{"id":10203,"date":"2022-02-23T16:23:46","date_gmt":"2022-02-23T23:23:46","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=10203"},"modified":"2024-07-03T23:10:34","modified_gmt":"2024-07-04T06:10:34","slug":"video-prospecting-how-to-use-videos-to-get-better-results","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-prospecting-how-to-use-videos-to-get-better-results\/","title":{"rendered":"Video Prospecting: How To Use Videos To Get Better Results"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-prospecting-how-to-use-videos-to-get-better-results\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Imagine you get a new email notification\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you open it (<\/span><i><span style=\"font-weight: 400;\">because the subject line is interesting enough<\/span><\/i><span style=\"font-weight: 400;\">), and you see a video \u2014 a video of someone waving at you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9 out of 10 times, you\u2019d click play to see what\u2019s going on and then the person pitches you;\u00a0<\/span><\/p>\n<p><b><i>\u201cHey [Your first name]! My name is Darius and I wanted to show you how Dubb can help you increase revenue with video emails\u201d<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might not be a huge fan of videos (yet), but because;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He stood out from the sea of other text emails (that all sound alike).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You could put a face to Darius\u2019 name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You realize he made this video PERSONALLY for you\u2026<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Chances are you\u2019ll most like be interested in hearing what he has to say.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, businesses are finding better ways to connect with their prospects and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video has proven to be <\/span><a href=\"https:\/\/www.techsmith.com\/blog\/why-video-is-important\/\"><span style=\"font-weight: 400;\">one of the most effective ways to communicate<\/span><\/a><span style=\"font-weight: 400;\">.. and this is why video prospecting can make the difference in your sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn everything you need to know about video prospecting and how to pull it off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First things first\u2026<\/span><\/p>\n<h2><b>WHAT IS VIDEO PROSPECTING?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is prospecting that uses video as an important component..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video prospecting allows you to get face-to-face with leads or prospects through video\u2026 and explain the value of your product or service(s) to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, videos are a great way to capture attention. With videos you can;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a visual impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show your personality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convey information in an engaging and informative way<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Video prospecting can be done via email, social media or even text message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done well, video prospecting creates a positive impression on your prospects.<\/span><\/p>\n<h2><b>WHY IS VIDEO PROSPECTING SO IMPORTANT?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video puts you at center stage with your prospects. It is you showcasing your personality in an authentic light.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are reasons why you should consider prospecting with video.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It increases open rates\u00a0<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Study shows that emails that include video see a <\/span><a href=\"https:\/\/www.spiralytics.com\/blog\/video-email-marketing\/\"><span style=\"font-weight: 400;\">16% boost <\/span><\/a><span style=\"font-weight: 400;\">in open rates.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It increases response rates<\/b><\/li>\n<\/ol>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/bombbomb.com\/blog\/video-prospecting\/#6_Best_Practices_for_Video_Prospecting\"><span style=\"font-weight: 400;\">bomb bomb study<\/span><\/a><span style=\"font-weight: 400;\">\u2026 enterprise sales reps report a 56% increase in replies when they included videos in a cold email.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It saves time<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sometimes, crafting a perfectly written email can be extremely time-consuming\u2026 while recording a video of the same email might only take a few minutes.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It makes you\/your company memorable<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Studies show that absorbing information visually makes it easier to remember.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So by using video, your key message would likely resonate and be remembered by your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, in the sea of text emails, using video differentiates you from the rest.<\/span><\/p>\n<h2><b>TYPES OF VIDEOS YOU CAN UTILIZE FOR SALES PROSPECTING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best way to know what type of video suits what you hope to achieve with prospecting is by building a framework.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The framework for a video prospecting script will include;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who: <\/b><span style=\"font-weight: 400;\">This is all about your target audience (who they are, and the problems they face).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What: <\/b><span style=\"font-weight: 400;\">This is all about your offer<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why:<\/b><span style=\"font-weight: 400;\">\u00a0 Why are you prospecting your offer?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When:<\/b><span style=\"font-weight: 400;\"> This is all about the timeline of your videos.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How<\/b><span style=\"font-weight: 400;\">: How do you intend to carry out your prospecting?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Following your framework, the various ways you could use video for prospecting include\u2026<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Outreach videos\u00a0<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Inexperienced salespeople approach prospecting the wrong way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They tend to focus on closing the sale from the first point of contact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prospecting should not be focused on the sale alone. You can go ahead to;;<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer possible answers\/solutions to problems your prospect might be facing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share some useful information regarding your industry\u2026 e.g. recent trends and best practices.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Using videos that offer support to your prospects can be another avenue to make the sale.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><b> Reminder videos\u00a0<\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Did you stop sending out emails?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a short introductory video to remind your leads of your existence. The video needs to offer your availability anew (especially if you\u2019ve been away for some\u00a0 time).