consuming our lives. Let’s actually
\nmake sure this is time well spent and it’s not wasted time.
\nRight. So I’m at like three and a half hours per day. Wow. I got
\n3 hours, 57 minutes per day. My top was messages
\nInstagram. Inbox by Google, which is being shut down.
\nI’m so sad. Inbox by Google, everyone. Let’s pour one
\nout for Inbox by Google. If you use Inbox by Google, just comment down
\nbelow or something. Anyways, you’ve been watching The Daily. Be sure to subscribe,
\nlike, comment all the things that the YouTubers say.
\nEvery time I have
\na choice in my privacy, you just get to set up the camera
\nand just intrude in my space. Yeah, I mean,
\nthere’s cameras all around me. Anyway, to jump into this segment on privacy,
\nand what better way to do that than impinge on
\nhis privacy?
\nThat was us making a thumbnail. Who invented that?
\nThe word thumbnail is a reference to the human thumbnail.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":21,"featured_media":10373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,104,228,129],"tags":[1455,1452,1449,1450,1451,1454,1456,1453],"class_list":["post-10371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sales","category-social-media","category-tips","tag-ad-design-tips","tag-ad-making-tips","tag-ads-tips","tag-advertising-tips-for-small-business","tag-creative-best-practices","tag-digital-creative-best-practices","tag-how-to-design-ads","tag-social-creative-best-practices"],"yoast_head":"\nHow to make ads in a world where privacy is dead? - Dubb Blog<\/title>\n<meta name=\"description\" content=\"We share tips to build trust in a world where people are more aware of their privacy. 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