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to re-introduce a particular offer to your prospects, you can create and send out a short video summary of your product\u2026 and offer product-specific information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those who consider making a purchase will value this type of video and show themselves to be prospects.<\/span><\/p>\n<h3><b>3. Demonstration videos\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A product demonstration video may just be the nudge needed to convince leads who consider buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A demonstration video may engage prospects fully and help them to decide if your product is what they are looking for\u2026 even without you saying or doing too much.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through demonstration videos, your leads can see for themselves how to use your product\u2026 and what benefits it gives.<\/span><\/p>\n<h3><b>4. Follow up videos\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The purpose of a follow-up email is to act as a reminder to an email that has already been sent before\u2026 Hence, it is safe to say that your true prospects are those who respond to the follow-up email.<\/span><\/p>\n<h2><b>BEST PRACTICES FOR VIDEO PROSPECTING<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what video prospecting is, it&#8217;s advantages and the ways you could prospect with videos\u2026 here are some best practices to help you start off your video prospecting efforts on the right foot.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Keep the videos short\u00a0\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is<\/span><a href=\"https:\/\/www.vidyard.com\/blog\/video-prospecting\/#:~:text=When%20it%20comes%20to%20prospecting,you%20respect%20the%20prospect's%20time.\"><span style=\"font-weight: 400;\"> recommended<\/span><\/a><span style=\"font-weight: 400;\"> to keep your video between a minimum length of 30 seconds and a maximum length of 60 seconds. This is because short videos are easier to watch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include the main point in the first few sentences of the video. You can also use subtitles to help your viewers scroll through the points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try not to say everything at once\u2026 instead allow for pauses, to enable your viewers to digest the information.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Personalize your videos\u00a0\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When recording sales prospecting videos\u2026 personalizing your videos will help you stand out in the inbox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curiosity will intrigue the recipient to watch a video specifically made for them.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Always include a Call-To-Action (CTA)\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Call-to-actions allow your audience to know exactly what to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can customize your CTA buttons, so that they match the CTA in your sales video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201dif you would like to discuss more about your pending issues, click the button below this video to schedule a call\u201d.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can customize your CTA button to say \u201dclick here to schedule a call\u201d or \u201dschedule your call\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a call-to-action will help your recipient know the next step to follow through.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Be strategic with your subject line\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your subject line is the first indicator of whether a prospect will open your email \u2013 or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When crafting your subject line, be sure to include the word \u201dvideo\u201d. <\/span><a href=\"https:\/\/www.spiralytics.com\/blog\/video-email-marketing\/\"><span style=\"font-weight: 400;\">This has proven to increase open rates by at least 16%.\u00a0\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For an extra touch of personalization, you can include the prospect\u2019s name in the subject line.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Add some text\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When video prospecting, you still want to add some text to the body of the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Introduce yourself, give a short description of the video. Let your prospect know you recorded the video specifically for them and also encourage them to watch the video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, be careful not to give away too much information in the text, as you still want your prospect to view the video.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Use analytics for follow-up\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Leveraging the power of analytics, you can\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">assess the performance of your video prospecting campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">find gaps in the strategy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gain the insights you need for effective follow-up.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Analytics answers common questions including\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch rate &#8212; did they watch your previous video?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR &#8212; did they click on your call-to-action (CTA) button?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open rate &#8212; did they read your last email?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If they didn\u2019t respond to your video, make some research and adjustments\u2026 and based on your findings, create another video that answers to their pain points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they did not click on the CTA, then you need to change that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they did not open or read your last email, research better captivating subject lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytics is critical to digital marketing, and you can leverage it to make your videos work.<\/span><\/p>\n<h2><b>CONCLUSION<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When executed properly, video prospecting can be a marketing gold mine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other content marketing mediums that are more static in nature\u2026 videos are more dynamic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos give prospects a more concrete peek at your brand\u2019s personality\u2026 and in the long run, this can build brand trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While prospecting with videos may seem overwhelming, with a platform like Dubb, it&#8217;s a lot easier to navigate and understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tips outlined in this article are a roadmap to start using videos for sales prospecting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If these ideas have sparked your interest, you can get started by <\/span><a href=\"https:\/\/dubb.com\/\"><span style=\"font-weight: 400;\">signing up<\/span><\/a><span style=\"font-weight: 400;\"> to the free version of Dubb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re here to help make sure you get the most out of video.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-prospecting-how-to-use-videos-to-get-better-results\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,100,104,7,151],"tags":[],"class_list":["post-10203","post","type-post","status-publish","format-standard","hentry","category-advice","category-email-marketing","category-marketing","category-sales","category-tutorials","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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